"Tell me more about the box office quota ratio. ”

Ding Ning was noncommittal to Ouyang Yuntian's words, it was difficult for the issuing company's permission or for other people to approve it, but these people did not include him.

Not to mention the terrifying connections in his hands, as far as he is concerned, he is a character who can go directly to the heavens, and it is a big deal to be cheeky and go to Zhongnanhai to send some spiritual wine and spiritual tea or something, which makes a few bigwigs happy, and a license is not a matter of words.

What's more, he actively responded to the call of the country, and in order to promote the culture of Shenzhou, he didn't believe that under this banner, the bigwigs would not give him this face.

As for money, it's not a problem, not to mention that the pile of treasures in Genghis Khan's mausoleum is trying to find a way to sell, let's just say that he himself is still sleeping there with more than 20 billion yuan in his hand.

Ouyang Yuntian is worthy of being a talent highly recommended by Bai Qing, although he has no experience in making film and television dramas, he knows everything about it and knows it very well.

The first step in the production of a film and television drama is the script creation and production plan, the script outline has been determined before the TV series is established, and the final version should be determined during this preparation period, and the storyboard script should be made, so that it can enter the compact live shooting stage.

The second step is to raise funds, funds are the foundation of the crew's operation, the crew needs a lot of capital investment from the preliminary preparation to the actual shooting stage to the post-publicity operation in order to be able to operate for a long time, and the pre-operation funds can be obtained through investor sponsorship and financing, and there is sufficient protection.

The next third step is to set up a shooting team, the main creative staff is the soul guide of the crew, and choosing the right and like-minded directors of various departments will play a role in the filming of the TV series, the main creative staff of the crew includes producers, directors and producers and other team members who play a role in guiding the soul of the crew, in addition, the theater staff such as art, photography, sound recording, and scene recording are also the catalyst for the successful completion of the filming of film and television series.

The fourth step is the selection of actors. To a certain extent, the appropriate casting of actors can determine the attention that film and television dramas will receive when they are finally broadcast, and the professional level of actors' performances, appearance and their fans play a vital role in the dissemination of film and television dramas.

The fifth step is the selection of shooting equipment, the selection of high-quality shooting equipment in the early stage of filming is the hardware basis for the smooth shooting of film and television dramas, and all the image materials will be stored after the start of shooting, which is the material basis for the finished film to be presented.

The sixth step is location surveying, because film and television drama shooting is divided into two ways: live location shooting and studio shooting, the crew should make full scene preparation in the preliminary preparation process, and make adequate preparations in the selection of location survey and interior studio construction, so as to ensure the smooth progress of start-up shooting, and compact the shooting process to reduce production costs.

The seventh step is to set the makeup of the actors, shoot stills, and select makeup for each character after determining the actors and staff, so as to reserve sufficient costume props for changes, and shoot stills posters to release the publicity and popularity of the work.

And this is only the project establishment stage of film and television dramas, after the above-mentioned preliminary preparations are fully implemented, the entire crew enters the eighth step of the compact real shooting stage, which is also the main work stage of film and television drama production.

The shooting scene mainly includes three aspects: live shooting, studio shooting and three-dimensional production, which is the most direct embodiment of the finished film.

The ninth step is video editing, after the video synchronization rough cut during the filming period, the post-production team will refine and edit the rough cut after all the filming is completed, and compact the plot to reach the level of film and television drama broadcasting.

The tenth step is audio editing, due to the noisy timbre of the scene filmed by the crew, most of the crew do not take the way of live recording for audio collection, but after the video is finely cut into a film, it needs to be re-recorded according to the video content to ensure that the timbre is accurate and true. In order to ensure that the dubbing is real and immersive, the crew generally uses the original actors for dubbing, and some crews choose professional voice actors to improve their professional standards.

In addition to video dubbing, film and television drama interlude soundtracks are also one of its cultural characteristics, and excellent soundtracks suitable for plot development will have a positive impact on the broadcast effect and are more likely to trigger a new musical frenzy.

After the completion of the post-production video and audio editing and synthesis, the roughly finished film is basically implemented, and the post-production team can send the finished film back to the producer for review, and after the crew puts forward modifications, it will be further modified and improved, and the film can be released after completion.

Of course, this is only the general process of a film and television drama, and there is a lot of complex professional knowledge in it, for example, whether the shooting is filmed on film or digitally is also very important.

Compared with digital photography, the use of film is undoubtedly more primitive, which will make the shooting cost more expensive, but the film camera is still an inseparable choice for videographers.

Digital high-definition film is like the use of more advanced high-resolution CCD sensors, so that the shooting quality is very delicate, currently up to 1920 * 1080, about two million pixels, but no matter how good CCD is not comparable to the resolution of professional film, color reproduction, gray level, contrast tolerance and stereoscopic effect, which is why many photographers know that digital cameras are more cost-effective but do not give up film cameras and cameras.

Also, it is an indispensable process to make promotional films during the filming process, only when advertising is in place and the exposure of film and television dramas is always maintained, can it attract the public's attention and expectations, thereby increasing ratings or box office, so the publicity cost of a film and television work is often the bulk of the investment.

For example, for a film and television drama with an investment of 60 million yuan, the advertising cost alone often needs about 30 million, reaching half or even more of the total investment.

After the production is completed, it must be sent to the Bureau of Radio, Film and Television, the competent department of film and television production, for review, and only after passing the review can the distribution company and the cinema chain or theater be contacted for screening.

The reason why distribution is the most profitable part of a film and television production company is because of the distribution ratio of the box office.

If the box office of a movie is 100 yuan as an example, the state will directly deduct 3% as a special fund for films, and then deduct 5.5% of the tax, removing the 8.5% part that cannot be shaken, and there will be 91 and a half yuan.

The remaining 91 and a half miles, almost half of which are directly distributed to the theaters and theaters, after the theaters and theaters are divided, the distributor will also charge a distribution agency fee (distribution commission), and the current industry rules are that the proportion of 5%~15% of the distributable income (gross income) of the distribution box office is normal.

The box office profit that the producer can get = total box office - 3% film fund - 5.5% tax - theater and theater royalties (38% ~ 43%) - distribution commission - remuneration for directors and main creators - distribution costs paid on behalf of the producer (copy fee + publicity fee, etc.) - tax (invoices are subject to tax).

Taking a 5 million production cost movie as an example, if you also take out 5 million for publicity, you will invest 10 million as a whole, and if you want to rely on the box office to recover the cost, the box office must be at least 30 million to just tie.

"So what's the profit?"

Ding Ning was dumbfounded, after a movie is filmed and exploited layer by layer, it would be good if the producer could get 30% of the box office, what profit is there at all?

"So, most of the production companies in our country are reluctant to make movies, the risk is too great, and if one is not good, it will lose all its money, but the TV series with a long cycle, but less investment and less risk are more marketable. ”

Ouyang Yuntian said with emotion: "This is also one of the reasons why it is difficult for us to produce internationally influential films in China, and the high domestic box office is always occupied by imported films." ”

"No, I remember that the movie is not only box office revenue, but also other distribution channels, right?"

Xiao Yao is a returnee after all, although he is not an insider, he also knows something about this area, and asked suspiciously.

"Of course, there are other channels of distribution income, such as TV, audio and video, DVD, network broadcast rights, overseas copyrights and profits from movie peripheral products, etc., but the problem is that if the movie can't even go up at the box office, who will buy your movie copyright, as for the movie peripheral products, ......"

Ouyang Yuntian smiled bitterly and said: "That's a benefit that only Hollywood movies have, for example, the Transformers series can revitalize Transformers-themed posters, posters, dolls, themed downloads, themed goods, masks, digital products, Electronic products and a series of other peripheral industries, in our country, first, there is no excellent film that can drive the emergence of film peripheral ancillary industries, and second, the consumption concept of domestic audiences and foreign movie audiences is completely different, most of the audiences in our country watch movies just for leisure and entertainment, even if the development of movie peripheral products, few people care, let alone regard movie peripheral products as a huge profit point like Hollywood. ”

Xiao Yao looked thoughtful: "I heard that Hollywood's box office share ratio is very different from our country's, isn't it?"

"In Hollywood, there are three modes of account sharing, the first is the same fixed proportion of account sharing as China, the second is that the theater will pay a fee to the producer to buy out the film, and then the entire box office of the film will be owned by the theater, and the third is the most popular account sharing model in Hollywood, that is, the stepped account sharing. ”

Ouyang Yuntian explained: "If a movie has a high box office, the proportion of profits shared by the film company is often higher than that of the theater chain, for example, a film with a box office of 300 million US dollars, the film company can even share up to 60% of the revenue, but for some films with poor box office performance, the theater chain also needs to protect its own income, such as a film with a box office of only 10 million US dollars, the film company can only take 45% In general, the proportion of the domestic film box office of a rice film is about 40-55% for the film company. ”

Ding Ning nodded suddenly: "The box office share abroad is much more flexible than ours." ”

Before 1995, for every 100 yuan of box office, the first thing to pay was 5 yuan of the national film development special fund and 3.3 yuan of business tax, and the remaining part was divided between the producer and the theater according to the ratio of 35% and 65%, until 2006, the producer's voice gradually increased, and began to renegotiate the rules of box office sharing with the theater, and the producer's box office share ratio was increased to 42%. ”

Ouyang Yuntian talked eloquently: "In 2011, in order to vigorously promote the development of the film and television industry, the relevant departments issued a document, stipulating that the producer should not be less than 43% in principle, and the theater is generally not more than 50%, which can be regarded as leaving a way for the production company to live." ”