The most important thing for a movie is its release and promotion.

Under normal circumstances, as long as your content is gone, the publicity in place will generally not lose money.

Cheng Ran said that it was fake if he was not excited, after all, it was a movie that he directed and starred in and wrote by himself, especially when it was about to be put in front of the public and accepted by the public.

Zhang Qiang carefully calculated that the total cost of filming "This Man is from the Earth" was less than 100,000 yuan, and the venue was provided by Li Junshou, and all the actors and group performances were provided by Li Junshou.

Excluding the cost of decoration, the cost of renting a car, and finally the cost of giving red envelopes to students, the total is less than 100,000!

Even the most important post-production is Zhang Qiang looking for his friend and taking it for free on the grounds that he will invite you to dinner in the future.

The cost of filming this film only accounts for one-thirtieth of the total investment.

That's outrageous.

However, since Cheng Ran's investment in this movie is only 3 million for Li Junshou, it is estimated that the reserved more than 2 million yuan will not even be able to make a splash during the National Day.

After carefully calculating the cost of publicity, Cheng Ran also had a headache.

How many viewers will go to see movies that are not promoted.

And it's also a science fiction film.

What do science fiction movies look at?

You can live without a luxurious cast and not be a well-known director, even if your plot is bland to the extreme!

But!

All you need to do is have all kinds of cool special effects to attract countless audiences.

This is the essence of science fiction.

Whoever watches science fiction movies is looking at love and love, and is looking at the philosophy of life.

If you want to watch these movies, you won't label them as sci-fi when searching for them.

So the promotional video of the sci-fi film is the top priority.

"Ah, otherwise, you go to Weihu and roar twice, you have been in the limelight recently, and your previous fans have grown up now, and a movie ticket is estimated to be affordable. ”

Zhang Qiang and Cheng Ran sat on the steps of the garden in front of the villa, and Zhang Qiang handed Cheng Ran a cigarette.

Cheng Ran smoked in his previous life, but Cheng Ran in this world doesn't seem to have this habit, and when he first came to this world, Cheng Ran only had a few thousand yuan, and he even thought about eating a boxed lunch for a long time, how could he buy cigarettes.

Cheng Ran stared at the cigarette and hesitated for a while, but then took it.

The fat man took out a lighter and lit it for Cheng Ran to continue.

"We don't ask for much, aside from the cost of publicity, as long as we can have a box office of 400,000, our movie will not lose money, and more than 500,000 will be blood money. ”

The fat man lit a cigarette and smoked it with great enjoyment.

Cheng Ran took a bite gently.

The taste of this cigarette is similar to that of the previous life, but it may be because Cheng Ran's body is more sensitive, and as soon as his throat is stimulated by the tobacco, Cheng Ran can't help coughing violently.

The fat man glanced at Cheng Ran with some contempt, and continued to swallow the clouds and spit out the fog.

"I have... Ahem... Is it so much of an influence?"

Cheng Ran coughed twice and said with some uncertainty, but the cigarette in his hand was not lost, he has not admitted defeat since he was a child, the more you don't let me smoke, alas, I want to smoke!

"Hehe, you don't know the mentality of fans, it's not a small problem to get a movie ticket for your idol........."

Zhang Qiang obviously did his homework, and introduced the characteristics of the modern star-chasing clan to Cheng Ran.

"Okay. ”

Hearing the fat man say this, Cheng Ran was still a little moved, and in his previous life, he was quite envious of the big Vs he paid attention to, and the attention of tens of millions of fans at every turn.

If you post two words casually, there are hundreds, thousands, or even tens of thousands of people commenting and forwarding.

Of course, the most important thing is that those big Vs can make money with this goods.

The more I thought about Cheng Ran, the more excited I became, Zhang Qiang urged on the side, and soon Cheng Ran was moved by Zhang Qiang's words.

The two found a computer, Zhang Qiang started the tutorial, and then registered a Weihu account.

Cheng Ran, the Weihu account five years ago, was cancelled by his own economic company at that time before he withdrew from the circle, in case Cheng Ran made some bad remarks with a hot head on it.

So now Cheng Ran can only re-register an account.

"Hmm... Now your identity is determined to be an actor, a director, a screenwriter, a singer, an arranger, a pianist......"

"Damn! ah, I don't know why you have so many identities!"

Zhang Qiang didn't pay attention to this fat man who liked to be surprised, and carefully studied the backstage of this micro fox.

"I guess I can fill it in at the same time. ”

Cheng Ran is operating the backstage, if it weren't for the fact that the Internet in this world is not developed enough, Cheng Ran is not used to this old-fashioned operating platform, maybe as a science and engineering student, he will play six more than Zhang Qiang.

"Seconds! ”

Zhang Qiang clicked the horn and began to submit the authentication information after tagging Cheng Ran's account.

"Okay, let's talk about the theater chain first, this thing is very slow to review, at least a day. ”

Zhang Qiang picked up his briefcase, turned off the computer, and took Cheng Ran to the theater they had planned in advance.

Regarding the choice of theaters after the release of the movie, Cheng Ran and Zhang Qiang formulated a complete plan a few days ago.

Because he is a new director and a new actor, it is unrealistic to think about going to those top theaters, even if he is lucky, he can really be on according to Zhang Qiang's words, he can only compete with those ghost movies for the audience.

But on the evening of the National Day, the audience watched it, and Cheng Ran didn't need Zhang Qiang to say it, and Cheng Ran knew who they were.

Where will they have the heart to go to the movies.

Therefore, according to the plan made by Cheng Ran and Zhang Qiang before, they decided to focus on the second and third line theaters.

According to the guesses of the two, the second-tier theater should be able to get a schedule with a little worse time, and as for the third-tier theater, they may be able to get the prime time.

Thinking of the scene that exploded after the movie was released, Zhang Qiang was full of motivation, took a map and took a taxi and began to shuttle through the theaters in Kyoto.

……………

Five o'clock in the afternoon.

Outside the door of a dilapidated old movie theater, Cheng Ran and Zhang Qiang sat at the door, smoking cigarettes depressed.

After a day of edification, Cheng Ran's throat can barely adapt to the pungent taste of tobacco.

Next to the cigarette butts scattered on the ground are Zhang Qiang's carefully prepared film introductions and copies of those that have passed the review.

"What's the matter with this TMD, even this kind of broken movie theater looks down on us!"

Zhang Qiang took a deep breath of cigarette and exhaled pale yellow smoke, and said depressedly.

From 9 o'clock in the morning to 5 o'clock in the afternoon, the two of them can be regarded as running out of the theater line in Kyoto.

First of all, those first-line cinema lines.

Denied.

It doesn't matter, you are a first-line, we are a new director and a new actor with a small budget, which is normal.

Second-tier cinemas were rejected.

Although I am a little disappointed, I can still reluctantly accept it, after all, the second-tier traffic is also very considerable, and you are not willing to take the risk of arranging movies that have no popularity, although I am very disappointed, but everything is difficult at the beginning, and I can accept it.

But until all the third-tier and fourth-tier theaters, and even those unknown small movie theaters did not hesitate to reject the two, which made the mentality of the two who worked hard all day gradually collapse.

"Let's eat first. ”

Cheng Ran sat in the afterglow, quietly finished smoking, looked at the lost fat man on the side, and comforted softly.

His mood was also very low, but not like a fat man's mentality.

After all, he has two million in his internal test pocket.

And a movie with an investment of only 100,000 yuan is like such an easy release, and the cost of making a movie is really too low.

The fat man didn't speak, he lowered his head and smoked quietly.

"No, let's put it on the Internet first, if the effect is good, there will definitely be theaters willing to schedule the next movie.

Cheng Ran squatted down to clean up the documents that the fat man threw on the ground, and picked up the cigarette butts dropped by Zhang Qiang one by one and threw them in the trash.

Zhang Qiang was very lost, really lost, he was not disappointed because the movie could not be released, but remembered what his former girlfriend said to him while sitting in Deng Wenbin's luxury car when he was dragging his luggage out of Hengcheng.

"Zhang Qiang, you are a waste!"

In a word, a cold and unfamiliar look.

Zhang Qiang's heart was completely broken.

Not only was it broken, but it was also put on the grinding disc and crushed into powder.

He worked so hard to prepare a movie for Cheng Ran, desperately pursuing perfection, and working hard to do everything he thought he could do.........

For what?

Just to prove that you are not a waste!

But now.........

Oh, I can't even get a chance to prove myself!

Cheng Ran looked at Zhang Qiang, looking at the despair in his eyes and the loss in his eyes.

The two of them just stood silently and sat silently, becoming part of the hustle and bustle.

……………

One o'clock in the morning.

Cheng Ran helped Zhang Qiang down from the taxi with difficulty, and learned the previous lesson Cheng Ran didn't drink this time, but Zhang Qiang was drunk like mud, and he kept muttering about what dreams and waste in his mouth.........

finally helped Zhang Qiang to the living room, and Cheng Ran did not hesitate to throw Zhang Qiang, who was like a dead pig, on the carpet laid in the living room.

"It's a handmade Persian wool blanket, and it's paid by the centimeter. ”

Li Qiuxue heard the sound of the door opening, got dressed, and walked down from the second floor, and when she saw Cheng Ran just throwing Zhang Qiang on the ground, she warmly reminded.

Cheng Ran hurriedly apologized, picked up Zhang Qiang and helped him to his room, and put a trash can next to his bed by the way.

"Why are you drinking again?"

Handing Cheng Ran a glass of warm water, Li Qiuxue smelled the sour smell on Cheng Ran's body and the smell of wine, and couldn't help frowning and asking.

"The fat guy drank it, I didn't drink it. ”

Cheng Ran took the cup, took a sip and took a breath to explain.

"What's the trouble?"

"The movie can't be released. ”

"Why?

Li Qiuxue poured herself a glass of water, sat on the sofa with her elegant Erlang legs crossed, and looked up at Cheng Ran with a tired face.

"No theater wants to take a shift. ”

Li Qiuxue pursed her lips, looked at Cheng Ran and said softly.

"Why didn't you tell me?"

"Does Carlisle have a theater?"

Cheng Ran looked at Li Qiuxue in disbelief, Cheng Ran had done his homework in order to enter Carlisle, and Carlisle's sales had no entertainment industry at all.

Li Qiuxue smiled slightly.

"Do you know Carlisle that well?"

"Uh..."

Only then did Cheng Ran realize that the person sitting in front of him was Carlisle's chairman.

"Go up and take a shower and rest, tomorrow Carlisle will have a complete cinema line." ”

Li Qiuxue put down the cup in her hand, nodded slightly at Cheng Ran and walked towards the stairs.

"And... Remember to bring your phone next time you go out. ”