With the public welfare project of the self-service fire station burning across the country, Xu Yiyang's reputation has been greatly enhanced.

And the CS team competition of the New Century Internet Cafe is also popular in Zhonghai.

Even CCTV reporters mentioned this game, and the attention of the game is beyond imagination.

A large number of brands began to chase Song Xiaoman every day, wanting to win the title sponsor or sponsor seat as soon as possible, but Song Xiaoman just didn't speak, and was still holding a posture and preparing to get the best price.

At the same time, there was a surge in traffic to the forum.

College students all over the country are aware of the New Century Forum, and there are a large number of people who have come to try it out.

When they found out that this was actually a gathering place for college students, even if they were not college students from Zhonghai, they began to soak in it every day.

Website traffic, more than doubled from before.

Seeing the surge in traffic, Xu Yiyang also began to consider the advertising and investment promotion work of the second CS team competition.

Now is the time when the heat of myself and the game is the hottest, and in a few days, maybe the heat of the self-service fire station will go down, and the heat of the game will also go down.

Therefore, he found Song Xiaoman and prepared to discuss the pricing of advertising.

Song Xiaoman felt that at this stage, it should not be a big problem to sell the seat of the main title sponsor for 1.2 million.

As for the co-sponsorship seats, if they are counted as ten, each cannot be less than 80,000.

Xu Yiyang asked him: "What brands are interested in the main title sponsor now?"

Song Xiaoman said: "Most of them are clothing brands, most of them are popular clothing and sportswear among young people, such as Li Ning, Anta, Guirenniao, Baleno, and Metersbonwe. ”

Xu Yiyang thought for a while and said: "Forget the electronic dictionary, we don't accept this kind of advertisement, just choose a clothing brand." ”

Other people don't have any opinions on this, mainly because they don't understand advertising sponsorship, so they follow Xu Yiyang to listen to the fun.

However, Song Xiaoman said that the price of 1.2 million really scared them.

What are you doing, a title is 1.2 million? Who would want to be the big boss of this wrong?

didn't think about it, but Xu Yiyang opened his mouth and said: "Our main title sponsor's offer, in my opinion, will be quoted at two hundred and five, oh no, two million six hundred thousand!"

"Huh?" everyone is stupid, 2.6 million? Who would say yes?

Song Xiaoman was stunned when he heard this, and only after a while did he say: "That, Mr. Xu, I think they will definitely not accept this price." ”

Xu Yiyang said to Song Xiaoman: "Whether we can accept it or not depends on how we describe this propaganda potential to them." ”

Speaking of this, Xu Yiyang paused slightly, and said seriously: "I suggest you don't go to Li Ning, it must feel that it is the boss of domestic sportswear, and it is born with a sense of arrogance, so I suggest you go to Anta, this brand has been pressed and beaten by Li Ning, it must be very depressing, you go to them, just talk to them about a more in-depth way of cooperation." ”

Song Xiaoman hurriedly asked, "What kind of in-depth cooperation method?"

Xu Yiyang replied: "As long as they don't make a counteroffer and pay a sponsorship fee of 2.6 million, we will make it the co-sponsor of the 2nd College CS Team Competition, and the full name of the competition will be officially changed: ANTA Sports and New Century Internet Cafe Cup - the 2nd Zhonghai University CS Team Competition, putting their brand names at the front." ”

"In addition, all promotional content related to the competition on our website and forums will display ANTA's brand logo until the end of the competition, which is included in the 2.6 million yuan."

"In addition, before the start of the competition, we will carry out ground promotion in all colleges and universities in China Overseas, and at that time, all promoters will wear ANTA-branded clothing, shoes and hats, and the advertising materials will also add the ANTA brand's eye-catching logo;"

"After the start of the competition, the ANTA brand logo will also be hung in a conspicuous position at the regular competition site, and the ANTA brand logo will also be added to the advertising materials such as on-site instructions, guidance and publicity."

"The real highlight is the final semi-finals and the finals, when the time comes, all the promotional materials of our stadium with thousands of people will add the ANTA brand logo, and in addition, the contestants of the top four teams will wear the unified sportswear provided by ANTA, from head to toe, you have to tell them that when the semi-finals and finals start, we will invite a large number of media to be present, which is very exposed. ”

Song Xiaoman suddenly realized!

Xu Yiyang is now a celebrity, and many media are taking the initiative to report his deeds, if the CS team game he organized is played to a critical stage and the media is invited, the media will definitely come and report it, which is another powerful publicity.

In this way, it will only cost 2.6 million in total, which is really not much.

Because, no one knows whether CCTV reporters will come to the final final.

If the CCTV reporter comes, and CCTV also reports, and collects them five million, it will be cheaper for them.

Song Xiaoman was excited, and asked again: "What about our ten co-sponsorship seats?"

Xu Yiyang said: "Expand to 20, and when the time comes, it will be displayed in four rows, the first row, 200,000, the second row, 150,000, the third row, 120,000, and the last row will be 120,000. ”

Saying that, Xu Yiyang instructed again: "We must have a certain protection policy for the main title sponsor, so we will not accept any sportswear brands for our 20 co-sponsorship seats." ”

"Understood. Song Xiaoman said excitedly: "Then I'll talk to someone from Anta tomorrow." ”

Xu Yiyang nodded and said: "If we can talk about it, our advertising revenue should be about six million, and when the time comes, the overall specifications of our game will be upgraded, and the venue for the finals will be at least 500,000 yuan to prepare, and the promotion in the middle will also be higher, and the momentum will be completely done!"

Saying that, Xu Yiyang thought of the designated supplies again, so he said: "By the way, you go to find a beverage brand, see who is interested in the officially designated water, and the computer, see who is interested in the official designated computer and the use of computers for the event, if you are interested, you will also provide us with enough competition machines for free." ”

"No problem!"

……

Song Xiaoman is definitely the kind of person who is better than the blue.

The next day, when she chatted with Anta about cooperation, she raised the offer to 3 million.

Then he told the person in charge of Anta in detail about the promotion resources that Xu Yiyang said, and even reminded him that this event is likely to get CCTV's attention.

Of course, she didn't say that CCTV would definitely pay attention, but based on the current situation and the current situation that Xu Yiyang has been reported by CCTV, she thinks that it is more likely, so this is also the truth, and there is no element of fooling.

The person in charge of China Overseas of Anta thought about it carefully, and he felt that this matter was no longer a local event, so he himself thought that this cooperation could be considered, because it was likely to create a huge influence across the country.

So he immediately asked the headquarters for instructions.

After carefully weighing the pros and cons, the headquarters did not make a counteroffer and directly decided to sign an agreement with the New Century Internet Cafe.

Immediately afterwards, Song Xiaoman sold out 20 sponsor seats one after another, selling a total of 2.95 million;

Wahaha bought the designated water and paid 500,000;

Great Wall Computer bought the designated computer, paid 500,000 yuan, and provided 30 competition computers for the event, which were returned after the race.

As a result, the total advertising revenue of the second CS team competition reached an astonishing 6.95 million!

After the contract was signed, Xu Yiyang immediately made an appointment with the Hongkou Gymnasium near the school to use the venue on January 1.

Hongkou Stadium can accommodate more than 30,000 people, but Xu Yiyang didn't dare to play so big, after all, it is impossible for Zhonghai to have more than 30,000 spectators who are willing to watch the game now.

Moreover, the stadium is open-air, and it is cold on New Year's Day, and no one can stand the four- or five-hour event.

Therefore, it was simply held in the Hongkou Gymnasium, which can accommodate about 4,000 people, and the venue was not small, and the indoor environment was more gentle.

The signing of the venue, the signing of the stage construction, the live sound, the projection equipment, the on-site security and the declaration of the event will add up to 800,000 yuan.

This is because Xu Yiyang has relatively high requirements for the live stage, sound, and screen projection equipment, and he also specially invited multiple cameras to record the whole process, in order to make it as atmospheric as possible.

In addition, he took out another 500,000 yuan to do ground promotion, which will continue to be carried out in all universities, commercial areas and crowded areas in China and Shipping in the next month to build momentum for this competition.

At the same time, Xu Yiyang also added the prize money of the competition.

First of all, he increased the prize money of the tournament a lot.

Champion team, 100,000 yuan in cash;

runner-up, 70,000 yuan in cash;

Ji Junjun, 50,000 yuan in cash.

The prize money for these three teams alone is 220,000 yuan;

The fourth place is 20,000 in cash, and the remaining four teams in the top eight teams are 10,000 each, for a total of 60,000;

The team bonus alone will be 280,000 yuan.

In addition to the team prize money, the competition also features a number of individual prizes.

The player with the most total kills will get the total MVP, and the personal bonus is 50,000 yuan;

The player who kills the most enemies with a sniper rifle will get the best sniper and a personal bonus of 30,000 yuan;

The player who kills the most enemies with submachine guns and automatic rifles will win the best assault player, and the personal bonus is 30,000 yuan;

The player who kills the most enemies with a pistol will win the best shooter, and the personal prize is 30,000 yuan.

The total prize money for this part is 140,000;

Xu Yiyang even made a decision to sign the champion team to become the own team of the New Century Internet Cafe at the price of 200,000 yuan per year for the basic salary of the whole team;

At the same time, at the price of 30,000 yuan per year, the MVP and the three best players will be signed to become the players of the New Century Internet Cafe's own team.

In other words, he wants to form a professional team exclusive to Internet cafes through this competition.

When the time comes, they will not only get a basic salary, but they will also get the full prize money if they go out to participate in the event, and if they win the national competition, the Internet café will give them an additional bonus.

The reason why I want to form a team is to start an e-sports club in the future, and even a larger national event.

As for the rest of the money, Xu Yiyang plans to keep a part of it for follow-up operating funds, and then take out two million to open a flagship Internet café!