Chapter Seventy-Five: Promotion

Fang Hao's public account has become a future hit in the minds of the training teachers, and it has already shown strong strength in just a few days.

With a strong official account, the monthly income can easily break one million.

In the eyes of this teacher, Fang Hao already has that potential.

If you have a good relationship with such a person, you will become your own network resource in the future.

He calculated this account very clearly.

Under the guidance of this teacher, several advertisers contacted Fang Hao, asked for Fang Hao's background data, and talked to him about the promotion fee.

The training teacher told Fang Hao that advertising articles should be sent as little as possible, and it is best to send one a week, and no more than two at most - after all, followers are not here to see advertisements, and if advertisements are sent too frequently, it will damage the brand value of the official account, and the gains outweigh the losses.

If you send one or two a week, the price should not be too low, and you can't take the road of small profits and wide sales.

But you can't just say that the price is too high, which will scare advertisers away.

Fang Hao's attention is not high, the activity is very high, and he is a new account, no one knows what kind of promotion effect it can have.

It can be high, but it can be low.

Finally, after Fang Hao consulted the teacher, he gave a quotation equivalent to 20% off the market price of comprehensive data.

After some bargaining, three advertisers were finally negotiated at a 7% discount equivalent to the market price, and the launch was completed within half a month.

The advertiser provides the copy, and Fang Hao is responsible for publishing.

However, it has been decided, this price is only the price of the first cooperation, and the future cooperation will be determined according to the promotion effect.

After agreeing on this price, Fang Hao regretted it the next day - because his number of followers had risen to more than 80,000 the next day.

Although the rate of growth has slowed down, there is no doubt that the advertising price negotiated based on the previous market price is still lower.

In the end, I was relieved - whatever, this is the first time to cooperate with those advertisers, even if it is free, you should try the waters, prove your economic value before raising the price.

The first advertisement he sent out was a mask advertisement, and the owner had already done a good job of copywriting, so he just had to copy and paste.

The day after the advertisement was sent, the financier approached him to discuss the next cooperation.

Because the effect of advertising is so good, the same advertising cost is more than ten times better than the effect of them letting other official accounts promote.

This ad is aimed at women, and the vast majority of Fang Hao's followers are girls - under normal circumstances, unless there is a special hobby, few men will follow the official account of a man who can only post selfies.

His followers and the audience of the advertisement are highly unified, and some girls think that this is for the handsome little brother to rush the performance, and they are more generous.

β€”β€”Anti-positive film is all needed, who is not buying?

From which link to buy, the owner can see the data.

They were very, very satisfied with that data, and it far exceeded their expectations.

Of course, they have to advertise.

They paid twice as much this time as they did last time.

However, Fang Hao refused: "In the past 10 days, I still have two advertisements to send, and I can't arrange your advertisements." ”

Advertisers have raised their offers in turn.

Fang Hao still said that he didn't have time to post other advertisements now, and said that he already had several appointments for advertisements in his hands.

It wasn't until the other party raised the price to five times the price of the first collaboration that he said that he could publish another advertisement for the brand next month.

Now this kind of promotion income is not a big head for Fang Hao's official account, the real big head is still the tips of those girls, followed by the click income from the advertising network.

It's just that tipping can't be so generous forever, and whether it can be profitable in the future mainly depends on various advertising revenues.

The drainage effect of the marketing account has been almost consumed, and the increase in the number of followers of his official account has slowed down, exceeding 90,000, but it can only increase by a few in an hour.

It has only been 10 days since the official account was established, and Fang Hao has earned an income of 70,000 or 80,000 yuan from it, and he has already held several advertising appointments in his hands.

Although the main income now still comes from rewards, even without those tips, he can eat enough with advertising income, and it will not be lower than his income as an advertising model for Han Gentry men's clothing.

Then he felt that learning this new media was too worthwhile, and he had already transferred the tuition back, and he had earned dozens of times the income of the tuition fee.

New media is not just this, there is also training to be an anchor and an up master, but it is not the same teacher.

During this period, Fang Hao was asked to take advertising photos for Han Shen men's clothing - the ownership of the photos taken during this period belongs to the clothing company, and the company will not give him additional money.

After a day and a half of shooting advertising photos, the photographer is no longer an amateur like Shan Rou, but a professional videographer, which also makes Fang Hao understand how big a gap there is between professional and amateur.

The one-and-a-half-day shooting also made him feel quite tired.

However, this is the amount of work he has to do for a month when he signs up with this company, and he thinks that he can get a salary of 20,000 yuan in a day and a half, and he feels that it is quite worth it.

Hanshen Men's Wear put the advertising photos taken by Fang Hao on the company's website and on the product catalog, which had a very good effect.

Fang Hao is not the company's brand spokesperson, and the effect cannot be directly reflected in sales, but according to their survey, his image has brought a lot of favorability to the brand.

Although this company produces men's clothing, Fang Hao's image does not have much attraction to men.

However, many times, many men's choice to buy clothes is not in their own hands, but in the hands of women.

After putting the advertising photos taken by Fang Hao on the website, the sales revenue of their official online store has increased significantly, which can be seen.

Shan Rou, who has obtained the data, has even put forward a bold idea - after the contract with the current advertising spokesperson expires, he will put Fang Hao on top and let him endorse him.

Of course, she only mentioned this bold idea in the company's management group, and did not put it forward in a formal form, so everyone just listened to it.

But she had already told Fang Hao about this bold idea, which gave Fang Hao greater confidence in the future.

How can being an advertising model and operating an official account be better than being an advertising spokesperson?

When Shan Rou mentioned this bold idea to him, she also invited him:

"I heard that there is a new movie that is very good, are you free tomorrow, let's watch a movie together?"