Chapter 16 Ratings are out
Zhao Ya saw Xiao Sun's completely different reaction from the past, and guessed something, her heart moved slightly, but her face was impassive, and said: "Xiao Sun, the ratings are out, show it to me." ”
"Hehe, I've got you ready. ”
Xiao Sun picked up the ratings statistics table from the table and smiled: "Congratulations to Sister Zhao." ”
Zhao Ya wanted to be calm, but her actual actions betrayed her.
She took two quick steps forward and hurriedly took the statistical table.
When she saw the number of the highest ratings in the first row, and then saw the average rating, the heart that had been hanging in the past few days instantly relaxed, and Zhao Ya's eyes were a little sour for a while.
Since the ratings dropped a while ago, she has been under heavy pressure, and several times planning new themes to no avail, followed by Zhang Yice's escape, the TV station issued an ultimatum, and the deputy director slapped the table at the morning meeting......
She has a strong personality and doesn't show her vulnerable side in the company, but every time she comes back to the room, she always tosses and turns.
It wasn't until Chen Yi proposed a pick-up unit that made her eyes light up that she saw the hope of turning over, but it is still unknown whether she can be liked by the audience.
"It's done!"
Zhao Ya's heart stirred, "Thanks to Chen Yi." ”
"Sister Zhao, I heard two days ago that your new unit this time is very good, and you will definitely be able to sweep away the decline, no, aren't the ratings coming up?" Xiao Sun put an afterthought next to him, saying a compliment that he didn't want money.
Zhao Ya calmed down her agitated mood, the pressure was relieved, and when she was in a good mood, her whole person's spirit was lifted, and her complexion seemed to have changed a lot.
She smiled and nodded to Xiao Sun, picked up the ratings table, and walked to the office.
As soon as she entered the office, Zhao Ya said loudly to the members of the creative team: "Come to the conference room for a meeting." ”
In the conference room, many members of the creative team gathered together, and one after another with anticipation and uneasy eyes converged on Zhao Ya.
"Sister Zhao, how are the ratings?"
"Probably not. ”
Someone couldn't help but ask.
Zhao Ya's smile rippled out from the corner of her mouth little by little, and a pair of charming big eyes looked at Chen Yi, and she was the first to applaud:
This time, the ratings were able to rebound, and Chen was also the biggest contributor. ”
Boom.
The atmosphere in the conference room was ignited all at once.
"The ratings have gone up!"
"Great. ”
"Hahaha, the theme planned by Brother Chen this time is so great, I knew that our show would definitely turn over. ”
"Sister Zhao, what are the ratings. ”
"Is there 0.7%?"
“……”
When everyone saw Zhao Ya's bright smile like a rainbow after the rain, and when they heard that the ratings had rebounded, the big stones in their hearts fell, and they applauded as hard as if they had been beaten with chicken blood, and asked nonsense.
Zhao Ya didn't sell it, picked up the statistical table in front of her, and read: "The highest rating is 1.01%, and everyone has worked hard during this time." ”
After a brief silence, the room erupted in cheers and applause again.
The highest rating of 1.01% is of course far from those popular programs in the same period.
At present, "The Star's Thing", which ranks first in the same period, maintains a perennial average rating of about 1.5%, and the highest rating is 1.83%, which is also the holder of the highest rating record in the current late-night period.
However, this rating is already very good for "Variety Show".
"That Little Thing About Stars" is not that the ratings are so high at the beginning of the broadcast, but the program has a good response, and gradually attracts some big stars to participate in the show, slowly forming a virtuous circle, and the ratings have climbed to this point step by step.
There is not a single big-name star in the pick-up unit, it is all about creativity to win, and the ratings have been declining before, with the highest rating last Thursday being a measly 0.62% and the average rating being only 0.51%.
"Variety Show Joy" has a small basic audience, and it is not an overnight thing to break out, and no matter how high the quality of the program is, it is useless.
The first episode of the pick-up unit was broadcast, and it was able to have such results, which can be called very successful.
"Now the job is saved, and I don't have to be transferred to other program groups to sit on the cold bench. Everyone breathed a sigh of relief.
Chen Yi also felt relieved, nodded with satisfaction, and said, "Sister Zhao, what about the average ratings?"
Compared with the highest ratings, the average ratings are the foundation of the program, which can comprehensively reflect the audience viscosity of a program.
At present, as long as the average rating of the program in the late-night period can be 0.6%, it can save its life and will not be cut.
Zhao Ya smiled: "The average rating is 0.82%. ”
As she spoke, she handed the ratings table in her hand to Chen Yi and said, "This is a detailed ratings curve, let's take a look." ”
Chen Yi picked up the ratings table and looked at it seriously.
"Variety Show" has been weak for a long time, the audience base is weak, and the ratings at the beginning are miserable, only 0.5%, and they are still fluctuating.
But about fifteen minutes into the show, the ratings soared, breaking 0.7%.
This breakthrough node was before and after Xu Lang accosted the first girl, and then the ratings became stable, slowly rising all the way, and finally reached a peak of 1.01% at the end of the show.
After watching the ratings table, Zhao Ya said:
"From the ratings curve, it can be clearly seen that the biggest reason for the increase in ratings is the pick-up unit planned by Chen Yi, if it weren't for the weak audience base of our program, the results would definitely be better. ”
Everyone nodded in agreement.
"Chen Yi, what do you think?" Zhao Ya asked.
Chen Yi coughed lightly and said:
"Since we have proved the attraction of the pick-up unit to the audience, then, of course, we will continue to make the pick-up unit, take advantage of the victory, and strive to attract more audiences. ”
Zhao Ya nodded and said: "The show finally sees hope, I will go to the deputy director in a while, apply for some publicity resources, and strive to make the show go to the next level." ”
Chen Yi shook his head and said:
"Sister Zhao, I don't think you should rush to apply for promotion resources first, the show has just improved, even if you apply, I'm afraid you won't be able to apply for too good resources.
In addition, I took a look at the comments of netizens on the Internet last night, and the praise is quite high, and the current word-of-mouth of the program is in the diffusion stage, and the ratings will definitely increase in the future.
When that time comes, the ratings of the program will increase, and you will have more right to speak, and then apply for resources, you will definitely be able to apply for better promotion resources, which will help the program break through the bottleneck. ”
Zhao Ya thought about it, it was indeed the case.
It's just that one episode of the program doesn't explain much of a problem, and it is likely that the top is still in the wait-and-see stage, and when the ratings of the program are stable, she will have the confidence to rely on and have the confidence to apply for better promotion resources.
Zhao Ya saw the ratings before, and the whole person was always in the excitement stage, and she just wanted to let go and do a big job, so she didn't think about it so carefully.
"Okay, just do as you say. ”
Zhao Ya looked at everyone and said, "During this period of time, I know that everyone is under a lot of psychological pressure, and now I can breathe a little relief."
However, it is not yet time to relax, and Chen Yi is still fully responsible for the next pick-up unit, and everyone fully cooperates with Chen Yi's work and must complete the program recording with quality and quantity.
When this time is over, I will invite everyone to dinner and celebrate. ”
Everyone nodded yes.
It was hard to find the right direction of effort, so people are high-spirited.
"Alright, let's all disperse. ”
Zhao Ya looked at Chen Yi and said, "Chen Yi, you stay for a while." ”