Following.

Early morning.

On the way to work, Zhang Yida, who was napping in the back row of Bentley Musanne, suddenly received a call from Zhang Lan.

"Mr. Zhang, something happened!"

Zhang Yida suddenly sobered up, "What's wrong?"

"Last night a child uploaded a video of his mother taking a bath......"

After hearing this, Zhang Yida thought for a moment and asked: "You said that the content moderation team blocked the video through the background as soon as it found out.

How did that go viral on the Internet?"

Zhang Lan bit her lip on the other end of the phone and said: "The number of broadcasts on Douyin is only 216 times, but it is on WeChat, Qiandu ...... and other websites have spread widely.

This matter has been on the hot search on Weibo! It's a bit big!

Several reporters called me to cover the matter, but I politely declined. ”

"Qin Lin, change your destination, don't go to Ruixiang Company today, go to Shake the Company. ”

After telling Qin Lin, the bodyguard who was sitting in the driver's seat and driving, Zhang Yida continued to talk to Zhang Lan, "Zhang Lan, while this matter is not completely fermented, you say hello to the penguin and the big guy of Qiandu and ask them to block the video."

You can also do public relations on Weibo and let them remove the hot search.

I'll go to the company right away, and you will first tell me to do these things. We'll talk when I get there!"

Hanging up the phone, Zhang Yida pondered whether this happened by accident, or was someone "deliberate"? Or both?

After Zhang Lan got Zhang Yida's instructions, she quickly contacted the public relations departments of Penguin, Qiandu, Weibo and other companies.

As the CEO of Doushi, Zhang Lan personally called the public relations departments of these companies. The public relations departments of various companies did not dare to slack off and consulted their superiors.

Zhang Yida has a good relationship with the bosses of these companies, so he has sold face and began to use some technical means to block videos.

By the time Zhang Lan finished making these calls, Zhang Yida had already come to Doushi's company.

Zhang Yida walked into Zhang Lan's office and asked, "Have you finished all the things you have explained?"

"It's all done," Zhang Lan nodded, "All companies have promised to help you for the sake of Mr. Zhang's face." ”

"Hey!"

Zhang Yida sighed, this kind of thing owes people a favor!

"Let's have a meeting with the company's top management!"

Hearing the instructions, Zhang Lan immediately opened the internal office software and sent a message to the company's senior management, informing the time and place of the meeting.

After a while, the company's top management rushed to the conference room.

Zhang Yida sat in the first seat, saw that everyone had arrived, and said: "I've heard about last night's "bath door" incident!"

All the executives looked at Zhang Yida with a straight face, and they all lowered their heads and didn't dare to answer.

"The leader of the content moderation department came out and told us about the situation!"

A middle-aged man stood up at a loss and said with a bitter face: "Mr. Zhang, is the situation like this......"

Then he retold the details of what happened and the content of the video to Zhang Yida.

Zhang Yida didn't watch the original video, he only knew that a child had misrepresented the video of his mother's bath.

At this high-level meeting, it is not appropriate to take out the original video and play it.

The senior management of other companies is similar to Zhang Yida, but they only heard early in the morning that there were loopholes in the company's content review, and some children misreported the video of their mother's bath, and they didn't know the specific situation.

After listening to the explanation of the director of the content moderation department, the senior executives present, including Zhang Yida, understood.

This should have been a fortuitous incident, the child was ignorant, and the mobile phone happened to be pointed at the door of the mother's bath......

"This video has only been viewed 216 times on Douyin, so it stands to reason that it can't be spread so widely on the Internet overnight?"

Zhang Lan raised his doubts, Zhang Yida nodded in agreement, he said: "It should be the 216 people who watched the video, not necessarily 216 people, it is estimated that someone has watched it a few times."

It should be that three or two of the dozens of people who watched the video downloaded the video to the local area and then shared it with other software.

This kind of video spreads very quickly.

I guess at this time, a certain "friend businessman" should have added fuel to the fire!"

"It must be, it's not Kuaishou, it's just a headline video that just went online!"

"I think it's Kuaishou, Toutiao has just been launched, so I shouldn't have the energy to mess with us!"

"That's not necessarily, I looked at their product UI, and the pixel level copied our jitter. ”

Zhang Yida's hand pressed twice in the air, stopping the executives who were discussing the "real culprit behind the scenes".

He looked at the group of executives and said, "Now is not the time to discuss this! Through this "bath door" incident, many shortcomings of our company have been exposed.

First of all, the content moderation department, the banned video was discovered too late, and it took more than 200 views to find out that there was a problem with this video.

If the first time the video is sent, there is not a single playback, we review the problem, then there will be no such things later. ”

The director of content moderation had a slump on his face, and he admitted that Zhang Yida's words were very reasonable, but their department also had practical difficulties!

However, he didn't dare to talk back to Zhang Yida, stood up and bowed slightly and said, "Mr. Zhang, I'm sorry, the reason why this bath door incident happened was that we didn't do our job well. ”

Seeing that he admitted his mistake with a sincere attitude, Zhang Yida encouraged: "The content moderation department has a large workload, low manual review efficiency, and all kinds of difficulties, which I know.

Because the establishment of a strict content review mechanism is a plan that I have decided at the beginning of the establishment of the company.

Your department will overcome it a little more, and soon, a new generation of AI video recognition system will be launched, and at that time, both the accuracy of content review and the efficiency of review will be greatly improved. ”

The content moderation director's face looks much better, and it seems that Mr. Zhang still understands their difficulties very well.

At present, the workflow of their department is as follows: the AI video recognition system first preliminarily reviews the videos uploaded by each user, and the text and title are prohibited videos, and they are directly blocked.

Some of the more complex videos that cannot be recognized by AI for the time being are handed over to the human review department.

In addition, there is a review mechanism. That is, for videos that have a trend of explosion and will be put into a larger traffic pool to increase the recommendation efforts, they must be manually reviewed for the second time.

The video of the bathroom door was found by the review, because there is a trend of becoming a hit, and some users have watched it more than ten or twenty times......

Zhang Yida turned his gaze to a bald, bespectacled middle-aged man, this is the chief scientist of Doushi, named Wang Qi, who was poached from Google's lab at a large price.

Zhang Yida asked Wang Qi: "Wang Gong, when will the second-generation AI video recognition system be launched?"

Wang Qi did not smile, he explained: "The latest AI video recognition algorithm we are developing will surpass most of the mainstream algorithms on the market, and can effectively improve the industry accuracy of automatic video tagging."

This is a new graph-based video modeling method that can express long videos with complex event content.

The main idea is to model the frames, shots, and events of the video at multiple levels through the "deep convolutional graph neural network", and gradually abstract from the frame level, the lens level, and the video level, so as to obtain the global expression of the video, and then classify it.

A video contains frames, shots, scenes, events, etc., and the relationship between frames and between shots is very complex, not just the sequence of frames before and after.

Compared with the recognition of text and images, the recognition of video is much more difficult.

It can be simply understood as the relationship between a point, a line, and a surface.

I need time, and I also need manpower, and the current product still has a lot of defects, and rushing to go online may cause a big content review omission!"

Zhang Yida attaches great importance to the research and development of AI, and with this thing, in addition to improving the accuracy of content review, it can also save a lot of labor costs.

He said to Wang Qi: "Wang Gong, you need manpower and resources here, although I mention it to Zhang Lan, I only have one requirement, which is to ensure the accuracy of AI video recognition." ”

Wang Qi nodded, "I'll do my best!"

Zhang Yida looked at Zhang Lan again and said, "Let's add some more manpower to the manual review team!"

"There are more than 500 people," Zhang Lan was a little distressed about the labor cost, "Do you want to add people?"

"Don't feel sorry for the money, I don't want to see the bath door thing a second time. ”

Zhang Yida smiled, "Isn't there a second headquarters in Rongcheng? Put some manual review teams over there, and the labor cost can be reduced a little." ”

Zhang Lan responded: "That's okay! The newly recruited people will be placed over there." ”

After the meeting, Zhang Yida returned to his chairman's office, ready to look through today's work email.

Zhang Lan rushed through the door and entered, "Mr. Zhang, there is a big V on Weibo who has written an article attacking us!"

Zhang Yida looked at the mobile phone that Zhang Lan handed over, and the general content of the article is like this:

"The content review of the Douyin short video platform is not strict, resulting in a five-year-old child misreporting the video of his mother's bath......

This has caused great harm to the parties concerned and public opinion trouble.

So far, Doushi has not made a statement on this matter. It is useless to pretend to be an ostrich, and this incident greatly shows the lack of content moderation mechanism and lack of responsibility on the Douyin platform......

Shake Eyes, you owe the user an apology!"

In addition to this big V, dozens of big Vs have also published similar critical articles.

Zhang Yida looked at the comment area of the article again, and scolded and shivered.

"Shake your eyes, shake your milk is almost the same, a group of women are shameless, and they take some indiscreet videos every day!"

"It's time for the country to take action to rectify it, there are so many exposed videos on Douyin, my son is only an 18-year-old child, he keeps playing with Douyin every day, this is about to take the college entrance examination, it's really harmful!"

"Resist shaking, start with me!"

……

Zhang Yida looked at the comments of this clear water army, and smelled a strong smell of conspiracy.

This is definitely someone leading the rhythm, and it is estimated that it is those few friends.

Fortunately, Weibo helped remove the hot search, otherwise it is estimated that this scene will be more ugly.

"Zhang Lan, you go and post a clarification and publish the backstage playback data of the shower door video.

It is said that the video was found to be abnormal for the first time and was blocked.

Apologize again, post more sincerely!

In addition, pull the matter on the heads of friends and businessmen.

Let's just say: I hope that commercial competition will return to product quality, and call on all friends not to hurt users. ”

Zhang Lan thought for a while, and then said, "Then I'll go and ask Qiandu and Penguin for a playback data?"

There are only more than 200 views on Douyin, and hundreds of thousands of views on other platforms.

If it is announced, as long as users are not stupid, they should be able to taste the problems!"

"Yes!"

Zhang Yida waved his hand, "Hurry up and do it! Calm down the incident as soon as possible!"