Winning "The Twelve Hours of Chang'an" is just a small move for Rocket Video, and there are still many peaks to climb and conquer in the future.

Zhang Yida didn't expect a TV series to completely bring the rocket video to fire, but more to lay the foundation.

iQIYI should be regarded as the first brother in the industry at present, according to the prospectus some time ago, there are 60.1 million paid members, which is also because it has long recognized the important role of high-quality content in expanding the scale of paid members.

From the release of the self-made IP adaptation "Tomb Robbery Notes" in 2015 to test the waters of the charging model for the first time, to the solo broadcast of "Descendants of the Sun" in 2016, it has attracted nearly 5 million members to the platform.

In the past three years, iQiyi's development has been getting better and better, although it is still in serious losses, the market is still optimistic, believing that it has the hope of becoming China's "Netflix".

With the help of the group's resources, Penguin Video also announced in February this year that it had 62.59 million paid members.

In Youaiteng, only Ahri's Youku video membership is a mystery, and it only appears in Ahri's financial report in a euphemistic expression of "year-on-year growth of daily paying users".

Youku announced in 2016 that it had reached 30 million paid members, and then at the end of last year, an employee who was then the head of Youku's membership group said that it was sprinting to the goal of 20 million members internally.

I don't know if Youku deliberately paralyzed the enemy with fake news, or if Youku has been developing for nearly two years, but the number of members has dropped by 10 million.

However, according to the report of the research department of the securities company, the broadcast data of Youku TV episodes is less than 50% of iQiyi and Penguin Video, and variety shows are only 20% of Penguin.

Basically, it can be inferred that Youku has slowly cooled down, falling from the first in the industry to the third.

Behind Youku, there are also Mango TV, Sohu Video, and Suning's PPTV catching up.

However, most people think that the emaciated camel is bigger than the horse, and the second echelon should not be able to threaten Youku for the time being.

But since the launch of Rocket Video, it has bought copyrights in a big way, invested in content production companies, and made self-made variety shows and online dramas.

There are many reasons for the decline of Youku, and it is said that Ahri has too high expectations for Youku.

Youku is the most important content carrier in the entertainment sector of Ahri, which is more important than other Ahri literature, sports, games, films, music, and UC.

But Ahri's status on Youku has always been unclear, is it a content platform or an e-commerce diversion platform?

In addition, Qiandu and Penguin can provide traffic entrances for their respective video websites, which happens to be one of Ahri's major weaknesses.

Last year, Yu Yongfu, who was the leader of Ahri Entertainment at the time, once put down his arrogance: "How did Youku get pulled down from the first position, and it must return to the first place in the same way." ”

However, two months after he established FG, he was transferred out of Ahri Entertainment.

Before him, Ahri Entertainment had changed generals several times.

Therefore, some people attribute the reason why Youku and even Ahri Entertainment have not been able to play to the instability of the management.

Yang Weidong, the shift leader after Yu Yongfu, started a bold and radical content strategy and unlimited content investment, and achieved good results in series of variety shows such as "This is Street Dance".

But Youku's upward momentum came to an abrupt halt here, and Yang Weidong was taken away by the police.

The incident in February dragged on for two months, and it has not been exposed until now.

The matter quickly appeared on the hot search on Weibo, but it was quickly taken down.

Ahri can control his mouthpiece, but he can't control self-media platforms such as Shake Vision, Kuaishou, Tiantian Toutiao, WeChat public account, etc.

All of these platforms are spreading the news and conducting in-depth follow-up reports.

"What crime did Yang Weidong commit?"

"Why did Ahri wronged the Zhonghe group?"

"The ass is not clean, and the Zhonghe Group is a nail and rake, which can be called a modern version of the farmer and the snake. ”

......

If you come out to mix, sooner or later you will have to pay it back.

Ahri has always been domineering, and he is warned by a lawyer's letter at every turn.

There are many people in the industry who are not used to them, and some people turn over what happened on Chinese New Year's Eve.

Ahri employees posted a report on the professional social section of Bole.com, a subsidiary of Zhonghe Group, and Ahri wrote a warning letter from his lawyer, and Zhonghe Group called the police to prove his innocence......

Someone made a comprehensive presentation of the various news two months ago in the form of pictures and videos, and the grievances between Ahri and Zhonghe.

Zhonghe Group did not end up directly, and gave these witty creators traffic support.

The short videos with millions of likes all tell the grievances of Zhonghe Group and Ahri's domineering strength.

Most netizens expressed sympathy for the experience of Zhonghe Group's back pot, and on the night of the Chinese New Year's Eve, a black pot flew over, and the lawyer also warned him, who to reason with?

Someone proposed: Ahri should apologize to Zhonghe, help you find out the rat, and be framed.

The background music configured on the Shake Vision has also completely become popular on the Internet: you are making something out of nothing, secretly Chen Cang, imagining out of thin air, and fabricating out of thin air......

The Divine Comedy spreads very quickly, and it is also accompanied by the meme of "Ahri framing the Zhonghe Group", which is basically known to hundreds of millions of netizens.

At Zhang's request, Zhonghe Group remained silent about the incident.

After all, a victim who shouts grievances everywhere, how can hundreds of millions of netizens cry out for you to be shocked!

Ahri's public relations department also kept silent very rarely, after all, they didn't dare to speak out rashly this time, for fear of causing a bigger storm of public opinion.

You must know that Huang Xin and Zhang Yida are often dissed by Ahri's public relations department.

Some netizens ran to the official Weibo of Ahri's public relations department to mock him, isn't he usually able to say it?

Ahri was silent for two days, and finally firefighter Fan Luyuan spoke out through Weibo.

first admitted the mistakes of Ahri Entertainment and the improper handling of things, which caused a lot of reputation damage to the friends.

Then he apologized for what happened to Zhonghe Group and thanked all netizens for their concern.

The article is sprinkled with sincerity, and the tone is sincere, so that people can't find fault.

Zhonghe Group also replied: thank all netizens for their righteous voice in this incident, and also accept Ahri Entertainment's apology.

Zhang Yida almost accepted it when he saw it, let Ahri lose face once, and let Zhonghe occupy the upper hand in public opinion once, which is almost the limit.

It's simply unrealistic to try to defeat Ahri with such a small thing, or to cause some major impact.

However, it also left a deep impression on the people who eat melons: Ahri Dawen Entertainment is seriously corrupt.

In the future, when the people who eat melons become members, they think about it, if it is so expensive, will it be embezzled? Is it worth it? The effect is achieved.

Penguins and Chido also play a role in this incident, and they will not let go of any opportunity to suppress Ahri once it arises.

For Ahri, the same principle is true, only under the advantage of one can the advantage be slowly expanded until the opponent is completely defeated.