System information shows:

In the parallel world, "A Bite of China" had low ratings in the early stage because there was no channel for publicity and promotion. In the later period, it relied on a strong word-of-mouth effect to become popular in China.

But Wang Huan can't wait for "Tip of the Tongue" to slowly ferment, what he wants is to make this documentary popular all over the country in the first issue.

No propaganda?

No exposure?

As the darling of social platforms, Wang Huan is known by the media as having his own hot search list. If he decides to publicize something, I am afraid that it will detonate the whole network in minutes.

As long as the people know that at 8 o'clock in the evening on this Saturday, "A Bite of China" will be broadcast on CCTV 9, it is enough.

Just do what you say.

Wang Huan directly turned on Douyin and began to record a video:

"Hey, dads...... Ahem, ladies and gentlemen, I have good news for you. At 8 p.m. this Saturday, "A Bite of China" will be broadcast on CCTV 9, which is not to be missed - please watch the promotional video of the program. ”

Behind this short video, he added the promotional video of "Tip of the Tongue".

After uploading the video, Wang Huan felt that it was too formal, so he sent three messages again:

"I've always wanted to make a low-key show, but my strength doesn't allow it - "A Bite of China". ”

"The good-looking variety shows are the same, and the interesting documentary is one in a million - "A Bite of China". ”

"Just because I watched you more on the channel, I fell in love with this show - "A Bite of China". ”

At the same time, he updated four identical Weibo posts simultaneously.

Four shots in a row.

This is something that Wang Huan has never had before.

In addition, it happened to be six o'clock in the evening, and netizens were at the peak of their online activities.

Moment!

The whole network is boiling.

Netizens are happy.

"Damn, what is Brother Huan doing?"

"Haha, I'm laughing to death, I've always wanted to keep a low profile, but my strength doesn't allow it!

"'Good-looking variety shows are the same, and interesting documentaries are one in a thousand'? Brother Huan, I suspect that you are deliberately belittling "Dream Stage". ”

"Post four Weibo posts in a row, Brother Huan, if CCTV 9 threatens you and forces you to advertise, you will blink. We will absolutely— turn a blind eye. ”

"is worthy of being the king of drugs, and he is unique in his praise of the show. ”

"I think that at the beginning, before the release of "Crazy Stone", I had never seen Brother Huan promote it so wildly. ”

"Very well, Poison King, this show managed to get my attention. ”

"Just because of Brother Huan's heat, I will also go over to take a look at it at eight o'clock on Saturday night. ”

In this way, countless people began to repost several Weibo posts posted by Wang Huan.

Especially his second new meager, because of the sentence "I have always wanted to be a low-key show, but my strength does not allow it", it was instantly forwarded by netizens more than a million times and commented more than 100,000.

It was really this sentence, and a strong atmosphere of pretending to be forced was revealed.

Let netizens shout wonderful.

Advertise #王桓连发微博替 "Tip of the Tongue"#

#我想低调, but strength doesn't allow #

#王桓疯了#

#王桓有病#

#王桓...... hetui！#

Several topics quickly became hot searches.

As for the last three hot search topics, God knows what's going on?

All topics combined, more than 500 million views in half an hour. As for Douyin, each of these four videos has more than 50 million views, and the second video has exceeded 100 million.

It can be said that the heat of its outbreak is much higher than most of the news released by Wang Huan before.

It is not for nothing that these messages can explode the entire network in just half an hour.

First: Wang Huan has never posted four Weibo posts in a row before.

Second: Before this, Wang Huan had never advertised for any program, and even when "I Am a Singer" was launched, he was indifferent.

It is precisely because of these two key reasons that the popularity of related topics has exploded.

However, this is far from stopping.

Next, no one expected.

Zhou Xuehua reposted Wang Huan's first Weibo and wrote: "Brother Huan's product must be a high-quality product." I'll be sure to watch it on time. ”

Jiang Fei reposted Weibo: "Food documentaries have always been my favorite, and I believe that "Tip of the Tongue" will not disappoint me." ”

Gao Zeyu reposted Weibo: "Even if I haven't watched it yet, I think it's super super good-looking, don't ask me why." ”

Lu Yuang

Deng Guangyuan

Cool breeze

beard

Deng Xiaoxiao

I don't know how many famous stars in the entertainment industry have all reposted Wang Huan's Weibo.

Now, the fame of "Tip of the Tongue" is really known to all of China.

It can be said that Wang Huan's four messages.

Tens of millions of ads can't achieve this effect.

……

……

CCTV nine sets, office area.

Everyone hasn't gotten off work yet, and Fu Hongcheng is holding a weekly meeting.

"Ahem...... Actually, there's not much to say. Because the documentary "Bite of the Tongue" directed by Wang Huan will be released this Saturday, everyone's focus is to do their own work around this show. If there are promotion channels, try to promote them, and the advertising and program scheduling are in place in advance. lest the ratings be too ugly when you get them...... Forget it, the ratings won't be mentioned. Wang Huan, this kid, what do you think? Do you really dare to compete with "Dream Stage" for ratings? Okay, the meeting is dismissed. ”

At this moment, there was a sudden pop, and an employee looked too excited and knocked over his water glass.

Fu Hongcheng glanced at it: "Xiao Zhou, be careful." ”

Xiao Zhou ignored his water glass, stood up and said in surprise: "Mr. Fu, our show is on fire!"

Fu Hongcheng: "Oh? The ratings of "Da Zhou Culture" yesterday have risen? Is it more than 0.1%? This is indeed good news. ”

Xiao Zhou trembled with excitement: "No...... No, it's the fire of "Tip of the Tongue". ”

Fu Hongcheng smiled dumbly: ""The Tip of the Tongue" hasn't started broadcasting yet, where did the fire come from?"

Xiao Zhou couldn't care so much, so he rushed up and handed the mobile phone to Fu Hongcheng: "Mr. Fu, look at it." Brother Huan advertised "Tip of the Tongue" on Douyin and Weibo, and now "Tip of the Tongue" has rushed to the top of the hot search list on Weibo, and the whole network knows about this show. With this amount of exposure, it is estimated that after the broadcast of "Tip of the Tongue", the ratings will definitely not be low!"

"Oh?"

Fu Hongcheng took the phone, looked at it for a few minutes, then raised his head and handed the phone to Xiao Zhou: "In other words, when you had a meeting just now, you didn't listen to my meeting, but were scrolling Weibo?"

“？？？”

Xiao Zhou was stunned.

……

It's also in the CCTV building.

Zhao Yuansheng saw that the entire network was swiped by the show "Tip of the Tongue", and he was so jealous that he was about to explode. Although the station gave him 10 million publicity expenses to promote "Dream Stage", 10 million seems to be a lot, but if you really want to use it, it is actually just a few seconds of advertising on CCTV or other video websites. It is impossible to achieve the effect of the whole network in front of him.

He believes that if "Dream Stage" can be promoted so strongly, it will be easy for the ratings to break 1.5. But Wang Huan has such a strong propaganda power, and he actually uses it to promote a documentary, is this girl sick in the brain?

No wonder the topic of #Wang Huan is sick# can rush to the hot search.

It seems that netizens are in line with his thoughts.

"Wang Huan, you can do it, excessively consume the trust of netizens, and be careful of being cocooned when the time comes. What's more, what is the use of a documentary, no matter how high the exposure is?"

Zhao Yuansheng snorted coldly in his heart.