In order to maintain Gu Nanjia's popularity, Shenhai has arranged variety shows one after another, and both online variety and TV stations have not let go.

Seeing that the response to the first attempt was not bad, more behind-the-scenes team members began to come to the stage one after another, coupled with the smooth audition, the first-line artists in their hands also began to frequently release news related to new programs.

Gu Nanjia has been rushing with George and Mark in the past few days, and has seen a lot of people, and even has a familiar face in the circle of Hangzhou, and everywhere he goes, he knows that he is a newcomer to be praised in the deep sea.

On this day, I finally caught Chen Ge, who was missing the head and tail of the dragon, and the girl directly blocked him in the office, telling the indignation in her heart: "Mr. Chen, I am a choreographer, and I am really going to become an artist recently." ”

"It's been a little bit since the first round of auditions, and I haven't even seen anyone in the program team, but I have met a lot of producers and hosts of local programs, and I've put the cart before the horse, right?"

Chen Ge just smiled: "Sister-in-law, don't worry, this is not the warm-up stage, how can you worry about such a trivial matter in the audition." ”

This sister-in-law screamed kindly, Gu Nanjia didn't come back for a while, and she couldn't figure out why she suddenly changed from Miss Gu to his sister-in-law.

It was probably Chen Ge who got some benefit from Su Qiming, so he got so carried away that he even changed his title.

So he was even more stubborn: "But I'm a choreographer and not an artist, you spend time and energy packaging me like this, without the support of your own works, the popularity will disappear quickly." ”

Netizens are all magical creatures with a free week's memory, and newcomers who rely on the popularity of smashing out often fade out of people's sight as the frequency of the show decreases.

Gu Nanjia is not a trainee debut or a draft debut, relying on photos and daily blog posts alone, it is basically impossible to continue to maintain the popularity, which is why no one has dared to package the members behind the scenes for so many years.

Starring in film and television dramas or movies is the most stable way out, but the cycle of this kind of work is too long, and her popularity has long since dissipated when the show is released.

Singles or dances are fast, but she has no foundation at all, and she can't train in a short period of time.

She even had some doubts about why Shenhai was willing to throw so many resources at her to do such a thankless thing, and giving these resources to a small artist casually would be able to bring out traffic superstars.

"What are you worried about? Chen Ge waved his hand exaggeratedly, "This is something that the brokerage team has to worry about, and if you really package your sister-in-law as an artist, Brother Qiming won't directly settle accounts with me." ”

"Times are different, and we have to innovate, that is, to break the shackles of artists and establish diversified image labels to feed back to our programs. ”

is worthy of being the boss of the media, Chen Ge flickered one by one, but he almost got Gu Nanjia in.

She is not repulsive to packaging herself, but she still carries it clearly, and she has not let go in the direction of the choreographer's work, and she has forced the other party to prevaricate, so that she finally heard the truth.

"I'll give you a thorough explanation for my sister-in-law, next month the program team will go directly to Jincheng to hold a press conference for the program, and there is a public welfare event that you need to attend before that. ”

"Public welfare activities?" Gu Nanjia was a little confused.

"Well, public welfare activities, related to hospitals. Chen Ge nodded, and asked He Tezhu to run the program group and take back the script that had just been baked.

"You also read the plan, the program "The First Million Lucky Points" is an eloquence talent show created by outstanding representatives of all walks of life or fresh graduates as contestants, and the main partner of the first phase is the private Jinhua General Hospital where Brother Qiming works. ”

"The best way to bring the medical industry and the media industry into the same topic is nothing more than the public welfare activities of hot people, not to mention that it can also get local policy support in Jincheng, killing two birds with one stone." ”

Gu Nanjia flipped through the script, and he explained on the side, trying to hide the true purpose of this public welfare activity.

It is true that the company wants to do a joint warm-up activity for the hospital, but the plan to do public welfare activities was decided after receiving Su Qiming's phone call a few days ago.

The original plan was for the artists of Shenhai to have a cross-industry exchange with Jinhua's doctors, and both parties participated in the provincial audition semi-finals as panelists as judges.

But Su Qiming proposed to do public welfare, firstly, to facilitate local policy support, and secondly, he did not want Gu Nanjia to become a vase in the media industry, and he would always be labeled as lacking program support and being useless.

These two reasons convinced Chen Ge, as for what the other party still had, or what resources the hospital hoped to get in the name of public welfare activities, he didn't care at all.

's own artists, its own program group, and its own publicity and distribution channels, what is not to do, and it is the same to burn money if you don't use it there, and it is a matter of no profit to meet the demands of partners.

Moreover, this kind of public welfare can also firmly bind the hospital and the deep sea together, and both prosperity and loss can be lost.

Gu Nanjia read the script carefully, nodded and agreed.

There have been a lot of variety shows recently, and I am already a little familiar with this situation that requires being on camera.

Su Qiming did not mention to her that this was a whim of his own about the current situation of patients in the hospital, hoping to benefit some patients who could not afford to be sick through public welfare activities.

However, it seems that public figures carrying out some public welfare activities have become an unspoken rule in the entertainment industry, and it has become a necessary way to establish a positive image of themselves.

There is no essential difference between the company's donations to organizations such as Project Hope and the Red Cross in the name of artists and direct donations to patients.

"So the first batch of people, including me, are going to Jincheng, isn't it right after the end of this public welfare press conference, and then I can officially return to the sequence of the program group?"

Chen Ge nodded hesitantly, to be honest, he didn't want Gu Nanjia to return to the behind-the-scenes queue too early.

In addition to spending money on the first few campaigns, Gu Nanjia's appearance fee for the recent show has almost caught up with the first-line artists in the hands of Shenhai.

Traffic in the media industry is money, and that's no joke.

Even if it is divided into four or six points, the recent income of Shenhai on Gu Nanjia has not only wiped out the investment in the early stage, but also earned a lot of back, which is really amazing.

How can star-making be so simple, it is the result of making ends meet, but this time it will make money, no one can imagine it.

I don't know whether to say that it is good luck in the deep sea, or if the current fans are like Gu Nanjia, a few hot searches can create a star effect, and then newcomers can make money, how novel.

Even with a few other behind-the-scenes personnel who started packaging in the later stage, they also maintained a balance at the beginning, which saved a lot of expenses for this new project.

Chen Ge wished that she would be on the show a few more times, which was much more cost-effective than raising a dozen small artists who couldn't be on the stage.

But he also read the report submitted by Qian Yao, this success has a lot of irreproducibility, Shenhai is the first person to eat crabs, and he made money with netizens' curiosity about the people behind the scenes.

It can be expected that many companies will follow suit, this kind of fast money can not make too long of time, how to increase the bargaining chips with competing companies for their own growth period cash cow, is also the top priority.