August 31 at 11:50 p.m., 10 minutes until September 1.

The pre-sale of "Sunburn" is about to begin.

Cao Baoping was a little nervous and paid attention to the data in the background.

Not only him, but Hong Chen, Duan Hong, Guo Tao and others all silently paid attention to the pre-sale period of the movie.

In this kind of scene, they can't help but feel a little apprehensive in their hearts.

The pre-sale results reflect the box office trend of the film to a certain extent. The most important thing is that the pre-sale results will affect the film's scheduling rate.

Theaters are scheduled according to how hot a movie is.

Qianda Pictures, staff member Liu He is preparing to open the pre-sale of "Scorching Sun", "Dream Music Circle", and "Nine-Story Demon Tower".

The pre-sale time for all three films is the same.

The Mid-Autumn Festival is also a good schedule, and the pre-sale period is generally very popular. Judging from the current situation, the pre-sale of "Dream Music Circle" should be the hottest because of the early publicity.

Liu He looked at the countdown, slightly nervous.

In the early morning of September 1, he pressed the button for the pre-sale to start.

From this second, the pre-sale data of the three box offices began to change.

Liu He looked at the pre-sale box office of the three movies, his expression gradually changed, and then, his eyes widened and widened.

"Really?" he was slightly stunned.

I saw that the data of the three movies began to beat at the same time, and the fastest rise among them turned out to be "Scorching Sun"!

How is this possible?

Liu He has a hobby of playing douyin, and when he is relaxing by watching short videos, what he sees the most is the advertisement of "Dream Music Circle".

Because it's a new movie, he's also curious to click in and read people's comments.

The reviews are all positive.

"Young people chasing their dreams, come on. ”

"Is it a movie about music, I'm looking forward to it. ”

"It must be very good-looking, starring the little brother is super handsome. ”

Therefore, he thinks in his heart that this Mid-Autumn Festival file "Dream Showbiz" is estimated to explode.

But now it looks like it was overtaken by "Scorching Sun", which I haven't heard much about publicity!

And the data of "Scorching Sun" is very terrifying.

In 10 minutes, the pre-sale exceeded 5 million!

In half an hour, the pre-sale exceeded 20 million!

Three hours later, it broke 100 million!

Break 100 million!

The Mid-Autumn Festival is different from the Spring Festival and National Day schedules, and the box office is generally slightly lower than the other two schedules.

The best record in the past is almost a whole night later, the advance box office reached about 100 million.

Now this record was reached in three hours by "Scorching Sun".

How is this possible?

After another three hours, the advance box office for "Sunburn" sold out and the tickets were sold out.

According to the popularity of the previous film, Qianda Pictures ranked 150 million tickets for "Scorching Sun", which is the five-day pre-sale period, and Qianda Pictures estimates that this movie is almost this pre-sale result.

Now, however, the night has not yet passed, and the entire box office has been emptied.

Liquidated!

Liu Hemeng.

Liquidation on the first night?

How is this possible?

That night, after Cao Baoping saw the pre-sale box office, he was also stunned.

What's going on?

Breaking 100 million so soon?

To tell the truth, Cao Baoping is a big director, and the movies he has made have a good reputation and good box office results, but there are few particularly big box office hits.

Because of his film style and vision for selecting people, the box office is limited to a certain extent.

It is undeniable that although some traffic small fresh meat has average acting skills, it can indeed bring box office. This is also the fundamental reason why the current entertainment industry has entered a vicious circle.

When Cao Baoping chooses the role, he starts from the perspective of whether the actor is suitable for the role and whether he can play the role well.

The same is true for filming "Scorching Sun" this time.

But he overlooked one detail.

That is Hongchen's box office appeal.

When "I Am Not the God of Medicine", Hong Chen was already deeply loved by people, and fans widely publicized his works and became the so-called "tap water".

is to volunteer to help his idol as a water army and advertise for his idol.

Although "Detective Chinatown" is not so classic, its word-of-mouth maintains a score of 7.8, and its box office performance is good, and it has also been recognized by people.

Including the movies that Hong Chen made before, they are all very good.

As a result, people gradually have a realization, that is, Hong Chen's movies should be good movies.

That's the benefit of taking the boutique route.

For example, there is a great god in the directorial world, Cameron.

He wrote and directed the sci-fi movie "The Terminator" and became famous.

"Titanic" has dominated the world's highest box office for more than two decades.

"Avatar", as the first 3D movie, once again created a box office myth.

As a result, people subconsciously think that Cameron's movies are worth watching and must definitely be watched.

In the film and television industry, Huang Bo, Wu Zhan and others, hearing that they have new movies, people will also think that they are good films.

Hong Chen now has such a reputation.

In professional terms, Hong Chen is already capable of carrying the box office of a movie.

With this, it shows that he has officially entered the ranks of the first line!

Cao Baoping still couldn't believe it at this moment, but the excitement in his heart couldn't be hidden.

He opened the comments under the pre-sale box office of the movie and found that most of the people were coming for the flood.

"Brother Hong Chen's movie, support!"

"Hong Chen has a new movie, come and see!"

"Hong Chen and Duan Hong, I feel that this movie will not be bad, come and support it!"

"The scorching sun, the police movie, watch it first and then comment!"

Cao Baoping only realized at this time that it was this feeling to invite an actor with a large amount of traffic.

No wonder, those people would rather spend 50% of their budget on hiring actors than filming in a down-to-earth manner.

It's really easy to make money like this.

Still, he sticks to his roots.

He once had the experience of working with a popular actress, who only made a cameo appearance as a beautiful woman and had a few dance moves. He taught one for half a day, and he almost didn't himself off.

Therefore, he knew that he couldn't be like other directors, inviting traffic stars to come over and fool around.

On the other side, Hong Chen was a little surprised when he saw the pre-sale box office.

He took a look at one of his fan groups, and there was also a carnival in the fan group.

""Scorching Sun" broke 100 million in three hours, Brother Hong Chen is too powerful!"

"Oh my God, I saw it too, it's an exaggeration. ”

"Touched, worthy of being my idol, I have supported him for a year and a half, and he has never let us down!"

"Hurry up and release it, I can't wait!"

"This box office appeal, no one!"

"What? I just saw, why did I go to grab the ticket to show that the ticket is sold out!"

"Haha, you don't buy it sooner. ”

Looking at the support of fans, Hong Chen also felt a little warm in his heart.

Overall, on this night, the pre-sale of "Sunburning" set off a huge wave on the Internet.

This movie is in the limelight for a while!