Following.

Zhang Yida called Zhang Lan to fly to the magic capital together, ready to talk about cooperation with the founders of the musical.ly, Ma Jun and Yang Lu.

In a business incubator in Wujiaochang, Zhang Yida and Zhang Lan met the two founders.

Zhang Yida's arrival made the two of them very happy.

Last year, the two raised $250,000 in venture capital from a friend.

A small team of five people stayed in an incubator near the magic capital Pentagon, and spent six months developing an educational video app called "Cicada".

The angle of entry is - experts in various fields can record a short video of 3-5 minutes to teach a knowledge point.

The doomed product quickly cost more than 50% of the VC's money.

Then their team made a musical.ly this APP came out, hitting the streets in China, and it was okay abroad, and there were 500-1000 downloads per day just after it was launched.

This data is not very good, with this project, the two of them met with more than 20 investors, but none of them dared to invest.

The reason is that "no Chinese company has ever dared to say that it has challenged overseas markets and still succeeded".

There are no benchmarking success stories, the data is not beautiful enough to convince investors, and musical.ly new projects are almost deadlocked.

At the end of 2014, Fu Sheng, CEO of Cheetah, and Luoji Thinking Platform launched a business incubation platform called "Fu Sheng Team", with the aim of helping young entrepreneurs and providing entrepreneurs with a full range of entrepreneurial services.

In desperation, Yang Lu also participated in Fu Sheng's team, but he was unlucky and was brushed down in the semifinals.

Therefore musical.ly project has been holding on and holding on, and it has slowly ushered in a turnaround last month.

musical.ly "data" inflection point, the ranking in the Apple App Store has risen "rubbingly".

This month, in addition to the investors of Fu Sheng's team contacting them, several other capitals also threw olive branches to them.

As a result, there is a "big fish" Zhang Yida today.

Who is Zhang Yida?

The chairman of the "ten-horned" Ruixiang Jinke, and the founder of the "unicorn" Huimin Bicycle and Yimin Wangjin.

In addition to these three large-scale enterprises, they also know that several companies such as Peite.com, Huinong Loan, and Yimin Holdings are also quasi-unicorns.

This is an entrepreneurial boss and God of Wealth who comes out with BGM.

Yang Lu and Ma Jun glanced at each other, and the joy in their eyes could no longer be contained.

Xindao, our brothers are bitter and sweet, and finally have thighs to hug.

After Zhang Lan entered the incubator, she looked around a few times, except for "small" or "small".

Is the musical.ly that Mr. Zhang so respects born in this entrepreneurial environment?

A small entrepreneurial team of several people is still working in the incubator, I'm afraid I haven't even taken the financing!

After Yang Lu and Ma Jun invited Zhang Yida and the two to visit the company, they took them to the common conference room of several small companies in the incubator, poured two glasses of boiled water for the two of them in paper cups, and said with a smile:

"Mr. Zhang, let you laugh! Our environment is too simple, and there are inadequate hospitality, so I have a lot of tolerance!"

Zhang Yida shook his head and said with a smile: "Isn't this how entrepreneurship comes from?

These are the details, don't worry about it. ”

Yang Lu smiled and didn't speak, he was a man in his 40s, and he still had nothing to do, and he had to bow down in front of a 20-year-old young man.

Sometimes, God is so unfair!

However, Zhang Yida didn't put a stand at all, which still made him feel good.

Zhang Yida glanced at Yang Lu, and thought in his heart that among the startups he has invested in, this should be the oldest.

To be precise, Yang Lu is also a senior Internet entrepreneur, who founded an intellectual property trading website and an online clothing customization website in 2000.

Bad luck, so it's a bad fate.

I have started my business many times, but I haven't made any big splashes.

Zhang Yida specially read the information of this person yesterday, and he is also a very whimsical person.

In 2000, when piracy was rampant and people's wallets were not bulging, it was not surprising that intellectual property rights and clothing customization hit the streets.

The concept is a bit too advanced, and it's almost the same to do it now.

After chatting a few words, Zhang Yida returned to the topic and asked:

"Mr. Yang, Mr. Ma, as far as I know, musical.ly is now ranked around 1,500 in the Apple App Store, right?"

Ma Jun and Yang Lu nodded, this is all data that has been consulted, and there is no moisture.

"What do you think about the future development of short videos?"

Zhang Yida has the intention to compare the two, and the ideal state is, of course, to acquire the company with others. I really can't buy it, and I have to take more shares.

Zhang Yida remembered that in his previous life, in the last month or two, Fu Sheng was going to invest 5 million yuan in musical.ly and won 30% of the shares.

Later, when Douyin acquired musical.ly for $1 billion, Cheetah still held more than 17% of the shares.

In two years, he made $170 million!

The most important thing is that Zhang Yida must lay a nail, lest it be bad if he is acquired by Kuaishou in the future.

In his previous life, Kuaishou also wanted to buy musical.ly, but Toutiao traded with Cheetah PY, but he didn't buy it.

Toutiao participated in the Series B financing of Cheetah Mobile's subsidiary Live.me for $50 million, and acquired Cheetah Mobile's news aggregation platform News Republic for $86.6 million.

With these two additions, the cheetah happily sold the musical.ly to Shake Vision.

"Short video will definitely become a popular field comparable to mainstream social applications in the future.

Overseas, Facebook, Instagram, Twitter, YouTube, and Snapchat are now in full swing, but in the future, a short video product that can compete with them will definitely rise. ”

Without waiting for Yang Lu to speak, the younger Ma Jun couldn't help but jump out and "let out a lot of nonsense".

Yang Lu hurriedly kicked him secretly under the table, what should I do if the slogan was so loud that it scared Zhang Yida away?

"Then this short video app is musical.ly?"

Zhang Yida also admires Ma Jun's momentum, and if he wants to enter the overseas market, he must have this kind of self-confidence.

I don't have confidence, so don't go abroad and be embarrassed.

"Not necessarily!" Ma Jun shook his head, and then said: "Capital, technology, and luck are all indispensable. We have the technology and luck, but we are short of capital. ”

Seeing that the second-in-command said so, Yang Lu also rolled the donkey downhill and said:

"Yes, Mr. Zhang, we just lack capital help now. The musical.ly model has run through, that is, the lack of operating funds.

With operating expenses, we can open an office in North America, get closer to the market, do localized operations, and improve product quality. ”

"I have come here today for this matter, and I will give you an answer. ”

Seeing the happy faces of Yang and Ma, Zhang Yida asked again: "Tell me about your positioning of the musical.ly and your imagination for the future!"

"Compared with Vine or Dubsmash lip-syncing apps on the market, I think musical.ly is not just a tool-based entertainment app, but in the future it will be a kingdom with countless "small centers", a decentralized social community. ”

Ma Jun is quite conceited, and even looks down on his two foreign predecessors.

The most basic attribute of musical.ly is the tool, the next layer is "connection", which can bring social attributes to users, and the third layer is "engage", where users participate in the community, and the platform has community attributes and begins to generate pop culture and subcultures.

Only when they reach the third level can musical.ly truly take root overseas and begin to lead the cultural trend. ”

Yang Lu began to paint a grand blueprint for Zhang Yida's future.

Zhang Yida said in his heart, Lao Tzu believes in your evil and cultivates a few foreign Internet celebrities, so he will lead the cultural trend.

However, there is no problem with this entrepreneurial idea, the tool acquires customers, social retains users, and the community deepens user stickiness.

"I won't hide it from you, I also made a short video APP, called Shake Vision, and I'm about to meet domestic users.

I invested 1 billion myself, and they are still lining up in the black shirt capital, waiting to join in.

By accident, I saw your product, and I think your product is doing well.

So I want to talk to you about a cooperation, to combine the two products into one, and to focus on domestic and musical.ly overseas.

I believe that with sufficient financial support, musical.ly's road to sea will definitely go further and smoother.

What do you think?"

After listening to Zhang Yida's words, Ma Jun and Yang Lu were both stunned.

Invest 100000000000000000000000000000000 You can't pull millions of yuan to invest by yourself, you can make a move of 1000000000000000000000000000000000000000000000000000000000000000000000

Sounds like how can this story be so magical?

But it's normal to think about it, Zhang Yida must be able to afford 1 billion yuan, and Black Shirt Capital has a very good relationship with him and has participated in the financing of many of his start-up companies.

Listening to Zhang Yida's tone, the so-called "two into one" is the acquisition of his own musical.ly.

Ma Jun and Yang Lu glanced at each other, it has been more than half a year since they founded the musical.ly, and they said that they had no feelings at all, which was false.

Yang Lu took the lead and said, "Mr. Zhang, thank you for your kindness. We still want to be independent musical.ly.

We welcome investment, and the acquisition is free!"

Seeing his partner's statement, Ma Jun also said: "Forget about the acquisition! I still want to establish a business overseas." ”

The reaction of the two was expected by Zhang Yida, who said: "Don't you listen to my conditions? I will buy musical.ly for 20 million yuan, and at the same time retain this brand and operate independently as an overseas subsidiary."

musical.ly continue to hand over to you to operate, and inject another 100 million funds.

In addition, you can also receive a certain amount of shares in the parent company. ”

After listening to this condition, Ma Jun and Yang Lu stopped talking.

Cheetah offered them 5 million yuan for a 30% stake, in other words, the valuation of the musical.ly was 16.66 million yuan.

Zhang Yida paid 20 million yuan for the acquisition, and in addition to taking part of the purchase money to the friend who invested them 250,000 US dollars, each of them could also share several million yuan.

I have been in business for so long, and I have never made so much money.

In addition, the two of them can continue to be responsible for the operation of the musical.ly.

Zhang Yida also promised to give them 100 million yuan to develop musical.ly, with this money, the development speed must be the same as riding a rocket.

Moreover, Zhang Yida also said that he would give them a part of the shares of the parent company, so that they could get a share of the dividends of the development of the Musical.ly and the development of the parent company.

If you two go to operate musical.ly or overseas, what will they do in the future?

Although the data has risen a lot in the past month, it is difficult to say whether it can be worth 20 million yuan.

hugged Zhang Yida's thigh, and I felt a lot more confident.

So the two are very entangled now, they looked at each other several times, and they wanted to speak, but Zhang Yida and the others were here.

Zhang Yida observed the expressions of the two and guessed that they should be tempted.

In their previous life, they were able to sell musical.ly for $1 billion, so it can be seen that they are not the kind of people who cling to the company and do not let go.

"Let's do that! I'll be in the magic capital for a day, and I'll get back to me tomorrow. ”

Zhang Yida called Zhang Lan and left empatheticly, leaving the space for thinking to the two entrepreneurs.

After Zhang Yida left, Ma Jun and Yang Lu stared at each other, and I don't know who said:

"Then why don't you sell it? Drought and flood protection? You can also have a suite in the magic capital. ”

"The purchase price will see if it can rise again, and the share of the parent company should also be determined. ”

"Well, holding Zhang Yida's thick legs, and going to shake the eyes of a senior executive, the income should not be much worse. ”

"No, what people should value is that we have made musical.ly overseas, and there is a certain improvement. ”

"Yes, we still have to run the musical.ly well, so that we can have a place in the parent company in the future. ”

"Yes, Zhang Yida gave us 100 million to practice, and we will go to North America to toss and toss.

Successful or not, this is a valuable entrepreneurial experience.

With this entrepreneurial experience, I will have a good foundation for finding a job or starting a business in the future. ”

"Okay, we'll add up the purchase price and shares, and give them an answer tomorrow."

......

After leaving the incubator, Zhang Yida and the two walked on the road.

"Mr. Zhang, is it necessary to value them so much? It's 20 million and it's shares. ”

Zhang Lan felt that this small company was nothing remarkable, so she was lucky and went to the United States to make sesame mung beans.

"They have a very clear idea of starting a business, you look at it! musical.ly their overseas achievements must surprise everyone's jaws. ”

Zhang Yida knows that this time is a good opportunity for the development of short videos, but in the end, Shake is still a little slower, and the best way is to slowly develop Shake in China.

At the same time, it also supported musical.ly to pioneer overseas, and after a year or two, it was time for the two swords to join forces.

"Okay, Mr. Zhang, you are so optimistic about them, I won't say anything.

so as not to spend the belly of a gentleman with the heart of a villain. ”

Zhang Lan didn't continue to dwell on this topic, the boss had decided on something, just persuade one or two sentences, and if you say more, you will add to your own blockage.

"Hey...... I'm optimistic about you too. Tell me what Zhang Ming thinks of the short video field. ”

Zhang Yida is also very concerned about whether Zhang Ming will enter the field of short videos in advance and compete with himself.

Speaking of this, Zhang Lan became angry and said: "It's not like that, I put forward this idea in 14 years." Zhang Ming always said that the time was not ripe......"