The circle has its own set of rules.

Small matters are resolved directly internally, and at most disclosed in the name of "insiders", "internal meetings", etc., in order to test the market reaction.

Holding a small press conference like today to announce that Longcheng Group is about to upgrade and adjust its business is enough to show that Fan Liancheng, the new chairman, has coordinated the internal voice of the company and really made up his mind.

This kind of upgrading and transformation is still a cross-industry move, which is undoubtedly a blockbuster news in the securities trading market and the real estate field, involving millions of shareholders alone.

If someone else is impulsive enough to weaken the main business with great advantages, but chooses to take money out to invest in other areas, the stock price will probably fall, because compared with the current market performance, the future is uncertain, which will inevitably affect the long-term value of the company in the eyes of investors and heads of investment institutions.

Fan Liancheng is different.

As the founder of the largest venture capital institution in China and the owner of the largest private equity and public fund in China, he has already proved his vision with many cases, not to mention that he is trying to get involved in some areas that he is good at and valuable in the minds of shareholders.

For the time being, it is not clear what the market reaction will be after the news is released, but at least most of the reporters and self-media people present feel that it is quite reliable.

Fan Liancheng also explained the possible disputes, holding the microphone and explaining:

"This business adjustment will be a slow, long-term and stable process, taking into account the existing main business, reducing debt pressure while increasing investment in third-party enterprises.

?? The board of directors of Longcheng has discussed this, and the supporters occupy the majority, please do not simply understand that Longcheng Group intends to withdraw from the real estate industry, but our company has no way to enter, and it is just to adjust the structure, deleverage and reduce the burden and optimize the business model for itself, and there will not be much impact on the external or internal aspects. ”

Unlike the tirades of some executives, who talk a lot of nonsense, that is, they can't get to the point, Fan Liancheng strives to be concise and to the point.

?? A reporter from a newspaper waited for him to finish and asked: "Chairman Fan, you just mentioned the total investment of 40 billion yuan and at least 60 billion yuan, I want to ask what kind of investment will be made and how long will it take?"

Fan Liancheng immediately replied:

"There is no fixed number, it is not a stipulation of how much money to invest at what time, but to see what kind of high-quality enterprises are worth investing in, for some Internet companies I want to invest tens of billions at a time, and buy the whole thing, the key is that others may not sell it."

For example, Alipay, it is a company full of potential, as well as Meituan, rice mobile phones, etc., and then the Longcheng investment department will continue to subdivide the business, the status is raised again, the investment department has earned back more than 10 billion in the past four years, I think this is enough to show the market potential. ”

It's no wonder that he patiently explained, after all, he wants to take out tens of billions of foreign investments from Longcheng's books, and it has nothing to do with the real estate industry.

?? As soon as the voice fell,?? Someone asked him again: "What do you think about the recent bearish housing prices?"

??“ There is no need to look at the price of land, building materials, financing costs, and labor costs, which are all rising, and with the acceleration of urbanization, a large number of people are pouring into first, second and third-tier cities, and housing prices only have the basis for further increases, without any basis for falling.

I always advise people to buy a house as soon as possible, whether it is to live or invest in rent, look back at those who believed in me before, who do not earn to sleep at night can wake up, even if the house price will fall, it will be a few years later, and the house price will not be the price it is now.

People are easy to fall into the misunderstanding, in fact, housing prices have risen, wages are also rising, in the nineties a square meter of 2,000 yuan, and now a square meter of 20,000 yuan, the calculation of purchasing power is not too much, when to get on the car do not play, this is the truth, not because I am developing real estate to try to sell. ”

As a developer, Fan Liancheng often hears people ask about housing prices, clothing, food, housing and transportation, which are livelihood issues, among which the word "housing" is often the most expensive and more concerned.

In fact, the group of people who say that they are expensive all day long often can't afford it, and those who have money in their hands want to buy early, because last month, Longcheng Group alone sold more than one million square meters, tens of thousands of houses, plus other developers, the total sales volume can be imagined.

This is also many people all day clamoring for house prices to fall, but the real situation of the market is the opposite, continue to rise the reason, the whole market is not short of buyers, there is a house in hand is bullish, and the population is indeed large, the so-called vacancy of experts, the so-called per capita area is too large, the small city and rural housing are also covered together with the average to draw the so-called conclusion, but the fact is that the first and second tier houses are still not enough, and it is hell to be able to reduce the price from the comprehensive point of view.

Therefore, Fan Liancheng dares to persuade people to buy boldly, and his subordinates have studied and calculated models about the mainland real estate market, considering the urbanization rate, economic development speed, existing real estate sales cycle, speed and other factors, which belongs to the golden age of real estate at least five to seven years.

With a group of economists and sociologists as think tanks and consultants, Fan Liancheng's decision to promote the company's upgrading and transformation this time is also due to the consideration that the real estate industry will begin to decline in the future, even if he continues to focus on land acquisition in third- and fourth-tier cities, the amount of land hoarded in first- and second-tier cities has long been enough for several years.

As the chairman, he could leave it alone before, and leave it all to Lao Fan to help, but now he can't.

Fortunately, I have exercised in the past few years, and I can also listen to the advice of my subordinates, know how to delegate power and manage, and begin to play the role of the helmsman of Longcheng Group,?? To be honest, the first two years have been idle for a long time, and he suddenly found a lot of things to do, which made him a little excited.

The age is here, "retirement" is too early every day is very boring, the image point is explained by Marlos's hierarchy of needs theory, physiology, safety, socialization, and respect have been there since birth, and the only thing that Fan Liancheng can value at present is "self-realization".

The assets available and traded under his hands suddenly increased by hundreds of billions, and Fan Liancheng was gearing up and eager to try......

?? There is a little bit of a topic about Fan Liancheng's appointment, but it doesn't make people feel that it is worth hype, so this press conference and harmony, the topic is limited to Longcheng, and some self-media asked Fan Liancheng when he would get married, and he said that he had no specific plan.

That night, the hotel arranged a dinner and invited these people in the media circle to dinner, but Fan Liancheng did not show up again and asked an assistant to help receive him.

As soon as the remarks about trying to invest abroad were announced, Fan Liancheng's phone was immediately blown up, although there is more hot money in the market, there are actually more enterprises that lack money.

Some people asked if there was a problem in the real estate industry, some people asked if there was a problem with Longcheng Group, some people sought cooperation, and some people borrowed money from him.

caused Fan Liancheng to shut down the phone directly, and no one's phone was answered......