"Nigeria, as the largest economy and most populous country in Africa, has the greatest potential in the mobile payment market, but it is not performing well enough, and the mobile payment penetration rate is not high. ”

After Reeves and several other bosses finished speaking, they continued to start their own introductions.

He played the PPT and said: "At present, Kenya is the best mobile payment in Africa, with a stable political situation, public security, and pragmatic foreign policy, and is the most industrially developed country in East Africa, with 85% of consumer goods being self-sufficient."

In addition, the Kenyan government attaches great importance to the development of education, and education expenditure has always accounted for about 20% of the government's financial expenditure. The adult literacy rate is nearly 90, one of the highest among African countries.

If the Nigerian government can learn from the Kenyan government, I think Nigeria's rise will not be far off. ”

Zhang Yida smiled, he thought that Reeves was very reasonable, at least pay attention to education, and there is nothing wrong in eliminating illiteracy.

"Born in 2007, Kenya's PESA is a feature-based mobile payment platform for cardless users developed by Safari, Kenya's largest mobile operator.

Overall, PESA is more like a combination of "mobile wallet bank cards".

The mobile phone number is the payment account, and there is no need to install software or bind a bank card to complete the payment. ”

Shen Beipeng became interested and asked, "No bank card, no app, why does this sound a bit fantastical?"

Reeves smiled, "Now I'll uncover the mystery for you." ”

After speaking, he turned the PPT page, and a grocery store appeared on the big screen.

It's probably the kind of grocery store in the village in the 10th century in the countryside, which is very dilapidated and the goods are scarce.

"That's PESA's agent network, and there are 1.56 million of them in Kenya, even in remote mountainous areas.

Users who need to transfer money only need to simply enter the basic information at each agent outlet, and then they can register PESA for free and control the account on their mobile phones.

Users can convert electronic money and banknotes between agents at the agent, while PESA's back-end system helps users to transfer money from other places.

At present, any payment scenario in China that can use Alipay and WeChat Pay has been covered by PESA in Kenya, and even the deposit and withdrawal business that is not supported by Alibei and WeChat Pay can also be completed through its outlets. ”

Xu Xiaoming was happy, and thought that it was a great invention, and asked with a smile: "Isn't this the bank's offline outlets, what's so strange?"

Shen Beipeng shook his head, "This is equivalent to the e-wallet launched by China Mobile in our country, and it also has the attributes and characteristics of bank deposits, withdrawals, and transfers." ”

"In this way, will those small store agents run away with the money?" asked Xu Xiaoming.

Reeves nodded, "It's happened before, but Kenya is more secure, and people can be arrested soon."

Over time, no one would do such a stupid thing. ”

"Why don't the banks in Kenya open their own outlets and leave this to the telecom operators. ”

"I've been with this company for 10 years and know a lot about Kenya's finances.

With just over 2,000 bank outlets and a small number of high-end populations, about 38 percent of Kenya's population has never used any financial services.

In addition, both bank branches and ATs only exist in urban centers, which makes users living on the fringes of cities and suburbs have to spend a lot of time and money to do banking business.

The emergence of such small shop agent outlets has greatly facilitated the access of Kenyan citizens to financial services.

Up to now, PESA also has its own APP, and users with smartphones have also begun to transfer money with their mobile phones.

Only some users who use feature phones and remote mountainous areas continue to call agents to help with transfers, deposits and withdrawals.

PESA has a 90% penetration rate among adult users in Kenya, which is probably higher than any bank or mobile payment company in China. ”

When Zhang Yida heard this, he almost figured out how Pesa rose.

Although the company's approach is a bit earthy, it is very down-to-earth.

Ordinary people must be afraid of what to do if the money is lost in the mobile phone, but the physical outlets close to 160,000 people have dispelled many concerns of users, and the monk can't run the temple.

In addition, these stores are also use cases.

Over time, user habits are formed.

"Nigerians are more likely to trust cash banknotes that can be seen and touched than Kenyans, who are accustomed to cashless payments.

They would rather queue for two hours at a bank branch in the scorching sun to withdraw money than use mobile payment to pay. ”

Reeves said solemnly, "Changing user habits is the top priority"

"We can't replicate this model. ”

Zhang Yida shook his head, "Many of Nigeria's mobile operators are European and American foreign-funded companies, and I heard that they have a bad relationship with the Nepalese central bank.

We can't buy a telecom operator in order to promote mobile payment. ”

Reeves nodded, "I know that the Nigerian market is a bit special, and the user concept is old-fashioned, which is a difficult bone to gnaw."

The reason why I introduce Kenya and PESA, my suggestion is that Nigeria continue to promote according to the original planned pace, and devote more energy to Kenya, Ghana, South Africa and other countries with higher mobile payment acceptance.

It currently operates in 11 countries and has more than 100 million users.

If they can do it, so can we. ”

Zhang Yida nodded, "Okay, that's no problem, you can appropriately increase some promotion efforts in other countries." ”

Reeves was a little happy to see Zhang Yida listen to his opinions, and introduced the consumer credit market.

"SHWARI, which is a credit product with a 30-day period, a monthly rate of 75, and a maximum amount of about 6.85 million yuan of 1 million shillings, can be applied for directly on the PESA page.

SHWARI receives 300,000 loan applications per day, disburses an average of 7.1 million loans per day, and has an average credit size of 3,300 shillings of about 226 yuan.

This is also a big cake, but it is more difficult to control risks, and the bad debt rate is as high as more than 10. ”

Loans in Africa are similar to those in Southeast Asia, with interest rates of several hundred percent per annum normal, and they do not violate local laws.

Zhang Yida thinks that the monthly interest rate of 75 is a more conscientious loan.

As far as he knows, the annual interest rate of OPAY's OKASH is as high as 730, but it will not take a long-term loan for a year, generally ranging from 730 days, with a daily interest rate of 2.

Even if the interest rate is high, I heard that it is in short supply in Africa, and it was robbed crazy as soon as it was launched, and in the first quarter of this year, it created more than 25 million US dollars in revenue for Opera, a US-listed company, nearly 200 million yuan.

Zhang Yida pinched his chin, should he call Yimin Loan and Yimin Net Finance to come over and give benefits to his African brothers.