"Dear audience and friends, everyone, Happy New Year!"

"Here is the live broadcast of the 2015 CCTV Spring Festival Gala, all the hosts on our stage to the people of all ethnic groups across the country, the Chinese sons and daughters of the world,

New Year's greetings!"

......

In the Ruixiang conference room, Zhang Yida specially projected it onto the big screen and watched the 2015 Spring Festival Gala with the company's executives.

Looking at the opening remarks of several familiar hosts at the party, Zhang Yida thought that it was the first time in his past life that he had not spent the New Year at home.

For a while, I was also full of emotions.

In his previous life, after graduating from college, he went home to inherit the family business and became a wealthy man in the countryside.

In this life, I chose to devote myself to the Internet, and my stall was dozens or hundreds of times bigger than I didn't know in my previous life.

With great cause comes great responsibility.

With the completion of the wonderful performances, the time for the red envelope interaction has also arrived, Zhang Yida hurriedly said to everyone:

Everyone took out their phones and shook them to participate. ”

Zhang Yida himself took out his mobile phone and began to shake it, and someone in the conference room said from time to time:

"Haha, I shook it to 1.3 yuan!"

"The luck is a little worse, only 2 cents 1. ”

"It's been posted, I'm 6 pieces of 8!"

"It's a pit, invest 100 yuan in red envelopes!"

Zhang Yida glanced at his own, 0.09 yuan, and didn't dare to say anything.

I thought in my heart, this is too bad for the boss to face, and if you send more, you will die!

When it is time for the red envelope interaction, there are reminder subtitles on the TV screen, and the Touronghui APP will also send pop-up windows to users.

The cash red envelopes obtained by users are directly distributed to the balance of each user's Mobao payment account, which can be consumed and withdrawn.

In addition to cash red envelopes, Ruixiang also carried a certain amount of private goods.

For example: investment red envelopes, fund red envelopes, insurance red envelopes......

They are all full reduction coupons that are used to purchase financial products on Ruixiang to deduct a part of them.

After all, 600 million dollars of silver can't be spent in vain, and by the way, the platform's business will be brought along to promote financial business transactions.

Everyone giggled and joked in the conference room, because it was the Chinese New Year, so there was no restraint in the usual meeting in the conference room.

Another large electronic screen in the conference room is a rooster map, which shows the participation heat of each province and city through color:

"Beijing, 2063695 people!"

"Demon Capital, 2136523 people!"

"Yangcheng, 1358541 people!"

"Pengcheng, 1286326 people!"

......

Zhang Yida stood on the electronic screen and observed carefully, and the color shades of each province displayed on the electronic screen also reflected the penetration of Ruixiang in the local area.

The highest penetration rate is in the four first-tier cities of Beijing, Shanghai and Pengyang, followed by the eastern region, followed by the central region, and the western region is the lightest color.

Zhang Yida pinched his chin and began to think about the direction of this year's advertising focus, obviously the vast central and western regions still need to be vigorously developed.

Zhang Yida continued to shake the red envelope again, and this time he was lucky and shook it to a 3 yuan 2.

Zhang Yida took a screenshot of the picture and posted a circle of friends through WeChat, with the accompanying text writing:

"It's okay, did everyone shake the red envelope today?"

After a while, there were hundreds of likes in the circle of friends, including career friends, some classmates, and subordinates.

However, Zhang Yida noticed that someone liked him and commented:

"It's a good idea, and we'll do one next year. ”

, it's Xiao Ma Ge who commented.

Some time ago, not long after Penguin invested in Ruixiang, Bonima added Zhang Yida's WeChat.

When he first added Zhang Yida's WeChat, he didn't agree and refused several times.

I thought it was the boring person who made a little brother avatar, and gave him a Pony WeChat name.

As a result, Brother Xiao Ma called him after a while and said, "Zhang Yida, right! I'm Brother Xiaoma, I've added you to WeChat a few times, you agree." ”

Zhang Yida was lying in the groove three times, it turned out to be a real person, and he thought it was pirated, so he quickly passed it to the big guy.

The red envelope interaction was targeted by penguins, and Zhang Yida was not surprised at all by this.

Since 15 years, Penguin, Ahri, Qiandu, and Toutiao have successively participated in the Spring Festival red envelope interaction.

Everyone is a smart person, and they all know that the Spring Festival Gala has a large flow and covers a large number of people.

According to CCTV statistics from 2001 to 2014, the Spring Festival Gala maintained an average high rating of 30%, which means that at least 700 million people were directly reached.

The Spring Festival is one of the few moments when consumers gather in front of the TV, making for a very good scene of Internet and TV interaction.

The Spring Festival Gala is also a very good moment for the Internet to sink.

In the third- and fourth-tier cities of H County, users may have a certain experience of the Internet, but the experience is not as in-depth as that of the first- and second-tier cities.

At such a time of family reunion during the Spring Festival, most of the workers in first- and second-tier cities return to their hometowns, forming a family-centered scene, and Chinese have a strong complex with red envelopes.

Therefore, it is undoubtedly a good time to use the scene of the Spring Festival Gala to use red envelopes as the carrier to sink Internet products.

Especially for giants such as Penguin and Ahri, the growth of users in first- and second-tier cities has been weak, and it is urgent to sink and increase market development in third- and fourth-tier cities and counties.

"Hey, just be careful of Ahri robbing you. I think you can talk to the CCTV leaders now. ”

Zhang Yida replied to Bonima's comment.

"Makes sense. However, next year is expected to be a public tender. I'm sure everyone still has to fight. ”

Bonima replied quickly, and Zhang Yida also understood what he meant, he was the first to eat crabs, and easily finalized the cooperation with CCTV.

No one thought they could play like this before?

Even CCTV didn't think of it. Next year, it is estimated that the giants will have to pay a large amount of advertising money, and at the same time, the bidding will be carried out, and the one with the highest price will get it!

Unforgettable tonight Unforgettable tonight

No matter the ends of the world and the cape

Shenzhou is embraced by thousands of miles

I wish the motherland a good and the motherland well

I wish the motherland well

......

With the singing of the closing song of the Spring Festival Gala, the Spring Festival Gala has also come to an end.

Zhou Feng sent a document, and Zhang Yida looked at it, which was the interactive data of the red envelopes of the Spring Festival Gala:

A total of 600 million cash red envelopes were distributed, with an average of 5.45 yuan per user.

At the same time, the red envelopes of the Spring Festival Gala have attracted more than 30 million new users to Ruixiangxin, and the total number of registered users has approached 300 million. ”

Xie Huaiyu also brought the data report of the Wufu activity, and Zhang Yida looked at it:

"786325 people collected 5 Fu cards and shared 215 million bonuses equally, and each user received 273.4 yuan. ”

"What about online public opinion?" Zhang Yida asked.

"The red envelopes of the Spring Festival Gala are okay, everyone knows that there are hundreds of millions of people watching the Spring Festival Gala, even if they only shake a few cents, there will be no resentment. ”

Zhou Feng said with a smile that the Spring Festival Gala red envelope interaction was over, and he also successfully completed the task.

The technical department was very good this time, and there were no accidents or failures.

On the contrary, Xie Huaiyu was not so calm, frowned and said:

"Mr. Zhang, many people on the Internet scolded us. said that they worked hard for 10 days, and they didn't get enough 5 blessings.

It is said that Ruixiang is not user-friendly and will never use our products again. ”

Zhang Yida smiled and waved his hand and said:

"That's all the user's angry words, next year we will increase the prize a little bit, and then raise the winning rate a little more. ”

"By the way, did the winning user post a picture on the Internet and put on a beep?"

Zhang Yida is more concerned about this, and after taking my reward, he still has to promote it for me!

We specially made a sharing prize activity on the reward distribution page, and you can also get an investment gift package worth 888 yuan after sharing.

The gift package includes 800 yuan insurance coupons, 80 yuan Internet financial management coupons, and 8 yuan fund coupons. ”

Xie Huaiyu said that he had already arranged it, and the event cost more than 200 million, and the advertising effect still had to be a little bit.

"That's fine, let users know that we really sent 215 million out.

The media also contacted and reported on the participation data of the Spring Festival Gala red envelopes and Wufu red envelopes, as well as the distribution of rewards. ”

Zhang Yida said so.

Rubbing his temples, Zhang Yida began to calculate the gains and losses of this event, 815 million advertising costs, in exchange for 80 million users, it was worth it!

The only regret is that Ruixiang's influence is still weaker than that of giants such as Ahri and Penguin. If they do these two activities, it is estimated that they can attract hundreds of millions of users.

However, Zhang Yida is also content, and he has to eat one bite at a time, and the gap with the two giants cannot be filled in a day or two.

By the time I got off work, it was already half past twelve in the evening.

Zhang Yida was about to leave, but Song Caiwei stopped him and said, "Mr. Zhang, I said I would invite you to dinner." I made soup at home, why don't you go to my house and drink some of it!"

"Uh...... It's so late, it's not convenient!"

Zhang Yida wanted to refuse, but he was afraid of hurting her face.

"It's okay, I'm alone at home and strangely lonely, let's have a Chinese New Year's Eve dinner together!"

Song Caiwei knocked on the side before, knowing that Zhao Erya had flown to Qianzhou to accompany her parents for the New Year a few days ago, and Zhang Yida had been alone for the past few days.

"Okay!" Zhang Yida had dinner at the company in the evening, and he was also a little hungry at this time.

Song Caiwei drove a red 3 Series BMW to lead the way, and Zhang Yida drove his Paramela to an apartment in Haiding.

After parking the car in the basement, Zhang Yida followed Song Caiwei to take the elevator upstairs.

After Song Caiwei pushed the door open, Zhang Yida also followed her into the house, Zhang Yida looked around a few times, the house is not big, it should be a one-bedroom apartment, but it is very clean and warmly furnished.

"Hehe, the house is a little small, forgive me!" Song Caiwei smiled at Zhang Yida, pointed to the sofa and said, "You sit down first, I'll go to the kitchen to get some dishes." ”

"Okay, it's okay, it's good, did you arrange it yourself?"

Zhang Yida asked, pointing to a wall in the living room covered with art photos.

"I like to take pictures, so I put some of my photos together and put them on the wall. ”

Song Caiwei had just taken off her coat and tied an apron at this time, and when she saw Zhang Yida admiring her beautiful photos, she replied with a smile and walked into the kitchen.

After a while, there was a sound of "zizzle" from the kitchen.