This year's annual meeting of Zhonghe Group was very lively.

In terms of Shake Vision, many head account creators were invited.

There is Daigula K, who has become popular with "hip dance".

In fact, there is nothing special about dancing, it's just that people see too much "plastic surgery face", and when they see such a pure and unpretentious girl, it is easy to be a fan.

Her "hip dance" video has received tens of millions of likes and more than 100 million views, and she is one of the most popular female creators on Douyin.

In addition, the modern brother Liu Yuning was also invited.

Because of his good singing, he was sent to participate in "China's New Singing" by Doushi, and also won the third place. It's also a very red jitter celebrity.

In addition, there are also Brother M, who became popular with "My General", Da Zhuang, who became popular with "We Are Different", the creator principal of "Take You to Travel", Ren Ran, and the creator of "Guangdong Ten Years of Love Story", Guangdong Rain God......

People have been adrift in Guangdong for ten years

Sometimes I miss the time when I was together, and the scriptures have changed

Let the sky connect you and me, and miss you

The sky that has gone away is still capricious

......

As soon as the Guangdong rain god took the stage, the atmosphere of the annual meeting was brought to a climax.

This unattractive guy became popular all over the Internet this year with this song.

His real name is Lu Dayu, born in Guangdong in 1987, and he is a native of Guangdong. It's not a migrant worker who came to Guangdong from other places as described in his song.

Someone has analyzed the reason for the popularity of this song.

The most important thing is that the lyrics are easy to understand, and they hit the pain points of young people at once, especially the "Guangpiao" and "Deep Drift" who go south to work.

Moreover, this Guangdong rain god is very involved in singing and his emotions are very sincere, which can easily arouse the emotional resonance of many wanderers.

Most of the employees of Zhonghe Group are also "Jingpiao", and "Jingcheng Jingcheng" was also very popular back then, saying countless Jingpiao's sadness and tears.

Hearing a similar song at the annual meeting today, many employees also remembered their own sad history, and shouted "Rain God~", and the scene was once close to the concert.

In fact, the specifications of this annual meeting are not much worse than the concert.

The venue for the annual meeting was selected at the Wugensong Sports Center, and nearly 10,000 employees of Zhonghe Group filled most of the sports center with more than 17,000 seats.

The sound equipment, stage effects, and lighting arrangements are also top-notch.

The lenses of multiple high-definition cameras are aimed at the center of the stage, and the live broadcast is carried out through the shake platform.

After many considerations, it was decided to officially enter the live broadcast industry from this year.

And the first shot is the "live broadcast of the annual meeting".

For this reason, Shake Vision was warming up for the event as early as half a month ago.

Therefore, at eight o'clock in the evening, countless users clicked on the live broadcast entrance pushed by the homepage of Doushi and watched this rare audio-visual feast.

Dozens of celebrities gathered together to perform their own famous songs or dances.

Zhang Yida also thinks that the song "Guangdong Love Story" is very good, and there are various spoof versions in his previous life.

"People have been prostituted in Guangdong to the point of losing contact, and sometimes they miss how classic the original posture was, so that this hotel connects you and me, and misses you......

The young lady who gave the money was still willful, and she had to strip me all of them, and she was not willing to give up until she had nothing left in the end. ”

After the song of the rain god was sung, the audience burst into warm applause.

Then, the host announced the "lucky draw".

This lottery is not only shared by the employees of Zhonghe Group, but also by the guests of the performance and the audience in front of the mobile phone.

For example, the rain god won a free riding monthly card for Huimin bicycles.

At a low price of 3 yuan a piece, Zhonghe Group purchased 2 million free monthly riding cards for Huimin bicycles.

The official price of Huimin bicycles is 10 yuan a piece, which is equivalent to a 3% discount on the wholesale price of Zhonghe Group.

In addition, there are hundreds of thousands of free cycling seasonal, half-year, and annual passes.

Because the number is scarce, the probability of winning the lottery is much lower than that of a monthly card.

Zhonghe Group paid a total of more than 1,200 yuan to Huimin Travel for this gift purchase.

Pindoduo also came up with 10 million discount coupons, "not limited to new and old users, 10 yuan off for 19 yuan and 9 yuan".

In addition to attracting new users, it also has the meaning of increasing the repurchase rate of old customers.

Ruixiang Super Brain and Touronghui Yitongtong provided technical support for this event in terms of anti-fraud and anti-wool picking.

All users who watch the live broadcast for 5 minutes will be randomly issued a free riding coupon or a shopping coupon.

However, only one account is issued, and IPs and devices are also monitored.

Users who get gifts can register Huimin Travel or Pindoduo APP with their registered mobile phone number as a voucher, and the gift coupons will be automatically issued.

If you're an old user, it's even simpler.

The investment and financing of the account through the account data of all Zhang Yida's companies has been opened, and it is the most convenient to do cross-company and cross-platform cooperation.

The live broadcast of Doushi's annual meeting attracted a total of more than 20 million users to watch.

Among them, more than 90% of users watched more than 5 minutes, which means that there are more than 18 million people.

This led to a shortage of prizes for the event, and Lu Qi asked Zhang Yida for instructions.

Zhang Yida didn't think about it for too long, and asked an additional 5 million Huimin bicycle free riding monthly cards as a prize for the event.

It is equivalent to the annual meeting of Zhonghe Group, and 127 million yuan was distributed to ordinary users alone.

This does not include employee prizes, as well as the cost of setting up the stage and setting up the site for the annual meeting.

The words of dozens of celebrities are all "volunteered" to perform, and there is no charge.

As soon as Doushi sent the news, they came to the mess and didn't ask about the performance fee at all.

Most of these people are not bad-headed, and seeing Liu Yuning's successful case in front of them, everyone has a little bit of caution.

Shake can package Liu Yuning from an Internet celebrity to a singer, so I'm more "well-behaved", will Shake Vision package me next?

Doushi is not the kind of company that does not pull out a dime, although it was not said that the performance fee was given before, but in the end, every Doushi celebrity who participated in the annual meeting performance was issued a "carriage fee".

There is not much money, 50,000 yuan for one person. The main thing is to show an attitude, the platform is not high, and it still respects everyone.

The celebrities who participated in the annual meeting of Zhonghe Group are actually not at a loss, and everyone's popularity has been more or less improved.

A few have hundreds of thousands of fans overnight, and many have risen by millions.

Since the performance of the celebrity on the shake occupies most of the time of the annual meeting, the time for employee performances this year has been greatly compressed.

But no one complained, anyway, the rewards that the group should give are not less, and the options and cash are all sufficient.

For Zhonghe Group, of course, this wave is not a loss.

On the surface, 127 million yuan was distributed in gifts, but in fact, the real money was the 27 million yuan for Huimin Travel.

The 10 million 10 yuan discount coupons of Pinduoduo can earn back a part of the merchandise sales.

In addition, Pindodo itself is also doing various activities to subsidize and attract new users.

It can only be said that this time we are gathered together to do activities, and the numbers are more conspicuous. Extending the time to a month, a quarter, 100 million yuan of activity subsidies is not a matter at all.

In addition, the live broadcast of Doushi was also completely announced through the successful marketing of the annual meeting.

The outside world also has mixed opinions about the annual meeting of Zhonghe Group, some people say that it is very trendy, avant-garde, down-to-earth, and has fun with all users;

Some people also say that Zhonghe Group is grandstanding and entertaining to death.

Zhonghe Group didn't pay too much attention to the rumors of the outside world, the benefits are real, and everything else is false.

After Zhonghe Group, Ruixiang, Pate Holding Group, Huimin Travel Group and other companies also held their own annual meetings.

It's just that it is far less high-profile than Zhonghe Group, and the respective employees perform programs and draw lotteries, and it's over.

......

Zhang Yida did not go home for the New Year this year, but came to the airport with Zhao Erya to wait for his parents in the Chinese New Year's Eve.

Zhang Qinghua and Xia Xiaorong walked out of the airport, and they saw Zhao Erya waving to them from a distance.

"Hello uncle, good aunt!"

After Zhao Erya approached, she first said hello obediently. Then he sensibly took the suitcase in Xia Xiaorong's hand.

"Yaya, no, I'll just come by myself. ”

Although Xia Xiaorong said this, she had a coke blossom in her heart.

She likes Zhao Erya the most, but as the child of a high-ranking cadre, she is not pampered.

This made her look forward to the in-laws who trained such a daughter.

Zhao Erya dragged the suitcase with one hand and Xia Xiaorong with the other, whispering cordially.

Xia Xiaorong smiled from time to time, which made Zhang Qinghua's father and son, who were walking behind, look at each other.

"This girl is getting more and more mature, look at your mother, what kind of happiness she has become. ”

Zhang Yida smiled, and the "maturity" in his father's mouth should refer to the aspect of dealing with people.

Zhao Erya was naïve in the past, but since she took charge of Daya Media, she has changed so much that Zhang Yida can't understand it.

A career can make a man mature, and so can a woman.

Daya Media, Zhang Yida didn't ask much.

But he knew that the development of this company was still very smooth, although there were many professional managers to help, but Zhao Erya's personal efforts could not be erased.

When the company was first founded, Zhao Erya often asked this and that.

Now I basically don't consult Zhang Yida, and many things can be judged and solved independently.

Often late at night, Zhao Erya is still in the study to answer emails.

This made Zhang Yida wonder if he was starting to be lazy?

"You've met her parents, what kind of people are they?"

Zhang Qinghua is not too big or small, he is also an entrepreneur, and he has dealt with officials a lot.

However, these officials are not of high rank, and most of them are at the bureau level. The ministerial-level can be regarded as having dealt with each other twice, but that is, when he was in a meeting, he watched from afar from the audience.

In the final analysis, Huaxia is an official-based society, with four levels of agriculture and industry, and although the last three have changed positions, "Shi" has always been at the forefront.

Zhang Qinghua, who has been in business since the 90s, has always been in awe of "taxis".

This kind of awe is something that the boss of an Internet company like Zhang Yida, who is rising in the new century, cannot understand and experience.

The two of them came to the capital for the New Year, in fact, they were invited to meet Zhao Erya's parents.

But he has such and such concerns, so he wants to get more clues from his son to carefully analyze the in-laws he is about to meet.

"It's okay, it's all more friendly. ”

Zhang Yida thought about it carefully, the old man and his wife were still very good, and he didn't find anything wrong.

He guessed that his father's "small peasant thinking" was troublesome, so he was relieved: "Don't worry! Zhao Erya married into our family, it is definitely Gao Pan!"