The popularity of the Internet café business and the surge in the traffic of the forum are just a microcosm of Xu Yiyang's popularity because of the fire.

The propaganda battle that they could not have imagined had actually just begun.

At the same time, the "Xinmin Evening News" in the evening market gave up the entire front page for this news, with the headline: "The Late Night Fire Causes a Big Disaster, and the Freshmen Turn the Tide".

In order to elaborate on this thrilling fire, including pictures and text, the deputy director used a total of 1.5 versions.

At the end of the 20th century, newspapers sold very well, and before the arrival of the mobile Internet, the only news products that could be read in the hand were newspapers and magazines, but the timeliness of magazines could not be compared with newspapers.

"Xinmin Evening News" has been published for 70 years and has a great influence in Songhu and the surrounding areas, especially for people over 30 years old, with a strong coverage rate, so it has further increased the influence of this matter.

TV news, newspaper news and word-of-mouth communication have made more than half of Zhonghai people aware of this incident.

After learning about the whole process of Xu Yiyang leading people to fight the fire, the citizens did not expect that he, as a hero who acted bravely, would donate a huge sum of 50,000 yuan to the injured.

Interestingly, Song Xiaoman, who specializes in helping the New Century Forum and the second CS team competition to attract investment, was unexpectedly called by someone.

The reason why the phone was blown up was that everyone saw the New Century Internet café and the CS team match material on the news.

Needless to say, the New Century Internet Cafe has given many pictures of the New Century Internet Cafe in the news, and the name of the New Century Internet Cafe has appeared many times in the reporters' oral broadcasts, and it can now be said that it is a household name.

Although the appearance rate of CS team games is not as high as that of Internet cafes, it has also attracted the attention of many interested people.

When Xu Yiyang was interviewed, he said that he and his classmates stayed up all night on Friday to prepare for the team's game, which was broadcast on TV several times.

In addition, the banner hanging in the Internet café "Warmly Celebrate the Successful Conclusion of the First New Century Internet Café Cup - Zhonghai University Students CS Team Competition" has also left the country several times on the TV news.

In the press release of Xinmin Evening News, this game was also clearly mentioned, and a general introduction was made to the situation of this game, which objectively stated the fact that this game was almost all concerned and sought after by Zhonghai students.

This is also the first time that a CS team game has been exposed by the media.

This made this game attract the attention of major brands and merchants.

Before this, Xu Yiyang issued an investment brochure to Song Xiaoman, who was in charge of investment promotion.

Before that, she took the initiative to find Metersbonwe, Baleno, Jeanswest, Li Ning, Anta, Guirenniao and other popular clothing brands, hoping that they could become the co-title sponsors of this competition.

In her opinion, although there are many other brands that are also suitable for naming college student CS competitions, in terms of conversion rate, they should not be as good as clothing.

The current Lenovo brand machine, the price of a higher configuration is almost more than double that of the machine, and the price of more than 10,000 or 20,000 yuan is not something that college students can afford at all;

MP3 and mobile phones are now relatively niche luxuries for college students.

It is said that some institutions have surveyed that the number of students in China and Overseas who have mobile phones only accounts for less than 20% of the total number, and as for MP3, it is almost rare, and there may not be so many in a university;

Although some restaurant owners who have advertised at the New Century Forum want to become title sponsors, their size is small after all, and the number of customers they can carry is relatively low.

Therefore, after thinking about it, Song Xiaoman felt that clothing brands should be the best choice objects.

Now, college students' pursuit of brands has been a big step ahead of primary and secondary school students, and most college students in the city will have at least one or two branded clothing, and some even have famous brands all over their bodies.

For these brands, they have enough stores in Zhonghai to digest the consumers converted by these college students.

Moreover, these brands are currently in the stage of vigorous development, and the group is strong, and the title of such a competition is only a small number for them.

In Xu Yiyang's investment brochure, the influence of the first CS competition has been comprehensively explained, including the current popularity of the forum, which is also supported by detailed data.

Moreover, he also promised in the investment brochure that the semi-finals to the finals will be held at a venue that can accommodate at least 3,000 spectators, and at least four local media, including TV stations, newspapers, and magazines, will be announced and promoted, and the influence will be even greater.

Xu Yiyang originally thought that it would be very good if the naming fee could reach 200,000 or 300,000 yuan, but he didn't expect that when Song Xiaoman chatted with several clothing brands, the price was all 600,000 yuan.

Although these clothing brands scoffed after hearing the naming fee of 600,000 yuan, they didn't want to miss a good opportunity to promote among college students, so they gave their intended prices.

Metersbonwe thought twice and gave an offer of 200,000 yuan, which was rejected by Song Xiaoman;

Baleno and Jeanswest both gave 300,000, and Song Xiaoman didn't think about it;

Li Ning had a tough attitude and offered to give 100,000 yuan plus resource replacement.

In other words, if you cooperate with them, they will also hang promotional materials for this game in Zhonghai's storefront.

In Li Ning's view, this treatment is already very worthy of this CS game, and it is this CS game that climbs them.

They feel that after all, Li Ning is now one of the most famous clothing brands in China, and it is more famous than the CS competition held by the New Century Internet Cafe.

However, Song Xiaoman felt that things couldn't be seen like this.

Li Ning's fame is great, but the competition it is currently facing is also fierce.

At its head, there are a bunch of world-class sports brands, and underneath it, there is a group of domestic brands desperately catching up.

Although the CS competition is not as famous as Li Ning, it is unique and has no competitors.

Therefore, she felt that if Li Ning wanted to cooperate with a high profile, it would be absolutely impossible to agree.

It is precisely because Song Xiaoman has such a position in her heart that she has been holding the price of 600,000 yuan and not letting go, although everyone she talked about is rejecting her, but she is always unwilling to lower the price.

Originally, she was also worried that this matter would drag on for too long and affect the progress of the entire competition, and she wanted to discuss with Xu Yiyang whether to lower the price a little bit to see if she would lower the price.

However, I didn't expect that the peak would suddenly turn around today.

The previous brands couldn't accept the offer of 600,000 yuan for the joint title, and they thought it was a fantasy, but now, they took the initiative to contact Song Xiaoman and rushed to sign the contract quickly.

Even Li Ning, who had the most fierce counteroffer at the beginning, and even some high-mindedness, hoped to immediately sign the co-naming rights of the second CS team competition at a price of 600,000 yuan.

The reason why CS competitions are suddenly rushing is because the brand side has also seen the overwhelming publicity of the fire news.

These brands have marketing teams, and from the current attitude of the news media towards this matter, it can be seen that this will definitely become a hot news for a period of time in the future.

When the time comes, the New Century Internet Cafe and the New Century Internet Cafe Cup CS team competitions will be greatly exposed.

They have a hunch that the influence of this game will soon skyrocket, and if Xu Yiyang's popularity continues to increase, he, as the organizer of this event, will naturally be able to bring more attention to this game once he comes forward to stand for this game in the future.

Therefore, the follow-up exposure of this game has changed qualitatively compared with before.

Because of this, these brands regret not winning it sooner, and they can't wait to get on the bus quickly.

600,000 yuan can be the joint title of this event, and the other title is the organizer of the New Century Internet Cafe, not other competitors, this is simply a bargain, and it is imperative to sign it quickly, so as not to have many dreams in the future.

However, Song Xiaoman suddenly changed his attitude at this time.

In the past, she chased these brands to talk about cooperation and listed the influence of this competition in the group of Zhonghai college students, but now, she uses the procrastination trick for the brands that take the initiative to call and ask for the signing, only saying that she is not in Zhonghai now, and will contact her after she returns.

In fact, she saw the news at noon, so she naturally knew why these people took the initiative to promote cooperation.

However, she felt that you were not interested in the initial offer, and some even cut off two-thirds as soon as they opened their mouths, and they still looked high.

Now that you see the cost performance, you want to negotiate the contract quickly, but you can't agree.

In the first half of the month, you hung me, and in the second half of the month, it was time for me to dry you.

Besides, no one knows how far this matter can ferment, and now it's not a fool to be in a hurry to sell the seats of the title sponsors and sponsors?

So she hurriedly called Xu Yiyang to report, and said her thoughts again, and decided to take a closer look.

Xu Yiyang is naturally supportive of her decision, can make quick adjustments according to her actual situation, and has a degree of relaxation, which also makes him take a high look at Song Xiaoman's ability to do things.

The tournament doesn't start until late December, so as long as the sponsors are confirmed at the end of November, it's no problem, and since the influence is skyrocketing, it is natural that it makes sense to raise the price and conform to the laws of the market.

This is like a third-rate star, when he first debuted, he was so mushy that he might be too expensive for a salary of 50,000 yuan for a play.

But if he suddenly becomes popular and the traffic surges, Party A may not be able to get the next five million, this is the law of the market.

When actor Chow Yun-fat was poisoned at the box office that year, the film company stayed away, and a "True Colors of Heroes" became popular, and his worth immediately soared to the sky.

Therefore, in Xu Yiyang's view, the naming rights of the second CS competition must at least start at one million.

Moreover, I have to invest a little more energy, take advantage of this east wind, and make the influence of this competition bigger and stronger, after this competition, the third CS team competition will be directly made into a national competition!