"Well, Mr. Zhang, things have been figured out, it is true that our audit work is not in place. ”

In Indonesia, Ma Jun, who had just finished communicating with the communications department, reported the results of the communication to Zhang Yida in China as soon as possible.

He sighed, "At that time, the Indonesian side showed me those "forbidden" videos, and any refutation was pale and weak.

A teenager is dancing when suddenly the camera cuts to a human body......

Therefore, our products are criticized for being more negative and spreading negative energy.

Subsequently, the video quickly went viral, and it led to follow-up complaints and online petitions.

I have the primary responsibility for this matter, and I am busy with the development of international emerging markets, so I neglect the operation and audit level. ”

Zhang Yida interrupted, "Punishment and accountability will be discussed later, what is the attitude of the Indonesian regulatory authorities? Can the ban be lifted? When will the ban be lifted?"

Ma Jun communicated with each other about this question, and the Indonesian side also gave a clear answer.

He said, "The Indonesian side said that as long as the non-compliant content on the platform is removed, the ban can still be lifted."

Bigo Live, a live streaming platform operated by YY in Southeast Asia, was also banned the year before last because its content violated the strict rules on fruit display in Indonesia.

But after purging the content, they were released. ”

Zhang Yida was a lot relieved, and things were not as serious as expected.

It seems that there is no need to use some relationships, after all, it is better not to owe favors.

It's good to solve it within normal business rules.

……

In Indonesia, there are many voices in the market that are declining and sharp.

Su Hua reported to Zhang Yida that the employees of the short video business group were a little depressed and were greatly affected by this incident.

Zhang Yida understands employees very well, after all, in addition to money, he loves his current job and has the ideal of changing the world.

Although it is far from changing the world, it is the first international app ever launched in China, and everyone involved in R&D and operation is honored.

At present, it is normal to feel lost and lose motivation to work when witnessing Xinjiu being banned in Indonesia.

In order to correctly guide the emotions of employees, Zhang Yida also personally wrote a letter to all employees and sent it to each employee's mailbox.

"Hello colleagues!

Everyone should have heard about the recent setback of the group's development in Indonesia......

Ruixiang has always been a company that aspires to become the world's top technology, which has sown the seeds of dreams from the moment the company was established in October 13.

We have embarked on a path that Chinese tech companies have never taken before, and the road ahead is always full of unknowns and thorns......

A little setback will not let Ruixiang stop, we will only take a more steady pace to continue to stride forward......"

The whole article is full of thousands of words, all of which contain Zhang Yida's truest emotions.

At this point, even if it fails overseas, it can continue to sit firmly in the position of the third pole of the domestic Internet.

But Zhang Yida is dissatisfied with the status quo, and can help Ruixiang become the world's top handful of Internet technology companies, instead of making a fortune at home like a rich man.

At this time, there was good news from the short video business group.

A large number of government agencies such as "Safe Lin'an", "Observation of Shu Province", State-owned Assets Supervision and Administration Commission, Beijing City Special Police Corps, and the National Museum have chosen to settle in Doushi and Kuaishou.

The emergence of "Official Shake" is not only to break the old impression of serious and stereotypical officials, but also to create a new image of cute and trendy media.

More importantly, I want the public to feel the sincerity of the government departments to be eclectic and down-to-earth, and to "mingle" with the masses.

The large-scale entry of official media at this time shows that government departments have also noticed the influence of short videos.

At the same time, this is also an affirmation of the achievements of Ruixiang's development.

Sure enough, there are many voices on the Internet that they are questioning that Ruixiang will encounter Waterloo and will go downhill.

Ruixiang also reciprocated the favor and adjusted the algorithm mechanism to give the major official media a very large traffic exposure.

After spending a week to remove the bad content, the ban was lifted by the Indonesian government, and Indonesian users were able to use the app normally again.

However, a sharp drop in the number of active users is inevitable.

After such a toss, it will take at least several months to recover the number of active users, not to mention the major damage to the vitality.

Having suffered such a setback, Ruixiang also learned from its experience and set up new offices in Asian countries to recruit local teams to achieve localized audits.

……

After half a year of research and development and publicity warm-up, Facebook finally launched its short video brand LASSO.

Zhang Yida held a "specially processed" mobile phone and experienced this short video app that Zuckerberg had high hopes for.

A blonde mistress who looks estimated to be around twenty years old, may actually be only sixteen or seventeen years old, squirming to the beat of the music in the video.

Zhang Yida swiped the screen, and the next video appeared.

A young black man lip-synching, black rap or something, the lyrics are incomprehensible.

After continuing to play for a while, Zhang Yida put down his phone.

Still look up to Zagerberg, in comparison, this lasso is not a little innovative.

Even the UI interfaces for liking and retweeting, as well as categorizing content through tags, following creator accounts, and so on, are exactly the same.

Zhang Yida looked at Ma Jun, who had just returned from the United States, who was also very busy as the president of the international business group, so he was busy with the Indonesian affair and went to the United States to spy on the military situation.

"What was the response to LASSO after it was launched in North America?" asked Zhang.

Ma Jun swept away the haze of some time ago, with a faint smile on his face.

When he heard that Facebook had launched a short video app, he was a little apprehensive.

As a result, when I went to Silicon Valley, I asked a consulting company to help me investigate, and only after seeing the report did I put my heart back in my stomach.

"Zuckerberg is playing very well, and Facebook is also serious about product and promotion.

Lasso can log in directly through a fastagram account, and the content can also be shared to Facebook Stories, and will be added to Instagram in the future.

But these selling points obviously can't make young people buy it.

It's an indisputable fact that Facebook doesn't please young people. ”

Ma Jun looked at Zhang Yida and added: "Compared with Facebook, I'm actually more worried about YouTube joining the competition of short video apps." ”

Zhang Yida nodded, there are many original video bloggers on YouTube, and there is no lack of content genes.

If this company launches a short-form video app, it could indeed become a fierce competitor.

In addition, YouTube's parent company, Google, also has the app download market of Google Play in its hands, and any one who gets stuck in his neck will die if he gets killed.

The outside world only sees the sun in the sky, but does not know that it is really walking on thin ice.

"It seems that the plan to launch long videos overseas has to be slowed down. ”

Ma Jun pondered for a moment and said, "At present, it is still in the ascending stage, and this subdivision track alone is enough for us to develop for another two or three years."

Until the fundamentals are stable, it is not recommended to provoke the giant Google again.

Google is not Facebook, so it's not easy to deal with. ”

Zhang Yida naturally understands these truths, although Chinese technology companies have made certain achievements in going overseas in recent years.

But most of them are in emerging markets such as Southeast Asia, India, and Africa, and they are all small subdivisions, and they have not caused a particularly big conflict with the Silicon Valley giants.

For emerging markets, poor infrastructure, and a large number of users but difficult to monetize, these are all well-established views, and Silicon Valley companies do not think much of these chicken ribs.

"Okay, I know, I'll focus on short videos first, and wait for the product data to be compared to Facebook's four major products first. ”