Chapter 16: To do or not to do
Autumn 2011.
After a month of advertising baptism.
Singles' Day, a boring festival, has finally left a deep impression among the people.
This was originally just a product of a niche group on the Internet, but now it has been given a new meaning by Tianmeow.
It can be compared.
If you walk on the street and catch a random person, whether male or female, young or old, if you ask him what he will do on Double 11, the answer must be.
"Buy, buy, buy!"
"What, you don't have a rice cooker at home? Double 11 go to Tianmeow! Authentic licensed, great discounts, and shopping allowances, it's not too cost-effective." ”
"What? You don't want a rice cooker, it's so cheap, won't it smell good when you buy it and put it in the future?"
Buy what you need, buy what you don't need!
Anyway, just buy it.
Of course, in this overwhelming shopping enthusiasm, people have also subtly changed their attitudes towards Double 11.
It's not just shopping, it's a festival, they're mostly resting, they need to party, they need to celebrate.
In such an environment, the publicity work of the movie "33 Days of Broken Love" was fired by Liu Wen.
......
Wan Xiaofeng sat at home, opened the live video from the computer, and quietly waited for Liu Wen to appear.
The camera first gave a host with short hair to his ears.
"Hello everyone, welcome to today's new singing, today Liu Wen brings her first album to meet you in the new singing, welcome Liu Wen. ”
"Okay, everyone! I'm Liu Wen. ”
Liu Wen in front of the camera waved hello to the audience in front of the TV.
"Wenwen, I'm curious to know, the first album is about to be released to everyone, how are you feeling now?"
Liu Wen thought about it.
"I guess I'm excited and happy. ”
"Are you nervous?"
"No, in fact, I have been working on the album for a while, but for some reason, I couldn't meet you in time, so I was already nervous during the delay. ”
"Oh what is it that makes the album drag on?"
The host is very curious, Liu Wen is a newcomer promoted by "Yinqing", what will happen or someone can make her album extended.
"Because the title song of the album was written for me by a music maestro and happened to be the theme song of his film, I needed his permission to start releasing it. ”
When she said this again, Liu Wen thought of Wan Xiaofeng, and an expression of adoration flowed on her face.
"Oh, it's a director and a music master, it can't be Liu Qingfeng's predecessor, right?"
The host was surprised, Senior Liu hasn't worked for a long time, is this the rhythm of going out of the mountain?
"I wish I could have made an appointment with Senior Liu, but this song is not Senior Liu's. ”
"Then I'm curious, who else in the entertainment industry can be so talented. ”
Liu Wen smiled and sold a pass.
"Why don't we listen to my new song first, and then I'll tell you who he is?"
The host nodded and said with a smile.
"I'm getting more and more curious about your new songs, and the guy who wrote them, including his movie. ”
"Okay! Let's unravel a suspense. ”
With the host's words, the show began to broadcast "Courage".
......
The moment the new song ended, the whole network went crazy.
"Tianmeow Double Eleven", which has continuously dominated the hot search list, finally ushered in an opponent.
The first hot search was snatched down by Liu Wen's fans.
As soon as "Courage" came out, under the behind-the-scenes operation of "Yinqing", it became popular all over the country overnight, and the number of online downloads reached the first place in an instant.
By the way, Wan Xiaofeng's "33 Days of Broken Love" also entered the public's field of vision.
But the reaction was not as big as "Courage".
After all, no matter how Liu Wen recommends it, or elevates Wan Xiaofeng, it is inevitable that he is a newcomer in the entertainment industry.
Even if Liu Wen called him a master, others just felt that Liu Wen respected him, and his strength was just that he was a talented young man.
But more or less, there are still people who are interested in "33 Days of Broken Love".
After all, with the theme song "Courage" in front of Zhuyu, then the movie should not be too bad.
Moreover, there is also Liu Wen herself making a cameo in it, so many Liu Wen's fans or passers-by are already thinking about buying tickets to take a look.
Wan Xiaofeng feels that this is already the best result, Liu Wen has already lit a fire for "33 Days of Broken Love", and "Tianmeow" has blown the east wind. Then it's time to step up the pitch.
......
The broken film company of "Chasing Dreams" does not have its own publicity and distribution channels, so it can only find a company specializing in publicity and distribution.
And the price is not only 10% of the filmmaker's income.
And the publicity and distribution fee has to be solved by yourself.
What a cheat!
It's a bit painful, but this unequal treaty has to be signed.
This is the sadness of small companies, the total absence of human rights.
Wan Xiaofeng smashed all the remaining hundreds of thousands of dollars in his hand, and now is not the time to save as much money as possible.
But these last hundreds of thousands, only in exchange for some, movie patch ads, advertising space, posters, exhibition racks, these things, in a cold season, the premiere of the film rate of 10%.
Wan Xiaofeng looked at the contract in his hand and gritted his teeth to sign.
The form is not very optimistic, although he knows that the promotion of this kind of low-budget film is a difficulty.
But I didn't expect that this difficulty factor was already at the level of hell.
......
After surviving the long October, Wan Xiaofeng became more and more dissatisfied with the effect of the publicity, and his hundreds of thousands couldn't do much, so he had to think of a way to save the situation.
"Large-scale screenings?"
This trick has been used by many parties in another world.
Those who have enough confidence in their own movies will use large-scale screenings to ferment word-of-mouth in advance.
This is a double-edged sword, if the reputation is good, there will be a wave of explosion on Double 11, and then you can slowly take the long term and collect some box office.
If the word-of-mouth collapses, then everything will be over, and the 10% filming of the Double 11 premiere is meaningless.
"To do it or not to do it?"
Wan Xiaofeng was struggling.
"!"
Chen Wuer's eyes were very firm.
"I have faith in our films. ”
is not straightforward Chen Wu'er, who is confident in the movie.
Wan Xiaofeng thought of someone.
A person I haven't seen in a long time and may be silently watching this movie at home now.
"100 million box office is important to her?"
"In that case, let's see if there will be a miracle!"
"!"
......
Fang House.
Fang Ning quietly opened his mobile phone from under the table, looked at the text message he had just received, closed it immediately, and replaced it with an expression of listening carefully.
I was thrilled.
Their movie is about to be released.
Not on November 11, but 5 days in advance.
That is, next week 1.
The final judgment was approaching, and she was thrilled.
"We're going to make it!"
......