Zhang Yida smiled, "Without copyright, it is indeed difficult to move an inch." ”

Then he asked, "Then you plan to continue like this and make a professional Chinese translation website?"

As soon as he heard this, Lai Jingping knew that the drama was coming, and his eyes narrowed into a line with a smile.

He sighed, "We also know that websites that are original in English are more interesting, have more works, have richer content, and are more attractive to fans."

But limited by funds, it is simply not realistic for us.

Not to mention the original section, our translation section has been affected a lot during this time. ”

"What's going on?" Zhang Yida said curiously.

Lai Jingping generously said the current predicament of the martial arts world, and there is nothing to hide, Zhang Yida really wants to invest in them, and he will definitely conduct due diligence.

Rather than being debunked, it's better to be honest and win some favor.

"In the past, our translators worked almost for free, purely out of interest.

But Mr. Zhang, you know, Chinese online texts are often millions of words and thousands of chapters, and it is very difficult to translate.

Later, we established a donation system that stipulated that for every certain amount of money donated by readers, the translator would add a chapter to the weekly guaranteed number of updates.

This figure is determined by the translation team and is usually between $20~$80.

In addition, we will take a portion of the website's advertising revenue to subsidize the translation team.

Originally, there was nothing wrong with this model.

However, since the online literature giants went overseas, they began to recruit a large number of translators at a fixed price of about 50~80 US dollars per chapter by virtue of their capital advantages.

He also offered hundreds of thousands of dollars in annual salaries to poach people from our online translation websites.

At the same time, they rely on a monopoly on copyright to ban other websites from translating theirs.

Those who have already started translating refuse to grant further copyrights unless we go to them. ”

Zhang Yida understands that the giant's tricks are very ruthless and very effective at the same time, and if he continues like this, he will basically cut the foundation of the martial arts world.

"What are your plans or strategies for these changes?"

Lai Jingping knew that this was testing himself, and began to talk about his plan.

"Here's what I'm going to do in the first place. To meet the impact from giants, in addition to reaching copyright cooperation with other online giants in China.

We also need to transform the translation team from a semi-professional state to a full-professional state, speed up the translation speed, and retain users with more and richer works.

But this requires an increase in the income of the translation team, and the slow growth of advertising revenue and a small amount of donation income will certainly not achieve the universal professionalism of translators.

Therefore, we also need to establish a charging mechanism. ”

"Charging mechanism?"

Zhang Yida was a little stunned, "You just said that it was a little too early to promote the charging mechanism?"

Lai Jingping smiled: "That's right. But now that the knife holder is on the neck, if we don't change, there will be only a dead end.

The charging mechanism I am talking about is a bit different from the VIP subscription mechanism implemented by other companies.

What we intend to implement is a pre-reading payment mechanism, which is fundamentally different from the pay-per-chapter model.

The secret of how this mechanic works is that every installment that is being updated in the world of martial arts has a large number of hidden new chapters that can only be seen by paying for credits.

For readers who don't want to pay, there will also be a number of chapters unlocked each week, and they will always have to wait for free, but paying readers will always see more new chapters before they do.

This "wait for free" model is the mainstream payment mechanism of the Internet in South Korea, and it is very worthy of reference. ”

Zhang Yida has also read the Internet, and naturally understands the kind of scratching of ears and cheeks of "waiting for more", and he can't wait to arrest the author and beat him.

In fact, this method is also "forced" some readers to pay.

It's just that this method is not mandatory, and if you have economic conditions, if you want to see more chapters faster, then pay for it.

If you don't have that economic condition, you just have to wait and be optimistic.

Lai Jingping added: "The reason for the implementation of this mechanism is related to my judgment that the compulsory payment mechanism is not particularly suitable for the ecology of the English-speaking world at present.

First of all, the Chinese Internet, which has just emerged, does not have much advantage over other forms of entertainment such as games and movies, which are already extremely developed in the English-speaking world.

Free is an important means of attracting readers, and charging for all of them will inevitably lead to a large loss of readers and the prosperity of pirated websites.

Secondly, the standard of pricing is also difficult to determine, and the source of readers in the martial arts world is very rich.

Readers in North America can afford a very different price than those from Latin America and Southeast Asia, with too few paying readers for high pricing and not enough revenue for low pricing. ”

"Okay, I get it. ”

Zhang Yida looked at Lai Jingping and asked with a smile: "Do you think it is possible for Chinese online literature to become a mainstream cultural output like Dongying animation and Korean dramas?"

Lai Jingping said very firmly: "Yes, but this requires a lot of capital investment, and even policy support."

Dongying animation and Korean entertainment are the pillar industries of their respective countries.

Of course, this refers to the macro level.

From the micro level, the professionalism, exposure, word count, pertinence, etc. of the translation team have become shackles restricting the dissemination of Chinese online texts overseas to a higher level.

Specifically, a large number of professional translation teams are needed to translate thousands of Jingluo to attract more overseas users.

In terms of exposure, it would be best if Mr. Zhang's short video software, which covers hundreds of millions of young users around the world, helps to promote it.

The word count refers to the fact that Chinese online texts are too long, too difficult to translate, and take a long time.

If, like Toyingqing, hundreds of thousands of words are written in one piece, the speed of translation and dissemination can be accelerated.

In short, it can't be too watery! The text has to be as compressed as possible.

This point is also very important, Oriental immortals and the like, professional terms such as "seventy-two changes", "sanctification of the flesh", Chinese as long as they have read Journey to the West understand.

But in the case of translation, it is necessary to explain a lot. It may also be a word that misses the mark.

Another example is the Taoist terms "Heaven and earth are natural, filthy qi is scattered, the cave is mysterious, the Huanglang Taiyuan, the eight directions are mighty, make me natural, the spirit treasure is fate, and the nine heavens are ......", which directly collapsed the translators of the English-speaking world.

In fact, the reason why Panlong was so popular in the first place was because it was a Western fantasy.

When it comes to knights, magic, and dragons, everyone understands it!

My advice is to create in the context of your target market.

For example, if the target market is France, we write "The protagonist travels to the end of the 18th century and helps Napoleon conquer the world and unify the European continent......"

For example, if the target market is the Arab countries, we write that "the protagonist crosses into Saladin's subordinates, and after Saladin's death, continues to uphold his will to lead the Arab world against the evil crusaders and capture Constantinople......"

……”

Zhang Yida twitched when he heard this, he really opened his brain, this Lai Jingping is really a talent.

Zhang Yida has always supported cultural export.

Although the 5,000-year-old civilization has swelled in recent years, it has lost its cultural self-confidence.

Once the output of online articles is successful, it will also drive a series of entertainment industries in China.

Zhang Yida said with a smile: "Actually, Ruixiang Digital Technology Group has been focusing on the research and development of text AI, and it has been put into use in the field of financial news.

I wonder if an AI translation platform will reduce the difficulty of online text translation. ”

Lai Jingping thought for a while and said: "The application of AI is not yet mature, but some Taoist or traditional Chinese cultural vocabulary can be unified using AI, so that it will be more concentrated and more deeply rooted in the hearts of the people." ”

Zhang Yida nodded yes, and said: "Also, what you said about creating online literature in the Western context requires a certain amount of historical skills, right?"

Lai Jingping explained: "That's right, I have a general understanding of the history and culture of the target market, and what is written in this way is more immersive."

Anyway, there is no need to write in English, and I believe that many such liberal arts students can be found in Chinese universities.

After a certain amount of basic training for them, someone will definitely be able to capture the local market in one fell swoop. ”

Zhang Yida is a little unsure about this, there are tens of millions of authors in China's online articles, and there is such a tomato.

Find some students for training, and there will definitely be no problem for some people to meet the qualification standards, but if you want to make a hit, you still have to look at the talent!

Or do it for a long time, keep improving, and make up for it with diligence.

"The average number of daily visitors to the martial arts world is currently stable at more than 500,000, right?"

Lai Jingping nodded, "That's right, although we can't compare with China's domestic online text giants, we are well-deserved first among overseas Chinese online text translation websites." ”

For this first, Zhang Yida is also smiling, this is a fat penguin that has not yet exerted its power.

"Zhonghe Group has its own Zhonghe in China, although it has only been established for a short time, but with the help of the parent group's publicity resources, it has grown rapidly. ”

Zhang Yida paused, looked at Lai Jingping, and said with a smile: "After the martial arts world joins the Zhonghe Group family, I believe that with the help of the funds and channels of the parent group, the martial arts world will definitely be able to wrestle with penguins."

I wonder if Mr. Lai is willing to develop together with us and bring China's online literature to a higher position together?"

Zhang Yida's intention is very clear, this is to merge and acquire the martial arts world.

If you want to put it aside, Lai Jingping will definitely resist death. But now under pressure from the penguins, he does need the support of a Big Mac.

Although Zhonghe Group's entertainment sector is not as big as Penguin, it has unlimited potential and is a very high-quality partner.

Lai Jingping pondered for a moment and asked, "Mr. Zhang, can't you invest?"

Zhang Yida shook his head, "Investment is a tactic to add oil, it's not that I look down on you, it's that the current strength of the martial arts world can't stop the penguin."

Only we can help the martial arts world fend off penguins, not even Ahri. ”

Lai Jingping hesitated, he still has a deep affection for the company, otherwise he would not quit his job as a diplomat to do online translation.

But reality had to make him bow his head, and a giant like a penguin was indeed something he couldn't resist.

gritted his teeth and held on, maybe the little bit of money that the martial arts world is currently laying will be completely lost.

"$5 million, a wholly-owned acquisition of Martial Arts World, and I will provide you with another job, and you will continue to serve as the CEO of Martial Arts World, and you can also enjoy Zhonghe Group options. ”

Lai Jingping still wanted to bargain, but Zhang Yida stopped him: "There is only one chance, and Zhonghe Group couldn't be simpler to build an overseas translation website."

I still value you as a person, if you can take the martial arts world to a higher level, there will naturally be other rich rewards. ”

This price is actually not low, because Lai Jingping has also been in contact with several venture capitalists.

But because of copyright issues, they are not very optimistic about the development of the martial arts world, and the current traffic is built on the air pavilion, and as soon as Penguin draws the copyright, the cornerstone collapses.

Lai Jingping's face changed uncertainly, and finally gritted his teeth, "Okay, Mr. Zhang, I can sell you the martial arts world, but you have to promise me one condition." ”

"On what terms?"

"Don't harvest too early and nurture the market for a while. ”

"That's no problem, I promise you that the loss will not exceed $10 million per year, and the loss will be allowed for five years!"

……