Everything happened overnight, everyone prepared for each one, Song Jingran also saw Rui Xian's blog post, and his first reaction was, I want to be popular and say it directly, be an artist.

Regardless of what the mother and son think, the top priority is to stabilize the shareholders first.

Qin's side said that the shareholders' restlessness is mainly because there are too many projects that the Qin family and the Song family have invested in, and they are worried that the Song family will not work, and the income of those investment projects will be affected.

In the final analysis, these interests can't hurt the foundation of the Qin family, besides, the Qin family's father and son are fine, as long as they don't indulge too much in private affairs and ignore the company, the Qin family can't fall for a year and a half.

The Song family has a big problem, and sure enough, there are people in the family who are separated by several rooms to inquire about the situation under the guise of caring about Song's father.

Mother Song is currently very decisive at present, she is a very good person, her son is also very good, she has a grandson, there are successors, don't worry.

Dad Song still has a breath, and Mom Song still has the confidence to say this, in case ......

The Qin family was handed over to Qin's father, and Yixin could only be dealt with by Song Jingran and Qin Chuyao.

In order to give shareholders confidence, Yixin can only find ways to speed up the profit conversion rate and improve the return on investment.

This is simple to say, but this is not something that can be done by improving the real economy, improving processes, increasing productivity, or directly raising the unit price.

In the entertainment industry, the conversion rate is high, but the conversion cycle is long, so when you calculate it, the return on investment is not very good.

In the past, Yixin's main direction was the production and distribution of film and television dramas, and the film and television drama industry was a bit sluggish, and the return cycle of film and television dramas was too long, so Yixin made some adjustments in this regard.

After 24 hours of brainstorming by the think tank, Yixin promised shareholders to slow down investment in film and television dramas, accelerate the promotion of its own broadcast platform, and expand investment in variety shows.

This is only a temporary strategic change, but under the tuyere, a little change will bring about many unforeseeable impacts in addition to predictability.

Take shooting as an example, Yixin's directors and photographers are basically filming film and television dramas, and there are almost no variety shows, although the same has a script and the same shooting, but the way and result to be presented are completely different.

To turn around and make a popular variety show, in addition to the variety show itself to be topical, it is more important for the director to be able to make topical content.

As soon as the decision came out, the work of most of the company's staff changed, and the editorial department stopped looking for TV drama hotspots, but turned to find variety show hotspots, and by the way, they also started variety show planning, and the director also began to find suitable locations and studios.

Tian Yiye still followed her to record the show, and Cindy only knew what happened after receiving a call from the team and telling her, and when Tian Yiye returned to Beijing after recording the show from the next city, Yixin's adjustment strategy had been rapidly implemented.

What about the new decision, Tian Yiye doesn't comment, it's just that Qin Chuyao and Song Jingran are so busy that people are upside down, except for the film and television dramas that are being filmed, not to mention Tian Yiye's just handed in the book, even if the preparations are almost complete, the projects that can only be started have basically stopped, and all the work plans have been disrupted.

Program planning, title sponsorship, satellite (that is, satellite TV, because it is necessary to send it to the user side on the synchronous satellite, so it is also called on the satellite) on the platform, contact guests...... All work had to be taken apart and carried out at the same time.

Yixin already has artists, and the distribution ability is also good, and there are two major capitals of the Qin family and the Song family behind it. Naming and sponsorship are easy to get done.

Shanghai Satellite TV has also reached a preliminary agreement with several TV stations that have cooperated, it depends on what type of variety show they finally come up with, as for the platform, in addition to the platform that cooperates with Satellite TV, because Yixin has to go to its own platform, but it can't be talked about for a while.

The guests are also easy to do, Yixin already has artists, and it is not a problem for artists outside to negotiate as long as the labor fee is negotiated.

A week later, everything that could be negotiated in advance was negotiated, and what was lacking now was the program planning and production team.

Qin Chuyao met with six or seven directors who cooperated with Yixin in one day for this matter, but the other party refused to varying degrees, the reason is very simple, the timeliness of variety shows is too strong, no matter how good a variety show is, it will basically start to decline in four or five seasons, and no audience will pay attention to who the director of the variety show is.

Moreover, there is also a chain of contempt in the director's circle, where film directors look down on TV drama directors, TV drama directors look down on variety show directors, and variety show directors outside the studio look down on variety show directors in the studio.

Qin Chuyao wants to ensure the quality of variety shows, and the people he is looking for are all well-known directors, no matter how bad they are, they are also famous, either they have a book in their hands waiting to be filmed, or they just cherish their feathers and don't want to take them, and the price is still not good if they are mentioned again and again.

Tian Yiye went to the hospital to see Qin's mother, and met Qin Chuyao, who had been busy and hadn't seen him for several days, "What's wrong?"

Qin Chuyao asked the doctor about the situation first, hugged Tian Yiye and said: "It's not going well, we plan to launch three variety shows in the second half of the year, except for one that bought the copyright from abroad, the planning of the other two shows has not been very good, either game challenges or cultural and creative classes, I don't watch variety shows I think it's old-fashioned, not to mention those viewers who watch variety shows every day." ”

Tian Yiye nodded, this is true, the game challenge category already has "Brave Now" Zhuyu in front, if the new show wants to surpass, it must be brilliant in terms of members and content, which is too demanding.

"Which show bought the rights?"

"It's an outdoor travel challenge reality show. ”

Tian Yiye nodded, a single challenge is not good, but travel is not good, adding some challenges to the game in the trip, you can meet the preferences of both types of audiences at the same time, and also increase the fun of travel.

Although Tian Yiye is not a fanatic of variety shows, she will inevitably see a lot of variety shows when she brushes up on dramas, and she will also watch two episodes of variety shows if she is interested.

"In fact, although there are many variety shows on the market now, there are only a few categories of subdivisions, such as quizzes, games, drafts, marriage speed dating and blind dates, and conversations...... Don't be in a hurry, just start small instead of starting, it's better for us to start with the big category. ”

Looking for hot spots, in fact, Tian Yiye is still very experienced, after all, he is also a person who has looked for hot spots in TV dramas and movies.

Qin Chuyao has listened to too many voices from the management recently, and no one will analyze what to do with him, only tell him what he can choose from.

"Let's go, I have a meeting in the afternoon, I'll send you back, and you talk to me slowly on the way. ”

Tian Yiye didn't expect Qin Chuyao to listen to it, she just said casually, she really didn't know what kind of variety show she was, after all, she wasn't even professional in watching variety shows, let alone planning variety shows.