Chapter 381: Don't panic and don't float
Now, any publishing company in the country hopes to be able to make an appointment with Han Han's next book.
They tried every means to contact Han Han, expressed their intentions with full sincerity, and then made a generous offer.
But they didn't expect that Han Han's reply to them was: he signed a contract with Hanhai Culture for six books, and the next five books will cooperate with Hanhai Culture.
I heard that Chen Xinlin signed a contract for Han Han's six books in one go, and other publishing companies collapsed!
Countless peers wailed angrily in their hearts, didn't she just take over the book business at the beginning of this year? And Hanhai Culture's book business is doing very badly!
Why did she immediately dig up a big treasure like Han Han as soon as she took over?
Is this woman the Monkey King? Is there a fiery eye, or what? Why is the vision so powerful?
It was okay for her to seize Han Han's potential stock, and she directly smashed 300,000 signing fees and locked his six books in advance......
If Han Han can ensure that this strength continues, these six books will be enough for Hanhai Culture to eat for six years!
Chen Xinlin became a big celebrity who was envied and hated by the national book industry overnight.
Even Chen Xinlin's father was ecstatic about her remarkable achievements, he really didn't expect his eldest daughter's ability to be so strong, the hotel industry took a few years to do it, but the book industry only took one or two months to directly usher in a big explosion!
This gave him a new understanding of Chen Xinlin's ability.
Chen Xinlin herself was also very excited, she knew very well in her heart that she was able to unexpectedly achieve such a huge result, almost entirely thanks to Xu Yiyang.
If it weren't for Xu Yiyang's reminder, he wouldn't have thought of going to Han Han to make an appointment.
If there was no reminder from Xu Yiyang, he knew that Han Han might have to wait until someone else got the copyright of "Triple Gate" and made it a hit.
Therefore, she immediately called Xu Yiyang to report the good news and thank her, and her gratitude to Xu Yiyang in her heart could not be expressed in words.
Tong Fangquan and Chen Xinlin never expected that the rapid progress of the husband and wife's careers would be due to Xu Yiyang.
In their eyes, Xu Yiyang is simply their lucky star.
After reporting the good news to Xu Yiyang, Chen Xinlin immediately applied to the publishing house for a second printing, and she was going to print another 300,000 copies!
The booksellers in Yanjing are looking forward to 30,000 books from Hanhai Culture for firefighting.
As a result, 30,000 copies could not satisfy their appetite at all.
In one day, 30,000 copies were sold out in Yanjing.
The young people of Yanjing even lined up in front of Wang Fujing and Xidan's book buildings, just to be able to buy a copy of Han Han's "Triple Gate".
That night, the total sales of Han Han's "Triple Gate" exceeded 230,000 copies, and this was the third day of the new book's release!
On the fourth day of listing, Chen Xinlin left all the inventory in East China.
She had already seen the extreme demand for the book, so there was no need to sell it in North China or beyond.
The remaining tens of thousands of copies can be digested in East China.
As she expected, the last 70,000 copies were all sold out on the fourth day.
Now, Han Han has created a whirlwind among the Chinese young people.
From junior high school to university, most students have a great interest in "Triple Gate".
The printing factory of Hanhai Culture, like crazy, rotates 24 hours a day.
But production capacity is limited after all.
So Chen Xinlin outsourced part of it to other printing factories to help with printing.
The books printed by the printing house here, one hundred volumes per box, did not even go to the warehouse, and were directly sent to all parts of the country.
Chen Xinlin knows very well in her heart that now is the time to compete with piracy.
The first 300,000 copies sold out in four days for three reasons:
The first reason is that Han Han's influence is indeed big enough;
The second reason is that the stock is indeed unprecedentedly sufficient, so it can be seen that Xu Yiyang's proposal to print 300,000 copies for the first time is simply too prescient;
The third reason is that piracy has not yet been reacted to.
At present, pirated book dealers all over the country are going all out to typeset and print in order to seize the opportunity as soon as possible and push the pirated version of "Triple Gate" into the market.
Pirated books are very profitable because of the very low-quality paper that is used in the first place, at a very low cost.
The second is that there is no need to pay any royalties;
Again, you don't have to pay a penny of corporate tax.
Therefore, for these people who do pirated books, the process of rushing to print a popular book is no different from fighting a war.
Fortunately, the typesetting efficiency of current pirates is not very high, which gives Chen Xinlin a longer window of time.
Han Han didn't expect that his book could achieve such an amazing achievement, he called Xu Yiyang several times to thank him, and he felt like he was living in a dream.
Xu Yiyang kept telling him five words, steady, don't panic and don't float.
Because, in Xu Yiyang's view, this is just the beginning of Han Han, and he will become stronger and more successful in the future.
Immediately afterwards, Xu Yiyang gave Han Han and Chen Xinlin a suggestion, it is best to take advantage of the victory to pursue and organize a national signing event for Han Han.
The national signing can further enhance his influence, and at the same time, it can also use the signing as an attraction to reduce the living space of piracy.
There are three reasons why users buy pirated books: they are cheap, they can't buy genuine copies, and they can't distinguish between genuine and pirated copies.
If you do offline signings, the latter two groups of people will be attracted.
And if the first group of people loves Han Han more than the difference between pirated and genuine copies, then he will definitely give up buying pirated copies and wait for Han Han to sign them to buy genuine copies.
Chen Xinlin was immediately attracted by the proposal.
In fact, big book companies have already started to play national signing, but Chen Xinlin has just come into contact with the book industry, and she is not very clear about many operating routines in the book industry.
Han Han himself is also interested, he now remembers a sentence in his mind, what Xu Yiyang said to himself, he must succeed.
Only if you succeed can you fight back against the doubters and give more courage to other students like yourself.
So, he felt that he had a great responsibility.
If the national signing can enhance its influence, then it is naturally willing to participate!
So, everyone hit it off, and Chen Xinlin decided to start preparations immediately.
......
Just when Chen Xinlin was generally racing with pirates and delivering more genuine books of "Triple Gate" to the whole country, while preparing for Han Han's nationwide signing, the other three SuperX stores that Lin Tianyi had been following up had entered the countdown to opening.
The opening hours of the three branches are scheduled for 10 a.m., 12 p.m. and 2 p.m. on Saturdays.
However, Xu Yiyang happened to be on the plane at noon, so there was no way to be there.
When the three branches opened, Li Xuan happened to contact two container trucks to transport tens of thousands of SuperX jeans and packaging materials stored in Ningcheng.
And she herself came with the transport truck, ready to attend the opening ceremony of the three branches, and then rushed back.
After Li Xuan came, Xu Yiyang took her and Lin Tianyi out for a meal, and then went to the three branches to visit the decoration effect together.
The three newly opened stores are the same as the first store in terms of decoration style, because they are made by the same company, so there are no problems in the details, and they are perfectly in line with expectations.
Xu Yiyang also set a future sales strategy with Lin Tianyi, four stores are open at the same time, and each store is still limited to 1,500 pieces per day.
If the four stores can still be sold out every day, then Li Xuan will have to fight for a certain share with the OEM, and strive to produce 10,000 pieces a day.
And Lin Tianyi's next focus will be on developing markets in Jiangsu and Zhejiang provinces.
The first batch of cities to land are Jinling and Sucheng in Jiangsu Province, and Hangcheng and Ningcheng in Zhejiang Province.
When six branches in these four cities also open, SuperX's daily output is estimated to reach more than 15,000 a day to be satisfied.
If ten stores can sell 15,000 pairs of jeans in a day, all at a price of 198, the sales of that day will be 3 million, and a year will be 1 billion;
If the number of stores is expanded tenfold, sales will be 10 billion a year.
If the sales volume is 10 billion, the net profit can be at least one-tenth of the net profit after removing the hard costs, team costs and marketing costs.
It is not difficult to see why the founder of ZARA has been able to lead the list of the world's richest people for a long time by relying on hundreds of branches around the world.
And what are his assets? Six or seven billion dollars, equivalent to renminbi, almost 500 billion yuan.
However, Xu Yiyang also knows very well in his heart that the account cannot be calculated as such an ideal, SuperX is only making a little famous in Zhonghai now, and it is still unknown whether it can replicate this kind of influence when he goes to other places.
Li Xuan and Lin Tianyi were both aware of this problem, so the two suggested to Xu Yiyang that it was best to find an image spokesperson for SuperX in the near future, and then start advertising.
In the future, SuperX cannot only rely on word-of-mouth communication, but must first achieve a certain degree of popularity nationwide or in East China before subsequent expansion can be carried out.
So, propaganda is essential.
And clothing promotion, the fastest and best solution is to find a reliable and suitable celebrity endorsement.
Xu Yiyang actually has this idea, but there is a more serious problem: once you make a celebrity endorsement, you must expand the scale and start advertising promotion at the same time, otherwise it will be tantamount to a waste.
Therefore, this has increased a lot of costs.
At this stage, the endorsement fees of new stars have exceeded one million, and the endorsement fees of first-line stars must be at least several million.
If you want to be a brand nationwide, you must at least prepare tens of millions of advertising costs, otherwise it is simply a fantasy.
However, Xu Yiyang's money in his hands is not rich now.
He has a total of tens of millions of funds, and he wants to be a national brand, but he is still far away.
Not to mention anything else, at least we must open dozens of stores in the mainland first, otherwise the brand will be launched, and everyone will have no place to buy clothes, which is a complete waste of resources.
Therefore, if you prepare a little more funds in hand, it will become a problem that Xu Yiyang is more anxious about.