Take Huayi Film and Television as an example.

With the background of Huayi Film and Television, even if the big movie "Played in Your World" is a complete failure, it is not a fatal trauma for Huayi Film and Television, at worst, it is just a broken muscle, and it will recover after a year or two.

In fact, Huayi Film and Television has come up with a contingency plan, that is, to keep the special effects shots, delete all the shots of He Zhendong, and ask a small fresh meat to reshoot, and then submit it for review. In this way, you can recover your losses, and even if you work well, you can make a lot of money!

But as soon as He Zhendong's drug abuse incident broke out, the stock of Huayi Film and Television fell in response.

It is because investors have lost confidence in Huayi Film and Television!

Another example is the overlord shampoo endorsed by the famous international movie star Chenlong, just because of a toxic rumor, a huge enterprise immediately died. Even if Overlord Shampoo later passed the lawsuit, won the lawsuit, and refuted the rumors, it was useless at all. A single rumor can destroy a business. Human faith is so strong and so fragile.

If the reputation of Zhongyuan Express is stinking and consumers no longer trust Zhongyuan Express, then Zhongyuan Express will die without a place to be buried!

Yang Xiaotian is a top student at the Massachusetts Institute of Technology, and although he does not attend the Wharton School, he also knows many classic business cases. Almost instantly, Yang Xiaotian understood the seriousness of the matter!

If this matter is not handled well, I am afraid that most of the board of directors will be completely disappointed in Yang Xiaotian!

And once the board of directors is completely disappointed in Yang Xiaotian, there are big doubts about Yang Xiaotian's inheritance.

"How many deliveries have you lost?" Yang Xiaotian asked.

"178 pieces!"

"How did you lose the courier?" Yang Xiaotian asked.

"The courier didn't know either. "Zhou Daodao," the courier was stunned for some reason, and in the blink of an eye, the courier disappeared, just like a ghost!"

"This is someone messing with me!" Yang Xiaotian said, "Losing so many couriers, this is definitely not an accident, it must be man-made! Do you know what the most important thing is now?"

"Investigate the truth of the matter?" Weekly channel.

Yang Xiaotian shook his head and said: "No, it's public relations and good media! This kind of thing, if the media doesn't report it, it will be easy to deal with, and once the media reports, the influence will be increased geometrically, and it will be too late for us to do crisis public relations at that time!"

"Manager Yang, you are really far-sighted!" Zhou Daodao, "I'll contact the media!"

"Your network is too weak, contact the media, let's let Miss Xu come!" Yang Xiaotian said.

Miss Xu is Xu Lili.

Xu Lili's ability is ten times that of Zhou Tong!

This kind of thing, of course, is left to Xu Lili to do.

Zhou Tong is just a little talented.

But something that Yang Xiaotian didn't expect happened, and his public relations was still a step late!

The media had already heard the news and reported the matter!

And the press releases, without exception, are all smears against Zhongyuan Express!

"Incompetent! Central Plains Express lost the express who is to blame, all of this is the degradation of morality, or the distortion of human nature. It's all in the singularity interview at 8 o'clock tonight!"

"Zhongyuan Express: A Courier Company with Negative Business Capacity!"

"Central Plains Express: Whose Fault Is Precious Gold Lost?"

"Shocking, heartbreaking, the industry's cancer Central Plains Express!"

Journalists claim to be the uncrowned king.

But in fact, the journalists are just headline parties.

Their talent for writing headlines is nothing short of insane, and any kind of twisted headline can come from them.

And now is an era of impetuousness, most readers even only read the headline, for lengthy news, a glance is rare. Most readers, who don't even read the content of the news, dare to make a big comment just by reading a headline.

Almost overnight, Zhongyuan Express gained notoriety.

Fortunately, Zhongyuan Express is not a listed company, otherwise, the stock would have to take a big dive.

However, affected by the negative news, the business volume of Zhongyuan Express has also plummeted, and many merchants who originally signed contracts with Zhongyuan Express have doubts about Zhongyuan Express.

Yang Xiaotian is probably quite calm.

And He Qian was already anxious.

......

Twin Group, Board of Directors.

He Qian is now acting as the chairman, but she is not the chairman in the real sense, as the so-called "name is not right, words are not good", there are many people in the company who are not satisfied with Yang Xiaotian, and people who are not convinced by He Qian abound.

He Qian purely relied on her outstanding personal ability and the legacy of Yang Jun's old man, and reluctantly controlled the Twin Group.

However, the struggle within the Twin Group is now becoming increasingly intense.

The chairman's throne is coveted by all.

If Yang Xiaotian is the old man Yang Jun has been cultivating by his side, paving the way, and giving him a ride, Yang Xiaotian will definitely be as stable as Mount Tai as the chairman. However, the old man Yang Jun left in a hurry, and Yang Xiaotian was also very hasty as the chairman, because the position was very vain.

Some of the bigwigs in the group who own shares have the idea that "he can take his place" for the position of chairman.

The great man once said that there is no party in the party, the emperor's thought, there is no faction within the faction, and there are all kinds of strange things.

Any organization is full of different mountains and different forces, and these mountains and forces have different demands. The most important thing for a leader is to be able to balance the interests of these mountains and forces, suppress the ambitions of various mountain forces, and play a good balance in order to monopolize power. This is true for companies, and it is the same for all countries. Take the emperor as an example, the many demands of the clan, nobles, civil officials, military generals, eunuchs, landlords and gentry and other forces need to be balanced by the emperor.

So far, the people on the board of directors who recognize Yang Xiaotian are still in the minority, and almost all the directors are paying attention to Yang Xiaotian's every move Yang Xiaotian's acquisition of Kangbo Medical Equipment Co., Ltd. is a small victory, which makes many people feel that Yang Xiaotian does have some ability, but in a blink of an eye, something happened to Zhongyuan Express, and Yang Xiaotian's ability was questioned again.

This board of directors is the opposition's attack.

Led by the opposition, it is Wu Yunshan, the director of the twin groups. Wuyun Mountain is about 50 years old and close to 60 years old, since he was young, he followed Yang Jun to start a business, and the twin groups can have today's achievements, and Wuyun Mountain still has the credit. When Old Man Yang Jun was alive, Wuyun Mountain never had two hearts, but as soon as Yang Jun Lao Tzu died, Wuyun Mountain's ambition swelled!

"Yang Xiaotian is just a yellow-mouthed child who has not dried up, and he is not enough to lead the Twin Group! The Twin Group is in the hands of Yang Xiaotian, and it is not far from defeat!"

"I have made great contributions to the Twin Group, I have excellent ability, and I am very high, so I should be the chairman!"

This is the truest thought in Wuyun Mountain's heart!