After entering June, the Musical.ly, who moved to the capital to work, suddenly became a cow, and he turned into a serf and sang a lot.

Yang Lu and Ma Jun regretted it in their hearts, they lost money, they lost money.

If you insist on selling the company until this month, you can definitely sell tens of millions more, or even more.

After the acquisition of Musical.ly, Yang Lu and Ma Jun rested for a week, and then brought the team from the magic capital to the capital.

Zhang Yida rented another office for their team in the building where the company was located, an entire floor, dozens of times more spacious than their original incubator.

At the same time, Zhang Yida injected another 100 million yuan into the Musical.ly and instructed the two of them:

Continue to recruit troops, especially the technical line and operation line, and slowly fill the entire floor of the office;

In addition, a part of the money was allocated for advertising and operation, and the name of musical.ly was completely established in North America.

Zhang Yida dialed a full 100 million yuan, but these two suddenly became rich and didn't know how to spend it at all.

Yang Lu and Ma Jun are people who are used to living a hard life, and they save money for Zhang Yida.

With the money, I recruited a few operations and a few technologies in China, adding up to only a dozen people.

In addition, an office was opened in San Francisco, USA, and several people were recruited to work.

As soon as the shelves were put up, before these dozen or so people could put into work, the ranking of the Musical.ly Apple Store rose gradually.

In April, it was ranked 1,500, in May it rose directly to less than 1,000, and in June it has risen to more than 400.

At the same time, this upward trend of more than 100 per week continues.

Apple's store has risen in the rankings, bringing more exposure and more downloads, and the number of Musical.ly users has skyrocketed.

What's going on? You can't jump up the rankings for no reason.

It turns out that it all comes from a small optimization of product features.

After optimization, users will automatically bring the musical.ly logo when sharing videos.

Previously, the team found that some users had their logos cropped out when they shared videos on Instagram and Twitter.

How can this work? Soliciting prostitutes is not a good habit.

The seemingly subtle change of "sharing videos must be accompanied by a logo" allows users to quickly know where the video came from and which software it came from.

Therefore, Musical.ly began to become popular in North America and became a well-known Internet celebrity-level product.

Of course, this kind of popularity is mainly among teenagers.

Even Yang Lu and Ma Jun thought it was incredible, they originally targeted this product at college students and young people in their twenties, but it became popular among teenage high school students......

When it was acquired in April, Musical.ly had only 100,000 registered users.

Two months later, the number of registered users has already exceeded the million mark, and the number of daily active users who play musical.ly every day has exceeded 200,000.

If Zhang Yida came to buy them now, they would definitely dare to quote a high price of more than 100 million.

The 100 million that Zhang Yida injected in had not yet come in handy, and musical.ly took off first......

Regret is regret, life still has to be lived.

They are now pinning all their hopes on the 2% option that Zhang Yida promised.

Zhang Yida asked them to increase the number of daily active users in the musical.ly to 1 million, 4 million, and 10 million in the next three years.

They are now working towards that goal.

Looking at the operating data submitted by the two, Zhang Yida asked, "Now that Musical.ly Apple Store is ranked in the top 500?"

"Yes, Mr. Zhang, our Musical.ly is on fire!" Speaking of this achievement, Ma Jun is very proud, among the products that go to sea, musical.ly is definitely the best batch.

Zhang Yida nodded, the acquisition of musical.ly is really right, if it is a few months later, it will not be able to buy it. Then he asked the two:

"What do you think about the next steps?"

"Mr. Zhang, didn't you approve 100 million yuan for us? We want to use some of the funds to support a group of Internet celebrities.

If there are Internet celebrities on our platform, first, we can produce high-quality content and improve user stickiness, and secondly, we can attract more people to pay attention and bring more users. ”

Yang Lu also figured it out, Mr. Zhang gave himself 100 million, didn't he just want to make his achievements?

So what's the hesitation? It's not your own money anyway.

Spend money to incubate Internet celebrities and increase the daily activity of Musical.ly, so that you can also complete the performance bet and get options.

"Yes, you can draw up a charter and follow it.

I trust the abilities of the two of them very much. ”

Zhang Yida is also more decentralized, focusing on business indicators.

Now Musical.ly is still popular overseas like in his previous life, and the ability of the two is nothing to say.

In addition, over Musical.ly, Zhang Yida also dispatched a CFO, and the accounts are still very clear, and he will report to Zhang Yida every once in a while.

Zhang Yida injected 100 million funds into the Musical.ly account, and it has been almost two months now, and he has only spent one or two million.

Zhang Yida saw that the two of them are not people who spend money lavishly, and now they want to use a large amount of money, so they will report to themselves first.

There are not many people who have this kind of ability and know how to advance and retreat. In the future, as long as the business is done well, Zhang Yida will naturally not treat them badly.

"Okay, Mr. Zhang. Regarding the incubation of Internet celebrities and star-making, I have a not-so-mature plan, so I'll tell you about it first.

musical.ly has three plans for the time being:

First, hold an outdoor tour in 20 cities in the United States, gather Internet celebrities on the platform to perform offline and sell tickets;

second, the joint TV talent show, the Internet celebrities on the delivery platform;

Third, cooperate with the record company talent show, promote the newcomers of the record company, and jointly set off a wave of "mobile star-making" movement. ”

Yang Lu thought very clearly, musical.ly Although it is starting to fire now, the foundation is not very stable.

By cultivating Internet celebrities and making stars, we can continuously produce high-quality content, improve the influence of the platform, and form a cultural circle, which is a good way to consolidate the foundation.

"The plan sounds great, but musical.ly don't have enough followers right now, right?

When the platform has ten or eight million followers, it is not too late to carry out this plan.

Now our eyes should still focus on our platform itself, the number of registered users, the number of daily active users, promotion and operation, and the production of high-quality content are the current focus. ”

The plan proposed by Yang Lu is actually quite good, but it is not suitable for the current Musical.ly.

The focus of the current work is to circle users, which Zhang Yida knows very clearly.

The number of users is not enough, what kind of fame can the incubated Internet celebrities have?

It is estimated that tickets for offline performances will not be sold, and then there will be no favorable conditions for cooperation with TV stations and record companies.

Iron also needs to be hard.

"Well, Mr. Zhang, you're right. Then this plan will be slowed down, and this year's development focus will still be on user acquisition and retention!"

Although Yang Lu wanted to develop the musical.ly as soon as possible, he also knew that this plan was indeed a bit too hasty, so Zhang Yida immediately gave in as soon as he knocked it.

……

Under the guidance of musical.ly and a group of technical experts, the second-generation test version of the Shake TV APP was finally released.

The acquisition of 25 million is not in vain, in addition to the network to Yang Lu and Ma Jun, a group of technical experts have also been brought in.

These technical bulls are very powerful, and a few people have freed up the musical.ly that is popular in the United States.

Zhang Yida asked them to communicate with a group of technicians from Doushi, and transmitted some musical.ly R&D concepts and functional structures.

Soon, Shakevision's technicians found the right way to make a second-generation test version that Zhang Yida was quite satisfied with.

After Zhang Yida tested it, he finally nodded and approved of this version, and said to product manager Zhang Lan:

"This version is much better than the previous one, let's arrange to go live as soon as possible!"

"Okay, I'll arrange it right away. ”

Zhang Lan was very excited, and said in her heart: It's not easy! After tossing for more than half a year, I finally let Mr. Zhang approve it.

At the same time, she also saw Zhang Yida's cleverness.

At first, when Zhang Yida bought musical.ly, she was still a little opposed.

It is simply not worth spending tens of millions to acquire a small company with less than 10 people.

As a result, this unworthy small company in her eyes sent a few technicians to Doushi, and with their help, they quickly made this version that satisfied Mr. Zhang.

Not only Zhang Yida is satisfied, but she has also tested it herself, and it is indeed much stronger than the previous version.

In addition, she also heard that this small company called musical.ly has become popular in the United States, with more than 1 million registered users.

Although 1 million users is not much, considering that it is the United States, the population is only 300 million, which is proportionally equivalent to an app with four or five million users in China.

Moreover, this product is still a product going overseas, made by the Chinese team, and operated in the United States, and it may be more difficult to produce results than to operate in China.

At the same time, Zhang Lan also felt a sense of urgency.

Zhang Yida poached her from the headlines, obviously to reuse her.

The research and development work of Doushi APP has always been managed by her.

Now that the development is complete, her focus will shift to promotion and operation.

In Zhang Yida's arrangement, she can see that Yang Lu and Ma Jun are in charge of overseas musical.ly, and Zhang Lan is in charge of domestic shaking.

In the future, the CEO of the group should be between the three of them.

Who will be the CEO? It probably depends on the performance of each company's operations.

Although musical.ly has taken the lead and gained a foothold overseas, it also has a certain foundation.

But Zhang Lan is very confident that he will surpass them, with a population of 1.4 billion in China, once the shaking is launched, it will be a matter of minutes to surpass musical.ly.

The Doushi APP has been quietly launched in major application markets, without making a splash in the short video market.

Zhang Yida didn't invest much resources to promote, but decided to develop obscene in the early stage, and first circled a wave of seed users.

After the user comes in, while operating, the product is observed, improved and polished.

After the product is polished and perfected, it can start to vigorously publicize and promote.

Many competitors in the field of short video, including Kuaishou, Miaopai, Meipai, etc., have noticed the launch of Douyin, but they have not taken it seriously.

This field is not easy to mix, even Microvision has been given up by Penguins, what can one more Shake Vision?