Chapter 181: The Fuse

Last time, he offended this woman too hard, and after the other party made an offer, Fan Liancheng left directly, without giving face at all.

Listening to these words now, I have a little bit of meaning to go down the stairs, including Fan Liancheng, I just smiled happily, and I didn't really take it to heart.

If you look closely, you will find that Boss Niu and Mr. Xu, who is engaged in the venture capital industry, sat together in a slightly awkward atmosphere, and they had never seen each other from beginning to end, most of which were due to recent disagreements and awkwardness.

When it comes to the practice of Jingdong's self-operated logistics industry, it was okay before, and the female boss surnamed Xu found that the money burned was too powerful, and the whole financing of 10 million US dollars in August last year was burned out in a few months.

Around the Spring Festival this year, due to lack of funds, the advertising efforts declined and shrank, and they were soon beaten back to the prototype, and the daily order volume still hovered between four or five thousand, five or six thousand.

?? This is not really the fuse.

The real fuse was that during the Chinese New Year, Boss Niu came to Fan Liancheng to pay New Year's greetings, and after some conversation, he thought that he had found a better partner, so his attitude towards her also quietly changed.

Fan Liancheng easily had to come up with $20 million in financing, and was willing to lend Jingdong a sum of money at low interest, these resources are not available to small venture capital companies today.

Boss Niu wanted the company to survive, but the financier couldn't get enough support, and was led by Ms. Xu to meet a number of potential investors, and drank a lot of wine at the wine table, but didn't even get a dime back afterwards, which obviously meant failure for an ambitious entrepreneur who was determined to grow and develop.

And this female investor has made a lot of profits, because Niu Dongcheng has recently changed his attitude, and he has had negative emotions, and he began to feel that the development prospects of Jingdong are not very clear, and he may fall on the road halfway while burning,?? In the mainland, it was also strangled to the point of collapse, and the proud logistics system in Europe and the United States did not come in handy.

The idea of cashing out for a profit naturally began to linger in my mind and linger.

A combination of reasons led Ms. Xu to be willing to transfer Jingdong's shares, while Niu Dongcheng's boss was bent on getting financial support from Fan Liancheng to help Jingdong E-commerce, which was also in the cold winter, tide over the difficulties????

Venture capital, invested halfway because of losses or money, cashed out a lot of venture capital practitioners, now the example that is talked about is the youngest son of the old Li family in Hong Kong City a few years ago, because of millions of dollars in profits to give up the shares of Tengxun company, now the shares are worth more than one billion dollars.

has been widely circulated as an interesting story, and now this little superman of the Li family is learning from the old Li to pour the land, from the current point of view, ten pieces of land may not be able to earn back so much money, and if you miss it, you miss it.

Fan Liancheng himself feels that he has not caught up with the good times, and even if he does, he may not be able to seize the opportunity, and he is still waiting and watching recently, and the market value of Tengxun is hovering in his early forties. Last year, the market value exceeded 100 billion Hong Kong dollars at the highest, and it fell quickly, with an annual revenue of 3.8 billion and a relatively high profit margin.

There must be a bubble, but judging by the rate of performance growth, we can really see a little bit of the shadow of the rapid expansion period of successful Internet companies in Silicon Valley, the stock is widely sought after in the market, and there are many brokerage investment banks that pay attention to it.

took 20 million US dollars to the NASDAQ for more than a month, and it has been quickly thrown away, and it has only brought back more than 18 million US dollars......

At this moment.

The waiter brought two plates of cold dishes, namely dry-cut beef and braised goose, and served Chinese food at noon,?? The presentation is exquisite, with the location of the restaurant and the surrounding scenery, the price can be sold for more than 100 yuan, and the average meal for two people can cost four or five hundred.

?? No one moved the chopsticks yet, Fan Liancheng smiled, took the "threat" of the woman opposite as a deaf ear, and said: "Can I be willing to cut love, this makes me a little incomprehensible, the equity transfer can't bring cash flow to Jingdong, Mr. Niu, your difficulties can't be solved, what do you want to do?"

Asked to the point.

Last time, Fan Liancheng raised funds on the basis of the present, and at the same time as he got the shares, he could inject 20 million US dollars in financing into Jingdong, as well as 10 million US dollars in low-interest loans, which can be used to repay debts and expand and solve financial problems.

Once the funding problem is resolved, it will mean that Fan Liancheng, as a shareholder, will be less risky and more likely to invest profitably.

Today, however, the narrative is different.

If it is just a transfer of the shares held by Today's Capital, Fan Liancheng spends money to buy this share, and Jingdong still does not have much money on his books, which means that he has to continue to finance it or help him get a loan.

Although Boss Niu Dongcheng really had the courage to drive away the financier and let him reacquaint himself with this good skill, but the business is business, and it is better to understand what should be understood.

After Niu Dongcheng heard it, he said a polite word again, and said with a smile: "Xiao Fan always came to our company as a shareholder, and he is still worried about not being able to find a financing party in the future? If you can really negotiate the equity transfer agreement, I hope to provide our company with a loan, the interest is calculated according to industry standards, and you will definitely not be allowed to contribute in vain. ”

These words were said in front of Ms. Xu, which was a little unkind.

However, Fan Liancheng has already understood the crux of it, most likely after knowing himself, Boss Niu not only wants to solve the financial problem, but also wants to ensure the proportion of shares he occupies in the company, so compared with accepting financing and being diluted again, he chose the path that is more beneficial to him - kicking her out.

?? People, don't you always think about yourself most of the time.

???? Fan Liancheng shook his head and said calmly:

"I wanted to take some shares before, but that was on the premise of being able to inject capital into your company and alleviate the liquidity crisis.

It's not impossible to borrow about 10 million US dollars, but it's still less, according to the way of spending some time ago, it is estimated that it will not last until the end of the year and continue to finance, and this time will have to tighten the belt, otherwise the money will be gone in three months, and the development opportunity will be wasted, and now is the critical moment to seize the market. ”

Leaning back, leaving enough space for the waiter to serve the food, Fan Liancheng raised his hand to signal the chopsticks, and then asked, "Mr. Xu, how much do you plan to sell it here?"

“...... At least $20 million. ”

“?? Okay, otherwise, it just so happens that both of you are present, I will raise 30 million US dollars, accounting for 55% of the shares, and provide another 10 million US dollars for a two-year loan, and the right to speak will be transferred to Boss Niu, not to mention the sale of shares, how about this plan?"

?? Fan Liancheng put a slice of beef in his mouth, since the equity dispute was a matter for the two of them, he naturally didn't care.

The small account is settled,?? If he buys 40 percent of the shares now, and then wants Jingdong to get 40 million US dollars in expansion funds, it means that he will have to pay a full 60 million US dollars, and it is difficult to say how many shares he can get.

If you want to get 55 percent of the shares from today's capital, as long as you spend 40 million US dollars, the rest of the money can be invested in other places, which reduces the possibility of losing the principal, which is equivalent to continuing to play with today's capital and sharing the risk together.

Others are smart, the little abacus is clanging, Fan Liancheng is not a fool, as for how much Boss Niu has in the company, it has little to do with him.

He added: "I have calculated, if you want to expand while engaging in logistics, most of the money is less than you can do it, and even if you do it, it means that the expansion speed is too slow,?? 40 million US dollars is barely enough, if you have doubts, Boss Niu, worried that your shares are too small, I will say a bright word, and communicate and negotiate more in the future, but I will definitely not interfere in the management of the company.

In addition, you can also discuss with Mr. Xu, give you some rewards for the hard-working executive, option rewards, everyone and the spirit of doing business, together to make the Jingdong online shopping platform bigger, 10 percent of 1 million, and 10 percent of 10 million, this truth should always be understood, right? Now you should think about how to make the company survive and grow up smoothly, there are not many people like me who are happy to do it......

The myth of wealth creation in the Internet industry has been known to the Chinese people since the 90s, causing a huge wave of entrepreneurship, and the success of several companies has set a benchmark for hard work, making people realize that they can make money by relying on technology, instead of sitting in front of the computer all day long to work for others.

Once successful, entrepreneurs will always feel that they have lost money from venture capitalists, but it is difficult to really grow big without burning money.

From Boss Niu's point of view, he loves and hates Fan Liancheng at this time, and at the same time he feels sorry for his own boss, who is not so much like a boss, but has become a worker for the "capitalists".

From Fan Liancheng's point of view, the proposal put forward is not a big gamble.

Niu Dongcheng took a little money out when he started his business, but he had to pay out a full 40 million US dollars of real money, even if he invested in a start-up Internet company, it is said that there is a lot of loss in ten investments, and if he selects a small start-up company from thousands of entrepreneurs, the success rate often does not reach one percent.

People only focus on successful Internet entrepreneurs, but also on successful venture capitalists, but more often than not, there are countless examples of unlucky people who leave the market in tears.

In the final analysis, it is just business, there are profits and losses in business, and the losses are huge, and if you make money, it is crazy enough, and some can even reach tens of thousands of times the profit.

Fan Liancheng is really optimistic about Jingdong, mainly because he has used Amazon, and knows that after doing a good job in quality control and logistics channels, he can reduce transportation costs, and the home appliance sales business mentioned by Niu Dongcheng during the Spring Festival also hit Fan Liancheng's attention.

In December last year, a pilot program called household appliances to the countryside was just introduced, which is equivalent to the national tax reduction and concession to promote the consumption of household appliances by urban and rural residents.

On the whole, the mainland's home appliance market is still very large in Fan Liancheng's eyes, and he will occasionally pay attention to the dynamics of that policy in the near future.

In addition, there are also advantages, such as the "precipitated funds" that he found when he was researching Dibao, that is, the money that customers pay to e-commerce companies, but there is a difference in settlement time.

According to Fan Liancheng's thoughts, in the future, it is completely possible to bypass venture capital and use this money for development and expansion, as long as the platform orders continue to flow, there will be no rupture situation.

Nowadays, the number of orders in Beijing and winter is too small, most of them are daily necessities, clothes, shoes and hats, electrical components and other gadgets, the scale of this money is not large, but it does exist.

If you can use these 40 million US dollars to smash many customers, it is entirely possible to embark on a virtuous cycle of "borrowing money" in the next step.

He didn't know if Boss Niu and Boss Xu had found out, anyway, he had found out before contacting Today's Capital last year, and at present this is just an idea, and it is difficult to say whether it can be realized.

It was too early to mention this, Fan Liancheng was eating at the moment and waiting for the two opposite sides to give an answer.

Ten percent of one million is 100,000, and one percent of 10 million is also 100,000, Niu Dongcheng feels that Fan Liancheng is right, what he should think about most now is how to survive, and let the company grow, if he gets a full 40 million US dollars at one time, he feels that there is a chance to double or triple the current order volume, and many plans can be put on the agenda and start to prepare.

Heartbeat is certain, since the establishment of the company, there has never been so much money on the account, in addition, he also really thinks that with Fan Liancheng's fame, once he becomes a shareholder of the company, it is equivalent to a walking billboard, every time there is a movement, then multimedia at the same time, this kind of publicity alone is worth millions of dollars in advertising costs, Boss Niu does not have these soft power.

Involuntarily looked at the woman beside her, and asked hesitantly, "Mr. Xu, what do you think?"

When Fan Liancheng spoke, Ms. Xu listened carefully, and when she saw such a big deal, she suddenly had an extra 10 million US dollars, and she began to hesitate, thinking about whether Jingdong could turn over and grow with this money, in her opinion, self-operated logistics could be done, but the only problem was the funds.

Now that Fan Liancheng is willing to come up with funds, the problem may be solved, leaving the previous little contradiction behind, and now only thinking about business.

Eating casually, she nodded violently and said: "I think it can be done, as for giving you equity rewards, the common practice in the world, I agree, after all, it is Boss Niu that you contribute the most, the most thoughtful, and you can negotiate the arrangement when the time comes, our cooperation in the past is quite pleasant, if it is really negotiated, I hope to work together in the future, and strive to make Jingdong bigger." ”

Boss Niu was already excited, but recently because of the loss of funds, now his depression has been swept away, and he suddenly laughed and replied: "Okay, that's it! Come, bring a bottle of good wine, let's celebrate!"

......