Late at night on September 9, 2001, 50 11-ton heavy-duty trucks rumbled out of the Tesla Industrial Park in Pyeongchang District, Beijing, and drove on the dark streets. The headlights shine brightly, forming a sea of light, which is spectacular. After entering the highway, the convoy gradually dispersed in all directions. At this time, the east has already revealed the morning light.

The last stop of Tesla's new Tpod, the North China Region, will finally start distributing goods in the whole region before it goes on sale.

With only 50 trucks, with the current popularity of TPOD, it is foreseeable that not only in North China, but also in the world, will form a situation of hunger marketing.

September 10, 2001, 6 a.m.

Wangfujing Tesla Super Flagship Store queue up 130 meters.

CCTV is on the battlefield!

With the time difference, when Tesla around the world ushers in the opening of stores, I believe that the world's major mainstream media will also appear.

In any case, Tesla's new Tpod CSSIC generation products, although they are sold simultaneously around the world, are based on the capital time, that is.....

Plant flowers for the first time!

"Hello host, hello audience friends, I am CCTV field reporter Cheng Ming, my current location is the intersection of Wangfujing Street and Jinbao Street in Beijing, and behind me is the world's first Tes super store (super retail store) that has attracted much attention recently. ”

"Now, the queue outside the retail store is 100 meters away, and at the front of the line, several customers, many of whom arrived last night, are packing up tents, sleeping bags and other items. ”

At the door of the retail store, more than a dozen Tesla employees are busy, dividing bread, ham sausages, mineral water and other food items into plastic bags, and for a while, they will distribute breakfast to customers in line. I believe it will be an unforgettable experience for these customers queuing up to plant flowers. ”

"Now, please join me in this super flagship store preview. ”

In Wangfujing, Tesla still uses a large floor special glass as the exterior wall, and then with the red Tesla logo, as always, the fusion of fashion and future technology, this style is unique in the world. ”

"Now, the staff in the retail store are also in the final stages of preparation before opening. They sorted bags of brand-new red Tesla T-shirts, and by 11 a.m. this morning, customers who entered the retail store could receive a free T-shirt as a gift, regardless of whether they were shopping or not. ”

"The three-storey Wangfujing Tes Store is the world's first Tesla retail store to use a three-story spiral glass staircase. ”

"There are two floors on the ground, the first floor is the Tesla product sales area, which sells Tesla products, but we don't see the new generation of Tpods that are popular all over the world. The second floor is for 360-degree customers.

The customer bar of the Wangfujing store is the only 360-degree customer bar in the world, customers who participate in the personal training program can communicate directly with the staff face-to-face, so that the customer bar staff and customers can stand shoulder to shoulder, as if friends are solving problems, Tesla members can enjoy one-on-one service by appointment, and there are also unique training courses on different topics, so that customers can easily change from beginners to professional users of Tesla.

The basement floor is the parts sales area, which is also the Tes Store with the largest parts sales in the world.

Audience friends, Wangfujing Tes Store will open on time in 2 hours and 25 minutes, and I will pay attention to the opening of this Tesla super flagship store with you.

Now, let's interview the customers who are standing in line and hear what they have to say. ”

"My husband is unreliable, he doesn't give me a Tpod, looking for the fifth king of diamonds. The little girl ....... this year"

"I'm an employee of an advertising agency and a digital product enthusiast. The reason why I came to queue up to buy today is that in addition to experiencing Tpod, its new ecosystem and Tesla's perfect service for the first time, I would like to see the last main advertisement in the legendary Tesla Tpod publicity plan.

After all, for the advertising industry, every advertising plan launched by Zhao Song is worthy of repeated and in-depth study. ”

"The sense of fashion is outstanding, the return rate is super high, the service is good, the sound quality is high, the capacity is large, and I can store a lot of songs, and I see that there are more and more high-quality genuine songs on the sound field.

The main thing is that they are completely free!

I can't think of a reason not to buy it!"

"Hello Comrade Reporter, my surname is Sha, I am a retired worker, I live in the alley of Xidan North Street, and the reason for queuing up early is to give my granddaughter a Tpod, after all, I have been admiring it for a long time.

By the way, I watched the performances of the show, in the past two years, I have watched a lot of performances in Xidan store, which are very exciting. ”

“.........”

At 7:00 a.m., two hours before the Tpod world premiere, team length: 280 meters.

...........

The island nation, Ginza, Tokyo.

In the Tes Store with the same decoration style, Wang Qin, who was combing his balls, secretly poked his head out of the store, and when he saw the long queue outside the gate, he quickly retracted his neck, and sighed with a cute tongue:

"There are so many people. ”

"Are there many people in our concert?"

Zhou Jiannan next to him said with a smile.

"That's different!"

Wang Qin hurriedly shook her head, "Although our women's twelve orchestras are not bad, this is Tesla." ”

“.........”

This is Tesla.

Listening to Wang Qin's words, the other 11 girls next to her did not refute.

In the island country, the Twelve Women's Bands are very popular, their albums are selling well, and their concerts are hard to find, but this is Tesla!

The huge publicity and distribution plan was jointly implemented by the two major international groups, almost all of the world's top ten record companies participated, and the top traffic stars have come into battle.

And in the island country, the 12 Girls Orchestra will be the only artist group to play in the Tes Store.

Wearing green clothes, dyeing a tree is beautiful,

The two sleeves of moonlight tell the peerless elegance.

Twelve girls dressed in auspicious clouds from the sea and the sky, standing at the Ginza Tes Store, are peerless in the intoxicated gaze of countless clerks in island countries.

The overall color is based on gray, with yellow waves and red manta swallows, highlighting the magnificent and atmospheric palace design concept of the sea and sky auspicious clouds, so that the twelve girls show the unique charm of the oriental beauty.

They held the erhu, held the guzheng, and held a variety of ancient oriental folk music, and after 1 hour and 50 minutes, they were in Ginza, the most prosperous intersection in the East.....

Boya breaks the Lyra

Twelve Bands delight everyone.

.........

Fifth Avenue, New York, USA.

Under the night breeze with the residual heat of the day, a lonely figure bent over and gasped in front of the shop where the lights had been turned off.

Sweat dripped, soaking the collar and making the tight black dress transparent.

Wiping her sweat again, Hao Ying straightened up and looked at the brightly lit shop not far away.

There, busy clerks can be seen, and outside the shops, tents are lined up in neat rows, stretching to the end of the line of sight and disappearing into the darkness.

Feeling the heartbeat that gradually calmed down, Hao Ying took two deep breaths, gritted her teeth and walked towards the dark store.

This is the mysterious auspicious cloud pattern store, which is specially opened for Beijing chicks on this dark night, just because its first-floor structure is exactly the same as Tesla's Fifth Avenue store.

Hao Ying has been walking back and forth here for more than two hours, typhoon, position, size of steps, angle of face tilt, height of handheld microphone, and opening and closing of her mouth are all the content of her training.

Thirteen hours and twenty-five minutes later, she will appear at Tesla's Fifth Avenue retail store and sing to countless customers, and by then, the nearest audience member will be only two meters away from her, so she will appear in 14-centimeter heels for the effect and personal image.

The current effort is to show the most perfect self at that time.

Because......

That's Tesla!

A huge campaign with a record budget began a month ago.

In Zhao Song's words: "I can make global consumers say that they can't buy Tpod, and I can't let them say that they don't know about this epoch-making product!"

The publicity budget of hundreds of millions of dollars indicates that under the long list of stars who sang live, in addition to Hao Ying and the Twelve Women's Orchestra, there are countless heavyweight emperors and queens who will appear all over the world:

Madonna, Britney Spears, Christine Aguilera, Ricky Martin, Al Namm, Tinkerbell, Helena Siga.........

And Hao Ying will be the only Oriental face that Tesla sings live in Europe and the United States.

.........

"Report to the command team, this is the subway J Guomen station, 5 minutes ago, Line 2 to Line 1 passenger flow suddenly increased, random information collection shows that most of their destinations are Wangfujing. ”

"Report, this is Metro F Xingmenzhan, the train group of Line 1 has been full, and the subway staff have taken measures to limit the flow of the transfer channel. ”

"This is the bus station on Xida W Road, and there are currently four bus stops passing through Chang'an Avenue that are queuing, and the carriages are full, and again, all the buses are full. ”

"This is Jianguomen Bridge, and the upward trend of ramp traffic is very obvious, please pay attention to the command. ”

“.........”

"Here is the command team, and the preliminary results predicted by experts show that the number of visitors to Wangfujing store will reach more than 100,000 a day today!

Now, I order: cancel the big opening performance, welcome the event to be carried out early.

Zhongguancun, Bainaohui, Industrial Park, and Xidan each dispatched 10 clerks to reinforce Wangfujing. ”

"Please note that the No. 17 assembly line will stop immediately!

Ten minutes later, 5 buses will wait at the gate of the park, please change all employees to Shanghai Tianxiangyun and reinforce Wangfujing!

I am Ding Tao, and I finally emphasize that you please cooperate with the on-site government staff and armed police soldiers to maintain order on the spot, ensure the personal and property safety of all consumers, and never allow any safety accidents!"

"I am Xu Xinfei, the director of Tesla's customer service department, the temporary manager of Wangfujing Super Flagship Store, the opening ceremony has been cancelled, please welcome the ceremony staff in place.

Please confirm the position of the first female customer. “

"Report to the store manager, the first customer at the front of the line is a woman. ”

“......... Age?"

"Around 25. ”

"Okay, please get ready, please get ready, please get ready, count down to ten minutes, start. ”

"Understood. ”

"Yes. ”

.........

Beijing time, 8:20 a.m.

Outside the Tesla store in Wangfujing, the length of the queue is 680 meters.

Armed police dispatched!