"To be honest, fresh food is not a good track, and we have to work hard to see others go public with profits. ”

Although Zhang Yida did not explain the specific intention, Liu Chuanjun also speculated that it was not far from ten.

Ahri owns Hema Fresh, Goudong also launched 7FRESH at the beginning of the year, and the third largest shareholder of the super species is penguins.

The Mr. Zhang in front of him is probably not far behind, and he wants to do things on this track.

Zhang Yida said with a smile: "Consumers go out is just needed, Jackma used to shout every day to eliminate offline shopping malls, but now it is not everywhere to advocate the so-called new retail."

Casual shopping on the way out will cut a large part of the e-commerce market share, because no matter how fast the delivery guy runs, it is not as fast as when you pass the bus stop and bend into a small store to buy something.

Therefore, there must be some goods that are more effective to buy offline, and some products that are more reasonable online. ”

Liu Chuanjun nodded, "That's the reason, most people will buy things like clothes, shoes and bags online, and vegetables and fruits will definitely buy them offline." ”

Liu Chuanjun looked at Zhang Yida and said with a smile: "If Mr. Zhang intends to enter the fresh track, I have some immature suggestions." ”

"I want to hear you!"

Zhang Yida smiled kindly, his attitude was very sincere, and he did not despise others at all because of the size of the enterprise.

The reason why he came to Meicai.com was to communicate with this veteran of the fresh food industry.

The most taboo thing to do in business is to pat your head and work behind closed doors, and listen to different points of view, maybe you can bring more inspiration to yourself.

And before he made this request, Liu Chuanjun took the lead in speaking, and he was really a wonderful person.

Although Meicai.com itself is in the fresh food track, it is currently focusing on the B-end business and has become the largest catering supply chain service provider in China.

What Zhang Yida wants to do is to serve C-end users and serve scattered fresh trades, and the biggest enemies should be Hema and 7FRESH.

Liu Chuanjun also knows these situations, otherwise he would not confide in Zhang Yida because of Ruixiang's shareholder status.

"Compared with Ahri and Goudong, Ruixiang and Zhonghe's technical advantages and traffic advantages are not weaker than them. ”

Speaking of which, Liu Chuanjun is also very envious in his eyes, the software with hundreds of millions of users may not be put in front of him, and he is staring at the big deal of 1 billion and 2 billion users.

Zhang Yida smiled and nodded, Liu Chuanjun's words were not exaggerated, in terms of traffic, Zhonghe is probably only second to penguins in China.

In terms of technology, Ahri is ahead of cloud computing, and other cutting-edge technologies, everyone is half-hearted.

Liu Chuanjun continued: "These advantages can be put into the fresh track, and many things can be done.

For example, the informatization of the whole process makes the original C-end scattered fresh food transactions more intelligent, transparent and efficient.

For another example, the portrait of scattered users on the consumer side through big data and the replenishment and purchase based on this can greatly ensure the "freshness" of fresh products.

Taking the direct procurement model of Hema fresh fruit and vegetable base as an example, it is also very instructive.

Replenish according to the order to ensure the quality of fresh products from the source.

The original chaotic C-end fresh retail market can also be greatly improved and become standardized and standardized.

However, innovation in logistics links is a difficult thing to do, but it has to be done.

Through high-cost investment, Hema Fresh has established a standardized and efficient distribution logistics system, which can achieve half-hour delivery service within 3 kilometers.

Behind this is the integration and upgrading of each link, which is a great test of supply chain capabilities and logistics team building capabilities.

For some start-ups, this path is difficult to replicate. However, for Ruixiang and Zhonghe, it should not be a problem. ”

Zhang Yida said with a smile: "Hema Xiansheng their model, in the industry called the store to the home, right?"

"That's right, in addition to this, there is also a front-loading model and the recently emerging community grouping model.

The three models have their own advantages and disadvantages, and are suitable for enterprises of different sizes and resources.

The first to eat crabs in the front warehouse is Daily Youxian, which relies on the city center warehouse, and then establishes a front warehouse in the business district and community according to the order density, covering an area with a radius of 3 kilometers.

The selected commodities directly sourced from the origin will be sent to the urban sorting center first, and after quality inspection, they will be stored in the temperature zone, and then sorted and processed into small packages, and then replenished to each front warehouse every day according to the replenishment algorithm empowered by big data.

When a user places an order online, the picking, packing, and delivery are done by the nearest front warehouse.

This really improves the speed of distribution, optimizes and reduces the high cost of cold chain logistics and the cost of loss in the past.

However, the high cost of building a front warehouse, the high cost of labor management after opening a position, and the profit model of front position have not yet been opened, which has been restricting the continuous expansion and profitability of Daily Youxian.

Community grouping is a recent outlet, I heard that it is still inspired by Pindodo, and it is positioned as a community-based C2B social e-commerce platform.

Through the community mothers to buy and deliver together, they can enjoy better quality and lower price goods.

To a certain extent, this model of community grouping solves three very thorny problems in the e-commerce and retail industries: high traffic costs, logistics costs that are difficult to compress, and inventory costs that are difficult to cut.

In terms of traffic, the acquisition of new users in community group buying is based on acquaintance relationships, and the cost is almost zero.

In terms of logistics, it is delivered to the site in a centralized manner, and the head of the group completes the last mile distribution to reduce the distribution cost.

In terms of sales, the use of pre-sale can achieve zero inventory.

As for the flaws, it remains to be seen with time, after all, this model is just emerging. ”

Zhang Yida smiled and nodded, and Liu Chuanjun analyzed the three mainstream operation modes of the fresh track for him one by one.

The other party will definitely not directly advise themselves on which mode to choose, but will make the final choice according to their own resources.

There are many outlets this year, including unmanned shelves, unmanned supermarkets, and social e-commerce.

Speaking of social e-commerce, Zhang Yida remembers that Meicai.com launched its own community group buying brand "Meijia Premium" in the past.

Thinking of this, Zhang Yida asked: "Meicai.com has such a big advantage in the fresh supply chain, it can completely plug in the community group buying market?"

Liu Chuanjun said with a smile: "The investigation is already underway, and if nothing happens, the project will be established immediately." ”

Zhang Yida also said: "Any tuyere appears, accompanied by bloody wind and rain, and only the fastest one can survive." ”

Liu Chuanjun thought that Zhang Yida was reminding him to hurry up, nodded and said: "That's the case, Huimin Bicycle's style of play in the field of shared bicycles is very classic, and it can be selected as a case of business school." ”

Zhang Yida saw that he misunderstood what he meant, so he didn't explain too much, but asked: "How about another round of E+ rounds? Let the bullets fly faster!"

Liu Chuanjun was a little entangled, and only raised 450 million US dollars in January, which is not very short of money.

Zhang Yida saw his hesitation and added another fire: "Ruixiang and Zhonghe have been building an open platform that can provide traffic support. ”

As soon as he heard this, Liu Chuanjun immediately changed his attitude and asked, "How much do you want to vote?"

"How about 400 million?"

"Renminbi?"

Zhang Yida smiled dumbly, "$400 million!"