Chapter 463: Branding
Fan Liancheng finished eating.
After wiping his hands, he continued to sit like this, waiting for the other party to take the initiative to express his intentions.
If it was Samsung Electronics, Samsung Securities, or Samsung Properties, Fan Liancheng would not be too surprised, but the vice president of a construction company came to visit...... Thinking of this, he felt that maybe he was thinking too much, and maybe it was a coincidence.
Even if South Korea is one of the developed countries, limited by the size of the market, the ceiling of enterprise development is still obvious, Samsung Group undoubtedly seized the opportunity, achieved the ultimate in growth, and raised the ceiling again and again.
The time when the Fan family started doing business was undoubtedly much behind Samsung, but Fan Liancheng's total worth was three or four times that of the richest man in South Korea, which was mainly determined by the size of the market.
The reason for resolutely returning from London was that he saw that the mainland's economy had huge potential for upward growth, and emerging economies meant that there were many opportunities, and the ultra-high-speed economic growth during the period was something he did not expect.
The vice president standing at the door, estimated to be in his fifties, as a deputy executive among the group's many subsidiaries, his status is very high, and low is low, at least compared with Fan Liancheng, there is nothing eye-catching.
A few polite words, leaving each other's business cards, it's really just a hello, and after saying that there is a chance to work together, they quickly say goodbye and leave.
Fan Liancheng didn't take this seriously.
Naturally, he couldn't guess that the other party thought that he was planning to come to South Korea to develop real estate projects, so he was ready to make friends in advance to see if he could continue to eat under Fan Liancheng after retiring from his current position.
Even if it doesn't work, just knowing Fan Liancheng and saying a few words is an after-dinner conversation.
......
In the afternoon, wearing a hat and a mask, I wandered around the streets of Myeongdong, where major shopping malls gathered.
Deliberately save your stomach for some street food.
Due to this arrival, he did not make a detailed itinerary plan in advance, so Fan Liancheng was quite casual, walked aimlessly along the street, mixed in the crowd and stopped to watch a girl group roadshow, and also bought some gadgets, which didn't cost a few dollars.
After the initial novelty passed, and Fan Liancheng was still traveling alone, he soon lost interest and asked his subordinates to contact the president of a game company to visit him in person.
The life assistant didn't come, but brought a secretary who had a graduate diploma from Seoul National University, and was called over to be a translator, a young girl with a round face, named Zhou Xiao.
Secretary Zhou Xiao sat in the co-pilot seat at this time, turned around and asked Fan Liancheng: "I see that there are several companies on the inspection list, why don't you arrange a dinner in the evening and call them all over for a meal to talk? ”
"Rather than having dinner with a group of strangers who don't understand the language and don't have a common topic, I think it's better to go directly to the door, and you can leave whenever you want, and you can also take the opportunity to learn about the company. ”
Fan Liancheng crossed Erlang's legs, dozed off twice in succession, and asked in a puzzled tone: "You've been here for two years, right, I don't think there's anything interesting, why are there so many tourists who come all the way to travel here?"
"Because there are celebrities, the shopping price is still low, the key is that the money spent abroad to play may be similar to the cost of domestic travel, and the air ticket is very cheap.
A few years ago, I just came here to study, the first two days I thought it was very interesting, and then I saw more than that, in fact, I would rather nest in the dormitory and be too lazy to go out, even if I go out to help relatives and friends at home, purchasing clothes and cosmetics, etc., I have domestic classmates who specialize in purchasing, not only to earn back the living expenses, but also to subsidize the tuition fees.
Boss, you don't care about the money saved, but the domestic and foreign prices of a cosmetic and luxury goods often differ by thirty or forty percent. ”
Zhou Xiao has a big personality, although he has no contact with Fan Liancheng before, he is mainly responsible for paperwork in the secretary's office, as if he doesn't treat himself as an outsider.
This is probably the reason why Fan Liancheng feels that young people in China have swept the concept of status and inferiority into the trash, which is actually a good thing in his opinion.
At work, how much money you get to do how much work, there is no need to be quiet for a job, they are all independent and free individuals, the pressure on the working atmosphere can be less, and everyone gets along more easily.
Secretary Zhou Xiao only stared at purchasing to save money, which meant more things in Fan Liancheng's eyes, and suddenly said after pondering for a while:
"People are going out of the country to shop in large numbers, which means that there may be something wrong with some policies, such as excessive taxes.
In order to protect the domestic automobile industry, the tariff on imported cars is also high, and those cheap foreign cars cannot be purchased back, but cosmetics and luxury goods are more convenient, and they can be easily brought back to China in a suitcase. Since there are so many customers who choose overseas purchasing, it should mean that the high tariffs in the cosmetics and luxury goods industries are dispensable, and they can indeed be reduced. ”
"Really?!Next time you go to Sijiu City for a meeting, you can submit a proposal, it would be great if you could buy cheap goods directly, but those daigou may cry to death. ”
"When the time comes, I think that the carve out some free zones and the like, the hope is relatively big, and the domestic manufacturers also have to compete for it, and it is really bad to talk about the operation of the brand, and my girlfriend's GIGI brand and I can be successful, why can't they do it." ”
After Fan Liancheng finished speaking, he thought of the automotive industry.
There is nothing wrong with protecting domestic brands, and while setting high tariffs to protect the domestic auto industry, it is always necessary to provide some domestic high-end cars for consumers to choose.
The reality is that in addition to the special case of Hongqi, there is clearly no high-end car brand in China, but it also charges high tariffs on imported cars, forcing a small number of consumers to pinch their noses and bear a large amount of taxes and fees, which is really unreasonable.
It's better to put a few more catfish in to mix the water, forcing some companies to increase R&D investment, rather than sticking to self-containment and not wanting to forge ahead, and obediently lying in a comfortable nest.
The reason why Fan Liancheng thinks so is mainly because he has developed to this point, and he can already start to try to attack from the low-end manufacturing industry to the high-end manufacturing industry.
However, many businessmen are not angry, not to mention the semiconductor field, even cosmetics, luxury goods and other industries with little technology to speak of, can be killed to the point of losing their armor, which is simply embarrassing.
When it comes to making quick money and making a big deal with small things, all of them are experts, but they lack the craftsman spirit of practical research, and few companies are willing to spend a lot of money on research and development, which is what Fan Liancheng really cares about.
Therefore, I feel that the luxury tax should be reduced, and the tariff price increase should be relied on, but the price difference between the same type of products in China and the domestic market should be widened, which indirectly helps those overseas brands to enhance their brand image......