News Corp. has very little presence in China.

At the beginning of this century, News Corp. entered the Chinese market through its Star TV.

But after a few years of no glory, he slowly shrank the front, and later directly sold Star TV to Canxing Culture.

In addition to TV stations, it has also launched radio and television program production companies, as well as the Chinese version of Myspace, Juyou.com.

None of these projects were spared, and all of them hit the streets.

A foreign-funded media group has encountered various difficulties in operating in China, and Western Lao Ai interprets it from a political perspective.

These understandings are wrong. Not to mention anything else, in the Internet sector, the country is relatively open.

Ahri and Penguin, which are invested by SoftBank and MIH, can be very popular in China, so why can't Juyou.com?

At that time, Juyou.com could not compete with Happy Network and School Intranet, and it was more still weak in strength and complained to others.

Some professionals have analyzed that the collapse of News Corp. in China first comes from the management level, and the main reasons are poor management and unadaptation.

Here's the simplest example:

At that time, Star Satellite TV obtained the qualification to land in eastern Guangdong, and then there was an operation mode in which the production location was in the magic capital, and the production staff were mostly from Hong Kong and Taiwan, but the audience was the audience in eastern Guangdong.

Under such regional and cultural differences, it is difficult for the programs produced by Star TV to make the audience in eastern Guangdong "buy".

In other words, it is not down-to-earth enough and does not carry out localized operations.

It is difficult for any multinational company to truly gain a foothold in the local area without localizing its operations.

James Murdoch, the eldest son of the elder Murdoch, chatted with Zhang Yida about News Corp's past in China.

Zhang Yida smiled faintly after hearing this, a good hand of cards, played poorly, and talked about News Corp.'s business department in China.

It entered the Chinese mainland market in 2000, and in the more than ten years of China's rapid development, even a larger splash has not been raised.

At the very least, China's leading entertainment film companies should also invest in two. It didn't turn out either.

Zhang Yida knew that Li Ruigang had just dealt with News Corp. a lot, so he asked him to introduce a senior executive of News Corp.

As a result, Li Ruigang invited James Murdoch, the heir to the media empire.

Zhang Yida had to sigh, the big guy is the big guy, and he really has a wide range of friends.

Little Murdoch is actually not young, he was born in 72 and is forty-five years old, which is considered a middle-aged man.

Wearing glasses, very Sven, he still looks very similar to his father.

After he finished talking about the past of News Corporation, he pulled the topic to Zhang Yida again.

"I heard that Mr. Zhang is still in his senior year in the history department of Jingcheng University?"

Zhang Yida smiled, James didn't mention it, he almost forgot that he was still a student. I haven't been to school in over half a year......

"Yes, I will graduate in half a year. ”

James laughed: "The two of us are quite similar, and I also majored in film and history at Harvard. ”

"Yes, Mr. Murdoch must have studied well. ”

These so-called famous schools in Europe and the United States, donating admissions are about to be put on the bright side, Zhang Yida doesn't believe that little Murdoch was admitted by himself.

James said thank you and continued: "Actually, I also started a career when I was in college, but it was far less brilliant than Mr. Zhang.

In 1995, when I was a junior in college, I dropped out of Harvard University and started a hip-hop record label with two of my classmates.

In one year, the company made an annual profit of $2.5 million.

How's that, doesn't that sound good?"

"Of course, I was just born in 1995, and the $2.5 million at that time was at least equivalent to the purchasing power of $25 million now. ”

James laughed and continued: "But one of my colleagues at the time said: There were a lot of people who wanted to sign with us, but they just liked the surname 'Murdoch'.

Then another year later, my father bought the label.

This was the end of my business, and I "turned my ways" and started my career at News Corporation.

Therefore, I am full of respect for a self-made person like Mr. Zhang. ”

After listening to it, Zhang Yida commented: "Entering News Corporation, passing on the career of Mr. Murdoch Sr. to you, and bringing it to a higher position can be regarded as a kind of entrepreneurship!"

Well, maybe it could be called "intrapreneurship". ”

"Haha, Mr. Zhang, you are so humorous. ”

James glanced at Zhang Yida and said, "Listen to Mr. Li, Mr. Zhang, you have an important cooperation with me?"

"That's right, my short video app and Mobao Pay plan to enter Australia, hoping to start some cooperation with News Corp.

In addition, there is a big expansion in other parts of the world. News Corp. has a global television network, and I think we can do some mutually beneficial cooperation as well. ”

James nodded, and then asked, "Is it just an advertisement?"

"If News Corp. wants to invest in a company, we welcome it. ”

James paused for a moment, his face gradually became solemn, and he said, "We need to think about it." ”

Zhang Yida understands the other party very well, News Corp spent $580 million to buy MySpace in '05, then lost money year by year, and sold the Internet company for $35 million in '11.

Counting several years of operating losses, the deal cost News Corp. more than $1 billion.

It's not about breaking their muscles and bones, but it's enough to make them hurt for a long time.

Looking at little James's attitude now, it really responds to the old saying: "Once bitten by a snake, ten years afraid of the well rope".

The acquisition of shares in La News Group is also Zhang Yida's consideration of the various problems that will be faced in international expansion, and he has pulled a heavyweight shareholder in advance.

Founded in Australia in the 50s of the last century, News Corp. has developed into a diversified media conglomerate in cable and satellite television, film, newspapers, magazines and print, and is one of the largest media conglomerates in the world.

In addition to mastering Twentieth Century Fox, one of Hollywood's six major film companies, he also mastered many television stations and newspapers. In the West, and even in the world, public opinion has a great influence.

In the previous life, TikTok suffered a lot of difficulties in European and American countries, and even in India and Indonesia, because the shareholders behind it were not strong enough.

In addition to News Corp., Zhang Yida also wants to attract the three major record companies to become shareholders to solve the troublesome music copyright problem.

It is extremely difficult for a Chinese company to become a truly global giant. It may be that only the national strength will become the first in the world, or it will not be inferior to the entire Western world at all.

Only when Chinese companies expand their business internationally can they enjoy truly fair treatment.

Zhang Yida didn't ask, and quietly waited for James's reply.

"It's a great app, and my kids are using it.

However, we still need to do some investigating. ”

After thinking about it, James decided that he had to take this matter seriously.

"That's no problem at all, wait for the good news!"

The two continued to chat for a while about the cooperation with Mobao Pay, and finalized the general cooperation framework.

News Corp. uses its media network to help with promotion, and pays News Corp. a fee for advertising.

News Corp. invested $9.8 million and Rui Xiang invested $10.2 million to the group, for a total of $20 million, to establish an Australian mobile payment company.

The shareholding ratio is 51% of Ruixiang Group's shares, and News Corporation's 49% shares, which do not participate in actual management and only act as financial investors.

Australia has a population of 24 million and 21 million internet users, with nearly 90% internet coverage and 76%-80% smartphone coverage.

At the same time, Australia is the third largest overseas destination for Chinese tourists, and in 2016, Chinese tourists spent 9 billion Australian dollars in Australia, equivalent to 45 billion yuan.

It can be regarded as a mosquito leg, Zhang Yida does not dislike it, and international expansion cannot be rushed, but can only come step by step.

......

Early in the morning, Beckham, wearing a football jersey, appeared on the green field.

He was running with the ball and was accompanied by a Labrador.

Then the camera turned and appeared at the scene of the game.

Beckham sweated on the pitch while Labradors squatted in the stands to watch the game.

The scene changes again.

David Beckham failed to win the title and shot as if he were shooting on goal on a rainy night.

The Labrador brought an umbrella and came to Beckham's side.

Beckham was furious and finally won the title. The Labrador rushed to the podium and waged its tail at him.

Beckham touched the dog's head, and then magically pulled out a bag of dog food......

This advertising video shot by Beckham for Dogford quickly appeared on major video platforms and set off a heated discussion.

On the Shake platform, a "Pet Buddy" challenge was launched.

Many users imitated Beckham's advertising video, filmed themselves and their dogs' daily lives, and uploaded the videos to the Douyin platform.

Although the advertising creative is very average, it highlights the friendship between humans and dogs, which is quite impressive.

Especially on a rainy night, the scene where the dog braved the rain to give Beckham an umbrella was simply blown up by users.

So some users imitated this scene and performed "Dog Sending Umbrella" on a rainy night.

Zhang Yida watched the relevant videos, and he almost died of laughter.

Some users did not wait for the rainy weather to come, so they used water pipes to create artificial rainfall......

There are also users who let the dog perform to take the express delivery, and run home from the express delivery store with a cardboard box in his mouth.

Through this advertisement, Dogfud has received great product exposure.

Zhang Qinghua specially called Zhang Yida and said that the value of the 75 million flowers was almost impossible to produce dog food.

Zhang Yida made a special call to Beckham to express his gratitude.

"Mr. Zhang, don't thank me, this is what should be done. ”

For Zhang Yida's compliment, Beckham was also very happy. The dog food was a big seller, and he once again proved his commercial value.

Although my brother is old, this fame can last a lifetime.

"By the way, Mr. Zhang, Tottenham boss Levy would like to ask you to meet and talk about the acquisition. ”