"What gimmick?" asked a middle-aged man with European and American appearances.

The subordinate reminded: "Zhang Yida, do you see how much the Forbes list has ranked him this time? The fifth richest man in China, worth $16.8 billion!"

"What's wrong with that?" Hurun frowned.

"It's definitely not right! There was a lot of noise on the Internet, saying that Forbes's statistics were not accurate enough, and only counted Zhang Yida's holdings in three companies. ”

The subordinate said excitedly, "If we dig out all Zhang Yida's assets, then we can definitely slap Forbes in the face once."

Because this shows that our Hurun list is more authoritative and accurate than their Forbes!"

"Good idea!"

Hurun praised first, and then spread his hands, "But we can't get the detailed holdings of Zhang Yida in other companies?"

"There's a way for this!"

Hurun didn't believe it and asked, "Then tell me, what can I do?"

"Reasoning!"

Hurun was also stunned, and wondered: "Reasoning, what kind of method is this?"

The subordinate explained: "I watched netizens on the Internet to infer that Zhang Yida's holdings in various companies were inspired. ”

"Netizen?"

Hu Run smiled and shook his head, "This is not advisable! We are not the same as we were at the beginning of our business."

At that time, the conditions were simple and the information channels were single, so the list made was very rough. ”

As he spoke, Hurun couldn't help but laugh, and he remembered the first edition of the Chinese mainland rich list he made at the end of the last century.

That version of the rich list can be called the first rich list in Chinese mainland's history, with a total of 50 people.

It is undoubtedly a vast undertaking to find the 50 richest people out of the vast sea of more than 1 billion people.

As an Arthur Andersen accountant at the time, how did he complete this list?

He said to the media in recent years: I worked hard for this list back then, and I used more than 20 statistical methods alone.

These include A-share companies, charitable giving directories, university donors, business magazine cover stories, meetings of high-end politicians, military businessmen, character yearbooks, red capitalists, entertainment industry stars, tax payments, the top 10 largest companies in each industry, and more.

It took a whole few months to do this.

Of course, that's not what he said in his early years.

In 2001, when he was interviewed by the media, he said that he started the ranking on July 19 and completed it on August 11.

At that time, there were only two people in the team, except for him, the other was a college student.

In 22 days, two people completed the project.

Despite the rough ranking, it caused a very sensational effect in China at the time.

The group of "get rich first" was exposed, and the wealth figures in units of 100 million hit the fragile nerves of ordinary people like lightning: even if the "10,000 households" that are said to be good are developed, why do you have billions of meows?

"Where do the rich get their money?" has become the most vehemently asked question by all walks of life in China throughout the year 2000.

The rich are also dissatisfied!

Some entrepreneurs on the list want to go to court with Hurun, saying that their net worth has been "exaggerated dozens of times";

The rich man who is not on the list also wants to ask him for an explanation: I am so rich, but there is no me?

The financial media questioned Forbes as "funny", with inaccurate information, narrow focus, and wrong calculation methods, in short, the entire list is full of loopholes.

But no matter how controversial it is, Forbes is a complete hit in China.

And he is indispensable, even the Chinese name "Forbes" is given by him, and the word "Fu" is in line with Chinese culture and auspicious.

Later, many people who were on the list fell, making him somewhat disgraced.

2 people, 22 days to make a list does not sound so reliable.

In order to emphasize authority and accuracy, he changed his tune in a later interview with the media.

After the first edition of the Forbes China list was released, Hurun himself did not expect that it would be such a sensation in China.

Although he is becoming more and more famous, his life is not nourishing.

As a Forbes contract writer, he can only get a one-time remuneration from Forbes every year, and the highest is $30,000 at a time, and this is his annual income.

Later, he parted ways with Forbes.

Building on its reputation in China in the early years, Hurun set up its own company in Hong Kong in 2002 and launched its own brand, Hurun Ranking.

Since then, every year, it has been a list of Hurun and a list of Forbes.

There are often big discrepancies between the two lists in terms of the ranking of the rich and the amount of assets, which has triggered a tearing war that continues to this day.

"Boss, Zhang Yida is definitely an invisible rich man, and he has more than a dozen unicorn companies.

Even if we add some value to him, the public will understand and agree.

And in this way, we can start a tearing war with Forbes again.

The bigger the controversy, the more heat it will be, and the more it will help to raise our fame. Thus showing that we are different from Forbes. ”

After listening to his subordinates' words, Hurun was also thinking, should he do this?

"Tell me about your reasoning, how do you reason about Zhang Yida's assets?"

The subordinate smiled: "This is very simple! None of the three companies in which Zhang Yida exposed his shareholding was less than 30 percent.

I judge that except for Huimin Travel, which has more financing rounds, his shareholding in other companies will not be less than 30%. ”

Hurun nodded, "There is some truth!"

The subordinate continued: "Through the shareholding structure of the three companies of Yimin Wealth, Yimin Net Finance, and Ruixiang Group, we can know.

Zhang Yida generally gives the co-founder a 10% stake, plus a 10% option pool, while his pre-financing stake was 80%.

It's a habit of his, and it's true for all three companies. The situation of other companies should be the same.

Based on the dilution of 20% of the equity in each round of financing, we can calculate the approximate shareholding ratio of Zhang Yida in each company!"

"This is a good idea, each round of financing is calculated according to the dilution of 20% of the equity ratio, and the data obtained should be lower than the real data, which is relatively conservative. ”

Hu Run turned his head to look at his subordinates, and said, "Follow your method, first calculate a rough figure for me to see!"

When the subordinate saw that his method was adopted by the boss, he ran to work.

The next day, the subordinates came to Hurun again.

"Boss, I spent a day calculating Zhang Yida's "true" worth based on various news reports on his corporate financing process and valuation.

That's $11.18 billion higher than Forbes' $16.8 billion. ”

Hurun was overjoyed and said, "That's almost $28 billion?"

The subordinate looked excited, "That's right, according to today's RMB exchange rate of 6.73:1 against the US dollar, it is worth 188.4 billion yuan."

And this does not include Zhang Yida's personal savings, real estate and other assets.

According to my investigation, he also has a mansion worth hundreds of millions of yuan.

Otherwise, let's add 400 million to him and make up an auspicious number, 188.8 billion!"

"Okay!" Hu Run, who knows Chinese culture well, said with a smile: "The number 1888 is good, just follow this!" Mr. Zhang estimates that he will be very happy to see this number!"

……

Zhang Yida was not happy at all, and a few days after the release of the Forbes 2016 list, the Hurun 2016 list was also released.

The top of the list is still the richest man, worth 220 billion.

And Zhang Yi has reached the top of the list, and his worth is 188.8 billion. Behind him are 145 billion Jack Ma, 135 billion Wahaha, and 120 billion Boniema.

The last digit of the other people's worth is either 0 or 5, and they are all taken as whole numbers.

And Zhang Yida's "1888" is very conspicuous!

Zhang Yida couldn't cry or laugh, this Hurun is also well-intentioned, I don't know how he made up this number.

There are many discussions on the Internet again, Zhang Yida actually crushed the second horse on the Hurun list and became the first technology tycoon in the mainland, there are too many things to discuss.

Netizens also gave Zhang Yida a lot of nicknames, "Brother 100 Billion Fa", "To Fa", ......

Some people feel that this value is a bit inflated, and the total market value of Zhang Yida's two listed companies cannot reach 188.8 billion yuan.

Some people also think that this figure is reliable, after all, Zhang Yida's ten unicorn companies have a combined market value of more than 60 billion US dollars, and 40%-50% of the shares will reach this value.

Huang Xin and other entrepreneur friends called or sent WeChat messages to Zhang Yida to say hello and ask him to have a meal.

Bonima also sent a WeChat message, "Congratulations!

"Big man, Hurun is a typical businessman! He is deliberately creating a gimmick, you see, except for me, everyone else is worth a whole amount. ”

Bonima asked again, "I heard that Zhonghe Group is integrating Pindodo, Doushi, and Huimin Travel?"

As a shareholder, it is normal for Penguin to know this news. Zhang Yida replied, "Yes, there are many difficulties and slow progress!"

"Doushi that software is good, and the penguins haven't had time to buy shares! After the integration of Zhonghe Group is completed, are you interested in opening a round of financing?"

Zhang Yida couldn't guess what Bonima was thinking. Is it because he is afraid that the integration of Zhonghe Group will dilute Penguin's shares?

Or is it that the Hurun ranking made him wary of himself?

"Financing may have to slow down, the last round of financing is 900 million dollars, and the Doushi is 1 billion dollars, and there is no shortage of funds for the time being. ”

Ponima typed again, "I want Penguin to lead the next round of funding for Zhonghe Group!"

Zhang Yida frowned, what do you want to do when Bonima is so strong?

The short video, e-commerce, and shared travel business that you engage in are no threat to penguins?

"I'm relieved to have the big guy's words! I'm going to start burning hard to burn money!"

Zhang Yida will not go to the hard top of Bonima, and he answered very skillfully.

I heard that Huimin Travel has burned $3 billion, and profitability is imminent!

Otherwise, the road behind will be very difficult to walk!"

Ponima began to persuade Zhang Yida as a passer-by.

"I can't help it, the pain that must be experienced in the development stage! I am also adjusting and striving for an early profit......

Zhang Yida began to paint cakes for Boniema, drawing a beautiful blueprint for the future.

The more Bonima listened, the more outrageous he felt, Zhang Yida even said that he was "hanging Taobao", rushing out of the country, going international, and competing with Amazon.

Bonima chuckled, after all, it was a young man, and it was estimated that the Hurun ranking made him swell.

I felt a little relieved. When he saw the Hurun rankings, he was also surprised that Zhang Yida's worth was actually in front of him.

Originally, he was surprised that the other party's Forbes ranked fifth, worth $16.8 billion. Unexpectedly, the Hurun ranking is even more exaggerated.

However, Boniema was only a little vigilant, and he couldn't be more clear about how much Zhang Yida was worth.

A large number of companies have a combined valuation of more than $60 billion, and there are only two listed companies in total, and 80% of the assets are "valuations".

Even if all of them are listed, the total market value is only more than 400 billion Hong Kong dollars.

At this time, the market value of Penguin has exceeded 2 trillion Hong Kong dollars, which is not in the same order of magnitude at all.

As for the value, he doesn't particularly value it.

When it comes to their position, they value more influence and resources and assets that can be controlled and controlled.