Chapter 294: AI Advertising Applications

After the completion of the holding of Chizicheng Technology, Ruixiang quickly convened a board of directors, Zhang Yida was elected as the company's new chairman, Liu Chunhe continued to serve as CEO, and the positions of the original company's management remained basically unchanged.

In addition to the CFO position!

The former CFO of Chizicheng was transferred to Ruixiang Group, and Ruixiang Group sent another CFO to Chizicheng.

Although Ruixiang gave the original management enough respect and management authority, the financial power still had to be controlled.

Liu Chunhe basically has no opinion on this, after all, Rui Xiang has paid more than a billion yuan of real money, and it is not too much to ask for a CFO.

"Spring River. ”

In the office of the company, Zhang Yida and Liu Chunhe chatted about the development strategy, "What are the plans for the next step in the city?"

"In addition to the existing Solo Desktop and Solo Lock Screen Master, we plan to launch more tool-based products, enrich our product matrix, and at the same time enter more markets and acquire more users in more countries. ”

Liu Chunhe explained his development ideas to Zhang Yida, and his face was full of confidence and calmness.

Zhang Yida nodded, in the past three years or so, the foundation of Chizicheng has basically been solid, and it has its own unique insights into overseas markets and user analysis.

The number of registrations of 300 million users, although there are many dead fans, the monthly active users are only 85 million.

However, being able to do this step can already be regarded as an excellent overseas Internet company.

"You have been making products for so many years, and I basically have no doubt that the products you make will be welcomed by the market. ”

Liu Chunhe was very happy to hear Zhang Yida's praise, but the latter's voice changed and said, "However, your development direction is still not clear enough. ”

Liu Chunhe was puzzled, "Why is it not clear enough? Is it advertising monetization?"

"Yes!"

Zhang Yida nodded, "Although Ruixiang and a few other companies under my command will give you advertising orders, this is far from enough." ”

"Aren't there many mutual finance partners over there who plan to go to sea?"

Liu Chunhe was puzzled, what attracted him the most at the beginning was this part of the resources, listening to Mr. Zhang's tone, what kind of variables happened?

Zhang Yida chuckled and said: "Ruixiang has a lot of influence on them, but Chizicheng also has to show people enough convincing capital?"

"Capital, user volume, advertising effect?"

Zhang Yida nodded, "That's for sure, people have to see the ROI and real effect when they buy it!"

"Where do you think China Mutual Finance will go overseas?" Zhang Yida compared to Liu Chunhe.

Liu Chunhe has also been in the Internet circle for so many years, and his basic judgment is still there, he said: "It must be a region and country where mainstream finance such as banks and credit cards are underdeveloped.

Where finance is developed, people will borrow these usurious ...... Interest on the money?"

"That's right! What are the remaining countries and regions?"

Liu Chunhe pondered for a moment and said: "Excluding North America and Western Europe, I judge that Southeast Asia, India, the Middle East, South America, Eastern Europe, and Africa are these regions. ”

"Quite right. ”

Zhang Yida began to point, "The first stop to go to sea is definitely Southeast Asia, which is close to China, and our country is also very influential in these regions.

In addition, there are also overseas Chinese in the local area, and communication in all aspects is smoother.

Therefore, the development focus of Chizicheng should cover these areas and form a synergy with the development direction of the group. ”

Liu Chunhe understood and said: "Okay, we will focus on these areas in the future." ”

"The traffic of my own product is not enough. Zhang Yida asked him again: "Do you know that papaya moves?"

"The big Google and Facebook agencies?"

"Yes, that's it. Zhang Yida smiled, "You can also try to get a big Google Facebook agency." ”

"That's not a high profit margin, is it?"

Liu Chunhe shook his head, "And this business has no technical content at all." ”

"The profit margin depends on the number of customers you have, and the large number of orders you have in your hands naturally gives you more bargaining power with Google. ”

Zhang Yida paused, "Let's talk about this technical content, you can make a set of advertising optimization and data analysis software by yourself, which can be regarded as providing some value-added services to customers." ”

Liu Chunhe was silent, these businesses are a little not so lofty, and it is a bit embarrassing to say that it is a bit embarrassing for Chizicheng, who aspires to become a great company that aspires to change the world.

"There is an AI company in Israel called Bidalgo, which claims to be an AI company that makes money without financing.

They apply AI to mobile Internet advertising and marketing, and use AI marketing automation technology to help advertisers improve advertising efficiency and improve advertising ROI. ”

Zhang Yida said with a smile: "In fact, this AI technology is not too difficult to apply, so it is easy to land."

Chizicheng also has its own AI engine, and I believe that with a slight change in research direction, it will soon be able to make a name for itself.

AI R&D is very money-burning, why does Bidalgo not raise money and still hold on? It's that the advertising industry is very profitable, and the money they earn is enough for them to burn R&D. ”

Liu Chunhe finally got some interest and asked, "Then the positioning of Naked City in the future is an AI advertising company?"

"An AI company is more appropriate," Zhang Yida said with a smile, "whether you give a speech or make a report outside in the future, you must advertise yourself as an AI company."

Advertising is just one application of AI technology. If you make money in the advertising industry, I have no objection to you wanting to engage in unmanned driving in the future. ”

"Unmanned?" Liu Chunhe was still a little self-aware, and waved his hand again and again, "That's too money-burning, and we poor companies can't play it." ”

"It's a poor company now, and it won't be anymore. Zhang Yida patted him on the shoulder, "There are three and a half of the most profitable businesses on the Internet in China, games, e-commerce, advertising, and half of them are Internet finance."

If you can make advertising and Internet finance spark a little bit overseas, it will definitely make you count the money and count the cramps.

Only when you have money can you realize your dream of becoming a great company that changes the world!

If there is no money, it is useless to shout slogans no matter how loud they are. ”

Liu Chunhe's face was hot, didn't I pretend to be forced when I was young and frivolous and ignorant? Why did I keep holding on?

However, he also thinks that Zhang Yida's words are very pragmatic, and only by doing some money-making business can we support the bottomless research and development of AI.

If in a few years, a black technology AI is developed and landed, then the city will really become a phoenix.

……

Huang Xiaofeng and his entourage came to Silicon Valley in the United States, and he represented Zhang Yida to participate in Green's Series A financing.

He was accompanied by Shen Beipeng, Xu Xiaoming, and Lei Dongming, who each represented the three venture capital funds of Black Shirt, Zhenke, and Huayi.

After Green was spun off from Huimin Travel Group, the three funds not only held shares in Huimin Travel Group, but also set up a new Cayman company to hold shares in Green.

In addition to the three of them, more than a dozen Huimin Travel shareholders such as Penguin, Gaoling Capital, and Jinshahe Venture Capital also did the same, setting up a new Cayman company to hold shares in Green Company in the United States.

Sitting in the car sent by Green to pick them up and take them to the Silicon Valley hotel, Xu Xiaoming kept looking out the window.

Shen Beipeng, who was in the same car with him, was very curious and asked Xu Xiaoming: "Old Xu, what are you looking around?"

"Look!"

Xu Xiaoming pointed to the green scooters passing in front of him on the road outside the car window, "That should be the scooter launched by Green, right?"

Shen Beipeng also leaned over to take a look, and saw that all young men and women in their twenties and thirties were using scooters, standing on top of the car, holding the faucet, and carrying a backpack on their backs, guessing that they were all office workers in Silicon Valley.

sighed: "Yo, this is really a lot!"

"Looking at Green's operating report, 10,000 vehicles have been put into Silicon Valley alone. ”

Xu Xiaoming laughed so drunk that he couldn't close it, "I don't know if there are so many places in other cities in the United States?"

Shen Beipeng shook his head, "The United States has very strict control over shared electric scooters in each city, and it needs to be tendered, and it has to be won city by city."

If you want to replicate the speed of China's bike-sharing launch, it is completely impossible.

Looking at what is written in the report, until now, it has only won the right to launch in 25 cities, and the total number of vehicles is only 120,000. ”

Xu Xiaoming is already very satisfied with this result, he said: "In this foreign country, it is remarkable to be like this in less than a year. ”

"Huimin bicycles have already put in the millions at this stage, right?" asked Shen Beipeng.

Xu Xiaoming laughed, "You just said that the two can't be compared, and now you're talking about Huimin bicycles again." ”

Shen Beipeng waved his hand, "I don't mean that, I just mean that Lao Mei talks about all kinds of rules and regulations, there are too many clauses, and it is slow to get things done."

Our country is much more relaxed, which is why there are so many unicorn companies. ”

Xu Xiaoming has studied in the United States and Canada, and Shen Beipeng has also studied at Columbia and Yale University, both of whom have lived in the United States for seven or eight years, so they began to talk about their views on the United States.

Lei Dongming and Huang Xiaofeng were in the same car, and the former asked the latter: "Xiaofeng, the option pool of Huimin Travel has been transferred to Green, have you been granted some shares?"

"Some, but not much. ”

Huang Xiaofeng smiled, "After all, you can't compare with you, you are real money, and of course the equity has to be implemented on Green."

Green is now spun off, and it is not appropriate for the employees of Huimin Travel Group to take Green's options again.

Of course, Mr. Zhang also gave compensation for clearing these options, and all of them were converted into options for Huimin travel.

I kept a part of Green's options, which were not cleared, which can be regarded as a special reward for Mr. Zhang!

Mr. Zhang said: When Green was founded, you made a lot of contributions in the United States, so you should be rewarded. ”

Speaking of this, Huang Xiaofeng smiled ashamedly, "Actually, I didn't do anything, so I was responsible for setting up a shelf and recruiting a few employees."

Green's current CEO, Howard, really has a lot of credit, and he led the team to win the rights to launch more than 20 cities in the United States one by one. ”

Lei Dongming nodded, thinking in his heart, which is better, Green's option or Huimin Travel's option?

Needless to say, it's definitely Green. The smaller and earlier the company, the greater the potential for the option to increase in value.

Huimin Travel has a valuation of 6 billion US dollars, and it will grow to 60 billion in the future?

Green is different, with a $1 billion valuation and more room for growth.

Zhang Yida's approach is very understandable, if Green wants to develop well, he must recycle the options in the hands of Huimin Travel employees, otherwise it will be messy to cut and straighten, and the employees on Green's side will also have opinions.