"China's first pet unicorn, discovered by penguins themselves. It is another glorious addition to the successful investment case of the Penguin Industry Win-Win Fund.

Doesn't that smell?"

Ren Yu laughed, "I don't know if it's fragrant or not! I was really slaughtered by you like this, I'm afraid I'll have to take the blame and resign when I go back." ”

"It's really not a slaughter, Petra.com will definitely be a super unicorn at the level of tens of billions of dollars in the future.

You have also read the business fundamentals, do you think that business growth curve is good-looking?

In one sentence, that is: go all the way up to the sky!

I dare to conclude that with the exception of Huimin Bicycle and Pindodo, the unicorn companies established in recent years have not grown so fast.

Moreover, we are now also laying out the upstream of the industrial chain, and we will invest heavily in the integration of the two subdivisions of pet food and pet medical care.

The future of Pate.com...... It may be renamed Pate Holdings, which will cover three subdivisions: pet e-commerce, medical care, and food.

E-commerce business, you can sell pet food, you can make an appointment for pet clinics, pet hospitals can sell pet food, can help e-commerce websites to advertise offline.

The three major businesses can form an industrial closed loop and complement each other.

The pet market will grow into a 200 billion consumer market in the next few years, and Pate Holdings can only win 5% of the market, and it will be 10 billion in revenue a year.

The profit margin of this industry is very high, with tens of billions of revenues and two or three billion net profits is normal.

Multiply it by 30 times the price-to-earnings ratio, and a company with a market capitalization of $10 billion is born. ”

"Okay," Ren Yu waved his hand, "Yida, don't draw cakes for me." The pre-investment valuation of $1 billion is indeed a bit higher, and I still agree with $700 million. ”

"Otherwise, Ruixiang Industrial Fund will lead the investment, and the Penguin Industrial Fund will follow.

Let's invest more, invest $200 million, and you can just invest $50 million. ”

Ren Yu smiled: "This has nothing to do with share. Also, Yida, you have done so many related party transactions with the industrial fund.

It's another Douyin view, and it's the acquisition of station B, and the chaebols in Southeast Asia have no opinion?"

"No opinion!" Zhang Yida spread his hands and said with an innocent face: "They think this is normal!

There are opinions, the next fund will not take them to play. ”

A faint smile flashed on Ren Yu's face, he didn't believe that those chaebols were so good at talking, Zhang Yida must be under tremendous pressure.

At the end of the year, the GMV of the current year is calculated, and if it does not reach 11 billion, the valuation will be recalculated according to the actual GMV. ”

Zhang Yida smiled and nodded, "That's no problem." Wouldn't it be nice to come up with such a good plan earlier?"

Ren Yu was also speechless about Zhang Yida's behavior of being cheap and behaved. He said: "That's you, other people's words, penguins will not give such good conditions at all." ”

Zhang Yida pursed his lips and smiled, which can be regarded as a tacit acquiescence.

Entrepreneurs and investors talk about financing, and founders are generally the weaker party.

Of course, there are exceptions.

In the previous life, DJI made an unprecedented financing bid in 18 years, calling a large number of venture capitalists, to be eligible to invest in me, investors must subscribe to a certain percentage of Class D shares like "non-interest-bearing bonds" in order to obtain Class B share investment qualifications.

The conditions are quite harsh, but there are still hundreds of VCs who have submitted deposits and bidding applications.

The specific results have not been announced, but it is said that at least 1.61 yuan of non-interest-bearing bonds were bought to get 1 yuan of Class B shares.

These interest-free borrowings can be converted into equity when DJI goes public, or they can wait for DJI to repay the loan.

Anyway, it is so strong that it has severely damaged the prestige of investors.

The unsuccessful venture capitalists clamored to ban DJI in the industry, which insulted the entire venture capital circle and lacked the spirit of contract.

But this kind of venting is just a matter of listening, who is engaged in finance and can't get along with money?

DJI's strength is also based on its leading edge in the global drone market.

Petra.com obviously doesn't have this advantage, and it's not a black technology.

Penguin asked Pet.com to recalculate the valuation based on the actual GMV of 11 billion GMV for the current year. That's a fair condition.

This kind of fairness is also based on the fact that Zhang Yida is a serial successful entrepreneur.

If it had just started a business in 13 years, I am afraid it would have been a harsh VAM agreement.

If it reaches 11 billion GMV, the bet is completed, and if it does not reach 11 billion GMV, the valuation is reduced to 500 million US dollars, and the founder compensates the investors for their shares.

Investors are also people who take care of people's dishes, a founder who has received venture capital investment for the first time, and a serial successful entrepreneur.

The two are different in the minds of investors, the former is a bit risky, and the harsh conditions are also to ensure their own interests.

The latter, the old fritter, is not easy to fool, and it is also famous, and there is no shortage of funds and resources. It's kind of a bargain.

"You're going to invest $100 million?" Zhang Yida was a little surprised.

"Why?

Ren Yu looked at Zhang Yida playfully, "Then why don't we invest a little less, 50 million?"

"100 million is 100 million, the penguin family has a big business, the investment is too small, and it is a shame to say it. ”

Ren Yu nodded, "I think so too." ”

Zhang Yida doesn't believe these nonsense, and it is estimated that the penguins have also noticed Gaoling Capital's movements in the pet market.

Ren Yu believes in Zhang Yida, from Ruixiang to Huimin Travel, and then to Fighting, Zhang Yida has never disappointed him.

He led three investments in the Penguin Industry Fund, each of which yielded very good paper returns.

......

"It's worthy of Zhang Yida, this action is very fast!"

Zhang Sanshi looked at the text message submitted by the assistant, Peite.com was about to start the C round of financing, and he also brought in penguins to help.

"You reply to Petra.com, and you say that we agreed, and let them let go. ”

The assistant asked, "Mr. Zhang, don't we follow suit?"

"Don't follow, let him go!"

Zhang Sanshi added, "Anyway, sooner or later, it's all ours." ”

The assistant feels a little inexplicable, hasn't the boss been laying out the pet market?

Pete is such a big fish, just let it go so lightly?

With doubts, the assistant went to call back to Petra.com.

......

"It's coming, it's coming, the first unicorn in China's pet market"

"Blockbuster! $250 million Series C financing, Petra.com promoted to unicorn"

"The entrepreneurial track ignored by the public originally contained a 100-billion-level market"

"Penguin adds a new member, Zhang Yida's 10th unicorn company"

......

With the completion of a $250 million Series C financing round on Petra.com, the post-investment valuation rose to $1.25 billion.

The outside world has cast curious eyes! Press releases were quickly released.

No one thought that there would be such a good entrepreneurial opportunity in the pet market before. Most people believe that starting a business has to be the most popular and highest-level Internet finance, live broadcast, short video, and shared bicycle in the past two years......

As a result, a unicorn popped up in the pet market.

Before that, Peite.com also received three rounds of financing such as Pre-A, A, and B, but the amount was not particularly large.

In terms of the hot venture capital market in the past two years, it is not enough to see at all.

However, as soon as Pette.com completed a large amount of Series C financing and became a unicorn, it immediately stood in the spotlight and was observed with a magnifying glass.

The outside world has not understood the development trajectory of Peter.com, and an article on Tiger Sniff.com has unveiled the mystery for them.

"From a financial tycoon to a pet industry tycoon, there is a "way" Zhang Yida to make money.

In April 2014, Lu Fenghai, who had repeatedly failed to start a business, was recommended by his former angel investor Xu Xiaoming to Zhang Yida, who was running Ruixiang......

Zhang Yida was born in a relatively wealthy family in Rongcheng, and his parents ran a pig feed factory, which later transformed into a dog food factory, and also created a very foreign brand "Dogfud......

From the establishment of an animal protection organization to the live broadcast of "Zhaoling Six Horses" selling dog food, Zhang Yida is so sophisticated that he doesn't look like a young man.

When Wang Keke of other people's families was still wearing an Apple Watch and drinking Evian mineral water, Zhaoling Liujun had already helped his master to make money every day.

Seeing this, you may know where you are different from Zhang Yida.

Ruixiang Jinke is valued at $30 billion, Huimin Travel is $6 billion, Green is $1.25 billion, Pindodo is $4.2 billion, and Doushi is $7 billion.

The market value of Yimin Wangjin is US$6 billion, Ruimin Wealth Management is US$1 billion, Yimin Wealth is US$2 billion, and Yimin Loan is US$1.5 billion.

Coupled with Pete.com, which is valued at $1.25 billion, Zhang Yida ushered in its 10th unicorn.

Fintech, shared travel, social e-commerce, short video, P2P, supply chain finance, wealth management, consumer installment, plus pet e-commerce.

Let's take stock, Zhang Yida has been involved in two major fields of Internet and finance, and nine subdivisions.

The combined valuation or market value of the 10 unicorns is $60.2 billion!

Because these companies are all VIE structures, we don't know what Zhang Yida holds in the other 9 unicorn companies, except for Yimin Netfinance, which has been listed.

Assuming that Zhang Yida's shareholding ratio in the other 9 unicorns is as high as Yimin Netjin, which holds 47.51% of the shares, then Zhang Yida's worth will reach 28.6 billion US dollars!

Even if it does not reach the proportion of 47.51%, only one-third, holding 15.84%, its value will reach 9.5 billion US dollars.

And his worth in the Forbes 2015 list is $2.6 billion, ranking 75th in China.

I think the editor of Forbes should reflect on himself, there is a serious negligence in the work.

Zhang Yida is also a very caring and charity-focused young rich man.

Every year, 5 million yuan will be allocated to the animal protection organization established by it to be used as operating funds to take in stray cats and dogs.

We can often see caring people wearing vests and carrying conspicuous logo "Dogfude" brand dog food to feed stray cats and dogs on various social and video websites such as Weibo and Douyin.

I have to say that in addition to being very good at entrepreneurship and accumulating wealth, Zhang Yida is also very keen on promoting public welfare activities.

Zhang Yida also has two companies that are not well-known in the industry.

One is a loan company that pays farmers an annualized interest rate of 24 percent, and it is said that it disburses more than several billion yuan a year.

Another Dogfud Network Technology has the same name as the Dogfud brand dog food founded by his father.

Dogfud Network Technology has two major businesses, one is an online dog food store opened on Taobao and other e-commerce platforms, and the other is Daya Media, which has recently become popular on the Internet.

Daya Media is an MCN agency that has signed a series of human and dog anchors, including Zhaoling Liujun.

The dog live broadcast that has recently become popular on the Internet and sells dog food is from Daya Media.

I believe that many people are wondering whether Huinong Loan and Dogford Network Technology will become Zhang Yida's eleventh and twelfth unicorn companies.

In this regard, the author is looking forward to it like everyone!