Chapter 465: Profit Point

Fan Liancheng was interested in visiting, and several executives of Blue Hole Game Company saw it, so they were not in a hurry to lead him to the conference room.

Some employees in the game development department are working overtime to design the game arena and design the weapons in the game, mainly lines of code, and after looking at some of the concept art, Fan Liancheng has a general impression of this new game in development.

In this game, players need to collect various resources on the game map and fight other players in ever-shrinking safe areas, killing all players except their teammates to survive until the end.

The game is titled "Playerunknown's-Battlegrounds", a term beyond Fan Liancheng's comprehension, only knowing what the battlefield is.

The name doesn't matter.

If you're sure you're going to invest, just ask them to change it.

After listening to the introduction, Fan Liancheng had an impression that such a game was more special, and it seemed to have a lot of commercial prospects, for such a small and average online game company, he was too lazy to use too many brains, in fact, when he thought the game was interesting, he was ready to raise money.

However, Blue Hole executives could not guess what he was thinking.

Mr. Park, who has studied abroad and worked for a game company in the United States for two years, has a relatively standard English pronunciation, can develop his own games, and knows how to contact potential investors.

After he led Fan Liancheng to the conference room and sat down, he opened the PPT to make an introduction, analyzed the differences with the existing games on the market, and highlighted the advantages of the game his company is developing compared with other games.

It also briefly analyzes and introduces the scale of last year's online game market, and roughly explains the operation of Blue Hole itself, R&D investment, equity management structure and other matters.

Like many meetings that Fan Liancheng doesn't care about, no matter how well the PPT is done, it's just a concept.

For example, LeTV's new energy vehicles have long been conceptualized, and they have been hyped in the securities exchange market for several rounds, until some investors have begun to get tired of it, but they haven't even seen a shadow.

This is not about Fan Liancheng, last year he took advantage of the stock market crash to liquidate all the LETV shares held by Longcheng Group, and did not repurchase LETV shares after the stock market crash.

In 2014, Fan Liancheng was in contact with the NIO electric vehicle project at the World Internet Conference in Wuzhen, and it is said that a semi-finished product has been developed, which is the world's fastest electric supercar, which will be officially released in the second half of the year.

At the end of last year, the founder of Weilai had a meal with Fan Liancheng under the joint recommendation of Boss Lei of Rice Technology and Boss Ma of Pengcheng, but at that time Fan Liancheng thought that he could engage in that line of work, and did not pay attention to this company, and symbolically followed the venture capital of more than 300 million yuan afterwards.

At this time.

Patiently waiting for President Park to finish speaking, Fan Liancheng asked in English: "If I am willing to invest, how much do you think the valuation of this company is appropriate?" Also, the game idea sounds great, but where is the profit point, once the virtual products are sold, such as weapons, the balance in the game will be broken, which means that whoever spends more money will have an advantage, which is absolutely not good. ”

There are two questions in a row, both of which belong to the more critical category.

Fortunately, President Park held a meeting with shareholders in advance and decided that it would be appropriate to set the price at $250 million to $300 million.

And the question about the profit point later,It makes him a little embarrassed,Whether it's a large online game or a small game,The ultimate goal is mainly to make a profit,To ask which games are not profitable,There may only be those that come with the Microsoft Windows operating system。

President Park's expression was slightly unnatural, and then he said: "It is precisely to ensure the fairness of the game experience, we plan to sell it to players around the world on the Steam game platform, which is the main profit channel, in addition to clothing, advertising, and peripheral derivative products, as long as the player base is large enough, the profit will be very considerable." ”

Fan Liancheng didn't understand what the so-called Steam platform was, wrote this word on the paper, followed by a "?", handed it to the small director of the financing and acquisition team next to him, clicked twice, and the other party immediately understood what Fan Liancheng meant, decisively took out his mobile phone to find relevant information on the Internet, and contacted colleagues to collect more details.

Of course, such a small act cannot escape the eyes of President Park.

The scale of Blue Hole Games is quite good among its Korean counterparts, and it has launched several mini-games in the early years, with many players, but the scale of revenue is limited.

At present, the most lucrative project is the early investment in a company by accident, and then the merger by the developer of "League of Legends", plus a small stake in Riot Games in exchange for a cash transaction.

Speaking of Riot Games Company, it was just acquired by Tencent Group last year, when it comes to which company in the world makes the most money in the game business, Tencent can rank first, Fan Liancheng sold high and bought low last year, and still holds a large number of Tencent shares.

Recently, in order to win the game "Playerunknown's-Battlegrounds", Blue Hole has invested a lot after acquiring a studio, and President Park undoubtedly attaches great importance to potential investors of Fan Liancheng's level.

In addition to the financing itself, there are some other factors in it, such as Fan Liancheng's influence, the channels in his hands, etc., which means that as long as Fan Liancheng can be tied to the carriage, after the game is developed, there is no need to worry about publicity and sales, and there is hope to win the huge mainland market.

After President Park saw Fan Liancheng's small move, he thought that he felt that the profit prospect was uncertain, so he resolutely coughed and continued:

"League of Legends skins are very lucrative, and we're hopeful to try it out, as the game hasn't been finalized yet, so there's no final decision on whether or not to launch it on Steam. If the gamer size can reach a significant number, it is actually nice to have a traditional sales distribution model.

In terms of company valuation, the company's financial department has listed all the assets and debt details, and when the new game is launched next year, the valuation growth prospect will be very large, and it cannot be simply valued by the current asset situation. If Mr. Fan is willing to raise money, we can take the time to negotiate and should be able to come up with an outcome that is satisfactory to both of us. ”

Fan Liancheng raised his arm and looked at the time, his stomach was a little hungry, and he got up decisively and replied: "Okay, as long as the offer is reasonable, I will invest, talk to my people about the details, I should stay here for two days, I hope to give me a result as soon as possible." ”

After speaking, he shook hands with everyone with a smile, and said that he would leave.

Next to President Park, a shareholder who is in his 50s said in Korean, "Wow...... He doesn't seem to care about the hundreds of millions of dollars in business, is this the charm of the rich man on the Forbes list? I have never seen such a young man, who should be worth 70 or 80 trillion won, right?"

One trillion won, representing one trillion won, is about 5 billion yuan when converted into yuan.

Fan Liancheng left, and the people from the financing and acquisition team had not left, and some of them could speak Korean, and explained with a smile: "Our boss has a lot of business, and he is usually very busy, so time is precious. We'll just talk about the price, he rarely intervenes personally......"