"Mr. Zhang, just one week after the launch of the school-cute APP, the number of registered users has exceeded 10 million, and the growth momentum is still continuing!"

In the school Meng company, Xun Mi said with a smile.

"All college students?"

Zhang Yida was also a little surprised, you must know that there are less than 30 million college students in China, and they have won one-third of the market so quickly?

Xun Mi shook his head, "Through background data analysis, 80% of them are college graduates, and there are only 2 million college students. ”

Zhang Yida was stunned, "What's going on? Shouldn't college students be the majority?"

Xun Mi exhaled a long breath, "We didn't expect it! I thought that college students should be the mainstream, but the result was the opposite." ”

"Don't college students like our product?"

Xun Mi waved his hand, "I don't think that's the reason." I carefully analyzed the situation, and guessed that it should be that the traffic of several software such as Doushi, Touronghui, Huimin Travel, etc. is too fierce.

The speed of the campus push here is a little slower, and as a result, the network promotion has run to the front.

Most of the people who are promoted online are college students who have graduated. Therefore, as a result, today's user distribution is that there are more college graduates than college students. ”

"How's the activity?"

"The daily activity is very high, and more than 3 million people have to open the school cute software once a day. ”

Xun Mi added: "Of course, it has only been online for a week, and it may be that the heat has not passed yet, and we have to continue to track the situation." ”

"Instant messaging, alumni network, short video, which of the three sections is more popular?"

Xun Mi sighed, "In order, short videos, alumni networks, and instant messaging. Penguins' status is unshakable!"

"Short videos are more popular than alumni networks?"

Instant messaging is at the bottom of the popularity, and Zhang Yida is psychologically prepared. But he was a little surprised by the fact that short videos were more popular than alumni networks.

"Because a short video is a video, the content can be more exciting and richer, and the amount of information displayed far exceeds that of graphics and text.

So, I speculate, this is a big reason why short videos are more popular than alumni networks. ”

Zhang Yida imagined it in his mind, on the one hand, there are pictures of various beauties in the circle of friends, and on the other hand, there are beauties who are jumping and dancing in various enchanting postures.

If you choose for yourself, you should prefer the latter!

"By the way, there's one more issue that I think we need to pay attention to. ”

Xun Mi looked at Zhang Yida, "That's the problem of product tonality! Some of our users are college students, and some are college students who have graduated."

For college students who have graduated, the current function of the school cute APP for them is to find classmates, find alumni, and socialize.

Finding classmates is very simple, WeChat can be replaced, and it is a little more troublesome to find alumni, but it can also be found through some intermediaries.

The most important thing is this social networking!

I think it would be very attractive if users could expand their contacts through school and find friends who are also highly educated, have the same three views, and share the same goals.

Everyone can form a peer group to share industry information, resources, communication and cooperation. ”

"Imitating LinkedIn?"

"Yes," Xun Mi nodded, "we need to add a professional social feature so that we can improve the retention rate."

Otherwise, once the heat passes in three minutes, it is estimated that these graduated college students will not be able to stay. ”

Zhang Yida is also thinking that it does take a lot of thought to impress users and keep them.

The target group is 88 million college graduates and 27 million college students, who are either already in the workforce or are about to do so in the next few years.

Xun Mi continued: "For college students, they can make friends on campus and meet outstanding students from other universities through school cuteness.

In addition, there is also a function that you can meet some seniors and lay a good foundation for entering the workplace in advance.

After these people graduate and enter the workplace, they can still continue to use our software because of the workplace social function.

If you just do campus socialization, users will naturally be lost after graduation.

Although there are new freshmen coming in to supplement, our user base is still not large, and the limit is 30 million.

And if we can effectively coordinate the two functions of "campus socialization" + "workplace socialization", our market will be very large.

Users start to use the school software after entering the university, and continue to use the school after graduation.

Our user base has been growing, not shrinking. ”

"It's easier said than done!"

Zhang Yida shook his head, "Campus socialization should be more entertaining and simple, while workplace socialization should be rigorous and utilitarian."

Tell me, how do you make them both coexist in one app?"

"I haven't thought about it yet!"

Zhang Yida said in his heart: Then you can say a hammer!

However, Xun Mi's idea is still very good, according to his assumption, on the surface, it is "campus social + workplace social", but in fact, the core point is workplace social.

It's just that college students begin to cut off their beards as soon as they enter the campus, which can be called an early layout.

If this step is won, other workplace social platforms will be blinded, which is equivalent to being cut off.

"Your suggestion is very good! But we are still in the early stages of promotion, and the market has not yet fully won.

Including the specific direction of the future of the school, there is no particularly clear goal and plan for the time being.

It can only be said that it is improvised according to the development. ”

Zhang Yida sighed and said, "Let's keep looking! If the situation is not ideal, I will go all out to promote short videos or alumni networks, and give up instant messaging." ”

......

Paybei has launched a circle function,There are two more products in it,One is called"Campus Diary",The other is called"White-collar Diary。

Only female college students can post news about campus diaries, female college students and users with a sesame credit score greater than or equal to 750 can comment, and other users can only like and reward.

The rules of white-collar diaries are similar, only white-collar ladies can post news, chat about workplace experiences and record life moments, and users and non-white-collar ladies with less than 750 sesame points can only watch from the sidelines.

Among the above two circle dynamics, the most content is all kinds of selfies and life photos.

A large number of people who eat melons are very curious, and Ruixiang has launched the "school cute software" to aim at the campus social track;

Leech Financial has also launched white-collar diaries and campus diaries, and there is also a tendency to socialize.

Is the Internet social industry about to change?

Bonima convened a group of Penguin's top executives and convened an emergency high-level meeting.

"Let's talk about it, Ruixiang and Leech Jinfu have made it clear that they want to socialize, how should we deal with it?"

Poniema sat at the top of the conference table more than ten meters long and spoke.

"This is beyond our own strength, our penguin QQ and WeChat two major products accumulated user relationship chain, is it so easy to break?

Look! I guess in less than three months, they'll collapse on their own!"

Many penguin executives nodded in agreement, penguins have come over the wind and waves for so many years, will they be afraid of this challenge?

"Leech Gold does social networking, I can figure it out, they have always been a social thief. This is the same reason that we have always been obsessed with the e-commerce industry.

But what's going on with Ruixiang? Does he have Penguin, the second largest shareholder, in his eyes?"

A penguin executive shouted loudly.

Someone set their sights on Ren Yu, that is, the sharp direction of your lead investment, I heard that you are still a fellow villager with Zhang Yida, give me an explanation?

Ren Yu felt several malicious glances, and he was also very helpless.

The penguin family has a big business, and it has long been suffering from the disease of a large company, so it is impossible to be free from infighting.

After all, there are so many high-level positions, one radish and one pit, and everyone wants to progress.

Ren Yu stood up and said, "Zhang Yida, I've already called him to ask him."

He said that when he promoted Mobao payment before, he made a Gaomeng APP, which accumulated millions of college students.

Now that the promotion of Mobao payment has been stopped, he feels that it is a pity to give up this APP, so he has engaged in the campus social product of school cuteness. ”

"That's just an excuse, he respected the penguins, and the penguins didn't interfere in Ruixiang's operations, so he started to do nonsense, right?"

Bonima's face changed uncertainly, and motioned for Ren Yu to sit down first.

According to data feedback, the number of users of the school Meng APP exceeded 10 million within a week of its launch, and the two diary products of Leech Financial also showed that tens of millions of users had watched them. ”

Ponima exclaimed, "10 million, not a small number!"

"I've already seen two products, and the diary product of Leech Financial should just test the waters, maybe I want to try to see if I can do China's Ins.

Ruixiang school cute, to be honest, I think it's a little bad!

This is a collection of WeChat, Shake Vision, Renren or Weibo four different products.

The functions are too complicated! Users should be fresh, and after the freshness period is over, the number of active users will inevitably decline. ”

Zhang Dalong's speech made Bonima feel a lot more at ease.

Zhang Dalong is a top product manager, and he said that the product is mixed, so there is absolutely no need to run.

And Zhang Dalong is a very down-to-earth person, and he never belittles his peers and exalts himself.

"I think so! Zhang Yida made this school cute APP, which should provide content for Shake Vision.

Or seize the segmentation track of short video! weaken the market of other short video peers.

In addition, the launch of the alumni network is probably to try to see if it can resurrect Renren.

In the case of instant messaging, it is estimated that he can't make up his mind himself.

If you put three products at once, you will definitely cut off some of them later. ”

Liu Zhiping smiled again: "Of course, it is not ruled out that he wants to try instant messaging, and there is no chance!"

I dealt with that little guy. He was born in liberal arts, has a lot of thoughts, and is far less easy to deal with than entrepreneurs with engineering backgrounds. ”

He asked Xiaomeng to continue to make short videos, and maybe there was still life. If you want to do instant messaging, it's a dead end!"

"I think he should want to strengthen the share of social e-commerce and prepare for Pindodo!"

......

Boniema waved his hand to stop the discussion among the executives, and said: "Let's wait and see for the time being! ”

"Rui Xiang didn't even say hello to us, so he made such a big move, and that's it?" said an executive.

Poniema asked, "What do you think it should be?"

The executive said: "I think we have to at least teach them a lesson and make them more memorable!"

"How can you teach him a lesson? Ruixiang, Zhonghe Group, and Huimin Travel all have shares, can you still give him a current limit?"

Bonima waved his hand, "Forget it, let's continue to see the situation first! Zhang Yida's several companies are getting bigger and bigger, and they are the vanguard of our counterbalance to Ahri."

We are currently in a similar balance with Ahri, and the scales are tilted in which way Zhang Yida falls.

Forgot how Jackma forced Huang Xin to our side?

The school is only 10 million in size, depending on the follow-up development!"

The executive was speechless, you just said that 10 million is not a small amount.

Poniema looked out the window blankly, not knowing what he was thinking.