Zhang Yida looked at the email sent by Ma Jun, and the overseas business group took a Super Bowl ad in 2019 for $5 million.

The two hottest leagues in American sports are the NBA and the NFL in football.

The NFL championship game every year is called the Super Bowl, and there will be a very wonderful variety show, and popular singers and movie stars will appear every year, so the annual Super Bowl has become the biggest carnival after Christmas in the United States.

Y gets 30 seconds of advertising time to show the app to the live audience and the tuning audience to entice users to download it.

The Super Bowl is also known as the Spring Festival Gala in the United States, and Zhang Yida feels that the price is much cheaper than the domestic Spring Festival Gala.

When it came to the domestic Spring Festival Gala, Ruixiang did not squeeze into the car this year, and was robbed of this year's Spring Festival Gala sponsorship by Qiandu at a high price.

Zhang Yida was not discouraged, and the Spring Festival Gala was packed by his products several times, so what if he gave it to Qiandu.

He can understand Robin Li's anxiety at this time, his performance has declined, the stock price has plummeted, and he has tasted the sweetness of Ruixiang and Paybei through the Spring Festival Gala red envelope interaction, and he also wants to copy a plate.

Zhang Yida felt that Qiandu was a little hanging, and it was not good that the user had finished collecting the red envelope, and the software that should be abandoned had to be abandoned.

Xie Zheyuan, CEO of Xianduoduo, knocked on the door and walked into Zhang Yida's office, and brought the operating statements of Xianduoduo's four stores last year.

Zhang Yida took a look, the sales were still good, and the average daily sales of a single store exceeded 500,000 yuan, but the loss figure was a bit eye-catching, but it was still within the affordable range.

"Yes, hard work!" Zhang Yida praised.

Xie Zheyuan waved his hand, "It's not hard, it's not hard." It's just Mr. Zhang, shouldn't we put this expansion on the agenda?

Just last month, Hema opened their 100th store at DSM in Jiangcheng.

Goudong 7 Fresh shouted the slogan of opening 1,000 stores within 3-5 years.

There are also super species, and there are currently 73 of them.

If we delay any longer, the good lot will be occupied. ”

Zhang Yida is not in a hurry, Xianduoduo started slowly, so why follow the pace of others?

"Expansion can be expanded, but it must be a first- or second-tier city"

Zhang Yida thought about it and felt that it was not appropriate to distract his energy at present, and it was better to cut off one of his fingers than to hurt his ten fingers.

So he added, "In this way, I can open 50 stores this year, 10 of which can be selected in the top second-tier cities, and the other 40 will all be opened for me in Beijing, Shanghai and Pengyang." ”

"Ahh

Zhang Yida explained, "The consumption power of the four first-tier cities is still different from that of other cities, and we must ensure our market and influence in these four cities.

Think about it, the difference between 1 store and 10 stores in a city? This is called seizing the minds of users.

If it weren't for the fear that the second-tier cities would be late and made into an iron bucket by Hema Xiansheng, I wouldn't want to open a store to brush up on my presence.

In addition, the density of store openings has increased, the cost of the supply chain can also be reduced by one or two, and online drainage is more convenient and accurate. ”

At present, the large store model of more than 5,000 square meters, Zhang Yida believes that it is only suitable for development in first- and second-tier cities, and it must be the center of first- and second-tier cities

As for the suburbs, counties and towns of third- and fourth-tier cities and first- and second-tier cities, this kind of 5,000-square-meter store is not suitable at all, the cost is too high, and users are price-sensitive, and the customer flow is not much.

Zhang Yida remembered one thing and asked, "How did you plan my Xianduoduo mini last time?"

Xie Zheyuan frowned, "Can this kind of 500 to 1,000 square meter store work? The SKU has been cut in half, and the distribution distance has also been reduced from 3 kilometers to 1.5 kilometers." ”

Zhang Yida doesn't know if it will work, anyway, Mr. Hema is exploring the four formats of mini, F2, and Caisheng Station.

Everyone is groping around, and it depends on who is better.

However, Zhang Yida also has some ideas of his own, and he shared them with Xie Zheyuan, "If there are 10 stores in a city, do you think there is no coverage at all?"

Xie Zheyuan shook his head, "Pengcheng, the least of the four first-tier cities, also has a population of more than 10 million, how can 10 stores be enough, at least 20." ”

Zhang Yida nodded, "Okay, then 20, the coverage rate can only be like that."

In remote areas, like a few communities that don't have shopping malls, are these markets not covered?"

Xie Zheyuan's eyes rolled, and then he nodded, "This kind of can only ask users to go out of the house, who let him have no large shopping malls 3 kilometers away from his home." ”

"yes, do you think people want to go out a lot? These customers can't shop as often because of the distance.

But we can't open big stores in these areas, and it's just right to open a mini store. ”

Zhang Yida gave an example, "There is a gap between the big store and the big store, and the mini store is here to fill the gap, only in this way can we really cover a city leftover"

Xie Zheyuan thought about it carefully, and it did make some sense.

If your store covers a city, you can maximize the digestion by advertising in that city.

The store is sparsely opened, and the advertising is also troublesome, and the efficiency is not high.

In particular, fresh food stores like theirs are in great need of online orders, accounting for up to 70% of Hema Fresh.

"You can't open a mini store sloppily, you have to inspect the location, there is no large shopping center nearby, and the population must reach a certain base. ”

Hearing Zhang Yida's advice, Xie Zheyuan smiled, "Mr. Zhang, don't worry, you won't make such a low-level mistake." ”

"Then how many mini stores do we have?" Xie Zheyuan asked rhetorically.

Zhang Yida said casually, "Open 10 first, all in the capital, first understand the profit model and then copy the whole country." ”

Xie Zheyuan thought for a while and said, "Can we make these 10 stores more differentiated, after all, they are experiments, and it is better to have more samples." ”

Zhang Yida nodded, "This is completely fine, including the area can be 500 square meters for a family, 750 square meters for a family, and 1,000 square meters for a family."

SKUs, catering, and delivery distances can also be emphasized, and we can see how to achieve the highest operational efficiency and run the model out. ”

Xie Zheyuan said again: "Then we can cancel the hardware equipment of the suspension chain?"

Zhang Yida glanced at him, "Otherwise, the passenger flow is not so large, and it doesn't need these hardware, but it also takes up space."

If the follow-up is to sink to the third and fourth tier cities, including the decoration cost, the signature seafood, such as king crab and Australian lobster, must all be replaced with Minsheng river fresh, selling lobsters, crabs ......"

Xie Zheyuan smiled secretly, is this to be on par with the eldest brother?

No, Pinduoduo wants to enter the city now, and Xianduoduo mini wants to come up with the five rings, which can be called a besieged city.