When Gu Sijia saw Shen Lele wearing SuperX for the first time, she was envious of her.

Like Xu Yiyang, she used to think that Shen Lele was in good shape, but she really didn't know that she was like this.

To be honest, most girls don't have straight legs, starting from the thighs, to the knees, to the calves, which are three different parts, so it's hard to keep them completely consistent.

However, Shen Lele's legs really can't find faults, in case it is difficult to find one.

If it weren't for the fact that these pants were too slim, I really wouldn't have seen that her legs would be so standard.

There were originally many girls in the class, so as soon as everyone saw Shen Lele, they were attracted by these pants and swarmed around.

Xu Yiyang called Gu Sijia aside, handed her two pairs of 101 jeans prepared in advance, and said, "Sijia, this is the SuperX brand pants I said, you can help me try them on during this time to see if there are any good suggestions for improvement." ”

Gu Sijia subconsciously asked, "Is it the one Lele wears?"

"Yes. Xu Yiyang nodded hurriedly and said, "There are two of them, two different colors." ”

Gu Sijia immediately asked happily: "Really, then how long can I wear it, and when will I return it?"

Xu Yiyang said: "You can wear it all the time, this is the trial product for you." ”

Gu Sijia hurriedly said: "How embarrassing is that, how much is it? I'll give it to you!"

Xu Yiyang said: "People gave me these pants and asked me to find someone to help them try them on, and they didn't ask me for money. ”

Gu Sijia nodded lightly: "I understand, thank you squad leader!"

Xu Yiyang waved his hand: "You're welcome, you just try to wear it every day, if you have any opinions or feelings, you can tell me directly, and I will tell the other party." ”

Saying that, Xu Yiyang said again: "By the way, if you can, try to help with publicity, this brand is called SuperX, you see, this on the packaging, their store on Jinling Road is being renovated, it is estimated that it will open in early January, if anyone asks, you can also tell them." ”

Gu Sijia immediately agreed, saying, "Okay, I'll write it down." ”

Xu Yiyang nodded, and at this time, when the last class in the morning began, Xu Yiyang handed her another bag and said, "Help me bring it to Yuewei at noon." ”

"Good. ”

After class, Xu Yiyang went out behind the professor as soon as possible and went to the first class to find Ning Ruolin.

Now Ning Ruolin is the queen of China Overseas in his mind.

Because of the communication on the text message, Ning Ruolin, who was packing up her books in the classroom, was not surprised to see him, smiled and said, "Xu Yiyang, you wait for me, I'll pack my things." ”

Xu Yiyang nodded: "Okay." ”

In order not to block the way of the other students in the class, Xu Yiyang walked outside the classroom, leaned on the railing and waited, just through the window in the center of the classroom, he could see Ning Ruolin.

Watching Ning Ruolin concentrate on packing up books, notebooks and other stationery, Xu Yiyang couldn't help but sigh in his heart, there is indeed a reason why the students in the school recognize Ning Ruolin as the flower of China Overseas School, she feels too pure and perfect, and no matter at any time, she always has a temperament that is not stained by the mud.

Ning Ruolin quickly walked out of the classroom with a one-shoulder schoolbag, smiled at Xu Yiyang embarrassedly and said, "Sorry to keep you waiting." ”

"It's fine. Xu Yiyang smiled slightly, reached out and handed her the SuperX handbag, and said, "This is the jeans I told you in the text message, you just try to wear as many as possible." ”

"Okay!" Ning Ruolin nodded and asked with a smile: "If others ask, what should I say? ”

Xu Yiyang didn't know if Ning Ruolin had seen through his plan, so he hurriedly covered it up and said: "If I ask you what brand it is, you can just say it, as for where you can buy it, the store on Jinling Road will open in early January." ”

"Okay. Ning Ruolin smiled with a bright look in her eyes and said, "When the time comes, if you go to the store to buy pants, you have to give me a discount." ”

Xu Yiyang hahaha sloppy eyes and said: "Okay, I have acquaintances in this company, if you think it's not bad, as long as there is a new model in the future, I will definitely try it on for you as soon as possible." ”

Ning Ruolin smiled and nodded: "Then it's decided." ”

......

In the afternoon, among the thousands of female students at China Overseas University, one of the most discussed topics was SuperX jeans.

I don't know what's wrong, I had a lunch, and in the afternoon, the four beauties in the freshman year all wore the same pair of jeans.

The only difference is that there is a little difference in color, Shen Lele and Ning Ruolin are wearing light blue with white tinge, and Tong Yuewei and Gu Sijia are wearing dark blue.

All the girls think that the four of them are really good to see in these pants, showing their figures, and the version of the pants is so good-looking, I have never seen such good-looking jeans.

Levi's, who was popular in the whole school and made countless girls dream, was compared in an instant, and everyone began to pay attention to SuperX, because this brand is not only much better than Levi's, but also can be bought quickly.

After the first class, Zhang Junnan ran to Xu Yiyang's class, called Xu Yiyang out with an anxious face, and asked as soon as he opened his mouth: "Brother Xu, did you give the SuperX jeans that Ning Ruolin and the others were wearing?"

Xu Yiyang nodded: "Yes, what's wrong?"

Zhang Junnan pleaded: "Brother Xu, can you sell one to me?" My daughter-in-law also wanted it, and she was greedy, so she sent me a text message about a class, saying that Tong Yuewei in their class also wore the same jeans, and she couldn't look good. ”

Xu Yiyang asked curiously: "Wang Ying is in the same class as Tong Yuewei?"

"Yes!" Zhang Junnan nodded and said, "Brother Xu, if you still have stock, just give me a piece, can I double the price?"

As he spoke, Zhang Junnan clasped his hands together and kept moving.

Xu Yiyang asked, "How tall is Wang Ying, and how much does she weigh?"

Zhang Junnan hurriedly said: "One meter sixty-one, ninety pounds." ”

Xu Yiyang thought for a while and said, "There should be more, so let's give it to you at night." ”

When Zhang Junnan heard this, he was overjoyed and blurted out: "Oh, thank you Brother Xu! You really helped me a lot!"

As he spoke, he was about to take out his wallet: "Brother Xu, how much money, I'll give it to you first!"

Xu Yiyang waved his hand: "Your own brother, don't be polite, just go back and let Wang Ying help with publicity." ”

Zhang Junnan hurriedly nodded and said, "Thank you, Brother Xu! I'll talk to her!"

After the last class, everyone went out to eat together, and as soon as Wang Ying saw Xu Yiyang, she was so busy thanking Xu Yiyang, and it could be seen that she was looking forward to the jeans promised by Xu Yiyang.

At the same time, Wang Ying also told Xu Yiyang that the girls in the class liked the pants worn by Tong Yuewei very much, and they were all saying that they would buy one as soon as the brand opened a store in Zhonghai.

Zhang Junnan also said that the girls in their class were also chasing Ning Ruolin to ask about the situation of jeans, and it could be seen that every girl was yearning.

Xu Yiyang heard the feedback from the two, and secretly thought in his heart, in one afternoon, SuperX had already been spread all over the school, and in a few days, I was afraid that it would be popular in the entire Zhonghai University.

While he was looking forward to it, he also fed back the news to Li Xuan, and gave her two tasks at the same time:

1. Let the foundry speed up production;

2. Hurry up and find a few foreign models with white skin and beautiful legs, and hurry up to shoot a set of promotional posters!

The reason why he is looking for foreign models is not that Xu Yiyang admires foreigners, but that he knows too well the thinking mode of domestic consumers.

If it is a first-line celebrity endorsement at home and abroad, consumers will immediately classify this brand as a famous brand;

If it is endorsed by a foreign beautiful model, even if consumers will not classify it as a famous brand for a while, they can at least give it a quasi-famous brand treatment in their hearts;

But if you find a domestic model that you don't know, there is a high probability that consumers will think that it is a stinky sling brand that will turn yellow one day.

This is also the fundamental reason why female models from Russia and Ukraine are very popular in the field of domestic e-commerce models.

The domestic market is indeed just like this.

Xu Yiyang naturally hopes to raise the higher the SuperX push, but at this stage, he plans to ask celebrities to endorse SuperX for the time being.

It's too bad to find an endorsement now, a store hasn't opened yet, the production capacity hasn't come up, and the brand management and operation team hasn't been built, so even if the popularity is high, it's meaningless.

Xiaomi's hunger marketing at least starts after a certain supply capacity, and it is impossible to rush to develop a development conference and engage in online publicity when there is no inventory at all.

Therefore, he plans to wait for offline stores to open to a certain extent, production capacity and sales begin to take shape, and the operation team has reached a certain scale, and then spend money to hire celebrity endorsements to quickly play out brand awareness and offline sales channels.