The filming time of the public service announcement was about 10 o'clock this morning.

The key wildlife to be protected in this campaign is pangolins.

CCTV invited three public figures from different industries to participate in the filming.

One is Jackie Chan, the big brother in the film and television industry.

One is Yao Ming, chairman of the Basketball Association.

There is also Liu Wei, the most famous outdoor anchor in China.

Liu Wei's fame is not only in the live broadcast circle, the reason why CCTV found him, on the one hand, is because the CCTV Science and Education Channel has close cooperation with Liu Wei's studio, and on the other hand, his audience is very young and has a large base.

Liu Wei came early today.

Take a walk around the CCTV building with a live broadcast phone to see the landmarks in Beijing.

At half past nine, wait at the entrance.

Just one or two black commercial vehicles were parked outside the building.

The car door opened, and it was Jackie Chan who stepped out of the car, wearing a blue casual coat, and communicating with the staff next to him while walking.

"Damn, Jackie Chan?"

"Ah Wei, get closer!"

"It's him, it's big brother!"

"How do I feel like Ah Wei is like a paparazzi now!"

Liu Wei smiled and said, "Brothers, I forgot to tell you, the main purpose of my coming to CCTV today is to cooperate with CCTV to shoot a public welfare propaganda film, and Jackie Chan and Chairman Yao are the other two guests!"

“????”

"The anchor is awesome!"

"Damn, is it so powerful?"

"What else can I say? Ah Wei and other outdoor anchors are not at the same level, those are all stinky fish and rotten shrimp!"

"Brother, don't get excited, be careful of being led to the rhythm for a while!"

"Are the beast battalions afraid of the rhythm? Who are the millions of warriors afraid of?

At this time, the security guard who was in charge of security at the door glanced at Liu Wei.

He walked towards Liu Wei and waved his hand, "No shooting is allowed here!"

Liu Wei took out his work card, "Hello, I was specially invited to shoot a public service announcement, I am now live broadcasting, I am an outdoor anchor!"

The security guard looked twice.

Skeptical.

"Live streaming is not allowed inside!" The security guard reminded.

Liu Wei nodded and glanced at the time, "Brothers, I'll go in first, and I'll start the broadcast when I'm done!"

Pack up your equipment.

Liu Wei approached the CCTV building.

Downstairs in the lobby there was someone waiting.

She was a very young girl in a suit and some light makeup.

She recognized Liu Wei at a glance and walked up with a smile, "Teacher Liu Wei, hello, I am the executive planner of this public welfare promotional video!"

She glanced behind Liu Wei, "Didn't the TV station send staff?"

"Oh! I was at the Chinese Academy of Sciences yesterday and didn't go to the hotel to rest, they all arrived, right?" Liu Wei responded.

"Chairman Yao and Big Brother Jackie Chan have arrived, just waiting for you!"

"I'm sorry, I'm stuck in traffic on the road, I'm late!" Liu Wei opened his mouth and came casually for a reason.

"It's okay, the appointed time is ten o'clock, and in a quarter of an hour, let's go up!" the girl asked.

to the studio.

"Teacher Liu Wei is here, pony, take him to the office!" The girl arranged.

"Teacher Liu Wei, hello, please here, they are all discussing the script in the office!"

Liu Wei nodded and followed.

Walk to the door.

The director in charge of the filming of this public service announcement film looked back at Liu Wei and smiled, "Everyone has arrived, Mr. Liu Wei, you can find a place to sit!"

Jackie Chan and Yao Ming, who were reading the content of the script, stood up and shook hands with Liu Wei politely.

"Brother Jackie Chan, I'm your fan, I grew up watching your movies!" Liu Wei said with a smile.

"Thank you for your support!"

Jackie Chan didn't say much, he was not familiar with Liu Wei, or rather, he didn't know this person, but when he came, in the car, the staff briefly introduced him to him.

But he gave Liu Wei a certain amount of respect.

Liu Wei walked up to Yao Ming, stretched out his hand and said, "Chairman Yao, how has the men's basketball team performed recently?"

Yao Ming smiled slightly, bypassed Liu Wei's question, and said welcoming, "Before I came, I only knew that there was you, and I just returned to China?"

"Well, two days ago, I was exchanging academics with teachers at the Chinese Academy of Sciences!" Liu Weidao.

"There's a chance to take me on a live stream! I love the feeling you're in the wild!" Yao Ming said.

"Are you busy coming over now?" Liu Wei joked.

Yao Ming knew the meaning of Liu Wei's words, smiled slightly, and did not answer directly.

Compared with the conversation with Jackie Chan for the first time, Liu Wei and Yao Ming's communication was much more casual.

That's because they've known each other before.

It's netizens.

Since the live broadcast of the Siberian Tigers, Yao Ming will also watch Liu Wei's live broadcast when he is resting, and the two will often chat for a while.

All social software has followed each other and added friends.

"Okay, it's all here, I'll talk about the shooting process and content roughly!" The director stood in front and said.

Liu Wei sat back and listened.

According to the director's request, there are three versions of this promotional video.

Tailor-made according to the three selected public figures.

One of the simpler ones is Yao Ming's version, as he has served as a public welfare ambassador for wildlife conservation many times.

So the shooting is still in the usual style before, he only needs to come forward, and then cooperate with the made video to promote it positively.

Of course, the most soulful part of the whole promotional film is still the concise and familiar slogan "No Sale, No Killing!".

Because the animal protected by this propaganda is pangolins, the biggest reason for the endangerment of pangolins is poaching and overfishing, which have become the most serious mammals in the illegal trade of the globe.

Therefore, the propaganda slogan added two words "illegal", because there will be a constant amount of legal transactions in the domestic market every year, and the demand is not large, but the amount of illegal transactions is huge.

Pangolins that are illegally traded are mostly harvested in the wild.

The propaganda slogan was identified as "No illegal trade, no killing!"

Jackie Chan's promotional video was shot a little more vividly and interestingly, using his best kung fu and anthropomorphic techniques, asking him to teach pangolin kung fu, then protect himself, and finally read out the propaganda slogan.

Liu Wei listened to the director's ideas and read the script on the table, his shooting was more professional, the content was much more complicated, and he used outdoor shooting, and he would go to the Beijing Zoo to contact the pangolin in person.

The director gave him free rein to play.

The meaning is very simple, in the way he usually broadcasts popular science wildlife.

Liu Wei asked, "Director, I think it can be more realistic, I will directly start the live broadcast to do an issue of pangolin science popularization, focusing on its current survival situation, you just need to record this live broadcast process." ”

The director nodded, "That's easier!"

According to Liu Wei's thinking, the director team doesn't need to do too many things, only two things need to be done, one is video, and the other is editing.

The director glanced at the time, "Let's follow the process, first of all, Jackie Chan, let's go directly to the video studio now!"

Jackie Chan got up and smiled and waved to Liu Wei Yao Ming, "See you later!"

"See you in a moment!" Liu Wei replied politely.

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