Is Xiaomeng going to be sold to Zhonghe Group?

Xun Mi was also shocked by this sudden news, and he asked Zhang Yida: "Mr. Zhang, why is this?

Zhang Yida shook his head, "The main direction of Ruixiang in the future is cutting-edge science and technology, and the school Meng stays in the Ruixiang system, and the parent company can neither provide the resources you need for development, nor can the two sides form a synergistic effect." ”

As soon as the voice changed, he looked at Xun Mi and said with relief: "Zhonghe Group is different, their main business direction is social entertainment and social e-commerce. ”

Xun Mi was also a little thorough, and he quickly reacted.

From the perspective of long-term development, joining the Zhonghe Group system is undoubtedly more beneficial to Xiaomeng.

Thinking of this, he was also relieved, nodded and said, "I support your decision!"

The school Meng under the leadership of Xun Mi did a good job, so Zhang Yida also valued this talent.

So he said with a smile: "After joining Zhonghe Group, in addition to serving as the CEO of Xiaomeng, you will also serve as the vice president of the group."

Work hard, how big your heart is, how big the stage is!"

As soon as he heard this, Xun Mi was full of energy, it was Zhonghe Group with a valuation of 40 billion US dollars!

The ceiling of the school is still too low, if he can use this as a springboard to climb to a higher stage, he is naturally a hundred willing!

"Thank you, Mr. Zhang!"

Zhang Yida waved his hand and said, "No effort and no gain, this is what you deserve." ”

"How's the old version of the school cute?"

Xun Mileng reacted after a pause, and said with a smile: "Mr. Zhang, you mean the workplace version of the school cute, right?"

"That's right, aren't netizens ridiculing that this is the elderly version of the school cute?"

Zhang Yida smiled, from the moment he graduated, his school bud was about to be upgraded to the elderly version.

Now you can still board the "campus version" of the school cute, and you will be forcibly evicted on August 1st.

Because the date of graduation from university varies from school to school and region to region, it is probably June ~ early July.

The school Meng was simply set on August 1st, and the graduates of this year were kicked into the workplace version.

On August 1st, the background system of the school will send text messages and APP upgrade pop-ups to each graduate according to the information read by the school information network.

Sorry, you can't use the app function normally.

Xun Mi put away his smile and reported seriously: "In fact, we are very correct in splitting the school into two.

College students and professionals who have graduated from college are two different types of people, and their attitudes, values, and concerns are completely different.

The campus version focuses more on entertainment and campus life services, while the workplace elite prefers workplace networking and access to valuable information.

The workplace version currently meets both of these needs.

In the past six months, the number of registrations for the workplace version has increased by more than 13 million, which is faster than that of the campus version.

In addition, as time goes by, the number of registrations for the workplace version will account for an increasing proportion of the total number of users in the school. ”

Zhang Yida nodded, the proportion of the workplace version in the school is increasing, which is a natural phenomenon.

The campus version is like a reservoir that fills and discharges water at the same time, with new students entering and graduating every year, so the water level can only be balanced.

To achieve the limit, it is only to win China's 27 million college students, and perhaps as the number of college admissions rises every year, this number may exceed 30 million in the future.

The ceiling of this market is very low, and the market is very fixed, just that big.

The workplace version is different, and last year's target market was 88 million college graduates.

By this year, counting Zhang Yida's 7.95 million college graduates, the target market has reached 96 million, approaching 100 million.

This market is constantly expanding!

School Meng is just a product launched by Zhang Yida on a whim, cutting into the campus market and intercepting young users in advance.

After all, being young is hope, and if you start first, you can also seize a little opportunity in the fierce Internet war in the future.

But now, Zhang Yida found that the seedling was a little crooked, and continued to move in an unpredictable direction.

The current school meng, whether it is the previous life or this life, cannot find a highly benchmarked product.

Zhang Yida has a rough prototype in his heart, using the campus version as the entrance to the funnel, and filtering it to the workplace version four years later.

Use the products and services provided by the workplace version to let users settle down for a long time and stay in this software.

It's okay to say on the campus version.,It can be seen,College students are still very satisfied with the functions and services provided by the current school moe.。

The workplace version is a lot more troublesome, because workplace networking has never developed in China.

There are many reasons for this, but it comes down to one thing or products and services.

Zhang Yida asked Xun Mi again: "I heard that Shen Boyang has resigned?"

Xun Mi nodded, "The one who officially announced his departure a few days ago will no longer serve as the president of LinkedIn China, but he will continue to serve as the chairman of Eggshell Apartment." ”

This is also an entrepreneurial veteran, who worked in Yahoo and Google, and later founded Nuomi.com, which joined LinkedIn China after selling to Qiandu.

Zhang Yida sighed: "Such a fierce person did not bring LinkedIn China, and the water of workplace social interaction is too muddy." ”

Xun Mi shook his head, "I don't think so, in the end, LinkedIn headquarters has too many constraints, and the Chinese team has too little decision-making power."

Last year, Shen Boyang also mentioned in his speech "How to Break the Curse of Multinational Corporations Failing in China" that if multinational Internet companies want to succeed in China, they must do three things well: people, architecture, and products.

It's ironic that I'm going to stop eating this year.

But the main reason is not him, but LinkedIn headquarters.

I heard that although Shen Boyang has the privilege of reporting directly to the headquarters, he can only make a fixed one-hour transatlantic phone call once a week to communicate product and strategy issues.

If there are differences between the two sides, it will take longer to implement them.

Kai-Fu Lee, who served as the president of Google Greater China back then, also complained: The trivial matter of finding an assistant has been rejected by the headquarters four times. This kind of decision-making speed is absolutely unable to catch up with Chinese Internet companies that "run in small steps and iterate quickly" and believe in the law of the jungle. ”

"Aang!"

Zhang Yida nodded in response, and the experience of these foreign companies gave him a lot of inspiration.

Globalization will also face these problems, such as rigid decision-making mechanisms, lack of respect for localization, and so on.

However, the slightly better thing is that the products do not particularly need to be localized, mainly in the content.

There is no problem with the same UI interface in all countries of the world, and the key is that the content is attractive.

"LinkedIn China's technology platform architecture all uses foreign models, compatible with more than 200 countries and dozens of languages, and has not made any changes and adjustments to a market as large as China. ”

Xun Mi sneered, "It's okay now, I've paid the price for my arrogance."

In addition to the poor development, there were also problems with their internal teams, with senior executives leaving both operations and marketing.

The activity of users is also declining, and many active users have become zombie users and no longer update their information dynamics. ”

LinkedIn China's UI interface is notoriously ugly, and the user experience is poor.

Moreover, some product logics make users who have adapted to Chinese apps very uncomfortable, which Zhang Yida also deeply experienced in his previous life.

There is really an illusion that you are using software several years ago, and after using it once, you really don't want to log in a second time unless you have to.

LinkedIn has been labeled "useful but uninteresting" by the outside world.

"Too much English, too many foreigners", such an overly lofty tone was not recognized by the outside world at first, and it will also give non-foreign users a sense of distance.

The user experience is average, the dwell time is short, the page lacks design, is too serious, and the interaction is not strong, and more users like to use the LinkedIn as a query tool, which also leads to the delay in the frequency of LinkedIn users' use to the next level......"

Xun Mi reviewed the failure of LinkedIn China in recent years, and it was simply a good analysis.

"So how can we avoid these pitfalls that LinkedIn has stepped on? ”

Xun Mi straightened his body, this is an opportunity to make a good impression on the boss.

"First of all, workplace socialization ~ workplace socialization, the workplace is just a specific scenario that triggers social needs, and the focus is essentially on socializing after all.

The positioning of tools that are more practical will make the product less sticky than those "interesting" social products.

LinkedIn once made an attempt to launch "LinkedIn Insights", inviting Shen Beipeng, Li Kaifu, Yang Zhiyuan and other bigwigs to stand on the platform.

However, these bigwigs don't have time to play LinkedIn every day.

After users have been boiling for a while, they haven't opened the LinkedIn app for a long time.

Because after these fans land on LinkedIn, they can't pay attention to the latest information of opinion leaders, and they can't get direct or indirect communication. ”

Xun Mi's voice changed, "Of course, what LinkedIn can't do, we can't do."

I think the most important thing we need to bring to users is the social value of the workplace.

To put it mildly, it is nothing more than having a good job, then getting a promotion and a raise, and reaching the pinnacle of life.

Although we can't directly provide users with a job, we can give users job opportunities, such as recruitment platforms;

Although it can't directly give users a promotion and a salary increase, it can help users broaden their contacts.

The core is to connect people with better people and help them build bridges of communication!

The functions of interest groups and second-degree network recommendations need to be strengthened and further explored.

The news information function should gradually become industry news, and the information flow should be presented to users according to the algorithm recommendation.

In addition, when the time is ripe, you can also launch workplace UGC content and pay for knowledge.

In the field of recruitment, we can strengthen the application of AI technology to solve pain points, accurately carry out job recommendation, job matching, and recruitment feedback to improve efficiency, and at the same time form a development strategy that is different from other recruitment platforms......"

Xun Mi put forward a lot of practical suggestions, and Zhang Yida listened very carefully.

While listening, I am still thinking.

Xun Mi suddenly paused, and then said, "Maimai has two good functions, should we refer to it and learn it?"

"Anonymous gossip and red envelope system?"

Xun Mi laughed, "Mr. Zhang, you know all about this?"

Zhang Yida smiled without saying a word, the red envelope function is in line with Chinese characteristics, and anonymous gossip can complain about the unspoken rules of the company and the workplace, which is very eye-catching.

It's also a kind of content operation!

"Anonymous gossip is a double-edged sword, if it is operated well, it can attract users, and if it is not operated well, it is synonymous with malicious slander and vulgarity. ”

Xun Mi nodded yes, and said with a smile: "Looking back, the development strategy is already very clear.

Workplace socialization, job recruitment, and industry dynamics headlines are the main features, and the product is continuously iterated and improved based on data and user feedback. ”

"In that case, isn't it a little inappropriate to call Xiaomeng again?" Xun Mi asked again.

"Well, let's call Bole, I hope every user will become a maxima and meet their own Bole on the platform!"