An hour later, the crowd came to the No. 2 small white building of the Tesla Industrial Park.

Glancing at the Sonic team hiding on the side, Zhao Songcai introduced to the big boss:

"What you saw in Building 1 just now is the testing process of the shell sample provided by Wuming Factory, because the wear resistance has passed the test, so today only his feel, appearance, and color are finally assessed. ”

"Building 1 is also Tesla's Integrated Model Innovation Center, where we break through the barriers between brands and source high-quality modules, accessories and advanced technologies around the world:

Like the main control and micro hard disk of the island country, the flagship audio decoding chip of Wolfson in England, the contact spring of Germany, the low-impedance solder of the United States, etc. We are very demanding in terms of circuit design, component selection, material selection, and including the assembly platform. “

"How is Bisoni?"

The big boss asked expectantly.

“........”

Zhao Song was silent, he took the white coat from the staff, helped the big boss put it on, and then muttered:

"Secretary, Sony is Sony, Tesla is Tesla, Tesla will never make 40,000 yuan headphones.

Professional-level entry-level, consumer-level top, is Tesla's product positioning, if you must benchmark a certain company, it can only be compared with Apple!"

Seeing the big boss's increasingly puzzled expression, Zhao Song smiled bitterly and explained again:

"Those who are better than me are more expensive than me, and those who are cheaper than me are not as good as me!"

After saying this, the big boss nodded thoughtfully.

If you want to understand the product positioning, you have to understand the brand positioning on the basis of studying the corporate positioning.

Such a big business problem, not to mention Zhao Song, Tesla and countless management consulting companies are studying, and even Apple in the previous life has gone through three stages.

In the Apple era, there is an extreme example that can be cited, that is, the "strongest display on the surface" of the Apple 39999.

Okay?

Is it worth it?

Is it the strongest?

Bah!

If you want to buy something stronger and more expensive....... Welcome to the world of industrial-grade procurement, guys.

Here, there are no flowers, bays, and South Korea, and you can only see the brands of the island countries dominating: broadcast monitors produced by EIZO, Mitsubishi, Sony, and Panasonic, satellite TV-level video editing, aviation, medical images, and other industrial-grade displays.

Here, you can see the top interfaces, standards, and format battles, here, you can see countless black technologies that represent the highest level of human beings, and here are countless craftsmen and engineers, the persistent pursuit of true colors.

In the final analysis, the biggest difference between Apple, Tesla and Sony in product positioning is that consumers can afford a full set of Apple and Tesla products as soon as they grit their teeth and stomp their feet.

And Tesla is competing with Apple for who consumers buy!

.........

While speaking, Zhao Song had already taken the big boss to the audition room on the second floor.

"Secretary, this is Tesla's chief engineer of audio products, Mr. Toshiyuki Ogura. ”

"Islanders. ”

The big boss stretched out his hand in surprise and shook hands with the middle-aged man who bowed to him.

"Islanders. ”

Zhao Song nodded and said: "Only when the industry is at a low ebb, can this engineer who has worked at Sony for thirty years be summoned, and there is such a thing." ”

"It's not easy. ”

The big boss sighed.

Zhao Song took the evaluation report handed over by Toshiyuki Ogura, and said with a smile while reading it:

"Secretary, after a while, you will see a large number of engineers in the field of LCD panels in Wanwan, with travel expenses and luggage to the mainland to find a job, combined with the news that BOE is about to launch the fifth generation screen production line, don't you fight for Pyeongchang District?"

Seeing that the big boss was deep in thought, Zhao Song took a serious look at the report, and after a while, he looked at Toshiyuki Ogura in surprise and asked, "This is the unanimous opinion of your evaluation team?"

"Yes, boss!"

The bald islander bent down respectfully, and the treatment given to him by the young boss was enough for him to show the greatest respect:

"If Miss Wang Jie's opinion is the same as ours, then it can be said that Visonic's headphone technology has been introduced in the field of dynamic coil and moving iron.

Boss, considering the company's time in the industry, this is a very difficult thing to do!"

"Yes, it's not easy. ”

Zhao Song nodded excitedly, he seemed to forget that the big leader was by his side, walking around in the crowded corridor.

He couldn't help but be thrilled that this epoch-making product that was born in advance in his hands could be participated by four flower planting companies - Tesla completed product planning, positioning and new firmware research and development, Wu Ming made a demanding shell and buttons, Yituo provided hard disk protection technology, and Visonic provided high-fidelity dynamic headphones.

How difficult is it?

Look at the beggar R&D staff downstairs.

Now, he can finally confidently announce that TPOD is no longer smashed by Tesla with money.

"Where's Wang Jie?"

Golden-eared Wang Jie has never made a mistake, and if she disagrees, then Zhao Song will immediately convene a larger-scale audio-visual meeting.

"Click~"

Before Toshiyuki Ogura could answer, the heavy door of the audio-visual room opened, revealing the bright face of the young woman.

She first looked at the crowd in the corridor suspiciously, and when she saw Zhao Song, she immediately ran over excitedly.

"Boss, you're here. ”

"Well, Sister Wang, how is it?"

"Number 11!"

The boss asked, and the young woman Xiaojie gave an answer without hesitation, "For these thirteen headphones, only No. 11 performs the best."

The No. 11 midrange is very stable, there is no obvious bias, it is clear and powerful, smooth and smooth, the transition from mid to high frequencies is very natural, and the style is slightly soft, loose, and has a feeling of warmth.

The low and high frequencies are the areas that stand out the most, the density and spatial perception of the high frequencies are well grasped, and there is a sense that it can still rise, but there is still a difference in the extension of the very high frequencies compared to the HiFi, but the feeling of low and high frequencies is already excellent. ”

"Good!"

Zhao Song shouted happily.

He rubbed his hands excitedly, if it weren't for the fact that there were too many people at the scene, he would have wanted to go up and hug the white-haired young woman Xiaojie and take advantage of the two.

Suddenly, he stumbled through the crowd and strode towards the window at the end of the hallway.

..........

Downstairs, unkempt beggars were watching the gate with anxiety.

This group of top students and enthusiasts feel that the anxious mood at this moment is better than the college entrance examination.

"Head, if you don't pass, let the chairman beg the big boss again, and give him a chance one last time. ”

The little beggar said to the beggar's head.

Beggar's head, the R&D director of Sonic shook his head regretfully: "This is the last chance that the big boss has won for us, the company has the company's big strategy, and we can't afford to wait any longer." ”

"Alas......."

The little beggar smashed the bar with regret, and just wanted to say something more, but suddenly remembered a loud roar in his ear:

"Look. ”

All the beggars followed the sound and looked to the second floor.

"It's the big boss!"

They saw Zhao Song.

And then.

They saw Zhao Song's outstretched thumb.

“........”

Be quiet.

"Poof. ”

Someone knelt on the grass.

"Woo~"

Someone covered his cheek.

"Ah~"

Someone yelled excitedly.

"Bang~"

Someone jumped up.

"We're through!"

"We did it!"

"Yes, you did!"

On the second floor, Zhao Song also shouted excitedly:

"In the field of 100 yuan (cost), you have overturned all the competing products, and they have passed it unanimously, and your TM's bull pen is big!"

In the roar, Zhao Song's eyes also turned red:

"Lao Tzu made 30 billion yesterday and I am not so excited today, because this headset is ours, and no one TM wants to get a license fee from it, this is our product, this TM is our product!"

"Guys, get your account ready, because the promised rewards will be in your account today, and get your team's name right, because it will be engraved on the headset to serve millions of consumers around the world!"

The name of the craftsman is really not for fun.

"Ah~"

"Long live the boss!"

"Lao Tzu wants to sleep for three days!"

"Lao Tzu wants a foot massage, health care, and a bathing city!"

"Lao Tzu ......."

........

Second floor.

Zhao Song turned around, ignored everyone's strange eyes, and shouted loudly:

"Shi Ming!"

"Here. ”

Shi Ming hurriedly took two steps forward.

"Let Yuan Wu come back and tell Zhao Lei, let him notify all international suppliers, notify the three links and one reach, notify the national procurement negotiation team, notify all relevant people, and tell them that around a month, Tpod2classic must be put into production, and two months later, the color Tpod2classic will be put into production.

As for the quantity. “

"Boss ......."

At this time, Shi Minggang wanted to say something, but was interrupted by Zhao Song:

"Hell, the international data service company, the 20 million who went to TM, I don't believe them!"

Apple's madman is uniting with many small factories to start a patent lawsuit against Tesla with the largest scale and value in IT history, which makes Zhao Song firm in his prediction.

"Few people can understand what this thing means when combined with Sounddago.

20 million?"

Zhao Song sneered and roared:

"It's just the first batch of production.

50 million is the purchase volume in the next two years!"

Starting today, Tesla will officially become an international manufacturer that indirectly affects 400,000 jobs around the world!

Product is the bottom line of the life of an enterprise, and the dominance in the financial market is duckweed without roots after all!

..........

As for a certain retired business godfather, go well.

Congratulations on teaching a group of short-sighted and unscrupulous businessmen!

Congratulations!