Xu Yiyang took Li Xuan into the house, and Li Xuan, like Shen Lele at the beginning, was speechless by the mansion in front of him.

She looked here and there, and couldn't help sighing: "Mr. Xu, don't you feel empty when you live alone and buy such a big house?"

Xu Yiyang smiled: "I think it's okay, but I usually live in the dormitory, and I don't live here." ”

Li Xuan said: "It's really luxurious to live alone in such a big house......

Xu Yiyang said: "Then you can feel this luxury these days." ”

Li Xuan smiled: "Touching your light, it also lets me experience the feeling of living alone in a mansion." ”

Xu Yiyang said: "You wait for the evening to feel it, let's get the layout map out first." ”

"Uh-huh!" Li Xuan hurriedly opened the drawing board and various tools, stood up next to the sofa in the living room, looked at Xu Yiyang and said, "Mr. Xu, you can introduce your design ideas to me first." ”

Xu Yiyang nodded and said, "My idea is to treat jeans as electronic products, systematization, modeling, and branding. ”

Li Xuan couldn't help but ask, "Can you introduce it specifically?"

Xu Yiyang said: "Systematization is to form a complete set of product system, for example, like a car, a series of models, although the general technology and configuration are similar, but it will be subdivided into several different models, such as some are extended, some are double-door, and some are even convertible, each of which will have a certain difference." ”

In addition, each model will also provide a lot of colors for consumers to choose from, so that although it is the same series, consumers can choose at least a dozen or even dozens of models and color combinations. ”

Immediately afterwards, Xu Yiyang paused slightly, and then said: "If we bring this concept to jeans, we don't need to design too many bizarre styles, we only need to refine the design of several series, and then on the basis of each series, retain the basic style of the series, and develop different styles at the same time." ”

"For example, from the waist design, it can be divided into low-waist, high-waist, from the trouser design, it can be divided into straight, slim, legging, from the overall style, it can also be divided into ordinary, old, torn, and then add a variety of colors to each style, such as light blue, indigo, dark blue, black, dark coffee, so that this series alone can cater to a variety of consumer groups. ”

In fact, in Xu Yiyang's impression, many cross-industry brands in later generations operated like this.

For example, Mercedes-Benz, the best-selling E-class sedan, itself has many styles, such as E-class standard wheelbase, E-class extended wheelbase, E-class coupe Coupe, E-class convertible Coupe, and E-class AMG.

There's also Levi's, the classic 501 series, with the 501 Original, 501 Taper, 501 Slim, and more.

In addition, there is a typical, that is, Apple's mobile phone, before Apple6, Apple only has one per generation, and then provides different capacities for consumers to choose, but since Apple6, Apple began to add the Plus model, and later the Max model and the Pro model, which is also the standard operation of the product system.

However, at this stage, this game is indeed a bit trendy, and the clothing industry that Li Xuan has been in contact with has never had this kind of routine.

She knows that most of the domestic clothing brands are one version, so everyone's layout is very messy.

For example, for a brand like Baleno, there may be dozens of different styles of jeans, according to Xu Yiyang's approach, as long as a systematic pair of jeans, the different styles derived from it may be comparable to all the styles of a brand like Baleno.

However, it may seem like a hassle, but in fact, from the perspective of design and production, it is not troublesome.

For example, if you design a basic model, you can make fine-tuning on the basic model.

At this point, the best is Volkswagen, and people joke that Volkswagen only has one Golf, a little longer is the Polo, a little longer is the Passat, a little higher is the Tiguan, a little higher is the Touareg, and the shorter is Scirocic.

In fact, design is like this, as long as there is a classic style first, and then you can use the design elements of this style to improve the entire product system.

After thinking about this, Li Xuan seemed a little excited, she already had the prototype described by Xu Yiyang in her mind, and felt the general form of this systematic clothing.

Xu Yiyang then said: "As for the modeling, it's very simple, we can't just launch one, saying that this is our straight-leg pants, or small leg pants, legging pants, we have to give it a professional model, such as Levi, people use digital models, 501, 505, 510, 511, colors, styles have their own corresponding codes, in this way, for example, a 501 jeans model is 501OS010, 501 represents the basic model, O stands for ordinary waist height, S stands for slim fit, 010 stands for light blue, and consumers who know us know the basic information of this pants just by looking at it. ”

This is relatively easy for Li Xuan to understand, she immediately nodded and said, "I understand what you mean, Mr. Xu." ”

Xu Yiyang nodded, and said: "As for branding, it is the strategic policy of our entire brand, which I told you before, we want to do it, and we will be the best-looking, most professional, most well-known and most popular jeans brand in the country." ”

Li Xuan hurriedly said: "Mr. Xu, then let's start doing style design first." ”

Xu Yiyang said: "Before making a specific style, I think we should first think about some classic elements, such as what our brand is called, how to design the logo, and then what kind of shape our jeans back pants pocket uses, what kind of car flowers are on it, and what kind of cloth label is sewn next to it, these must be carefully considered and carefully designed. ”

In the previous life, many brands have a strong identity, such as LV's classic flower patterns, whether it is clothes, bags, shoes, belts and other products, they will use their classic patterns, which are instantly recognizable, which is their classic element;

There are also Burberry's classic checkered elements and Supreme's classic red label, which are the most eye-catching and classic existence of clothing brands.

Levi's logo is also very recognizable, no matter what style of jeans, the bottom of the back trouser pocket is tapered design, and there is an M-shaped line flower on the back trouser pocket, and no matter what color Levi's jeans, a small red Levi's red flag logo will be sewn on the edge of the right rear trouser pocket, which are all classic elements of Levi's.

Therefore, Xu Yiyang also hopes to design these classic elements in advance, and set the classic elements down, which is equivalent to giving this brand a unique soul.

As soon as he thought of Supreme becoming that bird in the future, Xu Yiyang had an idea, while you have not yet become a trendy brand, I will simply learn from your classic red logo and make a new brand that is very similar to you, but it is not the same thing.

The new brand is simply called SuperX!

Supreme means supreme in English, and Super means super, top.

Although one is Supre and the other is Super, the meaning is very different, but the X behind is the soul, which is the English initials of Xu Yiyang's surname.

Therefore, the brand name SuperX is still very interesting!

The design style of the SuperX brand logo is basically the same as Supreme, with white letters on a red background.

However, the X after SpuerX is capitalized.

In addition, it will be designed slightly different from the font of the previous Super, so that the X can be more prominent.

At the same time, based on this X, Xu Yiyang also has other classic elements of inspiration.

For example, all the nail and button designs must have this letter X as the pattern on the front, so that people can know at a glance that it is SuperX.

For example, the middle flower of the back trouser pocket is also designed to be shaped with a double line out of the X.

In addition, a red flag will also be added to the left side of the right rear pants pocket, but the red flag label is printed with SuperX arranged vertically.

In addition to these, Xu Yiyang also formulated three collections for SuperX's jeans.

The first series is 1 series, and the whole series uses numbers such as 101, 102, 103, 104, and 105 as the series name, and the number after 0 is the corresponding style of this series, and this 1 series will be the main series of the first phase of SuperX.

The second series is the 3 series, the series name rules are similar to the 1 series, but the overall positioning should be above the 1 series, which is equivalent to a high-end series with better fabrics, better workmanship and more expensive prices than the 1 series, but this series will not be withdrawn for the time being, and after the 1 series is laid down in the market, the 3 series will be launched at the right time;

The third series is the 5 series, and the positioning of this series will be one level higher than the 3 series, reaching the level of light luxury.

For example, in the future, the overall price of 1 series of jeans will not exceed 200 yuan, and the highest will only be 198 or 199, while the 3 series will be higher on this basis, with a price of about 500 yuan;

As for the 5 series, the price may be more than 800, or even thousands.

Whether it can go to the next level on this basis, Xu Yiyang feels that he is not optimistic, any clothing brand can not open too much span in the price range, so it is easy to be high or low.

For example, if LV launches a low-end people-friendly series, and a bag is only sold for about 1,000 yuan, it will immediately pull LV's position in the luxury field down, the threshold is too low, and it may even lose the attributes of luxury;

Similarly, a brand like Zara is a civilian route, most of the clothes are within 1,000 yuan, the short-sleeved ones in summer are only two or three hundred yuan, and the pants are also around the 500 yuan range.

In other words, if Jack Jones' jeans sell for more than a thousand pairs, the guys will definitely not buy it, because the brand is not worth the price at all.

Xu Yiyang thinks that he will first use the 1 series to open the market, and then use the 3 series to add icing on the cake, as for the 5 series, it is not used for volume, but for product power display, so that consumers know that it is enough for SuperX to make relatively high-end clothing.

As for the style subdivision, Xu Yiyang decided to first design the waist, high, medium and low, and display them with the letters H\\M\\L, for example, H is a high-waisted model, L is a low-waisted model, and M is an ordinary model in the center;

In the shape of the pants, O stands for Original, SL stands for Slim, SK stands for Skinny, T stands for Taper, and B stands for Bootcut fit.

As for the kind of oversized bell bottoms that violate modern aesthetic logic and can completely hide girls' shoes in the trouser legs, Xu Yiyang is not ready to do it, although this kind of pants is still quite popular now, but it will be eliminated by the times after all.

Moreover, Xu Yiyang hopes to focus on the slim fit and use SuperX to lead the trend of slim pants.

Ning Ruolin wears a Levi's, which can trigger such a strong pursuit and imitation among female college students, which proves that the pants that can highlight the figure are the most suitable pants for girls, and girls should not hide a pair of beautiful legs under the terrifying oversized bell bottoms.

If SuperX can lead the way, then its position in the country will be solid.

If it is done well, it will definitely be able to become the most popular jeans brand in China in the future, and when Levi's enters the mainland in two years, there may be nothing to do with him.