Now doing buffet business, the market is basically in the embryonic stage, unlike more than ten or twenty years later, buffets are all over the street, there are dozens of yuan barbecue buffet, hot pot buffet, Western-style fast food buffet, there are also hundreds of thousands of yuan of Japanese buffet, seafood buffet.

Therefore, it is not easy for the current cafeteria to find a way to change the consumption concept of consumers when it does a good job in its own catering services.

The unlimited meat feast made a few boys addicted.

However, they were very efficient, and rushed to the Internet café to organize the evening game after filling their stomachs.

In the past few days, the competition has been organized, and everyone is familiar with the process, so Xu Yiyang is not so hard.

So, he didn't rush over first, but let the five of them go back first, and he and Shen Lele ate unhurriedly.

After the two of them had eaten almost, Xu Yiyang beckoned Manager Liu over and said, "Manager Liu, if there is nothing wrong with your side, we can actually cooperate." ”

Manager Liu hurriedly said: "I can pay you the money now, but when will the advertisement be available?"

Xu Yiyang said: "I just took some photos outside and inside, and I made a banner when I went back, and it should be able to be hung up before ten o'clock in the evening, and the display time of the advertisement is 24 hours, and it will be automatically removed from the shelves after 24 hours, if you think the effect is good, we can talk about follow-up cooperation." ”

"Okay!" Manager Liu nodded and said, "You wait a minute, I'll give you the money." ”

Manager Liu took out the 9,000 yuan in cash he had prepared for Xu Yiyang, Xu Yiyang counted it, wrote him a receipt, and said, "Manager Liu, then we will go back first, and we will communicate by phone if there is anything." ”

"Good!"

Out of the restaurant, Shen Lele asked Xu Yiyang: "Do you still go to the Internet café?"

Xu Yiyang nodded and said, "Go, see the situation of the game, and give them the advertisement by the way." ”

Shen Lele asked: "What do I need to do for advertising?

"Yes. Xu Yiyang said: "Didn't I shoot some material? When the time comes, select a few photos to come out, and then write a set of copywriting, and then make a title, basically it's almost the same." ”

Shen Lele asked, "What can I do for you?"

Xu Yiyang smiled: "Do you know how to use Photoshop?"

Shen Lele shook his head: "I haven't learned it, if you have a great need for this software in the future, I can find a training class to learn it." ”

Xu Yiyang said: "No, after the fame of the website is made, whoever asks me to advertise again has to bring their own materials." ”

Shen Lele smiled and said: "The advertising fee is nine thousand a day, how many customers do you think you can bring him?"

Xu Yiyang said: "It's really hard to say this thing, but in terms of the number of people we are covering now, even if tens of thousands of people are converted into single hundredths, at least a few hundred people, and these hundreds of people are 30 yuan per person, which is estimated to be worth the advertising fee, and there must be some people who will be converted into the owners of their families, secondary consumption, tertiary consumption, and even multiple consumption." ”

After a pause, Xu Yiyang said: "In fact, more importantly, if you can bring him hundreds of customers in a short period of time through advertising, you can immediately revitalize his dying shop, you see his store, there are not many people to eat, if someone walks to the door and wants to go in to eat, when they see that it is so deserted, it is estimated that they will retreat; but if their family is at the peak of dining in the next two days, the attendance rate can exceed 60% After the restaurant is lively, it will also have a certain attraction to passers-by, and there will be a certain additional effect at that time. ”

……

Back at the Internet café, the regular season of the CS team competition continues.

Xu Yiyang hugged his laptop, went to the small room on the second floor, exported the footage from the digital camera, selected a few photos, and made a banner advertisement with Photoshop.

On the banner, in addition to a photo of John Sr. in front of the door, there are also photos of the interior environment, the food area with a hearty display of food, and a photo of everyone gathering around a pile of food ready to start.

A few well-taken pictures were spliced together, and Xu Yiyang added another advertising slogan of 29.8 yuan of unlimited food and all-you-can-eat.

Then write the address of the hotel in the lower right corner, and an advertising picture will be done.

Clicking on the ad will take you to a post detailing the features of the cafeteria, its surroundings and its prices.

Once everything was done, he posted the ad on the website.

In addition to the forum banner, there is a scrolling ad with text above each post, which is also linked to the post.

After doing this, Xu Yiyang called Manager Liu and told him that the advertisement had been launched, and if it was convenient, he could check it, the online time was 8:40 p.m., and the offline time was 8:41 p.m. tomorrow.

Manager Liu was worried, he had spent tens of thousands of yuan on advertising on TV stations and newspapers, and there was almost no effect, and he didn't know if the 9,000 yuan he spent today was worth it......

Thirty-six-year-old Liu Changqing, whose family has been in the catering industry since many years ago, graduated from junior college and worked in Zhonghai for a period of time, and finally found that there was no future, so he went home to help his father.

But my father's business concept is relatively conservative, opening a small restaurant in a small county, the restaurant has not changed places for ten years, and it will always be such a large business area, although the business is good, but there is almost no room for breakthroughs.

Liu Changqing told his father many times that he wanted to change his concept, expand the scale, improve the hardware, and improve the service, but his father didn't listen to him, and always felt that it was good to do it in his own way.

Although Liu Changqing was helpless, he had no way to change his father's concept.

Three years ago, Liu Changqing's father died of illness, and Liu Changqing officially took over his father's restaurant after the funeral.

Although he was dissatisfied with his father's restaurant, out of respect for the deceased, he still managed the small restaurant for nearly three years.

However, as the shop that had been used in the hotel for more than ten years was about to be demolished, Liu Changqing also moved the idea of changing the way.

He has studied many new models in the catering industry and found that the Western-style buffet is a good way to do it, which is novel and simple to operate, and if it is done, the flow of water will run very fast.

So he made a decision, took all the 200,000 savings that his family had accumulated over the years, borrowed nearly 200,000 cents of foreign debts from relatives and friends, returned to Zhonghai, where he had gone to school and worked, and opened this cafeteria.

All the investment in the early stage cost him more than 300,000 yuan, and then he has been losing money, and spent tens of thousands of yuan on TV and newspaper advertisements, and in the end, he really had no choice, and borrowed 30,000 yuan from an acquaintance in his hometown at a five-cent interest for emergencies.

Don't look at the 9,000 yuan given to Xu Yiyang, it was quite refreshing, but in fact, it was almost exhausted.

If the store can't turn losses into profits quickly, he can only sell the hardware in the store at a low price, and then transfer the store out, and the money he comes back will barely pay off his debts at most, and his family's savings may all be lost.

The 9,000 yuan of website advertisements that he invested in the New Century Forum was his last chance and hope.

Ten o'clock in the morning the next day.

Liu Changqing came to his restaurant, and the staff had already started preparing lunch.

Old John's Cafeteria is open for lunch and dinner only and is open from half past eleven in the morning until ten in the evening.

In fact, it is not difficult to prepare meals, they are all quick-frozen ingredients, some are even pickled in advance, and when preparing meals, you only need to accelerate the thawing, and then fry them in an oil pan according to the requirements, or put them in the oven to bake.

Even how long to fry and how long to bake each kind has a specified time, and the operator does not need to know how to cook, only need to be able to operate the machinery and equipment.

This is also the fundamental reason why Western-style fast food ensures the unity of taste, everything is an industrialized process, everything is formulated, as long as you follow the steps, the taste is basically the same.

When the person in charge of the back kitchen saw Liu Changqing coming, he hurriedly asked him, "Boss, what amount of lunch should we prepare?"

When it first opened, Liu Changqing was full of ambition and always felt that his restaurant would definitely become popular, so on the lunch on the first day of opening, he asked the kitchen to prepare more meals to cope with the situation of many customers.

As a result, only half of the meal prepared at noon that day was consumed in the incubator in the evening.

Because they have been thawed and reprocessed, these ingredients can only be wasted in the end, which really gave Liu Changqing a big blow.

The day after he ran an ad on the TV station's life channel, he still asked the back kitchen to prepare more meals, only to repeat the experience of the opening day.

Now, Liu Changqing is also a little worried.

How do you prepare a meal?

If there are too many guests, it will be wasted;

If there are too many guests, your follow-up food can't keep up, and the reputation will be over.

The key question is, will this website really work well?

Liu Changqing hesitated for two or three minutes, and finally gritted his teeth, stomped his feet, and said, "Prepare more meals!"

The person in charge of the back kitchen hurriedly said, "Boss, will there be too much?"

"It's fine. Liu Changqing said: "So much money is lost, not at this point, in case the guests who have been attracted with great difficulty are not satisfied, the loss will be even greater." ”

The person in charge of the back kitchen nodded: "Okay, I'll arrange it." ”

When preparing meals in the back kitchen, Liu Changqing supervised the sanitation and cleaning of the staff in the lobby.

He is a meticulous person, he has high requirements for himself and the restaurant, and he is very concerned about the hygiene of the floor, tables, chairs, and tableware, and he is much more attentive than the average restaurant owner.

After taking a big turn and finding a few small problems, Liu Changqing took a break in the small office behind him after supervising the rectification of the staff.

It opened at half past eleven, and in the past, the entire prime time for lunch, that is, the two hours from half past eleven to half past one, there were only twelve or thirteen guests.

Liu Changqing secretly thought that if he could get about 20 guests at noon today, he would be satisfied, which proved that the advertisements in the forums and chat rooms of the New Century Internet Cafe were really useful.

The golden time in the evening is relatively long, from six o'clock to nine o'clock, usually there can be more than twenty in total, not to thirty, if you can do forty today, you will be satisfied.

Just a few minutes after eleven o'clock, a waiter foreman came to him and said, "Boss, there are a few guests who want to eat now, shall we receive them?"

Liu Changqing looked at the time, eleven o'clock, and then the guests began?

So he hurriedly said, "Of course reception, please come in quickly!"