Why did Aiger use so much power this time to promote Xu Yuan.

Not only Disney, but even his personal resources have been used.

Because Iger knew that Xu Yuan's real goal this time.

On the phone before, Xu Yuan said that above his crown, the kindest gem was missing.

The gem that represents Hollywood's heartfelt discrimination against all outsiders.

What is that gemstone?

is the little golden man that attracts fans around the world.

It's not Best Director, it's not Best Picture, it's not Best Screenplay or Best Foreign Language Film or anything like that.

For the majority of ordinary audiences, the highest award is the little golden man who represents the actor!

Oscar for Best Actor!

This is the ultimate goal of all actors, and it is also the award with the highest popularity and recognition among the people.

Even for directors, the Best Director award is a higher affirmation.

For producers and companies, Best Picture is the biggest award.

It's useless.

Ordinary people only recognize the actor and the queen.

Among them, for various reasons, the actor shines even more.

Because in Hollywood, even if she is a movie queen, she can only stand by the actor's side. Compared with the two, the salary of the actress and the status in the circle are also slightly lower, which has a lot to do with the unspoken rules of the industry.

It can be said to be a bad habit, but it is far from being just a bad habit, nor is it simply the inequality between men and women, but it is considered from more aspects.

The simplest one, the shelf life of an actress's career is much lower than that of a male actor, which leads to the fact that it is actually more difficult for an actress to win a film than a male actor. But in business, I can use you for decades to cultivate a male actor, and to cultivate a female actor, I only have a few years of peak, how do you choose capital?

Xu Yuan wants to be an actor.

Iger had to build momentum for Benjamin.

Regardless of whether Xu Yuan can get it in February after the New Year, but now, Iger must do enough with his attitude.

However, as mentioned before, Iger did not mean to help Kate and Tilda run a little. Anyway, the strength is out, and by the way, it's not too much to bring your own people to stop losses.

Businessman thinking, even if you have lost money, you must try to make a profit in the loss.

Under the overwhelming publicity, "Return to Earth" has almost no popularity.

Is the plot rotten?

Rotten!

Is it good to shoot?

It's not pretty.

Do you want to scold Fox Films?

Don't want to.

Why?

Because I'm not interested.

A movie that is so bad that people don't even have the interest to mention it, and "Benjamin" has two extremes.

The box office on the third day perfectly illustrates this.

The box office of "Return to Earth" dropped further, to only 22 million yuan.

In the first three days, the cumulative box office was 135 million yuan.

But it is said that on the first day of the box office, half of the water was used, and on the second day, there was 10 million water. If these ghost box offices are removed, then the real box office of "Return to Earth" in the first week is likely to be only about 80 million.

For a big production with a production cost of close to 300 million, the North Mi box office reaches the production cost, which is almost okay, because there are also overseas box offices.

If the North Mi box office exceeds double the production cost, it will be considered a big hit.

But now, the final box office of "Return to Earth" is likely to be only one-half or even one-third of the production cost.

This can only be said to be a blood loss.

Lost to grandma's house.

After all, the ghost box office itself will also consume a lot of publicity funds.

Therefore, the loss of "Return to Earth" will be much higher than the published data.

And "Benjamin", as expected, the box office continued to rise on the third day, reaching a terrifying 100 million yuan.

The cumulative box office in the first three days was as high as 240 million meters, and it successively killed "The Avengers", "Jurassic World", and "Star Wars VIII", ranking behind "Star Wars VII" with a gap of less than 5 million meters.

This achievement brightens everyone's titanium alloy dog eyes.

Is this a drama?

Even if it's a fantasy element, it shouldn't be like this, right?

For a while, Xu Yuan was pushed to the altar again.

The undefeated miracle from the East is still writing a new chapter.

Of course, success is success, but it may not be true if it is a huge profit.

There is a netizen named "Puffer Fish Poisonous" who is a well-known film critic and a fan of Xu Yuan, but this time his statement is very fair: "Xu Yuan's curve is certainly a miracle in the industry. But the reason for the emergence of this curve itself is because of the loss of a lot of box office in the early stage. ”

"There is actually a general pattern at the North Mi box office, basically the first week box office accounts for about half of the total box office. This is far more exaggerated than in China. ”

The box office in the first week under Xu Yuan's curve usually accounts for about 70% of the total box office. Not because it consumed the film's subsequent potential, but because it lost too much box office on the first day. ”

"If "Return to Earth" hadn't done anything on the first day's film schedule, Xu Yuan's film would not have been a problem with the North Mi box office and 400 million box office. But now, it may only be about 300 million. ”

"Although it is still a high indicator in literary dramas, it is not a big profit for the investment in this drama. Excluding the production cost of 1.5 billion, the publicity and distribution cost of "Benjamin" is not low, especially the public opinion publicity and film scheduling competition after the release, Xu Yuan must have spent a lot of money. ”

The reason why the view of "puffer fish is poisonous" is fair is because he is right.

Don't look at the fact that "Benjamin" didn't have much publicity before it was released, the only large-scale publicity was when Xu Yuan brushed his face and invited a lot of superstar friends. But the theater resources and post-release publicity can be described as overwhelming, can this cost nothing?

According to preliminary estimates, the cost will not be less than 100 million!

This publicity and distribution cost is the highest among all Xu Yuan's movies.

Xu Yuan has never spent so much effort on publicity.

This also makes a lot of people wonder.

The understanding of the outside world is that Xu Yuan spent blood money in order to keep his undefeated myth.

In the end, it's really worth the money.

But no one knows that the money is really spent so much.

But it wasn't Xu Yuan's money.

It was not Xu Yuan who was distressed, but another person.

If "Return to Earth" made Fox Films lose more than everyone imagined, then "Benjamin" made Xu Yuan earn much more than everyone thought.

North Mi box office explosion!

Xu Yuan's movie!

Combined, these two names are now equivalent to box office guarantees.

So now film markets around the world want to introduce "The Curious Case of Benjamin Button" as soon as possible. In this part, Disney will also use their strong overseas channels to help Xu Yuan contact and maximize the value of the movie.

Of course, it's still free.

Public praise!

Box office!

Channel!

Benjamin did it all.

This makes people wonder, what about honor?

This year's Oscar, can there be a new breakthrough in this planting of flowers?

Just when everyone was still looking forward to the Oscars, a piece of news exploded and caused a sensation around the world. Everyone was shocked and turned their attention to Disney.

If Xu Yuan had just lifted his crown and was ready to set the most sparkling gems in February.

Then this happened and everyone shouted, Iger was really sitting on his throne this time.

Disney, when everyone didn't expect it, completed the final breakthrough before the major capitals encircled him and became the real king of Hollywood!