After arranging all the affairs of the Milan club, Zhang Yida embarked on a journey back home.

The Serie A 18-19 season doesn't start until August 19, almost a month before the start of the competition.

Xian Duoduo's pre-opening preparations have been completed, and he needs to attend the ribbon-cutting ceremony in person.

On July 25th, four Xianduoduo stores in Beijing, Modu, Yangcheng and Pengcheng opened at the same time.

Xianduoduo APP has also been officially launched, after many rounds of modification and testing, the functions are very perfect, including the purchase of fresh goods, order delivery, etc., everything.

It's just that the promotion is very Buddhist, because there are only four offline stores, and all of them are distributed in first-tier cities.

No matter how many registered users are promoted in other regions, the best way is to be down-to-earth and focus on users in cities that have landed.

Several mainstream applications such as Touronghui, Pindodo, Doushi, and Kuaishou have carried out advertising pushes based on user location information.

"Download the gift, register and get an 888 yuan fresh shopping coupon ......"

Users of Beijing-Shanghai Pengyang continued to receive APP advertising pushes a week before Xianduoduo opened.

Some users clicked on the advertisement and took a closer look, it turned out to be a Hema fresh, not interested, you can buy a vegetable anywhere, why go so far?

Simply forked off the ad.

There are also some users who are relatively young, mainly post-80s and post-90s, and they are more receptive to new affairs.

I've heard of Hema Fresh on the Internet before, and some of them have even experienced it in the store.

Except for being expensive, there is nothing else wrong with it.

Vegetables and fruits are fresh and of good quality, which is suitable for their emerging middle class.

Besides, isn't there an 888 yuan fresh shopping coupon? It's not bad to enjoy the registration benefits.

There are also some people who are hesitant and have not bought anything in Douduo, but they have heard that the quality is not very good.

Now there are a lot of freshness, you don't have to think about it to know that you are a mother and a compatriot.

This made them very hesitant!

Zhang Yida attended the opening ceremony of the first outlet store in Beijing, and the scene was crowded.

As the largest shopping mall in western Beijing, Capital Outlet integrates fashion shopping, leisure and entertainment, children's experience, catering and food, with an annual passenger flow of tens of millions.

The reason why Xian Duoduo is willing to pay such an expensive rent to open here is to rub off on the other party's customer flow.

Zhang Yida, accompanied by bodyguards and Xie Zheyuan, CEO of Xianduoduo, walked into the shopping mall.

At the door, the management of the outlets greeted him with a smile, said a few words of greeting, and walked in with Zhang Yida and his party.

For the cooperation with Ruixiang, the senior management of Beijing Capital Group attaches great importance to it, and in addition to giving certain rent reductions and exemptions, it also provides the best rental space.

While Ruixiang rubbed the other party's customer flow, the other party also wanted Ruixiang's Doushi and Kuaishou to help expose and promote the shopping center.

For this kind of resource exchange, Zhang Yida directly agreed.

Anyway, it is necessary to carry out relevant publicity for Xianduoduo, and it is also incidental to expose the outlets to a position, so it is not troublesome.

When the consumers who came to the shopping center heard that the big man had come, they all stopped shopping one by one and lined up in rows of people to watch Zhang Yida and his party.

In addition to the crowds in the hall downstairs, there are also dense heads poking out of the railings on each floor......

The crowd chanted "Daddy Zhang", which caused laughter and embarrassment to Zhang Yida;

Someone else shouted loudly, "Mr. Zhang, I haven't paid my salary this month, can I pay it back a few days later......

……

People picked up their phones and started taking pictures.

met the richest man, and today I have to post a circle of friends.

Zhang Yida smiled and waved his hand in all directions, upstairs and downstairs, did not stay too long, walked to the elevator, and went down to the negative first floor.

Xianduoduo's logo is very interesting, on the left is a cartoon very abstract fish, on the right is a vegetable branch to build a sheep character, and the "two dots" on it are two apples.

The intention is very simple, that is, to let users guess what is sold in the store when they see the logo.

Walking into Xianduoduo, there are already many customers shopping.

It doesn't look much different from an ordinary supermarket, except for the rows of shelves, it is also divided into several regional plates such as fresh ingredients, semi-finished products, and robot restaurants.

The floor of the store is clean and the lights are bright, which is comfortable to look at.

Xie Zheyuan stood beside Zhang Yida and introduced the layout of the fresh supermarket to the latter one by one.

"There are more than 6,000 kinds of products from more than 100 countries......"

"There are more than 200 kinds of seafood in the store, and you can buy all the most common types here......

……

After walking to the restaurant area, Xie Zheyuan introduced: "Let's talk about the robot restaurant, if customers want to eat in the restaurant, they can simply use the Xianduoduo APP to remotely place an order online and select a seat. ”

He pointed to the rows of displays at the entrance of the restaurant, "This allows you to select your seat as well." ”

Zhang Yida and his entourage sat down in the restaurant, scanned the QR code on the desktop according to Xie Zheyuan's guidance, and began to order food on the APP.

After ordering, you can also see the progress of the food preparation and the delivery process through the screen in front of the table.

Zhang Yida looked very seriously, a transparent glass room similar to a logistics warehouse, with an automatic robotic arm in it, controlling the delivery of fresh ingredients from the shelves to the kitchen window.

Xie Zheyuan explained, "The processing process of catering, we have realized all the digital management, and also added unmanned design.

However, due to the limited technology and the short time involved in the industry, the robot in the kitchen can only do some simple processing......

As for more esoteric dishes and recipes, it is not possible to achieve them at present.

Like cooking, including Hema fresh, it has to be done by people. ”

Xie Zheyuan talked very interestedly, and introduced a complete set of digital solutions from the table to the back kitchen to Zhang Yida.

"Every node of the dish is recorded by the system, from order to rough processing, finishing to hot processing.

Each dish is ordered by a customer and processed by a chef, and it is all transparent at what time and minutes it is processed.

On the one hand, it provides customers with a full traceability, and on the other hand, the kitchen management can also be absolutely clear and digital, so that everyone's work efficiency is both transparent and controllable. ”

Half an hour later, the dishes were transmitted from the slide next to the table to the table of Zhang Yida and others at the speed of racing through each square box.

The lid of the box opens automatically, the indicator light flashes, and there is a voice reminder to remind customers to pick up their food.

Because of the digital system, everything from the customer to the table to the dish is coded and there is no mistake.

Xie Zheyuan said with a smile: "This transmission system is not simple, through a variety of mixed sensing technologies such as sound and image, it can realize obstacle recognition, evasion, and dish detection.

And the average delivery speed is about 40 seconds, which is more accurate, faster and more cost-effective than the traditional waiter's manual delivery. ”

Zhang Yida smiled and nodded, overall satisfied, although not as good as Hema Niu, but not worse than the other party.

The group took out one dish after another, brought it to the table and started eating.

"It tastes good!"

Zhang Yida gave a thumbs up, and the customers around him laughed.

Zhang Yida really didn't boast about himself, the chefs hired by Xianduoduo Restaurant have been screened layer by layer, and the level is definitely above the qualified line.

Even he, who is used to eating delicacies from the mountains and seas, can't find much fault, which is actually fine.

Compared with Hema Xiansheng, Xianduoduo is still more friendly, and you can use Xianduoduo or Touronghui APP to pay.

Hema Fresh has always been criticized by users for having to use Hema Fresh to pay.

As a result, I downloaded Hema Xiansheng, and I still have to jump to Payshell to pay.

This is not taking off your pants and farting, this is trying to force users to download the Hema APP.

Xie Zheyuan led Zhang Yida and his entourage to several areas of the store, which is the takeaway section.

A few POS clerks with POS guns are busy picking goods, they pick up the goods in the area, put them in bags, hang them on the hanging chain, and the goods will be transported to the back yard for collection.

After the background is finished packing, it will be handed over to the delivery staff for delivery, and the whole process cannot exceed 10 minutes.

After receiving the package, the delivery person rode the electric car and rushed to the user's home.

At present, only a radius of 3 kilometers is delivered, and the delivery time does not exceed 20 minutes.

That is to say, from the user's order to the door-to-door delivery, the total time does not exceed 30 minutes, which is the benchmark of Freshippo.

The delivery staff is recruited by Xianduoduo and provides electric vehicles, raincoats, knee pads, helmets, jackets and other equipment.

In addition, a special distribution system has been developed.

At present, the entire hardware and software costs of Xianduoduo are frighteningly high, mainly in 4 stores, and the cost cannot be diluted.

"Mr. Zhang, I think we're going to speed up the pace?"

Xie Zheyuan frowned and said, "Hema Xiansheng has more than 60 stores, and 40 new stores have been opened in the first half of this year alone, and it has also sunk into second- and third-tier cities." ”

Zhang Yida shook his head, "Sinking is not a panacea, first-tier cities may not be sensitive to the price of fresh e-commerce, after all, the quality is there."

How did Doudodo succeed? I don't need to say more!"

Zhang Yida said seriously, "First run through the profit model of the current four stores, before the breakthrough progress in science and technology, supply chain and various cost control, it is not suitable for sinking." ”

"Well, I understand. ”

Xie Zheyuan nodded, his mentality was indeed a little unbalanced, and he paid too much attention to his opponent and ignored himself.

"Our opponent is not Ahri, it's us!"

Zhang Yida said with a smile, "Their current lead is not necessarily the real lead." ”

Xie Zheyuan chewed on Zhang Yida's words, and he seemed to understand something.