Having secured $4.5 billion in funding doesn't mean you can rest easy.

Zhang Yida convened a group of executives and held a closed-door meeting for three consecutive days.

The meeting focused on the theme of "how to successfully complete 20 billion revenue and win the bet", and a group of executives enthusiastically offered suggestions.

"20 billion revenue seems to be an astronomical amount, but it is not out of reach. ”

Zhang Lan, CEO of Doushi, stood up and opened the prepared PPT.

She pointed to the histogram played on the PPT and introduced: "To complete this seemingly impossible task, first of all, we have to break down the goal.

In April, our advertising revenue was 388 million yuan, and in May, we increased by 25% to 485 million yuan.

In June, it continued to maintain a growth rate of 25%, reaching 606 million yuan;

……

In October, it reached 1.48 billion yuan.

We maintained a CAGR of 25% per month for the first 6 months and 20% per month for the second 6 months.

In November, the revenue reached 1.776 billion yuan.

……

In April 2018, the revenue reached 4.42 billion yuan.

In 12 months, a total of 23.097 billion revenues were made.

Not only can the VAM be completed, but it can also win the company a $3 billion increase in valuation. ”

Zhang Lan spoke very carefully, and many executives in the audience listened very carefully.

Because this is related to vital interests, Mr. Zhang has already said that the successful completion of the VAM will give a round of option incentives to all executives.

And if the bet is lost, Mr. Zhang will lose a lot of equity, and their executives will not be able to do anything good.

Zhang Yida looked at the beautiful growth curve on the big screen in the conference room, and he knew that it was unrealistic to grow completely according to this curve.

Can only be said as a reference!

It is possible that the growth will double in the first few months and increase by a few percent in the following months.

Zhang Lan can also take this situation into account and specially make several different growth models.

Talking on paper doesn't make much sense, but it's also an essential part before it can be implemented.

According to the growth model, the headquarters will assign different sales tasks to the advertising sales branches in different regions.

"Next, I will convene the general managers and agents of the sales branches in various places to hold a pre-war mobilization meeting. ”

Zhang Lan said with a smile on her face: "For the sales branch, we will next raise the performance commission to mobilize the enthusiasm and motivation of employees;

For agents, we will take the way of making profits to give agents more profit margins. ”

He looked at the other executives, "As for the advertising platform and the customer delivery experience, I ask the other colleagues." ”

Other executives applauded, and they were all confident that they would fight this battle.

When it was the turn of other executives to speak, someone suggested: "Internet finance has been a hot track in recent years, and many companies have obtained a lot of financing.

And they are also keen to advertise online to gain customers, can Internet finance be listed as a key breakthrough industry?"

"Licensed financial institutions can place advertisements on Douyin, and other Internet financial institutions must pay attention, especially P2P wealth management and online lending platforms, which are listed as prohibited industries. ”

Zhang Yida's words can be regarded as blocking a group of peers.

In fact, he didn't want to do that either. But these things are too dangerous, and it is the same as Ruixiang closing the Internet financial supermarket.

"For the live broadcast business of sweet potato video, I think we can strengthen cooperation with Pindodo, rely on live broadcast to make a certain amount of revenue, and alleviate a certain amount of gambling pressure. ”

Listening to other executives mention sweet potato videos, Zhang Yida remembered the down-to-earth video software with this name.

This is a killer weapon he used to balance Kuaishou, and he hasn't cared about it for a long time.

"What about the data of the sweet potato video now?"

Facing Zhang Yida's question, the smile on Zhang Lan's face decreased, and she shook her head slightly, "It's not very good, there are only four or five million daily active users at present, and most of them are still channeled."

We started a little late, and many of the sinking users were snatched away by Kuaishou.

The most important thing is content, without good content, it is naturally impossible to attract and retain users. ”

"If you don't have a good creator, then you can dig it, or dig into the corners of the wall. ”

Zhang Yida whispered "Kuaishou~" in his mouth, and the biggest competitor in China should be it.

Can you let Penguin match and merge Kuaishou?

In this way, the domestic land can basically focus on international expansion.

Kuaishou is not a hard bone to gnaw on, and the foundation has been deeply rooted enough.

In their previous lives, Douyin and Kuaishou fell in love and killed each other for many years in China, and finally burned the war abroad.

If you can win Kuaishou, and then complement it with Pindodo, it won't be too cool for Zhonghe Group.

"How is the cooperation with Diandiancuo going?" Zhang Yida asked again.

Zhang Lan shook her head, "It's not good, although Diandiantiao is also mainly engaged in the sinking market, it is a fundraising platform after all, and it is serious."

Sweet potato video focuses on entertainment functions, and it is impossible to put ads directly on Diandianchip. ”

Sinking the Four Heavenly Kings, Zhang Yida already holds two, and the other two, one is Kuaishou, and the other is Qutoutiao.

"How's the fun headlines I let you get in touch with?"

Zhang Lan replied: "Tan Siliang is not short of money, the last time he started a Huzhong advertising company, he sold 1.35 billion yuan, and he has long been wealthy.

The price of 100 million we offered was unattractive to him. ”

"Hehe, is he going to ring the bell again?"

Zhang Lan "giggled" and laughed: "Maybe! His last business was not successful, who doesn't have a dream of ringing the bell?"

After thinking about it, she still asked, "Mr. Zhang, I don't understand why you have to buy this Qutoutiao?"

"It complements the flow with the spelling and dotting to complete the full coverage of the sinking flow. ”

Zhang Yida sighed and covered his forehead, "If he really doesn't sell it, forget it, we will merge and acquire Xiaomeng."

Let the news and information team of the school make a certain headline!"

This is simple, which is "online earning", "distribution", and "apprenticeship".

There are a lot of operation masters who are proficient in this way, as long as they are willing to spend money, I believe that it is not a problem to crush the fun headlines. ”

Zhang Yida said "um", he naturally knew how Qutoutiao became popular.

However, Qutoutiao's proud operation strategy has also been scolded badly, with the wool party rampant, vulgar content rampant, low value, and even some content imported from other information platforms......

It's cool for users below the third and fourth tier cities to make money while making money, but this model has always been criticized by the elite.

Subsidizing users is a small problem, and what really makes Zhang Yida a little undetermined is the content.

"Why did the sow scream in the middle of the night......"

Some users like to watch these, and if you raise $4.5 billion in Series A financing of a certain company, they don't dare to be interested, and they may not want to click on it.

……

"At present, Diandiantiao has formed five business matrices: Diandian Public Welfare, Diandian Mutual Aid, Diandian, Diandianbao, and Diandianhealth.

It has raised more than 20 billion yuan, served more than 1.5 million economically disadvantaged patients, and registered more than 300 million users. ”

Chen Sheng, CEO of Diandianchou, came to Zhang Yida's office and reported to the latter.

Zhang Yida is still very satisfied with this report card.

"I heard that the water drip chip has been gaining momentum recently?"

"Yes," Chen Sheng replied, "At present, there are four mainstream players in the market, in addition to our two, there are also easy chips and love chips. ”

"As a fundraising platform for serious illnesses, we must be strict with ourselves, don't raise money for the sake of fundraising, and let every bit of love be put into practice and given to those who really need help.

Do you see what I mean?"

Chen Sheng nodded, "Mr. Zhang, I understand." DiandianChip will never pull patients who are not eligible for fundraising to the platform to raise funds for the sake of performance.

We've been stuck with the audit conditions.

In addition, we have a monitoring mechanism. Once a violation is discovered, it will not be tolerated!"

"Then I'm relieved!"

Zhang Yida knows how muddy the water is in this industry, and it was originally a good public welfare undertaking, but it was stink.

In the final analysis, the hearts of the people in society are unpredictable, and everything is especially focused on money.

"However, I found that other friends and businessmen, in addition to going to the hospital to push customers, deliberately engaged in some sensational copywriting that deviated from the facts for the sake of performance.

The purpose is to get everyone to donate money and increase the success rate of fundraising.

If our platform is too upright, we will suffer a little. The users all went to other people's homes. ”

Zhang Yida sighed, these days, honest people have suffered!

"Forget it, we can't take care of other people's affairs, just do our best. ”

Zhang Yida asked again: "How is the Sunshine Public Welfare Alliance Chain?"

As soon as he mentioned this, Chen Sheng immediately gushed about it.

"Let's Ruixiang Digital Technology Group's Blockchain Research Institute, this public chain should be the first landing application in the industry.

Relying on the Sunshine Chain, the user's entire donation cycle is automatically recorded on the consortium chain to form a donation ledger.

Compared with the previous public process of Internet public welfare, Sunshine Chain refines every link of the flow of donations, and the information left behind is also permanent and effective.

The public welfare blockchain solves two major problems in the field of public welfare: one is the "sunshine and transparency" of donations, and every love support fund, from the donor to the recipient, every step is clearly visible and subject to the supervision of all sectors of society;

Second, after accessing the "smart protocol", every action supported by love must be controlled by the protocol, getting rid of human intervention and ensuring the fairness of the action. ”

Zhang Yida nodded and smiled, the application of public blockchain technology in the public welfare industry could not be more suitable.

With the characteristics of "complete decentralization", no organization or individual can tamper with or control the reading and writing of data in the public chain.

Moreover, the data can be traced, and the flow of donations is also open and transparent.

The biggest pain point of public welfare is openness and transparency, if a user can see where the money they donated ends up going through the blockchain.

Whether I bought a Maserati or built Hope Primary School.

Whether or not to continue to donate money in the future, every user should have a scale in their hearts.