Chapter 18 Declining sales
Wednesday, April 26, 2000, was very cloudy.
"Boss, there has been a bit of a problem with sales in the past two days. Ding Tao walked into the office worriedly.
"What's wrong?"
"When I compare the number of orders a day in the previous two weeks, I see that the sales of our brand new machines have dropped by at least 50% year-on-year. Ding Tao handed Zhao Song a homemade form.
Then he said: "The configuration is too high, and the corresponding price is also high, if you buy it with the monitor, the minimum configuration of the new machine is close to tens of thousands." ”
Zhao Song had a headache and scolded: "Damn." ”
"There are still too few rich people who come to Zhonghai, and I already knew that Hao Ying would take off her school uniform and sing!"
During this period, it was not easy for brands to assemble computers.
The fun of DIY lies in the fact that customers can choose a variety of accessories they like at will, and the three major CPU, memory, and hard disk are divided into two kinds of boxed bulk, and the price difference is not small.
In an assembled host, how to ensure the authenticity of the accessories to customers, and how to take into account the needs of each customer, is a problem that every business needs to consider.
In addition to the second-hand host, Tesla only makes high-end machines, two new machines, four configurations, including all first-line brands on the market, accessories are only boxed, and the outer packaging is removed, and the guys will tear off the ID logo and put it in a plastic bag.
The sales contract stamped with the official seal, the one-year warranty of the whole machine, the four prototypes are now in the warehouse, and the operation of 24 hours of uninterrupted power is to find compatibility problems.
Zhao Song's main reliance is that appearance is everything. More than ten years later, the refreshing industrial design, the slightly cheaper price than the brand machine, and the drive of the flash mob, have created today's hot sales.
However, the hot sales have a time limit after all, and the high price has blocked a large number of consumers from Tesla's door.
Affected by Tesla's hot sales, some merchants in Zhongguancun have quietly launched finished assembly computers.
Wei Jiawei is one of them, the legendary Uncle Wei does not seem to be affected by the memory storm, and still has the funds to support his son to start a business.
At the entrance of passage 13, Zhao Song, Ding Tao, and Cai Feng looked at Wei Jiawei's counter together.
Wei Jiawei's counter is in a very good location, close to the horizontal corridor, and as soon as the customer turns into the 13th aisle, it is his counter.
The counter is very large, and the decoration style is also copied from Tesla, and the whole Zhonghai is doing this, and no one can say anything.
Business is also very good, a group of guys are holding the configuration list to the customer to transfer goods and install the machine.
Zhao Song looked at the glass wainscoting, the bronze medal of AMD and VIA, and knew that he was mainly engaged in the middle and low end, no wonder the business was so good, and customers with this kind of price demand were the main source of customers for China Shipping.
Wei Jiawei, who was busy with billing, seemed to feel something, looked up at Zhao Song's side, and then nodded with a smile and said hello.
One middle finger is raised high.
Ding Tao and Cai Feng looked left and right, pretending that nothing had happened.
Wei Jiawei didn't care, and beckoned happily.
The two middle fingers were raised high, and in order to increase the effect, Zhao Song also stood on tiptoe.
Ding Tao and Cai Feng have a black line.
"Boss. Ding Tao broke the embarrassment and said, "Why don't we also lower the configuration?"
Zhao Song waved Wen Jing, who came to him from afar, and asked, "What do you see?"
Ding Tao thought for a while and said: "It is said that it is a finished assembly machine, but it is still changed at will according to the needs of customers, the quality of the chassis is very poor, but it is enough, and there are very few orders for them to use Pentium CPUs." ”
Cai Feng also said: "It's a bit of a problem, VIA has too many installations, and the price is low, but what the counter is most afraid of is the customer who comes to the door for the second time because of compatibility problems." ”
"There was a customer who came to the door because of a computer problem, and as long as he was there, the whole counter couldn't do business at all. ”
Ding Tao shook his head and disagreed: "The compatibility problem is the norm in the DIY market, and they are not the only ones who have this problem. ”
"That's right," Zhao Song said, "but Wei Jiawei was wrong, he made it according to the brand assembly machine." ”
Ding Tao and Cai Feng looked in the direction of Wei Jiawei's counter, and in the center of the pure green glass wainscoting, there were two large advertising fonts "New Fox".
"The concept of brand assembly machine is a weakened version of the brand machine. Zhao Song said unashamedly: "Like the brand machine, compatibility is its first priority." ”
"Customers always have problems buying a computer, they can't remember the number of channels, the number of counters, but they remember the brand. ”
Word of mouth is very slow, and now dial-up Internet access has begun to become popular, and the speed of network transmission is beyond imagination.
Zhao Song finally made a decision: "Ding Tao, from now on, you go back to the general cabinet to be responsible for management." Cai Feng is in charge of the sub-cabinet. ”
Seeing the two nodding, he continued: "Call Xu Liangying in Q County, in the future, half of the number of ordinary chassis and Phantom Red will not use the Tesla logo, and go to the two major chassis channel providers of China Shipping, and the two unmarked chassis will be represented by them." ”
Ding Tao asked: "Boss, we ship the chassis ourselves very quickly, why do we have to give it to them?"
"The interests are evenly distributed, and they are the general channel providers in North China, and if the chassis products are sold to the whole country in the future, they can be asked for help. ”
Ding Tao nodded and stopped talking.
Zhao Song turned his head and said to Cai Feng: "In addition to the second-hand host, the sub-cabinet can also be used to attract customers and install machines, but the chassis must be used without a mark." ”
Cai Feng said happily: "Understood, boss." ”
"Finally, Xingsheng has already brought me the configuration list of GIGABYTE mid-to-low-spec motherboards in the manufacturer's laboratory, and Sister Dada's ASUS will also be delivered in two days. ”
"Ding Tao, according to the list of installed machines, we will also enter the mid-end market, low-end, we will not do it. "The era of high profit, which lasted for nearly half a month and more than 100,000 gross profits per day, is over.
Ding Tao nodded and left with Cai Feng.
"Zhao Song!" Wen Jing shouted angrily beside her.
"Daughter-in-law, what's wrong?"
"This is the third time I've called you!" Wen Jing finally made a little temperament.
"I'm sorry daughter-in-law, you know. Zhao Song pointed to his ears and continued, "Communicate with people and pay attention. ”
"I don't care, you just don't value me. Wen Jing's voice gradually became louder, "I either accompany you to sell computers every day, or accompany you to deliver computers, when can you accompany me well?"
Zhao Song hurriedly pulled her out of the east gate of Zhonghai, and said in a good voice: "How do you want me to accompany you?"
Wen Jing thought for a while, then shook her head and said, "I don't know, it was fun to accompany you at first, but then I found out that you are working, and it is the same every day." ”
It's really disrespectful, completely ignoring the customer's feelings, Zhao Song thought with annoyance. 250,000 yuan is not earned for nothing, if you let the cultural boss know that he has made his daughter unhappy, he can make Zhao Song very unhappy.
Zhao Tuo once said to him, why is he hypocritical towards Wen Jing? Can he not be hypocritical? Being with Wen Jing is like playing guerrilla, and he must always be vigilant against the elusive Grand Cherokee.
When he was sure that no one was paying attention, Zhao Song dared to make a fuss, and if he really dared to make a big fuss, culture would make him go to the urinal.
It's 2000, not 10 years after the opening.
Zhao Song's biggest wish now is to serve the female owner of Hao Wenjing, send her on the plane in two months, and continue to make a fuss until she flies.
As for talking about feelings with Wen Jing, I can't afford to talk about it!
A woman is a magical creature, especially a woman in love.
Sudden temper, caught off guard and changed face. Zhao Song's experience in dealing with it is to say good things and scold him.
"Blame me, blame me, I thought you loved to see me install a computer and double my performance every day. Zhao Song quickly glanced around, there was no hostile situation, and then gently hugged Wen Jing in his arms, and his hands naturally slid downward, covering half of the PP.
"Daughter-in-law, I'll go back and explain, and then I'll accompany you for a while today. ”
"Hmm~" Wen Jing's face turned red again.
……….
Kyoto at the end of April is the most comfortable time. The sunset, the sunset, the breeze is light, and the intellectual beauty is accompanied by the top student.
Walking on the streets outside Zhongguancun, the beautiful moment that Zhao Song had imagined suddenly came true at this moment, Zhao Song suddenly wanted to stop and fall in love with the girl who was in love next to him.
"Smack!" Zhao Song slapped himself hard. Zhao Song, you're lazy!
"What's wrong, Zhao Song, why did you suddenly hit yourself?" Wen Jing asked with concern.
"It's okay, I didn't expect this year's mosquitoes to fall so early. ”
Wen Jing was silent for a moment and said, "Zhao Song, am I a little unreasonable and immature?"
"I don't need you to be too mature, it will be very tiring to be a mature woman, you just need to be a bird, it is my bounden duty to protect you!"
Intellectual Wen Jing smiled lightly: "Although I know that you are lying, Zhao Song, I am still very happy." ”
"I'm glad you know, Wen Jing, and for the rest of the time, I'll do my best to keep you happy. ”
"Zhao Song, I don't like being poor and happy, have you ever written any other songs?"
"Not much, just two or three, but almost all of them are of this type. ”
"Sing me a slow song. Wen Jing gently grabbed Zhao Song's arm.
"You're all done, just watch it
I want you to get down on your knees and shout out to my dad ......."
"Smack~"
"Oh, why are you hitting me?"
"Change the song. ”
"I'm Ba Bo Erben
You're a rusher
Ba Boer rushes to Ba Ba
Two happy little monsters
People love beauty like flowers......"
"Hee-hee~~"
As the sun set, in the ruins of Zhongguancun, the backs of the two people were illuminated for a long time.
Total assets: 1.33 million.