After the merger of Didi and Kuaidi last month, Ahri's shares in Kuaidi were all exchanged for shares in the new Didi Travel Company.

Ahri is also the majority shareholder, and Penguin holds a stake in Dianping.

Qiandu takeaway and Qiandu glutinous rice are also mainly promoting Qiandu wallet.

Now that the O2O war is so hot, it is a good time to promote the number of mobile payment card-tied users.

Although Huayi Capital holds a certain share of magnesium group and Didi shares, it is not directly held by Ruixiang in the final analysis.

After a layer of relationship, I don't speak so smartly.

Chen Wei said that he would remove Mobao payment from the shelves next month, and said hello to us in advance.

He said he was also helpless, and it was the result of a shareholder vote.

Now, all the traffic entrances of the big points in the O2O industry have been closed by Mobao Payment. ”

Xie Huaiyu was complaining to Zhang Yida, who reacted calmly and was not surprised by this result at all.

"Lao Xie, if it's closed, it's closed. Don't dwell on it. In this world, the rich are the fathers.

After the merger of Didi and Kuai, Chen Wei's shareholding has been diluted to very little.

And he has to continue to fight with Uber, and he can't do without the support of Ahri's father. ”

Ahri's counterattack has begun, cutting off the payment entrance for Didi travel, and Zhang Yida is also very painful.

But Chen Wei insisted on this, and Zhang Yida couldn't help it.

"Online, we are similar to Leech Financial Services and Tenpay, with functions such as phone bill recharge, water and electricity payment, and financial product purchase.

The only thing that is worse is the number of users.

Offline, we have lost the O2O field again. Isn't that just mom-and-pop shops and street stalls that put all their hopes on the streets?"

Xie Huaiyu had been working abroad before, and he was not so in awe of the domestic giants, thinking that he was not enough.

Now as soon as the giant made a move, the development momentum of Mobao Payment was immediately interrupted.

Now he finally knows that if the domestic giants are so easy to deal with, BAT will not be able to dominate for more than ten years.

BAT giants have been deeply involved in China for more than ten years, and their capital, technology and influence have long been deeply rooted in the hearts of the people.

In addition, their strategic investment departments and industrial funds have already formed a close network of relationships with holding companies.

Ruixiang's rise time is too short, lacks heritage, and lacks horses. Competing with giants is equivalent to one person fighting a group of people.

It is similar in foreign countries, AFAGW has formed a monopoly in the upper echelons of the Internet and technology circles, and the bottom companies want to defeat or even replace them, which is also full of difficulties.

"You don't look down on mom-and-pop shops, that's one of the most important components of China's economy.

Let's upgrade the function of Mobao payment again, and it's not bad to firmly grasp this market.

Mom-and-pop shop, selling things, do you have to check accounts every day?

We upgraded it with a billing statistics function, so you can see at a glance how many things are sold per day, monthly, and yearly.

There are also new and old customers who can also make a statistic, so that they can have a clearer grasp of the customer's purchase situation and repurchase rate.

Finally, you can also do a store manager and store clerk function, after the payment is received, the store clerk and store manager can receive a message reminder, but the money only goes into the store manager's account.

Does this solve another major pain point?

The store manager doesn't have to take inventory every day, and he doesn't have to worry about the clerk being corrupt. ”

Zhang Yida decided that the online sector, the O2O sector, and Mobao payment did not have an advantage, so he simply concentrated on the offline mom-and-pop stores, convenience stores, and supermarkets.

These scenarios are also used more frequently for users. It's not good to take this opportunity to pull users to the side of Mobao payment.

"Uh...... Really ignored. Mr. Zhang, your idea is very good. In the past, we all paid attention to user red envelope subsidies, and we didn't think about upgrading products and services to solve user pain points.

Okay, I'll arrange it right away. Let's go to focus on offline mom-and-pop stores. ”

Xie Huaiyu understood Zhang Yida's approach, which was to start a misplaced competition. Rely on products and services to win over a group of users.

After Xie Huaiyu returned to the Open Technology Division, he immediately mobilized the programmers of Mobao Pay to carry out product research and development on the functions and requirements proposed by Zhang Yida.

......

"Didi has also broken off the cooperation with Mobao Payment?

The magnesium group is also on our side, and now, the online use scenario of Mobao payment has been greatly narrowed.

There is a lack of new card binding scenarios, and there is also a lack of use scenarios, and there are hundreds of millions of users in Mobao Pay.

It won't take long, and it will slowly drain away. We have to seize this opportunity to grab all these customers, and we can't afford to cheapen the penguins. ”

At the high-level meeting, Pang Lei said happily after hearing the report of her subordinates that Didi and Mobao Pay had terminated their cooperation.

"Then should we take the opportunity to launch some activities to seize the blank market left by Mobao Payment?"

An executive of Leech Financial Services suggested.

"Yes, take advantage of his illness and kill him. Recently, they have robbed them of the limelight, and they must be educated and educated how to respect their predecessors. ”

Another leech executive said hatefully.

"The activity still has to be done. Mobao payment has maintained a hot upward momentum from the past year to the present.

There are tens of millions of new card-bound users, and we must interrupt this new momentum for him.

In this way, contact Magnesium Group and Didi, and we will launch some special promotions.

Old users choose to pay Bei payment, with a reduction of 1-10 yuan.

New users who choose to register to pay after paying, and give random exemptions. ”

Pang Lei was happy, waved her hand, and was ready to throw out some budget to do the activity.

"Isn't it too broad for new users to be free of charge? If users pay hundreds or thousands, do we also get free of charge?

I recommend a $10 or $20 discount for new users. This way the activity is also clear at a glance, and users prefer it. ”

Some executives felt that there were some loopholes in the activity and suggested.

"Okay, let's set a reward of 20 yuan for new users!" The group's financing was immediately negotiated, and the budget for mobile payment activities was sufficient.

I have only one requirement, to continue to improve my performance while maintaining my current market share. ”

Pang Lei is very decisive, and when a good opportunity arises in the market, a large promotion budget immediately follows up.

......

"Pony, Mobao Pay has been expelled by Didi. Do we have to take advantage of the blank market that has been set aside?"

Lai Ziming is the general manager of Tenpay, and WeChat Pay is under his control. Mobao Pay withdrew from the ranks of Didi payment partners, such a big news, hurry up and ask for instructions from Bonima.

"Oh, what's going on? It is said that Chen Wei and Zhang Yida have a good relationship?"

The news came as a surprise to Bonima.

"Friendship is friendship, business is business. Now Didi's major shareholders are Ahri and our penguins, Chen Wei is a person who understands, and he will continue to fight the subsidy war with Uber next.

The only ones who can support him are our penguins and Ahri, as well as the big PE institutions on Wall Street.

Ruixiang does not directly hold Didi shares. And Ruixiang itself is also a company that needs blood transfusion, how can there be capital investment Didi?

In this case, it is not difficult to choose which side Chen Wei will fall towards.

The magic treasure is out, and the next move is for us to play with Ahri. ”

As a Penguin executive, Lai Ziming knows very well the small actions behind the scenes of various companies, and his analysis is straightforward.

"Well, how do you think we can seize these blank markets?"

Poniema asked lightly.

"Subsidy, give subsidy red envelopes to users who choose WeChat Pay. ”

The WeChat red envelope planned by Lai Ziming was praised by Jack Ma as a sneak attack on Pearl Harbor, so he has a good grasp of user needs and market trends.

"Okay, you go and hand in an event budget. The penguins are now too far behind Ahri and have to catch up. ”

Tenpay is now the third largest business growth engine within Penguin after gaming and socializing, and Poniema is not relentless when it comes to throwing money at it.

......

In a company in Beijing, several white-collar workers sat down and chatted together after lunch.

One of them said: "Have you noticed?

As soon as these words were spoken, someone answered: "Yes, yes, I also saw it, I took a taxi this morning, 10 yuan fare, Didi 5 yuan reduction, WeChat 5 yuan reduction, which is equivalent to no cost for nothing." ”

Someone else asked, "How did you get it in the car?" When I get back from work in the afternoon, I'll sit too." ”

Several white-collar workers began to discuss the wool strategy, first pay with WeChat Pay once, enjoy the first discount, and then pay with Payshell once, you can enjoy the second discount.

"Hey, why is the magic treasure payment gone?" A girl found that the Didi taxi payment method was no longer Mobao payment.

"Yes, didn't you have all of them some time ago? Did you see that the two giants, Ahri and Penguin, both subsidized users, and didn't dare to run away?"

Didi reminded the message above, saying that Mobao Pay had terminated the contract with them. ”

"That's a shame. I also said that I will pay again with Mobao and enjoy the discount again. ”

"Ruixiang's strength is still a lot worse than Ahri and penguins. It is estimated that I can't afford to pay a huge subsidy, so I retreated!"

"I guess so. It's so angry. Simply forget about the uninstallation of the Touronghui APP. Since you won't give me a discount, you won't let it take up my phone's memory. ”

"No, there is no discount on the Didi taxi. But I have a convenience store at home that has discounts!

Mobao Pay seems to have cooperated with many convenience stores, and you can get red envelope reductions by paying with Mobao Pay. ”

A girl hurriedly stopped her colleague who wanted to uninstall the APP, it's a pity that such a big wool is not a pity.

"Where's it? Why don't you see anything near my house?"

The girl who wanted to uninstall the APP opened the Touronghui APP and looked at it.

"Hey, stupid, come, I'll teach you. You open the homepage of Touronghui and see the "1 billion red envelope giveaway"?

Click in, enter your home address, and it will show up the nearby partner stores.

In addition to this method, if you see which store has the QR code of Mobao payment, it should also be engaged in activities. ”

A group of girls are talking about the red envelope subsidies of various Internet companies, which are reduced by 1 yuan here and saved 8 cents there.

The imperial capital is big, it is not easy to live, and they all seem to be good women who are diligent and thrifty.

When they picked up the wool, they all spoke the truth, and they seemed to be full of experience.