"Let me tell you this, Eshi TV currently has four channels, news channel, video channel, variety channel, graphic information channel, each channel's advertising costs are different, and the advertising costs of different columns in the same channel are not the same, for example, Eshi News Channel, starting from half past six in the morning, there are a total of 17 columns such as Eshi news, live broadcast Eshi, law in Eshi, and hot spots. Cheng Xiong said.

"Before half past six, in the fifteen seconds before the news broadcast in Eshi, the cost of advertising was 800 yuan a month, because the time was relatively early and the number of people watching was not very large, so the cost was low. However, there are more people who watch the hot spots, and the cost is higher, and the advertising cost for a month in 15 seconds is 1,000 yuan. ”

"So cheap?" Su Xing was a little surprised, he had been mentally prepared before coming, thinking that he might need tens of thousands of yuan in advertising costs a month, but he didn't expect that Cheng Xiong said that the hot spots with more viewers were very much, and the advertising cost was only 1,000 yuan a month.

If it weren't for Su Ran's introduction, Su Xing almost thought that the person sitting in front of him was a liar.

"It's cheap? It's not cheap. Cheng Xiong said.

"But how did I hear that some companies have invested tens of millions, or even 100 million in advertising bidding?" Su Xing was very impressed by the advertising slogan of 'no gifts for the New Year this year, only brain platinum for gifts', it was just a bombardment, and I vaguely remember that there was a time when brain platinum seemed to have won the title of the king of CCTV's prime-time health care products industry, and it took nearly 200 million to get this title.

"You should be talking about CCTV's advertising revenue, how can local stations compare with CCTV?" Cheng Xiong took out a piece of paper from his pocket, unfolded it and put it in front of Su Xing, "This is the specific cost table of different channels, different columns, and different time periods of advertising on Eshi TV Station, you can see for yourself, the higher the cost, the better the effect, the lower the cost, the fewer people watching this column, the time period is generally in the middle of the night, and then in the morning, not many people watch." I recommend that if you want to advertise, it's best to do so between 7 and 9 p.m. ”

When the dishes came up, Su Xing looked at the list in his hand while eating the vegetables, and asked a question: "Brother Cheng, do the columns listed on this list you give me include all the columns of Eshi TV Station?"

"That's right, all the columns of the four channels of Eshi TV are on this list, but some of the columns are not static, there may be changes, but the general situation is the same as what I wrote on the list I gave you. Cheng Xiong nodded.

"I see that most of these programs are news interviews, or some activities held in the Eshi Theater, why don't there be a relatively large columns, such as talent shows, or guest interview programs for celebrities?

This path should be able to be walked.

"The set you said is useless to ordinary prefecture-level city TV stations, only provincial TV stations, CCTV can do this, because the audience across the country can receive provincial TV and CCTV programs, but county and city TV stations can only be received in this city or a few nearby counties and cities. Cheng Xiong said, "This is also the reason why the advertising cost of Eshi TV station will be relatively low in your opinion, and the audience is less, and the cost will naturally be low." ”

woke up and suddenly realized, as soon as Cheng Xiong said this, he understood, ordinary county and city TV stations are indeed not available nationwide, only provincial stations, CCTV programs are nationwide.

It's a pity to wake up, and it seems that it will take some time for the idea in my heart to be implemented.

"I'll just choose this, this is the advertising time before the TV series airs and in the show. "Awakening was chosen.

This TV series has a total of 43 episodes, two episodes a day, and it has been on the air for three days, and the effect is not bad, it is more popular with the audience, and the advertising cost is 1,000 yuan a month. Cheng Xiong glanced at the place where Su Xing was pointing.

"Generally, the effect of advertising will be visible for a longer period of time, at least three months. Cheng Xiong reminded, "Otherwise, it is better not to put it in, the effect will not be great in a short period of time, and it is likely that the investment and harvest will be disproportionate." ”

"That's a year. Su Xing said directly, 1,000 yuan a month is very cheap in the eyes of Su Xing, even if it is a local TV station, it is definitely worth it, and it is only 10,000 yuan a year.

Su Xing suddenly thought of a question: "Can I still run ads in other periods?"

"Of course, as long as you give money, as long as that ad space is still empty, you can put it on. Cheng Xiong nodded, "What, do you want to run another ad at another time?"

Su Xing nodded, and chose two more time periods, both of which were between ten and fifteen seconds, and the cost was six hundred a month, eight hundred a month, and the advertising cost of the three periods added up to only two thousand four hundred yuan a month, and Su Xing could afford it.

I chose the time period for the advertisement, asked Cheng Xiong about some things I didn't understand, and chatted for about an hour, and the matter was basically discussed.

Cheng Xiong said: "If you are sure, there is no problem, and you will not change it again, I will prepare the contract when I go back." You can't sign the contract, you can't reach your age, you have to find a family member to come and sign. There is another one, you have to hurry up and find someone to do the advertisement, and then arrange it directly. ”

"Okay, no problem. Wake nodded.

The food was almost eaten, the matter was settled, and the three of them were about to leave, but there was a quarrel downstairs.

"I'll go take a look. Yang Wendi immediately went downstairs with his bag, and took out his camera from his bag as he walked.

Su Xing and Xiongxiong also followed out of the private room and went downstairs.

"This is the weird duck you sold me? It's not the right color, it doesn't taste normal, it's fake, you're fake, you have to pay for it. Downstairs, a middle-aged man with a plastic bag in his hand asked.

There were a few people standing opposite the middle-aged man, and the clothes they were wearing should be the people from Zhouji Restaurant.

"Don't worry, show me the weird duck in your hand. Zhou Fugui looked at the person in front of him and said kindly, "I'll check first to see if it's something in my store." ”

"What? Do you still want to admit it? I bought a strange duck, I have eaten it in Jiangcheng before, I think it tastes good, I went back to Hubei City, found that there is a chain store, so I bought a big bag, went back and tasted a few pieces of duck neck, I found that something was wrong, and I had a stomach. The middle-aged man handed the plastic bag in his hand to Zhou Fugui, "See for yourself, is it your weird duck?"