Chapter 272: Overseas Advertising Traffic
Liu Chunhe followed Zhang Yida and his bodyguards and took the elevator to the chairman's suite where Zhang Yida lived.
On the way, Zhang Yida didn't say a word, Liu Chunhe was very bottomless, I don't know if this big guy was moved by himself?
However, Zhang Yida didn't mention this stubble, and he didn't want to ask.
After entering the hotel room and seeing the splendid decoration and spacious space, Liu Chunhe guessed that this was the only two presidential suites or the only four presidential suites in the Marina Bay Sands Hotel.
That's right, the Chairman's Suite is a bit more exclusive than the Presidential Suite!
Liu Chunhe is also hearsay, and he doesn't know what the British owner of the hotel thinks? Is this a yearning for socialism?
Through the large and bright floor-to-ceiling windows of the living room, you can see the tree-lined Marina Bay Park not far downstairs, and beyond that, you will cross the border...... Endless turquoise sea.
Liu Chunhe retracted his gaze and secretly sighed, but he would really enjoy it! I heard that Beckham and Victoria also rolled over the sheets in the presidential suite, I don't know if it's this one?
Next to the sofa in the living room, Zhang Yida made a gesture of please, "Mr. Liu, please sit!"
Then he beckoned Song Caiwei to make two cups of tea.
Liu Chunhe smiled at Song Caiwei, who served him tea, "Thank you!" It is guessed that this woman with a pretty appearance and elegant temperament should be Zhang Yida's personal secretary.
Thinking of this, I felt a little sour for a while, I started a business in 09, several years earlier than Ruixiang.
But now the development situation, one in the sky, one underground. There are hundreds of millions of users in the city, but the monetization ability is very poor, and it has been relying on financing for blood transfusion.
On a business trip by yourself, not to mention the glamorous secretary warming the bed, you can't even afford to live in a luxury hotel.
If the city wants to get out of this predicament, it will have to work advertising revenue.
In recent years, he has found that Chinese companies have formed a boom in going overseas, especially in the three sub-sectors of "finance, games, and live broadcasting", which are most keen to develop overseas.
Among them, the financial companies with the highest unit price and the richest are the financial companies, especially the two of Leech Financial Services and Ruixiang Jinke, which make overseas acquisitions and investments, and make frequent big moves.
These two companies, as long as they can cooperate with the next one, can help Chizicheng get out of financial difficulties and embark on a broad road.
Zhang Yida opened a beautiful gift box, took out a cigar, and after cutting off the cigar cap, he lit it and smoked a few puffs, and said slowly:
"Mr. Liu, you said that you want to cooperate with my company in advertising. You give me a reason to abandon Google and Facebook and choose you. ”
Liu Chunhe lifted his glasses, "Google and Facebook do occupy most of the mobile advertising market overseas. But Mr. Zhang, have you considered the cost issue?
We absorb traffic through our Solo desktop and product matrix, and monetize traffic through our own advertising platform.
Advertising in our city is definitely much cheaper than in Google and Facebook, and it can save you at least tens of millions of advertising dollars every year. ”
"But they have 2 billion users, and you only have 300 million users. And the viscosity of other users is higher than yours. ”
Zhang Yida smiled slightly, "Besides, we don't care about tens of millions of advertising costs, what we care about is time and efficiency." ”
A hint of gloom flashed on Liu Chunhe's face, and before he came, he thought that there might be this result.
In the final analysis, there are fewer users, and they are all tool-based products, the user usage time and stickiness are not high, and most of the advertisers attracted are small overseas companies.
Companies of this size, such as Leech Financial Services and Ruixiang, naturally prefer advertising platforms such as Facebook and Google, which have huge traffic.
For giants, saving a little advertising money is useful, and they pursue to open the market in the shortest possible time and complete the product launch.
"Okay!"
Liu Chunhe stood up and nodded slightly at Zhang Yida, "That's bothering Mr. Zhang!"
"Wait!"
Zhang Yida stopped Liu Chunhe, who was about to leave. Liu Chunhe also froze, could it be that there was a turning point?
"Does your company accept investment? or mergers and acquisitions. ”
"Investment, M&A?"
A trace of hesitation flashed on Liu Chunhe's face, and finally shook his head, "This is my seven or eight years of hard work, and I won't sell it." ”
Then he smiled at Zhang Yida again, "If Mr. Zhang is willing to make a financial investment, we are welcome." ”
"You're beautiful!" Zhang Yida said secretly.
"You can listen to me, and it's not too late for you to make a decision. ”
Liu Chunhe nodded, it didn't hurt to listen, he also wanted to know what Zhang Yida wanted to say.
"How much is the revenue of Chizi City in 15 years? Is there 100 million?"
Liu Chunhe shook his head ashamedly, the performance of Chizicheng is indeed a little unbeatable, sitting on 300 million users, and there is not even a small target for a year's revenue, but you can imagine how bad it is to monetize.
Zhang Yida is not surprised by this result, this is a small and beautiful company, and it was only a small-cap stock when it was listed on the Hong Kong stock market in the previous life 19 years, with a market value of 12 billion, or Hong Kong dollars.
However, this company also has something that Zhang Yida is interested in, that is, its future 800 million overseas users and advertising platform.
In Liu Chunhe's hands, this company can only be small and beautiful. But in the hands of Zhang Yida, it is different, backed by a number of large overseas companies, once the ecology is formed, the volume can definitely be increased by 10 times.
"Ruixiang has five joint venture mobile payment companies overseas, and has also invested in dozens of overseas Internet companies......
Yiminbank is about to expand its consumer finance business beyond Indonesia to Southeast Asian countries.
It has already developed in North America, and is currently developing markets in Europe, and will enter Southeast Asia next.
Green is currently in the U.S., but will expand to other regions and countries in the future. ”
Zhang Yida paused and said with a smile: "These are all "potential advertisers" that can be seen and touched at present. ”
Liu Chunhe was very moved when he heard it, so many companies, one contributed 1 million advertising revenue, and it was also tens of millions. It's enough to double the revenue of Naked City.
Zhang Yida continued: "The supervision of domestic Internet finance has become stricter, and I judge that sooner or later these companies will have to go overseas to seek a glimmer of life in the future.
Tiance Technology and Mung Bean Credit, which are subsidiaries of Ruixiang, have cooperated with thousands of domestic Internet finance companies.
Counting Ruixiang's financial supermarket, we provide domestic mutual finance institutions with one-stop services from customer acquisition to risk control, and then to the construction of a big data credit system. ”
Liu Chunhe was a little confused, what does this have to do with Chizi City?
However, he quickly reacted that his company has users and traffic, which can help Internet financial companies going overseas to gain customers.
Mr. Zhang...... I ......"
Zhang Yida stopped, "Listen to me first." Ruixiang's B-end service is well-known in the domestic mutual finance circle.
If these companies want to go overseas in the future, Ruixiang's mobile payment platforms in various countries can provide them with payment interfaces, and we are also planning to implement the big data risk control system.
In terms of customer acquisition, we may undertake some advertising orders in the future. ”
Speaking of which, Zhang Yida's intentions are also obvious. It was clear to tell Liu Chunhe: Ruixiang can exert influence on domestic mutual finance institutions, so that they can choose Chizicheng as an advertiser.
"1000 companies ......"
Liu Chunhe gasped and ate it all, the unit price of customers is 1 million, and it is also 1 billion in revenue!
Although no one has shouted at the domestic mutual finance institutions, all kinds of negatives often break out.
Liu Chunhe felt that Zhang Yida also had some truth in what he said, and it was not impossible for a mutual fund company with technology and capital to come to Southeast Asia to conduct business.
Isn't Yiminbank a good start? Many people in China are staring at the development of Yiminbank, and once there is an improvement, they will all come abroad to make a fortune.
Not to mention anything else, as far as the annualized interest of 300% allowed by the law in Indonesia, even Liu Chunhe was a little moved when he saw it.
However, he also guessed what Zhang Yida meant, I provide you with so many resources and so many customers, is it possible to be a financial investment shareholder?
"Mr. Zhang, tell me about your plan!" Liu Chunhe was a little moved, he wanted to hear Zhang Yida's plan before making a decision.
"The first plan, the wholly-owned merger and acquisition of Chizicheng, your management can keep it, or you can get options. ”
Zhang Yida paused, did not directly say the second plan, but asked Liu Chunhe: "How much does your management still hold shares?"
Liu Chunhe did not hide it, and introduced: "We have completed a total of four rounds of financing from angel round to C round, and the total shareholding of management is less than 40%. ”
"Let all the venture capitalists withdraw, Ruixiang will eat all their shares, and all the shares held by your management can be retained. ”
Liu Chunhe's eyes lit up, this plan is good, the interests of himself and the management will not be damaged, and the company will develop well in the future, and the value-added dividends can also be enjoyed.
That is, the venture capital institutions that invested in themselves in the early stage suffered some losses.
"Mr. Zhang, I'm worried that the venture capital company won't accept your plan!" Liu Chunhe said with an embarrassed face.
"Just give a little premium. ”
Zhang Yida was a little impatient, if it weren't for the fact that there were 300 million users in Pure City. Ruixiang can set up a company on its own, specializing in overseas advertising agencies.
Anyway, with customers in hand and advertising orders in hand, the only thing that needs to be considered is the lack of traffic on the advertising platform.
In fact, if the traffic is insufficient, you can also go to Facebook, Google's big agency.
In fact, it is an advertising agency that receives orders from various overseas companies. Then take a large number of orders to Google and Facebook to negotiate a group purchase price.
The difference in advertising price in the middle is the profit.
Zhang Yida knew that a company called Papaya Mobile did just that.
However, Zhang Yida will not do this kind of thing of being an agent for giants and life and death in the hands of others.
What a shame to say it! Being a little brother to Xiao Mazi and helping others sell advertisements is a head short of others for nothing.
Papaya Mobile positions itself as "a company that relies on independent research and development technology for big data processing and analysis, and mainly uses global big data resources and big data processing and analysis technology to provide overseas marketing services for domestic enterprises".
The name sounds very domineering, but a senior investment banker bluntly said: Papaya Mobile is simply an advertising company with little technical content.
Then questioned about the lack of scientific and technological genes, this company did not even make it to the science and technology innovation board.
"Mr. Zhang, in that case, I'll go back to the capital and discuss with my partner. ”
"Okay, I hope to have the opportunity to work together!"
Zhang Yida shook hands with Liu Chunhe and personally sent him out of the room.
Zhang Yida didn't care too much about whether he could control or acquire Chizicheng. If you can become the best, you can't achieve it by building your own advertising platform.