"1 Billion Daily Active",

"2 Billion Monthly Active",

"China's first global technology company",

"Compete with Facebook and YouTube".

These keywords filled Su Hua's mind, how big is the short video market?

Su Hua feels that Zhang Yida is more optimistic about the short video industry than himself.

I also fantasized that Kuaishou would become a unicorn with a valuation of tens of billions of dollars, but I didn't dare to think about more.

Looking at Zhang Yida's ambition, he wants to use short videos to incubate a giant with a valuation of 100 billion US dollars and even a market value.

Which of the giants with a market value of 100 billion dollars does not dominate a track?

At present, there are only two giants in China, one penguin and one Ahri, who are almost meaningful, and the peak market value has not exceeded 100 billion US dollars.

Goudong is just like that, and it is basically hopeless to go to the next level.

Rice is not strictly an Internet company, it is mainly mobile phone hardware.

NetEase is the best of the three major portals, but its market value has also been sideways by $30 billion for a long time.

Toutiao is developing well, but it has only just stepped into the door of a $10 billion valuation, and it is still far from $100 billion.

The five companies of Leech Financial Services, Didi, Zhonghe Group, Ruixiang Group, and Magnesium Group are recognized as the most promising candidates to become 100 billion dollar giants in the circle, because they are still growing rapidly.

Su Hua was pondering, and Liu Zhiping on the side was also thoughtful.

It was the first time he had heard Zhang Yida confide in his ambitions. 1 billion daily active users, 2 billion monthly active users, this data has surpassed WeChat.

WeChat's current daily active users are barely close to 900 million, and this data refers to accounts, and the real number of people is certainly not so much.

Because many people have registered two or three WeChat, and they log in every day, one for work or marketing, and one for life.

Liu Zhiping suddenly felt a little nervous, will Zhonghe Group's infinite expansion have a significant impact on the penguins?

Penguin's revenue composition is mainly based on games, digital content, online advertising, finance, and corporate services.

At present, the growth of Zhonghe Group has the greatest impact on Penguin is online advertising, followed by digital content revenue and games.

They did the evaluation internally, and the short video was very time-consuming.

Users are going to play short videos, who still comes to play QQ and WeChat, which will cause a decline in advertising revenue.

If users don't play games, don't come to Penguin Video to watch dramas, don't come to Penguin Music to listen to music, and don't watch music, digital content revenue and game revenue will also decline.

In the final analysis, it is the battle for traffic and the time of use.

However, the impact of this depends on what kind of short video can explode.

Zhang Yida said that "1 billion daily active and 2 billion monthly active users" definitely does not refer to the domestic market.

There are only 1.4 billion people in China, how can it be possible to make 2 billion monthly lives.

However, the domestic reach of "4-500 million daily active and 7-800 million monthly active users" is enough to give penguins a headache.

The only ones that will not be affected are fintech and cloud services, because the main opponents in this battlefield are Ahri Cloud and Huaweiyun, as well as Leech Financial Services and Ruixiang Group.

The company is bigger, that's it, the boundaries of competition will become more and more blurred.

Noticing that Liu Zhiping was pondering, Zhang Yida secretly said goodbye to himself, not because he was too big a bull, which aroused the vigilance of the penguins!

In fact, the growth of Zhonghe Group has an impact on BAT, because advertising is an important part of the revenue of these three companies.

Chinese Internet companies make money only in those three and a half businesses, and the cake is so big that everyone is staring at it.

The birth of new forces will inevitably involve the cheese of traditional forces.

However, Zhonghe Group's current waist is not strong enough, especially Pindodo, which will have to rely heavily on penguins for a long time in the future.

So for fear that Liu Zhiping would have any misunderstanding, Zhang Yida explained: "1 billion daily active users, 2 billion monthly active users, we envision that overseas users account for three-quarters, and domestic users account for one-quarter."

That is to say, there are 250 million daily active users and 500 million monthly active users in China. ”

Liu Zhiping said with a smile: "Isn't it that the domestic goal will be completed soon?"

"Yes, we have already felt the growth ceiling, and the main energy in the follow-up has to be focused on overseas business development.

Zhonghe Group wants to be a truly global company, and it is not just a matter of entering a few overseas countries.

Rather, it is to become a global software, with overseas revenue accounting for more than 75%. ”

Liu Zhiping nodded, if Zhonghe Group mainly exerts its efforts overseas, it will have a relatively small impact on the penguins.

I'm afraid that if I don't want to forge ahead, I will deeply cultivate the domestic market, engage in long videos, and engage in comics, games, and music.

Although Ahri Entertainment is also in these industries, no matter how many people cooperate, the cake will be smaller for penguins.

Ruixiang and Zhonghe are two important chess pieces that penguins use to contain Ahri.

At present, the size is just right, which not only restrains some of Ahri's hands and feet, but also does not eat the penguins.

But if we continue to grow bigger, we will be on an equal footing with Ahri and Penguins in the future.

Although the bowl is not lifted by the penguin, it will also steal some of the food from the bowl.

Liu Zhiping felt that it was necessary to discuss it with Pony, and then the support and strategy of Ruixiang and Zhonghe must be adjusted to a certain extent.

Su Hua thought for a while, and said to Zhang Yida: "If it continues to expand like this, it will definitely attract a counterattack from Facebook and Google." ”

Zhang Yida nodded, the biggest impact must be Facebook, followed by Google's subsidiary YouTube.

The reason is the same as Liu Zhiping's worry that the penguins will be impacted, for the sake of users and traffic.

"So, you want to settle the domestic war and be kind enough to meet the counterattack of these two Silicon Valley giants. ”

Su Hua looked at Zhang Yida with a smile, he thought that he had found the biggest reason for Zhang Yida to buy Kuaishou.

"That's just part of the reason. ”

Zhang Yida said with a smile, "I have always had a dream, and my dream is to make an Internet company that can compete with the giants of Silicon Valley." ”

"This ideal is very ambitious!" Su Hua naturally praised, he didn't have any intention of laughing at Zhang Yida.

In fact, who doesn't have greater ambitions than Internet entrepreneurs at their level?

Zhang Yida continued: "Because Ruixiang is doing financial technology, it involves a lot of personal information and is very sensitive. We will definitely not be able to enter the European and American markets.

Far from it, take Leech Financial's acquisition of MoneyGram in the United States, do you think it can be successful?"

Liu Zhiping is from a financial background, and he is in a high position as the president of Penguin, so he sees the problem very accurately.

He shook his head and said: "There is not much hope, there have been many cross-border mergers and acquisitions of Chinese companies that have been obstructed by US politicians and the government, all of which have failed to obtain the approval of the Committee on Foreign Investment in the United States."

There is only one reason: it involves national security. This reason, although nonsense, is difficult to refute.

Don't look at Jackma's meeting and shaking hands with Trump this year, and promising to create one million jobs in the United States.

When it comes to key issues, these so-called "friendships" and "promises" simply don't work.

This time, Leech Financial Services may have to plant a big fight, and if it is not good, it will have to compensate for the liquidated damages for the failure of the acquisition. ”

It's simply a prophetic emperor, and the expected results are all right.

However, this can't say how awesome Liu Zhiping is, in fact, most people are not optimistic about the merger and acquisition of Leech Financial Services.

Maybe the inside of the leech gold suit, and even Jack Ma don't look at it too much!

It can only be called an adventure!

It is not surprising that the valuation of Leech Financial Services, which won the US market, has risen by one or two billion US dollars, and it is of great symbolic significance to enter the US market;

If it fails, $30 million is a scratch ticket.

Zhang Yida spread his hands, "Yes, Western countries have always been prejudiced against us!"

Ruixiang has no chance to enter Europe and the United States, but it has a chance, and it should be said that it has been put into action.

A short video app is far less sensitive than payment software. ”

Zhang Yida looked at Su Hua and said, "So, this is our opportunity at the moment." Our two companies have merged into one to make short videos bigger and stronger.

If we continue to disperse our forces, we are likely to be defeated by Facebook and Google!"

Su Hua said with a smile: "Doushi focuses on first- and second-tier cities, and Kuaishou focuses on third- and fourth-tier cities and rural areas;

The current market is also dominated by Europe and the Americas, while the overseas version of Kuaishou is dominated by Asia.

The two of us don't seem to be in conflict at the moment!"

"Yes, not in conflict, but only for now. A year from now, two years from now?"

Zhang Yida softened his tone and persuaded: "Let's not do this kind of thing that relatives and enemies are happy, obviously there is a chance to plant a flag on the mountain of the world Internet, but in the end it is cheaper for foreigners."

Mr. Su, after the merger of Doushi and Kuaishou, the brand of Kuaishou will still be retained.

At that time, you can be in charge of domestic Kuaishou, or you can manage the entire short video division.

It's up to you to be the president of the short video division!"

President of the Short Video Division, in charge of a number of short video brands at home and abroad.

Zhang Yida is quite optimistic about himself, otherwise he would not have given such a high position.

However, Su Hua felt a little unhappy at the thought of living under others.

Although Kuaishou is valued at only a few billion dollars, he is a well-deserved boss and has a good word in the company.

If you join Zhonghe Group, there is also a CEO Lu Qi on it, and there is also Chairman Zhang Yida on it.

"Mr. Zhang, I need to think about it, it's too sudden. ”

Su Hua paused, and said: "Whether it is the founding team or the shareholders, they need to negotiate and communicate. ”

"$5 billion! This is our offer to Kuaishou. ”

Zhang Yida said with a smile: "Whether it's all cash or all equity acquisition." ”

The $5 billion offer isn't low, but it's not too high either.

After Kuaishou completed Penguin Investment's Series D financing, it was valued at $2.5 billion.

It's been another few months, and Kuaishou's live streaming revenue has been climbing.

We've found the right monetization model!

There are already institutions outside that offer $5 billion to invest in Kuaishou, and there are even $8 billion offered.

However, the valuation of financial investment is still somewhat different from that of acquisition, the former likes to pay a premium, and the latter likes to lower the price.

Su Hua has no doubt that Zhonghe Group can afford to raise $5 billion in cash, after all, it has only raised $4.5 billion in cash.

If the difference is reached, refinancing or borrowing will be done.

Su Hua thought for a while and asked, "What if we don't agree to the merger?"

Zhang Yida put away his smile, "Then take $5 billion to go to the countryside to paint the walls and do live broadcast subsidies and short video subsidies."

Because the overseas market is not our focus, we can only do a good job in the domestic market first. ”

The words were full of threats, but Su Hua didn't blow up. It's just a matter of facts.

If he holds billions of dollars, I am afraid it will be even more exaggerated than Zhang Yida.

Mobile Internet, which outlet has not broken out in the subsidy war?

Short videos are okay at the moment, only subsidizing creators.

If even the users who watch short videos are subsidized one day, I'm afraid it will be another chicken feather.

In the end, Su Hua still did not give a clear answer.

Zhang Yida was not in a hurry, and gave Su Hua a week to think about it.

A week is enough time for Kuaishou and a team of founders to discuss one, two, three with shareholders.

Sweet potato video has not made large-scale efforts, just waiting for the results of negotiations with Kuaishou.

Whether you want war or peace depends on how the other side chooses.