Ninety-one Headlines
The big red lanterns are hung high, as if every time-honored brand likes to pursue the feeling of simplicity, the wide aisle is hung with big red lanterns, the bottom is paved with antique stone bricks, and next to it are windows made of wood, and several people walk in it There is a feeling of entering the mansion of the rich gentry in the old days.
The first feeling after a few people walked into the door was that there were a lot of people, and the noisy sound formed a strong contrast with the elegant environment here, which made everyone wonder if they had crossed...
Hanging a large plaque with the word Quanjude is written below: A brief history of the words "Pure Fire" and "Glorious Hundred Years" is inlaid on the wall, and there is a delicate small tripod below, which should be used for the purpose of worship, and it is used by the store to pray for a prosperous business.
On the other side, there are various medals hanging on the wall, what a national five-diamond restaurant, a national civilized unit, and next to it are some photos of the store's centennial change and each period displayed in the glass window, which is a bit of a small exhibition hall.
Everyone can't help but sigh that this is the ultimate performance of corporate culture! It is worthy of being the only enterprise in the Asian catering industry to enter the top 500 brands in Asia.
There was no vacant seat on the first floor, and there was a master who was responsible for handling the ducks at each table, so Li Lan and the others had to go up to the second floor.
As soon as they walked up the wooden staircase to the second floor, everyone saw a couplet hanging on the top of the roof: "Peaceful and prosperous spring, all gather and harmony".
Finally, everyone found a vacant seat to sit down, and Zhang Yiming ordered a "whole duck banquet" to the service staff, because everyone still had important things to discuss in the afternoon, so everyone didn't order alcohol, but just asked for a bundle of watermelon juice.
After a while, a master wearing a chef's uniform pushed a pulley cart to everyone's side, and eating it is also a feature of Quanjude, when you eat it, the skin is crispy, and the meat is tender.
The duck skin is crispy and dipped in sugar, the duck meat is served with thin dough, green onions, and sauce, the fat and mellow aftertaste is endless, the mustard duck paw, as soon as Li Lan bit down, the tear glands suddenly gushed out a little tears uncontrollably, and Zhang Yiming next to him, Ji Zhanfang and Meng Zhiyan laughed.
Li Lan hurriedly ate a mouthful of sweet and sour sour cucumbers, and it took a long time to ease up, and after eating and eating the service staff brought a plate of coriander and colored red liquid, Li Lan smelled that it was vinegar, and under the introduction of the service staff, he knew that it was a dipping sauce, which was used to eat Tianjiu stewed duck tongue, and the coriander and Zhejiang vinegar could be fishy.
The fire that burned to the ** fire duck heart, I heard that it was marinated in Moutai wine before firing, Li Lan took a sip, and there was really a mellow aroma of wine.
Ji Zhanfang and Meng Zhiyan were also feasting, and the two who hadn't eaten in the morning couldn't speak, so they took a sip of watermelon juice when they choked, ignoring the bold eating posture of others and attracting the attention of many people.
"Hehe, you look like beggars fleeing. Zhang Yiming covered his face as if he was embarrassed to know them, and quipped.
Only Meng Zhiyan's face was slightly red after hearing this, she put down the chopsticks in her hand and took a sip of cool watermelon juice.
"Hypocrisy! I call this true temperament, you know a yarn. Li Lan replied unceremoniously, and her hands moved faster.
Ji Zhanfang was stuffed, and his oily mouth said vaguely, "Goose goose, it's right to say it like a brand." ”
It caused a lot of laughter.
Half an hour later, a group of people with bulging bellies walked out of Quanjude, and Li Lan was still holding a toothpick in his mouth, and he couldn't tell that he was a boss at all...
.............
"Thank you!" Li Lan and the others took the coffee brewed by the young lady at the front desk and said.
After a polite word, the young lady at the front desk withdrew from the office.
"Brother Ming, you capitalist is too hard to oppress employees, right? You still work overtime on Saturdays, 996?" Li Lan quipped.
"Don't wronged me, you kid, it's voluntary, and the company pays overtime wages!" Zhang Yiming defended.
Serious matters, Li Lan did not dwell on this topic, and gave Meng Zhiyan a look.
Meng Zhiyan nodded knowingly, turned on the computer and plugged in the projection device, and found the product introduction on the desktop.
Zhang Yiming closed the office curtains, and the product introduction officially began.
The PPT made by Meng Zhiyan is very concise, and there are not too many cool pictures, but the content is detailed, the background is soft, and the picture is very well matched.
Li Lan looked at the white characters on a red background at the beginning, and the LOGO of Toutiao, which future generations are familiar with and can no longer be familiar with, showed an imperceptible smile.
Sure enough, on just the first page, Zhang Yiming's back, which was originally leaning on the chair, leaned forward slightly by 30 degrees.
Zhang Yiming didn't know why, but the name of today's headlines, coupled with the advertising slogan "What you pay attention to is the headlines" below, throbbed in an instant, as if there was a magic in the dark calling him.
"News information is information that everyone will pay attention to, and at present, most of the ways for people to obtain news information are television, newspapers, and the Internet," Meng Zhiyan said generously, "and only Baidu provides news information on the domestic Internet." ”
Meng Zhiyan saw that everyone's attention was focused on herself, so she paused deliberately and said in a deep voice, but Baidu actually doesn't pay much attention to content, because Baidu regards itself as a technology company, as long as it does a good job of content distribution through technology, it doesn't pay attention to the content itself!
Seeing Zhang Yiming's nod of approval, Meng Zhiyan continued, Then it can be said that the domestic Internet is equivalent to a blank in the area of news and information, and the mobile Internet is even more so!
Meng Zhiyan pressed the mouse, and the content on the screen changed to a page, with a big title that read: Today's headlines are a personalized information platform, and there is a small subtitle on it that everyone can clearly see: Today's headlines focus on presenting the information that users care about most.
"We expect users to log in to Toutiao through social platforms and other accounts, and then we use 5 seconds of computer technology to read user interests, 10 seconds to form user portraits, display personalized information, and finally through reading behavior, that is, the type of time users browse information, etc., to optimize user portraits, and then optimize recommended information. ”
Hearing this, Zhang Yiming couldn't help but stand up from his seat, clapping his hands and saying, "You don't need to introduce it anymore, I only have two problems now, one is the profit model, and the other is the promotion model." ”
Meng Zhiyan flipped a few pages of PPT, stopped at the target page and said: "First, the profit model, the information flow of the recommendation page is divided into two types: guaranteed advertising and bidding advertising, guaranteed advertising buys fixed impressions, and bidding advertising is divided into CPC pay-per-click and CPM pay-per-impression. ”
"These are fixed practices in the industry, and there is no intention. Zhang Yiming said lightly.
After Meng Zhiyan heard this, she was not in a hurry at all, and said with a smile: "But the way we advertise is multi-dimensional, and it can be targeted according to the user's gender, age, interests, occupation, work and rest time, geographical location, weather, keywords, etc., after all, the positioning of our product is a recommendation engine product based on data mining." ”
Hearing this, Zhang Yiming's eyes lit up slightly, but before he could open his mouth, he heard Meng Zhiyan continue: "As for the promotion model of our products, we think that we can first make an APP that can attract traffic, such as a social software that contains all kinds of short videos, brain hole comments, pictures, jokes, essences and other multi-theme and multi-genre social software, and then use it to divert traffic to today's headlines APP." ”
Meng Zhiyan saw that Zhang Yiming wanted to interject, but she didn't give him any chance at all, "Of course, this is just a method, and due to the product attributes of our Toutiao, it will inevitably snatch the existing media survival market..."
Zhang Yiming couldn't help it when he heard this, what kind of self-cultivation, politeness was thrown out of his mind, and forcibly interjected, it is true, if we pry other people's cakes, they will definitely unite to suppress us, if we confront them head-on, it will be tantamount to a mayfly shaking a tree, which is ridiculous.
Li Lan, who had been tasting coffee and didn't speak, smiled and spoke, Brother Ming, your thinking is solidified, why do we have to fight head-on? We can be a win-win situation! For example, we can make a headline account to attract media and self-media to settle in, which not only increases traffic but also establishes a new ecosystem.
With a "snap", Zhang Yiming slapped the table and said in a deep voice, let's talk, I did this project!