Chapter 44: Tug-of-war negotiations
Following.
On the 36th floor of the Colin Building, Ruixiang Jinke Zhang Yida is in the office.
A beautiful woman with short hair and a young man with a round face sat on the side of the sofa.
On the other side of the sofa are Zhang Yida and Lei Dongming.
The short-haired beauty opened her mouth and smiled:
"Mr. Zhang, I have long heard Mr. Lei say that you have passed your name, and I have never had a chance to see you. I can see a real person today, he looks so handsome, his career is so successful, the domineering president in the novel is probably like you, I can't help but want to pursue you, how about giving me a chance?"
Being molested by such an unrestrained beauty, Zhang Yida blushed a little. Before they came, they had heard Lei Dongming say that Li Lin, the managing partner of Evergreen Capital, spoke sharply, acted vigorously and resolutely, and was very open. Tell Zhang Yida to be mentally prepared first, saying that this woman is just like that, don't mind. Anyway, Zhang Yida was vaccinated first.
Zhang Yida quickly adjusted, looked at Li Lin with a smile and said:
"Is this Mr. Li's confession to me?
Everyone laughed, the atmosphere of the chat suddenly became warm, and the strangeness of the first meeting faded a lot.
The young man with a round face is Xiao Weijie, the founder of Le Installment, who introduced excitedly at this time:
The number of registered users has reached 50,000, and the monthly turnover has reached 20 million yuan, and it has continued to rise very well.
In the future, Yangcheng University Town will be used as the starting station to expand to surrounding provinces and cities, replicate the promotion and operation model of Yangcheng, and is expected to cover the entire university town in South China by the middle of the year......
Our ultimate goal is to cover more than 3,000 colleges and universities in China, so that every college student can enjoy our installment shopping service. ”
After thinking for a while, Lei Dongming asked:
"To cover so many schools, publicity, distribution of goods, deployment of human resources, and team management are all a huge test. How are you going to solve this problem?"
Xiao Weijie smiled, his round face was more amiable, and he looked confident, and slowly explained:
"Leqi has established a complete set of campus part-time system, from distributing leaflets, doing distribution, marketing and promotion to campus managers, and then to the provincial person in charge, the rewards and punishments for each position are very detailed.
Half of the team is on campus, and they have an in-depth understanding of the needs of students and know what the post-90s campus looks like today.
Almost all campus managers and part-time jobs are either in the school cafeteria or on the basketball court.
Because the installment business is always consumer finance, the door-to-door interview is the most important step to guarantee.
There is no need to worry about this piece, we already have a set of mature play, as long as the funds are sufficient, we can quickly replicate it to the whole country, and complete the market occupation as soon as possible. ”
Lei Dongming nodded with satisfaction, there is still a set of music installments. At present, it seems that it is only necessary to wait for the funds to enter, and it is about to accelerate the take-off.
Zhang Yida looked at Xiao Weijie, who was flying confidently, and was also full of emotion. It is worthy of the technical director of Penguin, and it does have two brushes. At present, the product and model have been polished and perfected, and the funds are needed to promote.
In the future, the company will become a NASDAQ listed company with a market value of 20 billion yuan, and will win many titles such as Pengcheng's second largest Internet company in addition to penguins, and the most successful company for Penguin to start a business by departing personnel.
Zhang Yida asked directly:
"Tell us about your valuation of the Le Installment and how much financing you need?"
Xiao Weijie and Li Lin glanced at each other, feeling that there was a door, so they smiled and said:
"At the beginning of its establishment in August last year, it received an angel round investment of 10 million yuan from Evergreen Capital.
But at that time we didn't have a product yet, and now the product is on the market, and the response is very good.
So the valuation is now unanimously agreed at $100 million. ”
After speaking, after seeing that Zhang Yida was unmoved, he thought that he did not approve, and added another sentence to explain: "After more than 3,000 colleges and universities complete the coverage, the valuation of Leqi can reach at least billions of dollars." ”
Li Lin also helped: "Mr. Zhang, Mr. Lei, Le Installment is indeed an excellent company, and it is the pioneer and leader of the market, and the investment is definitely not a loss now." ”
Lei Dongming didn't dare to make his own decisions, his eyes turned to Zhang Yida, waiting for his speech.
Zhang Yida said lightly:
"I have three questions.
First, what percentage of the more than 3,000 colleges and universities are currently covered?
Second, the goods on your platform are all self-purchased and then sold to students in installments, forming installment consumer claims, where does the funds come from, and how to maintain them?
Third, this model is too reproducible, and if you want to do it, you can easily make it and cover the entire university in Beijing within a month. Do you have any technical barriers to defend against or take out followers?
Xiao Weijie said: "At present, it only covers 12 universities in Yangcheng, accounting for less than 0.4% of the country's universities.
The funds are all looking for P2P platforms to cooperate, and when the sales scale of the platform rises, you can also find a few more to cooperate, which is no problem.
The replicability is indeed strong, but we are also confident that we will compete for the first share of this market. ”
The tone of this last sentence is a bit heavy, not only to show determination, but also to Zhang Yida.
Xiao Weijie regretted coming to Ruixiangla to invest at this time. If Ruixiang does this market now, with the funds on hand and various traffic resources, it should soon be able to firmly occupy the first position in the market. The more I thought about it, the more I became a little flustered.
Hurriedly turned his eyes for help to Li Lin, and Li Lin made a small gesture in his hand to signal Xiao Weijie to calm down and calm down.
Li Lin herself is actually a little worried at this time, what if Rui Xiang really goes to this market by himself?
"Mr. Zhang, you're joking. Ruixiang is a large company and a large group, how can it be seen as such a small segment of the college student market.
If it does, such a small market, it will not be like a joke, attracting jokes in the circle, you say yes!
After speaking, Li Lin carefully stared at the subtle expression changes on Zhang Yida's face, trying to see something.
It's a pity that Zhang Yida's face hasn't changed at all, as if he doesn't care.
Zhang Yida understood, Li Lin's last sentence was not only a joke, but also a temptation, and there was also a layer of warning in it.
What are you warn of?
If you want to be a stinky and shameless person, fool the invested company into telling trade secrets under the guise of investment, and then turn around and imitate plagiarism, believe it or not, I will poke it out for you, and make your reputation stinky all over the financial circle.
Zhang Yida took a sip of coffee and said unhurriedly:
"$100 million is a bit of a, you only occupy 0.4% of the college student market at present, and the maximum size of the account is $2 billion, which is worth $8 million according to the market.
But with your creativity, I can give you a $20 million valuation.
In addition, the financing is 40% open, and Ruixiang Technology can invest $13.33 million in you at a valuation of $20 million before investment and $33.33 million after investment.
By the way, I have also invested in a P2P company, which currently has a monthly turnover of six or seven billion, and is still growing rapidly, and this company can provide you with the funds you need to expand the market.
Ruixiang Technology can also open all the advertising resources to you to divert traffic for the Le Installment Mall. ”
Zhang Yida bargained a little fiercely, and at the same time, he also added a stick and carrots, first coercing and then luring, just to coax people to bed.
After listening to Zhang Yida's conditions, Li Lin and Xiao Weijie's faces were also cloudy.
Neither side spoke, and the air fell silent.
After Li Lin exchanged a look with Xiao Weijie, he said seriously:
"Mr. Zhang, with all due respect, your condition is too harsh, and we can't agree.
First of all, the pre-investment valuation of $20 million is too low, which seriously underestimates the development potential of the company.
In addition, 40% financing is too much, and the shareholding ratio of the founding team will drop to 42%, which is not conducive to the management of the company by the founding team, nor is it conducive to the subsequent refinancing of the company. ”
Seeing that Zhang Yida didn't speak, Lei Dongming came out to play a round and said:
"It's inevitable that there will be disagreements!
Li Lin gave Xiao Weijie a look, and left Zhang Yida's office under the pretext of making a phone call, Xiao Weijie also said that he wanted to go to the bathroom and went out after him.
Zhang Yida knew that he was going to discuss countermeasures, so he chatted with Lei Dongming for a few words.
"Mr. Zhang, your bargaining is too cruel, do you think they will refuse us?" asked Lei Dongming.
"No, otherwise I wouldn't have gone out to discuss. It is estimated that the price will be raised when it comes back, and then the shares will be diluted a little less, and that's it. Zhang Yida is confident.
"It's true, we have money and resources, they definitely still want to hug their thighs. Lei Dongming nodded and smiled.
On the other side, Li Lin stood outside the door of Zhang Yida's office and waited for Xiao Weijie, who came out after him, and the two took the elevator down to the downstairs of the Colin Building.
Xiao Weijie said angrily:
"Li Lin, forget it! Let's find another family, I don't think they are sincere at all. ”
Li Lin stared at Xiao Weijie, shook his head lightly and said:
"No, why look elsewhere?
They are the most suitable, and investing money will also invest resources to pull them on the boat, which will quickly accelerate the take-off of Le's installment. ”
Xiao Weijie's face was a little ugly, and he smiled bitterly:
"Even if they have the resources, the price is too low! $20 million, hehe! We have a valuation of $5 million after the angel round of financing, and now that the product is made and the market model is verified, the valuation has only increased by 4 times?"
Li Lin became a peacemaker again, and said with a smile:
"Financing is also business, business! It's normal for you to come and go, $20 million is really low, but you can talk about it.
If we're really not satisfied, let's make another plan!"
Xiao Weijie also figured it out, nodded and said:
"Okay, let's talk slowly! ”
Li Lin said "um" and said:
"Let's unify our thoughts first, tell me what your bottom line is?"
Xiao Weijie thought for a while and said firmly:
"A minimum pre-investment valuation of $30 million, with a maximum dilution of 30% of the shares. ”
Li Lin nodded in agreement, and asked again, "What if AB shares?"
Xiao Weijie's eyes lit up, and what he cared about most was corporate control. In the past, when he was in Penguin, although Mr. Ma held less than 10% of the shares, he also firmly grasped the control of the company through the "concerted action person agreement".
He doesn't care about the number of shares, but the company he founded is like his own child, and the control and management must be in his own hands.
After Xiao Weijie figured out this section, he added:
"If it's WVR, I can agree to dilute 40% of the shares. ”